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Affiliate Announcements

Better Collective enters Nasdaq Stockholm Main Market

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Better Collective enters Nasdaq Stockholm Main Market

Stockholm, June 8, 2018 — Nasdaq (Nasdaq: NDAQ) announces that Better Collective A/S (short name: BETCO), a mid cap company within the consumer services sector, today will start trading of its shares on the main market of Nasdaq Stockholm. Better Collective is the 35th company to list on Nasdaq’s Nordic markets* in 2018.

Better Collective is a developer of educational platforms within the iGaming industry. Through its products, Better Collective aims to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors. The company’s portfolio includes more than 1,000 websites and products, including Roulette Geeks, the complete guide to roulette, CasinoVerdiener, the go-to place for German casino players and Betting Odds Calculator, the app which enables users to find true betting value. Better Collective was founded in 2004 and is headquartered in Copenhagen, Denmark. For more information, please visit www.bettercollective.com.

We are very happy about the great interest in Better Collective demonstrated by institutional investors across Europe and the Swedish public, not to mention a great number of our own employees and board members,” said Jesper Søgaard, CEO of Better Collective. “To us, this confirms the confidence in our strategy, our continued M&A activities and the potential in our strong position as the leading affiliate within sports betting. The listing is an important step in Better Collective’s continued growth journey whereby we empower even more iGamers around the world.

“We welcome Better Collective to Nasdaq Stockholm, where it will join a number of peers within the iGaming industry,” said Adam Kostyál, SVP and Head of European listings at Nasdaq. “We continue to see a strong inflow of iGaming companies looking to leverage Nasdaq Stockholm as a platform for continued growth, and today’s listing of Better Collective underlines that trend.

At Nasdaq, we are proud to be able to match companies and investors wherever the interest is concentrated,” said Carsten Borring, AVP, European Listings, Nasdaq. “Since Sweden is a major European hub for the iGaming industry, it is only logical for us to offer Better Collective a front row seat among industry peers in the sector.

*Main markets and Nasdaq First North at Nasdaq Copenhagen, Nasdaq Helsinki, Nasdaq Iceland and Nasdaq Stockholm.

About Nasdaq

Nasdaq (Nasdaq: NDAQ) is a leading global provider of trading, clearing, exchange technology, listing, information and public company services. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today’s global capital markets. As the creator of the world’s first electronic stock market, its technology powers more than 90 marketplaces in 50 countries, and 1 in 10 of the world’s securities transactions. Nasdaq is home to 3,900 total listings with a market value of $13 trillion. To learn more, visit:http://business.nasdaq.com

Affiliate Announcements

Casino Guru and AffPapa join forces to launch a new course on iGaming affiliate management

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Casino Guru and AffPapa join forces to launch a new course on iGaming affiliate management

 

Casino Guru, the leading information source and online casino database, has recently joined forces with AffPapa, the ultimate iGaming directory connecting affiliates and operators, to deliver a brand-new free professional course on affiliate management. The course, titled iGaming Affiliate Management Essentials, is the latest addition to the Casino Guru Academy and aims to contribute to a broader understanding of affiliate management while sharing best practices with the rest of the industry. Designed for everyone looking to enhance their knowledge of the iGaming affiliate landscape, the course caters to both aspiring affiliate managers and seasoned professionals.

With over 6,200 online casinos in its extensive database, Casino Guru is no stranger to affiliate management. Combined with AffPapa’s role as a facilitator in connecting operators and affiliate websites for a fruitful partnership, the course seamlessly combines the expertise of two prominent figures in the iGaming affiliation sector. In as little as 90 minutes, participants of the course can receive a certificate that not only backs up their knowledge of affiliate management essentials but also showcases their commitment to cultivating affiliate management best practices.

The course is structured into three chapters. While the first chapter aims to explain the fundamental principles of affiliate management, the second one incorporates insights from AffPapa, the ultimate iGaming directory, who drew inspiration from the expertise of their seasoned affiliate managers operating affiliate program management services for casinos. The third and final chapter offers a snapshot of activities related to affiliate management from the perspective of affiliate websites. This includes a detailed overview of how Casino Guru approaches affiliate business, including the company’s philosophy, values, and strategic vision when it comes to building and maintaining relationships with affiliates.

Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, expressed his enthusiasm over the latest release of Casino Guru Academy: “I’m thrilled to announce the launch of this course and finally get it out there! Working with AffPapa has been a fantastic experience, and I’m glad we were able to bring their expertise with affiliate programs into the mix and offer yet another unique point of view. I’m confident that as individuals engage with the content, they’ll not only gain essential insights but also discover innovative approaches that can significantly impact their affiliate path in the future.”

Levon Nikoghosyan, AffPapa’s CEO & Co-Founder, commented: “We are thrilled to announce our collaboration with Casino Guru for the launch of their latest course on iGaming Affiliate Management. The kickoff of our affiliate management service last year was driven by the growing demand from our registered operators, leveraging our expertise in the field. Casino Guru’s commitment to educating the iGaming industry aligns seamlessly with our vision, and we are delighted to contribute our extensive knowledge in affiliate management to enhance this initiative.”

An exciting update accompanies the launch of the course – a brand new look featuring a completely redesigned system that enhances interactivity and flexibility across various devices. This marks a unique opportunity to witness the difference firsthand, as the revamped design will soon be applied to older courses as well. With the latest course now available online, Casino Guru Academy invites participants to uncover the world of iGaming affiliate management through the combined lens of Casino Guru and AffPapa.

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Affiliate Announcements

Catena Media launches online sports betting affiliation in Vermont

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Catena Media launches online sports betting affiliation in Vermont

 

Catena Media, one of North America’s largest sports betting affiliates, launches online sports betting affiliation in Vermont as the north-eastern state opens for licensed sports wagering.

Vermont’s Department of Liquor and Lottery selected three operators to go live on 11 January.

All Catena Media’s national brands are carrying strong Vermont content to coincide with the launch. Complementing this coverage is content published by the group’s media partners, which include NJ.com and TheSportingNews.com.

Vermont, a small state with an adult population of 0.5 million, is the last of the New England states to allow online sports betting and is the first new market to open in North America in 2024. The next slated state is North Carolina, which is expected to launch legal sports betting in the coming months.

Ryan Harper, Catena Media’s Vice President for North America, said: “Initial interest from both the industry and sports bettors in Vermont is strong. Vermonters have enjoyed online daily fantasy sports products and horse-race wagering so are no strangers to the online market.”

Vermont expands Catena Media’s operational footprint in North America to more than 28 US states and Canadian provinces.

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Affiliate Announcements

iGB Affiliate announce One Hundred Shoreditch as new HQ Hotel

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iGB Affiliate announce One Hundred Shoreditch as new HQ Hotel

 

The organising team responsible for iGB Affiliate has announced One Hundred Shoreditch as its new HQ Hotel for February’s event (6-9 February, ExCeL London).

Located in a prominent position on fashionable Shoreditch High Street, One Hundred Shoreditch is an acclaimed independent 258 room hotel offering a choice of places to eat and drink including Seed Library, an attractive rooftop bar and terrace offering panoramic views of the London skyline, a coffee shop, and the Lobby Bar which hosts a curated programme of weekly DJs alongside £10 cocktails. The venue offers five meeting and event spaces including the floor-to-ceiling glass One Hundred Room.

Announcing the new HQ Hotel, iGB Affiliate’s Naomi Barton said: “We were looking for a hotel close to ExCeL and that would connect with the unique personality of the Affiliate community.

“I have to say that One Hundred Shoreditch could have been designed with affiliates in mind! It’s as sassy as hell with great facilities, a roof top bar with amazing views of East London and it’s situated in the social heart of the vibrant East End. The bedrooms and suites provide headspace and calm in contrast to the energy of the ultra-cool hotel bars.

“I am confident One Hundred Shoreditch will resonate with show attendees – it will allow guests to socialise, network and hang out together, continuing the unique iGB Affiliate experience.  We have secured 150 rooms which will be allocated on a first come, first served basis, so book now and don’t miss out on the chance to be with your peers and friends!”

She added: “The 2024 edition of iGB Affiliate will be the last held in London prior to our relocation to Barcelona the following year. As a consequence, there will be an iGB Affiliate ‘Farewell to London’ party like no other and we will be celebrating alongside our sister show ICE to ensure that we deliver something exceptional. The farewell party, iGB Affiliate Awards and our new Hotel HQ are all part of the social and networking opportunities which are pivotal to the show experience and make iGB Affiliate so special”.

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Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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