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Affiliate Interviews: Oren, Manager of OnlineCasinoReports.com

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For our newest affiliate interview we caught up with Oren, who’s Manager at Online Casino Reports! Their site was launched in 1997 and is online since then,  providing a very sharing community, useful guides, rich-media guides, but also news coverage from across the industry!
GAV: Hi Oren, first we would like to thank you for the opportunity. Could you share with us your profile so our readers can get a better idea of who you are?

Name: Oren
Age: 37
Hometown: Tel-Aviv, Israel
Living in: Tel-Aviv
Profession/Job title: Online Casino Reports Manager

GAV: Since there are thousands of websites and portals in this niche out there, where do you think Onlinecasinoreports.com stands now and what is that plus that the other portals don’t have?

OCR: One of our strong points is our seniority – we’ve been running OnlineCasinoReports.com since 1997, back when the online gambling industry was more or less in its infancy, so in many ways, we’ve grown and matured with this industry, we learned what works and what doesn’t; what players look for, what’s good for them and what’s bad.

GAV: How do you see the online casino market/industry at this moment?

OCR: The industry is at a very good point at the moment – we see brands opening every day and a positive push towards regulation around the world. This regulation means that both operators and affiliates are found in a constant need to adjust to the ever-changing environment, to help players safely navigate – this is where we step in. We’re always adding more content, adapting to the changes and innovations in the industry.

GAV: In your opinion what are the strong points of Onlinecasinoreports.com and what makes it stand out from the other niche websites/directories?

OCR: Apart from our seniority, we’re simply an authoritative site which serves as a guiding light for players; I can say that with the confidence of many players who have gone through our site and had great experiences. We’ve got a good mix of elements that work together in order to enhance that authoritative point, for example – our huge directory which is growing on an everyday basis, with everything related to iGaming covered – from the smallest software developer to the biggest industry events.
We are also very active with iGaming events, forming media partnerships with events all over the globe as well as with lesser known software developers/providers whose names and products we help to get out into the open! Also, our international presence is a strongpoint – as of today, OnlineCasinoReports is available in over 70 locales, in 35+ languages. We provide reviews, news, articles, guides and localized newsletters for readers from all over the world, in their language, the content that is relevant to us.

GAV: Could you tell us a bit about the beginnings of Online Casino Reports?! We know that you (onlinecasinoreports.com) are a very established portal, next year you’ll turn 20 years old! How was the portal started and most of all what difficulties you have to overcome at the beginning?

OCR: The portal started as a news and reviews site for the online casino player, back when the internet was mainly informative and Google had only started; the difficulties we’ve faced were pretty normal for anyone who starts a new site, and we endured. We recognized the need for good, solid info, and filled our site with guides, how-to’s, informative articles and in-depth helpful reviews which were aiming to answer exactly what a player asks.

OCR

GAV: We have surfed your website and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you? You currently have more than 70 local sites in more than 35 different languages, is it hard to maintain all of them?!

OCR: Naturally when supporting so many languages, you need people to provide good content. We have a team of committed writers from all over the world who are led by our Chief Editor Amir, who is also responsible for our 70+ local sites, presiding over a great team of dedicated translators and writers who write in their own language for our readers from all over the world. It’s hard, no doubt about it, but the challenge is always welcome – a sense of self accomplishment is great, as well as the fruits of the hard work which are apparent as well.

GAV: How about the online marketing and SEO of the Online Casino Reports websites, do you have someone in-house for that our you outsourced it?

OCR: We think that SEO as we knew it is gone, this is something quite fresh. All we focus on is providing high quality content that is relevant for the player. This has always been our first priority.

GAV: We are pretty convinced that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You, of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?!

OCR: It is of great importance for affiliate managers and affiliates to work together. We do our best to reply to everyone and we try to recognize the affiliate managers that understand that each side has responsibilities and not the affiliate alone or the brand alone can succeed, it’s a team game and if both sides understand that, then a true successful cooperation can be achieved.
An affiliate should have the tools to make the success a reality, but his efforts can go to waste if the affiliate manager does not provide with the substance for the tools. This can range anywhere from being responsive to providing banners and specialized offers. Also, a good affiliate management system is super important! It’s also very important to understand each others needs, like in any relationship.

GAV: As we already mentioned next year, in 2017 Online Casino Reports is gonna celebrate it’s 20th Anniversary, do you have any special events planned for this occasion?!

OCR: Well, we didn’t think about it too much but now that you mention it, we might have a drink for that 🙂 Of course we will do something but at this stage it’s a surprise!

GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?

OCR: It’s already deep in the process of becoming a truly global phenomenon – we’ve seen and are seeing a tremendous shift towards regulation across the world. Regulators simply cannot sit on the fence anymore; you have to make a decision. We’ve seen this with the Romanian case (for which we’ve received a license from ONJN) and on the other hand, we’re seeing places like South Africa where efforts for regulation come up against a hard wall, again and again.
Besides, we have always been advocates for online gambling becoming a global phenomenon.

GAV: Tell us one change that you want to see in the online casino industry?!

OCR: We would like to see more regulation – countries lifting their ban on online gambling and becoming regulatory. This is for the benefit of everyone – revenues for governments, safety for players, business for operators and affiliates, and a way to combat and, ultimately eliminate, the abuse of this industry.

GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this majestic industry!?

OCR: It’s like any new business, work hard, investigate, research, learn, provide a quality product and you shall succeed.

GAV: How about iGaming/online casino conferences, do you attend any of them? If so, which one is your favorite and what is your most fun experience?

OCR: Our favorite events are AAC & LAC which we always try always to attend. We enjoy attending these two, even if the days themselves feel like boot camp 🙂 Meetings from dusk till dawn without a lot of time to soak in the sights and sounds which are always fascinating, brimming with innovation for the industry.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must improve upon?

OCR: We’ve been seeing a lot of activity in the Eastern European markets in the past few years, it really does seem like something is booming. From many conferences and events to new brands – we think that it’s a wonderful process and excited to see how it progresses. Improvement-wise, regulation is of great importance. Also, we’ve been seeing a rise of Bitcoin usage among players from Eastern Europe – maybe that cryptocurrency can serve as a true bridge between East and West and to push the Eastern European market further.
All in all, we remain optimistic about Eastern Europe – there’s a great movement towards iGaming in that region now which cannot be put down.

GAV: Where would you like to travel in Eastern Europe, any favorite country or region?

OCR: Never thought about it, every new place is interesting; so anywhere in Eastern Europe, really.

GAV: How about a favorite celebrity or a mentor, do you have one?

OCR: Larry David and Jerry Seinfeld.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

OCR: We’ve only just recently learned of your site, when we were approached for an interview, I think it’s a very nice idea to focus on affiliate voices. From what we’ve seen so far, Gambling Affiliate Voice looks like a serious website that puts affiliates in the center. We look forward to seeing the site grow!

GAV: Thanks for your time Oren, we appreciate it, all the best to you and we would like to wish OnlineCasinoReports.com a happy anniversary in advance!!!

Affiliate Success

MyAffiliates announces its rebranding

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MyAffiliates announces its rebranding

MyAffiliates, the affiliate marketing software provider, announced today a major rebranding of its product image to reflect the company’s evolution in the online betting, gaming, forex and binary industries.

Clemence Dujardin, General Manager at MyAffiliates said: “MyAffiliates has been around since 2007. Our technology and our products have evolved considerably since then. It was high time for a rethink of our brand to plot our journey in the years ahead. We have been very successful over the years working with an ever growing number of online operators worldwide. Our new brand is an invitation to them to join us as we continue to improve our offering.

“The new brand recalls MyAffiliates’ sterling reputation as the most flexible affiliate marketing software on the market. This flexibility is built on the features we developed along the years. But our success also rests on transparency in our pricing structure and the support we provide our customers anytime they need it, whichever time zone they are in. Our vision remains to build software that answers the needs of the industry, backed by reliable and scalable technologies.”

Steven Harris, MyAffiliates’ founding Director said: “Over the years, our professional and well-grounded team, managed to evolve our product into the affiliate marketing software affiliates love. For us it is crucial that our clients find all they need and more to run a successful affiliate program and grow their business. It is equally important for us that the end users — the affiliates — continue to enthusiastically approve of our solution. We will not rest on our past successes.

“This rebranding tells the story of our evolution and better represents MyAffiliates as the young and dynamic company that we are, continuously striving to develop the best product of its kind on the market as we help our clients grow.”

Visit www.myaffiliates.com.

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iGaming Focus Areas and СРА Selection to Be Discussed at Kyiv iGaming Affiliate Conference

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iGaming Focus Areas and СРА Selection to Be Discussed at Kyiv iGaming Affiliate Conference

 

The second Kyiv iGaming Affiliate Conference organized by Smile-Expo will come back to the capital of Ukraine on September 26. Relevant case studies, networking, and afterparty: the conference program will be as efficient and useful as possible.

 

What issues will be raised by speakers

Kyiv iGaming Affiliate Conference will involve expert speakers: webmasters, affiliates, arbitrage specialists, marketers, and specialized lawyers. Presentations by most of them sparked the great interest of the audience at the previous event. This time, professionals will introduce new presentations and recent case studies of their practice.

  • Tatiana Nasonova, CEO at Gambling Pro and an arbitrage expert, will analyze why advertisers and affiliates need to work closely to reach the maximum result. She will talk about core factors in the brand confidence as well as explain how advertisers can offer the best possible conditions to webmasters so that it won’t cost a bundle. At the past event in Kyiv, the speaker revealed how to enhance the conversion of your own offer tenfold. Tatiana is a frequent guest at international events as well as the founder of ‘Tough Arbitrage of St. Petersburg’ and Black Inc public pages.
  • Roman Bout, Founder of Quints – a developer of affiliate program software, will illustrate how operators can seamlessly shift from Revenue Share to CPA and stress the importance of the registration to deposit conversion when selecting the СРА model. Besides, the speaker will mention special features of player behaviors and traffic analysis. At the first Kyiv iGaming Affiliate Conference, Roman shared examples of the high-quality support increasing online casino revenues and gave use cases of reducing the customer attrition by 50%.
  • Viacheslav Ustimenko, CEO at LAWBOOT and an expert in legal consulting of IT, fintech, and gambling companies, will tell attendees about the legal difference in gambling, games of skill, and loot box projects as well as examine pros and cons of work with them. Moreover, conference guests will discover all about the banking compliance in 2019 from the expert: what has changed since 2018, what should be taken into account, what is already inefficient in comparison with the last year. At the previous conference, Viacheslav clarified where to register a company for the affiliate program and why the GDPR was a significant aspect for iGaming company operations.

“LP and LLP partnerships are no longer legal solutions. If you need a reliable banking account, change LP for Hong Kong,” the expert stated.

For the first time, Kyiv iGaming Affiliate Conference will engage Vitaliy Stetsenko, a speaker at top conferences and events dedicated to arbitrage, CPA, and online marketing, and the founder of Initium Group (the holding company includes RichAdvert traffic arbitrage school). As an entrepreneur and infopreneur, he frequently provides the audience with interesting arbitrage best practices. At Kyiv’s second event, Vitaliy will present workable strategies for mobile traffic arbitrage and examples of efficient creatives and advertising campaigns.

Panel discussion

The conference will feature a panel discussion allowing influencers to talk about prospects of such areas as casinos, betting, and esports. They will highlight what to emphasize this year and how to find the necessary balance between the above-mentioned sectors. The discussion will be moderated by Levon Nikoghosyan from PartnerMatrix.

Target audience

If you are an operator, a developer, a webmaster, an arbitrage specialist, an affiliate, or a SEO expert, the major affiliate marketing event is a crucial point in your schedule.

Networking and afterparty

Kyiv iGaming Affiliate Conference means not only beneficial presentations and case studies. Event guests will also be able to take part in fruitful networking and obtain new partners for cooperation as well as for business promotion and growth.

The afterparty will be available to owners of VIP tickets, sponsors, participants, and speakers. It is the best chance to negotiate on professional issues in a relaxed atmosphere.

Organizer and partners

The conference is organized by Smile-Expo, an international company that has been holding business events on innovations for 13 years. Media Gambling Sponsor of Kyiv iGaming Affiliate Conference will be a business online publication called Login Casino, while Media Sponsor will be YOGONET International Edition.

The event program can be found on the official website of Kyiv iGaming Affiliate Conference.

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Boots on the ground: What it’s like being an affiliate in the US sports betting market

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Boots on the ground: What it’s like being an affiliate in the US sports betting market
Photo Source: imgarit.pw

 

Mike Murphy, founder of BettingUSA.com, talks about the challenges and opportunities that await those getting in on the action in the US sports betting affiliate sector

The Supreme Court’s decision to strike down the Professional and Amateur Sports Protection Act (PASPA) in May 2018 has unleashed a sea change in the regulated US sports betting market.

What was once illegal and the realm of shadowy offshore sportsbooks has now come into the mainstream with legal in-person and online sportsbooks slowly but surely funneling gamblers back onto regulated platforms headquartered in the United States.

Change can be uncomfortable, but it also provides opportunity. Many affiliates made a lot of money and got comfortable during the unregulated offshore days, but those days are dwindling and a new order is rising.

The question for sports betting affiliates is whether or not they will adapt to the changing environment and capitalize on the new opportunities before them. We suggest taking full advantage while the getting is good but acknowledge we will all face challenges moving forwards.

Let’s consider what we face and what we stand to gain.

Challenges Facing Affiliates in the Legal US Sports Betting Market

The greatest opportunities in life always come with challenges, and the newly-regulated sports betting market in the United States is no exception.

The good news is these challenges will sharpen and diversify your skills. Overcoming these challenges will make you a better, smarter and more well-rounded affiliate.

You will also find these challenges act as a sort of filter such that when you emerge on the other side, your competition will be reduced in number. The competitors who remain will be skilled affiliates like yourself, but there will be fewer of you competing for a piece of the action.

Higher Quality Competition

The regulated online gambling and sports betting market in the US has already attracted the attention of big players with deep pockets. The quality of websites that appear in search results is a night-and-day difference compared to just a few years ago when the only real opportunities to make money as a US-focused gambling affiliate were either questionably legal or outright illegal.

Legalization and regulation have resulted in major media companies finally entering the US market now that they can do so in a fully legal and transparent manner. These companies have big budgets, hire the best writers and churn out high quality websites in bulk.

Competing against these types of affiliates is challenging, and there are no indications things are going to get any easier. If you’re an independent affiliate with a website, you have your work cut out for you. The bigger companies can outspend you and likely have better connections.

That doesn’t mean there is no room left for independent affiliates like some of the doomsayers have taken to claiming of late. It just means you’ll need to be agile, pick your target markets carefully and cultivate a real relationship with your viewers.

New Licensing and Compliance Hurdles

One of the most challenging and frustrating hurdles we see in the US market today is the introduction of regulations that impact affiliates. States such as New Jersey and Pennsylvania require all affiliates to acquire a license in order to make money promoting licensed sites to players in those states.

The magnitude of this challenge remains to be seen as additional states pass legalization laws. New Jersey’s affiliate licensing process really isn’t all that difficult. Getting licensed in Pennsylvania has proven to be fairly complicated. Meanwhile, we have seen no indications affiliates need to be licensed in West Virginia.

The types of laws passed in the future will determine the true startup costs associated with licensing. Our best advice to smaller affiliates here is to target states in which the licensing hurdles are minimal or nonexistent and build out from there.

Additional compliance hurdles are likely to materialize at some point as well. We can look to recent developments in the UK online sports betting industry for a preview of what may come in the future.

Advertisers in the UK are subject to an increasingly complicated set of rules regarding how to promote gambling responsibly, for example. The US has not gotten to this point yet, but it is worth keeping in mind additional regulatory hurdles remain a distinct possibility.

A Fractured Market

Online sports betting and gambling are regulated at the state level, which means the rules vary from state to state. You may need an affiliate license in one state but not another. A particular betting site may be available in one state, but not in the next one over.

This means you’ll need to take a state-by-state approach to your affiliate business by promoting particular sites to visitors from particular states. Some operators have opened shop in multiple states, but you’ll need to stay on top of which sportsbooks are available where so you can direct your visitors to the proper websites.

The upside to this challenge is it too provides opportunity. As legal sports betting spreads across the US, people are going to have many questions regarding the law, where they can bet online legally, where to find licensed mobile betting apps and much more. Affiliates are well-suited to educate consumers and earn some money at the same time.

Opportunities

Now that we have the biggest challenges out of the way, we can move on to the fun stuff: the opportunities that await affiliates who are able to deal with the aforementioned obstacles. The United States presents some very big opportunities for those intrepid affiliates who dare tackle this market.

There is A Lot of Money to be Made

The US online sports betting market has enormous potential for simple reasons. The US has a large population, it has a pro-sports culture and the people have high levels of disposable income.

We also have a strong pro-gambling culture with hundreds of casinos spread across the US and widespread familiarity with sports betting even if it was limited (officially anyways) to Nevada for several decades.

Consider this: The American Gaming Association (AGA) has estimated that one quarter of the US population participated in a sports pool in 2017. The AGA has also estimated Americans already wager upwards of $150 billion per year on sports through illegal channels. That is a lot of pent up demand.

This isn’t just us talking up the industry – major industry players have been staking their claims in anticipation of widespread legalization. Caesars Entertainment, FOX Sports and even Buffalo Wild Wings have all made moves to position themselves for a piece of the pie.

Some affiliates have already made a fortune even though the industry is just now gearing up. We have seen multiple eight-figure sales of sports-oriented affiliate websites in recent times for monthly multiples that would have been unthinkable during the turbulent, uncertain offshore sports betting days.

Case in point: The Better Collective Group recently purchased 60% of the RotoGrinders network for $21 million up front, plus a plan to purchase the remaining 40% “at a valuation based upon an EBITDA multiple between 5x and 10x.”

We also saw Catena Media purchase BonusSeeker last March for $6.5 million with a potential additional payout of $9.5 million based on performance after two years. Mind you, this was before the Supreme Court decision. BonusSeeker was restricted to legal online casinos in New Jersey at the time, and still it sold for that much.

The financial potential for affiliates is almost overwhelming to consider, and yet the industry is still just getting started. Many more states have yet to pass legislation to legalize online sports betting and gambling.

Industry is Ripe for Innovation and New Ideas

This is an exciting time to be an affiliate with operators and traditional media companies alike exploring the possibilities of legal sports betting. We’ve seen the likes of PointsBet hit the market with innovative new ways to bet on games while other operators have greatly expanded their in-play wagering capabilities.

The United States, home to Silicon Valley, has a strong culture of innovation. Even though the European markets have had a lengthy head start when it comes to legal sports betting, nobody can innovate like motivated US companies.

Not only does this make it more exciting and interesting to be an affiliate, but it gives affiliates even more opportunities to show value by answering questions and sharing interesting updates with viewers.

It is Still Early in the Game

The US online gambling industry is still in its infancy. Yes, some of the bigger affiliate networks have already paid millions for well-established websites, but we haven’t even come close to reaching peak saturation.

Consider the acquisitions discussed above: BonusSeeker being purchased for $6.5 million up front with a final sale price of up to $9.5 million after two years; 60% of the RotoGrinders network being purchased for $21 million up front with a very real chance of the final deal being realized for $50 million or more a few years from now.

Consider that these purchases happened when the majority of states still haven’t legalized online sports betting or gambling. Major affiliate companies are not paying that much money for digital assets just for fun. They see the market potential. They know the US market is just barely getting started.

Now, imagine the types of buyouts that will be possible after 20, 30 or 40 states have legalized online sports betting – or if Congress steps in and passes nationwide legislation.
We see the occasional discussion among smaller affiliates bemoaning the “corporatization” of the affiliate business.

Some will tell you it’s too late to get in the game now with the likes of Catena Media and Better Collective out there spending millions on marketing, acquisitions and staff.

It’s true the level of competition has increased and affiliates do have to jump through new hoops with licensing requirements in some states, but the market is still just barely getting started. Those challenges can be overcome, and the rewards will be very much worth the trouble.

There are plenty of opportunities even for the lonely one-man operation. Those who work hard and provide informative or entertaining content have a world of opportunity open to them with the US market just now getting off the ground.

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