Online sportsbook and casino brand launches affiliate programme to expand presence across East and West Africa
Montreal, QC. 2018 – BetYetu, a leading gaming brand that serves regulated markets in East and West Africa, has announced the launch of its BetYetu Partners affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. BetYetu will use Income Access’ industry-leading affiliate software platform to optimise programme growth and acquisitions.
BetYetu (or its partner brands) hold multiple licenses in accordance with regional requirements across Kenya, Uganda, Ghana, Mozambique and Tanzania.
The BetYetu Partners affiliate programme will be powered by the affiliate platform of Income Access, winner of the eGR North America Award for ‘Acquisition & Retention Partner’ for four years running. Through the platform, the BetYetu team will have access to a full suite of robust reporting, which they can leverage to help advise affiliates on marketing strategies to optimise both acquisition and retention.
As a partnering brand of Oxygen8 Group, a recognised leader in global technology that specialises in multi-channel solutions and African mobile money solutions, BetYetu is leveraging an ongoing continent-wide transition from traditional forms of marketing to online media. Through this strategy, the brand aims to build and sustain a leadership role in East and West Africa’s affiliate marketing industry.
BetYetu Partners will promote the flagship BetYetu brand, which currently offers sports betting and online casino in Kenya. BetYetu Uganda, Ghana and Mozambique will focus solely on sports betting. Additionally, the programme will promote the Tanzania-based Mkekabet sportsbook, which is another partner of Oxygen8 Group and licensed by the Gaming Board of Tanzania.
Through a continued focus on growth, more brands, products and regions are expected to be added.
Shane Leahy, CEO at BetYetu Group, said: “I am delighted with the launch of BetYetu Partners, which is part of our long-term strategic development and forms part of our overall digital strategy for growth. As part of our strategy we are committed to forging long-lasting partnerships with top affiliates operating across the African continent. We have also hand-picked a team comprising of the strongest local and international talent who will be supported and backed up by industry veterans, creating our very own Dream Team!”
Tara Wilson, General Manager at Income Access, said: “BetYetu is in a unique position, given their strong product offerings and presence across a range of regulated markets. We’re excited to have our affiliate platform fill a complementary role as it is a tremendous asset to any brand developing a strategy focused on expanding market presence and enhancing acquisition strategy.”
For more information about this partnership, contact BetYetu.
About Betyetu Group & Oxygen8 Group:
Oxygen8 Group is a global technology provider of multi-channel solutions with offices in 11 countries, operations in over 32 countries and a turnover in excess of £100million. Working in partnership with its clients, Oxygen8 enables businesses to drive new revenue streams, improve customer communication, build brand awareness and increase customer loyalty.
Headquartered in Birmingham UK, Oxygen8 also has offices in Ireland, Australia, USA, South Africa, Kenya, Uganda, Tanzania, Caribbean and Singapore. Clients include mobile networks, newspaper groups, radio and television stations, major high street retailers and banks. As a global business, Oxygen8 has the infrastructure, technical skills and depth of resource to take new products to market quickly and easily, whilst still giving clients the benefit of ‘on-the-ground’ local knowledge and support.
The Oxygen8 management team draws on many years of experience and expertise, having been at the forefront of the mobile marketing industry since its inception. Oxygen8 is fully compliant with the latest industry regulations and standards, providing customers with complete confidence that the company is leading the way in best practice for the industry.
About Income Access:
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Coral, Gala Interactive, IGT’s Lottomatica, Jackpotjoy, Pinnacle, PMU, Sportingbet, Stan James, and TwinSpires.
Paysafe is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. With over 20 years of online payment experience, a combined transactional volume of US $56 billion in 2017 and approximately 3,000 employees located in 12+ global locations. Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award
Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London
Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.
Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.
Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.
Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.
Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.
Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”
Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”
Frapapa Launch New Affiliate Program with Income Access
Income Access is thrilled to announce their partnership with Frapapa, in addition to the launch of their new affiliate programme! Frapapa is an exciting new sportsbook and casino platform focused on the expanding Nigerian market.
We will be providing our industry-leading affiliate marketing tracking platform solution to Frapapa, as well as launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with 19 years of experience in the industry.
Frapapa is a new sports betting and casino platform that is targeting the growing Nigerian market. They offer access to betting on all your favourite sports, including football, basketball, and rugby. In addition, they have a variety of casino games for their players, along with live and virtual games to play and bet on.
Their platform is easy to navigate and has several exciting features for sports lovers, to make their experience even more enjoyable! These features include Frapapa’s compact view of all daily events, filters for the market options, and an intelligent arrangement of the various sports to bet on. Despite the brand just barely being a year old, it is already well known to many sports betting fans, due to their exceptional service and amazing offers available.
About Player Opportunities
Frapapa has an array of exciting bonuses for their clients to benefit from, as new players get to take advantage of their 300% welcome bonus up to N300,000. They can even enjoy this offer up to three times! If players miss out on this welcome bonus, they can still claim 75% on the next two deposits made. Frapapa’s players can enjoy the convenience of their mobile app and live support seven days a week. They also offer instant pay-outs and in-play cash out to their users.
Frapapa’s Commission Promotion
With the launch of their affiliate programme, Frapapa is offering a premium-tiered commission deal, where new affiliates who sign up to the programme get a premium revenue share of up to 35%.
OUTLAST DFS Launch New Affiliate Program with Income Access
Income Access is thrilled to announce their partnership with OUTLAST DFS, an exciting Daily Fantasy Sports App that has already launched in multiple states, in addition to the launch of their new affiliate program.
Income Access will be providing their industry-leading affiliate marketing tracking platform solution to OUTLAST, in addition to launching and managing its new affiliate channel. The launch will supply affiliates with a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team with nearly 20 years of experience in the industry.
OUTLAST DFS is an innovative Daily Fantasy Sports App that’s launched in 19 states, including: California, Florida, Georgia, Illinois, Kentucky, Minnesota, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, Oregon, Rhode Island, South Dakota, Texas, Utah, West Virginia, Wisconsin and Wyoming.
They have three unique games – OUTLAST Over/Under, OUTLAST Survival Pool and Purse, with both an EZ and Pro user interface for all levels of DFS users.
The platform is easy to navigate and has several exciting features for daily fantasy sports lovers to make their experience even more enjoyable! In addition, OUTLAST has the most offerings of player options and props across several sports.
About the Player Promotion
OUTLAST DFS has an array of exciting bonuses for their clients to benefit from, as new players can take advantage of their 100% welcome bonus, matching up to $200 on their first deposit. They also offer a referral program where players and their referral get a $10 credit upon registering. OUTLAST DFS’ players enjoy the convenience of their 24/7 live support, so they can get back to enjoying the game!
OUTLAST Daily Fantasy Sports’ Commission Promotion
With the launch of their affiliate program, OUTLAST is offering a tiered CPA deal, as well as a 3-4% gross entry fee share.
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