The organisers of iGB Affiliate London (8^th – 11^th February, show open days 9-10 February, ExCeL London) have announced the launch of iGB INTRODUCING, a new at-show initiative which has been created to help facilitate thousands of meetings across two days of the sector-leading show. Open to all show stakeholders iGB INTRODUCING is designed to physically connect all attendees, exhibitors, sponsors and suppliers who are active in the igaming affiliate space, live at the event.

Explaining the background to and purpose of the initiative, Naomi Barton, Portfolio Director responsible for the iGB events brand said: “iGB INTRODUCING is  a considered response to the findings of our post-show research conducted amongst stakeholders attending the 2022 show. From our perspective research is all about identifying gaps and then providing creative solutions to meet the needs of our customers. The independent research which was conducted by Explori found that whilst iGB Affiliate London scored extremely well with visitors and exhibitors alike there was a need to help facilitate and encourage new connections and relationships.

“Whilst nearly 7 out of 10 attendees met new customers, partners and suppliers as a result of iGB Affiliate London there is significant appetite for more connections to identify products, solutions, industry trends and establish new business relationships.  The Journey of Connections will start in mid-January using the Swapcard App and culminates onsite courtesy of  the iGB INTRODUCING networking hub and the numerous business and social networking events which are a central part of the iGB Affiliate London experience.”

The simple four step process involves (1) Completion of an online profile on the official Swapcard Show app (2) Select meeting targets using the online filters and contact lists. (3) Review and accept on-site meetings and then (4) Meet connections in the signposted networking areas at show.  The App will go live in mid-January when those registered to iGB INTRODUCING will be contacted by a dedicated member of the iGB Affiliate Customer Success team to support and help generate onsite meetings.

Looking ahead to February’s event Naomi Barton added: “The 2023 edition of iGB Affiliate London will be the biggest on record and as the show continues to grow it’s imperative that we help visitors and exhibitors by providing curated networking opportunities which connect the numerous audiences whose support has helped to make iGB Affiliate London the pre-eminent global live event in the igaming affiliate space. iGB INTRODUCING is part of that ongoing commitment.”

42% of registrants operating in the United States

The 2022 edition of iGB Affiliate London (13-14 April, ExCeL London) will have a pronounced North American accent. The latest show data reveals 42% of industry professionals who have registered are operating in the US. The figure is part of the latest dataset released by event organisers Clarion Gaming. This also highlights the seniority of delegates, with close to eight in ten (78.9%) categorised as final decision makers.

Commenting on the data, Naomi Barton, portfolio director responsible for iGB Affiliate said: “We are still 10 weeks from going live and I’m delighted that the figures are looking strong, and positive for both our exhibitor and visitor communities. Lead events such as iGB Affiliate London serve to reflect the dynamics of the industry sectors that they serve and the uptick in US pre-reg figures is a manifestation of the market dynamics impacting the affiliate sector in North America. Figures from iGB’s principal data partner H2 Gambling Capital forecast 200% growth in the total addressable revenues for affiliates in North America over the next five years, compared to the global figure of 68%. Add the new states either launched or launching such as NY which had $1bn staked in 16 days and you get the picture of an extremely buoyant market.”

She added: “We are tracking comfortably ahead of the pre-reg figures for 2020 which represents positive news for the 160+ exhibitors already confirmed for iGB Affiliate London, who will be occupying 6,265 sqm of net floor space across three halls at ExCeL London. The Affiliate market is upbeat about the year ahead and I’m looking forward to a repeat of the positivity that we all experienced at iGB Affiliate Amsterdam and iGB Live! staged five months ago.”

iGB Affiliate London (13–14 April, ExCeL London) connects affiliates to a 360-degree experience of igaming via networking and business lead-generation opportunities, content and learning.

Ahead of the 2019 London Affiliate Conference next month, award winning casino and sports betting site ComeOn! have confirmed they will be joined at the event by brand ambassador Ray Parlour.

The three time Premier League winner will be present at the stand on the afternoon of Friday the 8th to meet and greet, and there will also be the opportunity for attendees to win signed Ray Parlour merchandise, including Arsenal and England shirts and copies of his autobiography.

Visitors to LAC can meet members of the Comeon Connect team at stand H8 on both Thursday 7th and Friday 8th, February. To book a meeting please contact us at meeting…[email protected]

Comeon Connect was formed in 2018 by the merger of multiple award winning Cherry Affiliates and Earn Affiliates and now offers over 13 different brands to its partners.

Comeon.com is an award winning casino and sports betting site, regulated by the Gambling Commission in the UK.