Connect with us

Affiliate Success

Affiliate Interviews: Oren, Manager of OnlineCasinoReports.com

Published

on

For our newest affiliate interview we caught up with Oren, who’s Manager at Online Casino Reports! Their site was launched in 1997 and is online since then,  providing a very sharing community, useful guides, rich-media guides, but also news coverage from across the industry!
GAV: Hi Oren, first we would like to thank you for the opportunity. Could you share with us your profile so our readers can get a better idea of who you are?

Name: Oren
Age: 37
Hometown: Tel-Aviv, Israel
Living in: Tel-Aviv
Profession/Job title: Online Casino Reports Manager

GAV: Since there are thousands of websites and portals in this niche out there, where do you think Onlinecasinoreports.com stands now and what is that plus that the other portals don’t have?

OCR: One of our strong points is our seniority – we’ve been running OnlineCasinoReports.com since 1997, back when the online gambling industry was more or less in its infancy, so in many ways, we’ve grown and matured with this industry, we learned what works and what doesn’t; what players look for, what’s good for them and what’s bad.

GAV: How do you see the online casino market/industry at this moment?

OCR: The industry is at a very good point at the moment – we see brands opening every day and a positive push towards regulation around the world. This regulation means that both operators and affiliates are found in a constant need to adjust to the ever-changing environment, to help players safely navigate – this is where we step in. We’re always adding more content, adapting to the changes and innovations in the industry.

GAV: In your opinion what are the strong points of Onlinecasinoreports.com and what makes it stand out from the other niche websites/directories?

OCR: Apart from our seniority, we’re simply an authoritative site which serves as a guiding light for players; I can say that with the confidence of many players who have gone through our site and had great experiences. We’ve got a good mix of elements that work together in order to enhance that authoritative point, for example – our huge directory which is growing on an everyday basis, with everything related to iGaming covered – from the smallest software developer to the biggest industry events.
We are also very active with iGaming events, forming media partnerships with events all over the globe as well as with lesser known software developers/providers whose names and products we help to get out into the open! Also, our international presence is a strongpoint – as of today, OnlineCasinoReports is available in over 70 locales, in 35+ languages. We provide reviews, news, articles, guides and localized newsletters for readers from all over the world, in their language, the content that is relevant to us.

GAV: Could you tell us a bit about the beginnings of Online Casino Reports?! We know that you (onlinecasinoreports.com) are a very established portal, next year you’ll turn 20 years old! How was the portal started and most of all what difficulties you have to overcome at the beginning?

OCR: The portal started as a news and reviews site for the online casino player, back when the internet was mainly informative and Google had only started; the difficulties we’ve faced were pretty normal for anyone who starts a new site, and we endured. We recognized the need for good, solid info, and filled our site with guides, how-to’s, informative articles and in-depth helpful reviews which were aiming to answer exactly what a player asks.

OCR

GAV: We have surfed your website and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you? You currently have more than 70 local sites in more than 35 different languages, is it hard to maintain all of them?!

OCR: Naturally when supporting so many languages, you need people to provide good content. We have a team of committed writers from all over the world who are led by our Chief Editor Amir, who is also responsible for our 70+ local sites, presiding over a great team of dedicated translators and writers who write in their own language for our readers from all over the world. It’s hard, no doubt about it, but the challenge is always welcome – a sense of self accomplishment is great, as well as the fruits of the hard work which are apparent as well.

GAV: How about the online marketing and SEO of the Online Casino Reports websites, do you have someone in-house for that our you outsourced it?

OCR: We think that SEO as we knew it is gone, this is something quite fresh. All we focus on is providing high quality content that is relevant for the player. This has always been our first priority.

GAV: We are pretty convinced that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You, of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?!

OCR: It is of great importance for affiliate managers and affiliates to work together. We do our best to reply to everyone and we try to recognize the affiliate managers that understand that each side has responsibilities and not the affiliate alone or the brand alone can succeed, it’s a team game and if both sides understand that, then a true successful cooperation can be achieved.
An affiliate should have the tools to make the success a reality, but his efforts can go to waste if the affiliate manager does not provide with the substance for the tools. This can range anywhere from being responsive to providing banners and specialized offers. Also, a good affiliate management system is super important! It’s also very important to understand each others needs, like in any relationship.

GAV: As we already mentioned next year, in 2017 Online Casino Reports is gonna celebrate it’s 20th Anniversary, do you have any special events planned for this occasion?!

OCR: Well, we didn’t think about it too much but now that you mention it, we might have a drink for that 🙂 Of course we will do something but at this stage it’s a surprise!

GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?

OCR: It’s already deep in the process of becoming a truly global phenomenon – we’ve seen and are seeing a tremendous shift towards regulation across the world. Regulators simply cannot sit on the fence anymore; you have to make a decision. We’ve seen this with the Romanian case (for which we’ve received a license from ONJN) and on the other hand, we’re seeing places like South Africa where efforts for regulation come up against a hard wall, again and again.
Besides, we have always been advocates for online gambling becoming a global phenomenon.

GAV: Tell us one change that you want to see in the online casino industry?!

OCR: We would like to see more regulation – countries lifting their ban on online gambling and becoming regulatory. This is for the benefit of everyone – revenues for governments, safety for players, business for operators and affiliates, and a way to combat and, ultimately eliminate, the abuse of this industry.

GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this majestic industry!?

OCR: It’s like any new business, work hard, investigate, research, learn, provide a quality product and you shall succeed.

GAV: How about iGaming/online casino conferences, do you attend any of them? If so, which one is your favorite and what is your most fun experience?

OCR: Our favorite events are AAC & LAC which we always try always to attend. We enjoy attending these two, even if the days themselves feel like boot camp 🙂 Meetings from dusk till dawn without a lot of time to soak in the sights and sounds which are always fascinating, brimming with innovation for the industry.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must improve upon?

OCR: We’ve been seeing a lot of activity in the Eastern European markets in the past few years, it really does seem like something is booming. From many conferences and events to new brands – we think that it’s a wonderful process and excited to see how it progresses. Improvement-wise, regulation is of great importance. Also, we’ve been seeing a rise of Bitcoin usage among players from Eastern Europe – maybe that cryptocurrency can serve as a true bridge between East and West and to push the Eastern European market further.
All in all, we remain optimistic about Eastern Europe – there’s a great movement towards iGaming in that region now which cannot be put down.

GAV: Where would you like to travel in Eastern Europe, any favorite country or region?

OCR: Never thought about it, every new place is interesting; so anywhere in Eastern Europe, really.

GAV: How about a favorite celebrity or a mentor, do you have one?

OCR: Larry David and Jerry Seinfeld.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

OCR: We’ve only just recently learned of your site, when we were approached for an interview, I think it’s a very nice idea to focus on affiliate voices. From what we’ve seen so far, Gambling Affiliate Voice looks like a serious website that puts affiliates in the center. We look forward to seeing the site grow!

GAV: Thanks for your time Oren, we appreciate it, all the best to you and we would like to wish OnlineCasinoReports.com a happy anniversary in advance!!!

Affiliate Success

Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award

Published

on

Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award

 

Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London 

 Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.

Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.

Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.

Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.

Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.

Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”

Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”

 

Continue Reading

Affiliate Success

Crash course for becoming a master in Casino Affiliate Marketing

Published

on

 

Intro

Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also getting popular, known as online casino affiliate websites. A casino affiliate works alongside an online casino in promoting their business in return for a commission. In some cases, they may have experience operating an online casino. They provide all the details regarding gambling activities and other relevant information about a gambling site. So, the players can be well aware before taking any action. In this article, we will be discussing the basics, tips, and tricks of becoming an affiliate (casino affiliate).

 

Affiliate programs

Casino affiliates act as a mediator between the casinos and players. The casino affiliates get a tracking link for tracking the players who play or register in the casino. The affiliate program ensures to pay a business partner for bringing the players to the casino. Joining an affiliate program is simple as it does not require any sign-up charges. You are only required to have a website, to promote the various brand of online casinos by setting up banners and other related advertisements. Once the visitors click on the ad, affiliates start earning money. There are some essential factors to consider before joining an affiliate program.

  • You must be sure that you are entering into a partnership with a reliable and reputed casino.
  • Ensure that the number of commissions is processed timely in a safe environment.

 

Features of a casino affiliate

Sometimes it becomes difficult to spot casino affiliates and casino websites. Here are a few features that are applicable for casino affiliates only:

  • Generally, casino affiliates have the same type of imagery and similar language to attract players.
  • Affiliate websites do not have game catalogs like casino websites rather they provide reviews of online casino games and certain free demo games.
  • Casino affiliates usually promote multiple casino brands with various logos, advertisements, and offers.
  • The main goal of casino affiliates is to get players and sign them up for one of their casino partners.

 

Payment arrangements for Casino Affiliates

In terms of payments, there are two models that are very popular for paying affiliates.

  • The first one is the revenue sharing model that ensures payment to a casino affiliate as a percentage of profit earned from the traffic generated by the affiliate in a month. In this case, the higher traffic is equal to the higher payment.
  • The other model is CPA or cost per acquisition model. Here, payment is based on the users’ The online casinos pay the affiliates based on — whether a player signs up for a casino account or signs up and makes the first deposit. But in both the models, the income is based on performance.

Some casino operators provide only one payment option, while others can offer more than two. Before joining an affiliate program, an affiliate should understand certain restrictions, terms, and conditions to keep away adverse effects.

 

How to Become a Casino Affiliate

Casino brands always want customers from all over the world, and that is why they use casino affiliates to improve their prospective reach. It can be advantageous for the casinos to start in a country where a particular casino brand is not well-known. Various live casino sites are attractive to brands that seek information on their operations. After signing up for the affiliate program and getting an affiliate link, you need to get down to work. The affiliate creates content in different forms, such as text links, banners, and more.

 

Conclusion

Casino affiliates employ a wide range of interactive online platforms. They provide offers for attracting and retaining customers. But it is very important to do a thorough background or profile check before joining an affiliate program to understand whether the casino is reliable or a fly-by-night operation. If everything checks out, it is a potentially lucrative business to be involved in.

Continue Reading

Affiliate Success

OMG Affiliates won the Rising Star at iGB Affiliate 2022

Published

on

OMG Affiliates won the Rising Star at iGB Affiliate 2022

 

OMG Affiliates, a program developed by Vita Media Group, has won the Rising Star Award at the iGB Affiliate 2022!

The award night took place last night (April 13th, 2022) at the Troxy theater in London.

This is the first award for OMG Affiliates where one of the industry’s finest award organizations, iGB Affiliate, has crowned the team for its performance and achievements. The OMG Affiliates was shortlisted in one more category, Best Affiliate Program.

This is also the first award for Vita Media Group as a company and is a solidifying proof of the quality of the different products and business verticals developed under Vita Media Group. As a total summary of the award night, iGB shortlisted Vita Media Group in the Best Casino Affiliate category as well.

After a year where Vita Media Group grew the OMG Affiliates vertical through strategic acquisitions of the rewarded Trada Casino and Greenplay, a casino formerly owned by Codere, the plan for the future holds optimistic plans.

Through this achievement, Vita Media Group continues to expand as a one-stop solution to growth in iGaming.

Continue Reading
Advertisement

Latest News

Betsson Group Affiliates to sponsor AffPapa iGaming Awards Betsson Group Affiliates to sponsor AffPapa iGaming Awards
Awards5 days ago

Betsson Group Affiliates to sponsor AffPapa iGaming Awards

  Betsson Group Affiliates has made it to the list of the AffPapa iGaming Awards as a Silver Sponsor. The...

News6 days ago

How important are partnerships in iGaming?

  Many industries have been driven by rivalries as every company is striving for the best – but it’s not...

News2 weeks ago

Current Situation on US Gambling Law

  According to the American Gaming Association, the United States gambling industry is worth some $240 billion. That’s more than...

Royal Partners as Platinum Sponsor of AffPapa iGaming Awards Royal Partners as Platinum Sponsor of AffPapa iGaming Awards
Awards2 weeks ago

Royal Partners as Platinum Sponsor of AffPapa iGaming Awards

  Royal Partners will join AffPapa iGaming Awards 2022 as the Platinum Sponsor of the event, honoring affiliates and operators....

Largest Dutch poker affiliate complies with regulatory changes post introduction of new Dutch gambling law Largest Dutch poker affiliate complies with regulatory changes post introduction of new Dutch gambling law
Affiliate Compliance3 weeks ago

Largest Dutch poker affiliate complies with regulatory changes post introduction of new Dutch gambling law

  PokerKamers.nl, one of the Netherlands’ first and largest poker affiliate sites, introduced a new policy that fully complies with the regulatory...

Blexr Acquires Prime NZ Casino Review Site for Seven Figures Blexr Acquires Prime NZ Casino Review Site for Seven Figures
Affiliate Announcements3 weeks ago

Blexr Acquires Prime NZ Casino Review Site for Seven Figures

  Lead generation company Blexr has bought the New Zealand-based website CasinoReviews.net.nz as part of its ongoing drive to expand its portfolio. The...

AffPapa and Bspin.io join forces in a new partnership AffPapa and Bspin.io join forces in a new partnership
Affiliate Announcements3 weeks ago

AffPapa and Bspin.io join forces in a new partnership

  AffPapa is excited to reveal its new partnership with Bspin.io, officially welcoming the iGaming operator to its ultimate directory....

Affiliate Success1 month ago

Crash course for becoming a master in Casino Affiliate Marketing

  Intro Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also...

OMG Affiliates won the Rising Star at iGB Affiliate 2022 OMG Affiliates won the Rising Star at iGB Affiliate 2022
Affiliate Success1 month ago

OMG Affiliates won the Rising Star at iGB Affiliate 2022

  OMG Affiliates, a program developed by Vita Media Group, has won the Rising Star Award at the iGB Affiliate...

GiG media crowned 'Best casino affiliate' at IGB affiliate awards 2022 GiG media crowned 'Best casino affiliate' at IGB affiliate awards 2022
Affiliate Success1 month ago

GiG media crowned ‘Best casino affiliate’ at IGB affiliate awards 2022

  Gaming Innovation Group was named ‘Best casino affiliate’ at this year’s IGB affiliate awards ceremony which took place last...

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2022 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania