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Affiliate Interviews: Oren, Manager of OnlineCasinoReports.com

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For our newest affiliate interview we caught up with Oren, who’s Manager at Online Casino Reports! Their site was launched in 1997 and is online since then,  providing a very sharing community, useful guides, rich-media guides, but also news coverage from across the industry!
GAV: Hi Oren, first we would like to thank you for the opportunity. Could you share with us your profile so our readers can get a better idea of who you are?

Name: Oren
Age: 37
Hometown: Tel-Aviv, Israel
Living in: Tel-Aviv
Profession/Job title: Online Casino Reports Manager

GAV: Since there are thousands of websites and portals in this niche out there, where do you think Onlinecasinoreports.com stands now and what is that plus that the other portals don’t have?

OCR: One of our strong points is our seniority – we’ve been running OnlineCasinoReports.com since 1997, back when the online gambling industry was more or less in its infancy, so in many ways, we’ve grown and matured with this industry, we learned what works and what doesn’t; what players look for, what’s good for them and what’s bad.

GAV: How do you see the online casino market/industry at this moment?

OCR: The industry is at a very good point at the moment – we see brands opening every day and a positive push towards regulation around the world. This regulation means that both operators and affiliates are found in a constant need to adjust to the ever-changing environment, to help players safely navigate – this is where we step in. We’re always adding more content, adapting to the changes and innovations in the industry.

GAV: In your opinion what are the strong points of Onlinecasinoreports.com and what makes it stand out from the other niche websites/directories?

OCR: Apart from our seniority, we’re simply an authoritative site which serves as a guiding light for players; I can say that with the confidence of many players who have gone through our site and had great experiences. We’ve got a good mix of elements that work together in order to enhance that authoritative point, for example – our huge directory which is growing on an everyday basis, with everything related to iGaming covered – from the smallest software developer to the biggest industry events.
We are also very active with iGaming events, forming media partnerships with events all over the globe as well as with lesser known software developers/providers whose names and products we help to get out into the open! Also, our international presence is a strongpoint – as of today, OnlineCasinoReports is available in over 70 locales, in 35+ languages. We provide reviews, news, articles, guides and localized newsletters for readers from all over the world, in their language, the content that is relevant to us.

GAV: Could you tell us a bit about the beginnings of Online Casino Reports?! We know that you (onlinecasinoreports.com) are a very established portal, next year you’ll turn 20 years old! How was the portal started and most of all what difficulties you have to overcome at the beginning?

OCR: The portal started as a news and reviews site for the online casino player, back when the internet was mainly informative and Google had only started; the difficulties we’ve faced were pretty normal for anyone who starts a new site, and we endured. We recognized the need for good, solid info, and filled our site with guides, how-to’s, informative articles and in-depth helpful reviews which were aiming to answer exactly what a player asks.

OCR

GAV: We have surfed your website and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you? You currently have more than 70 local sites in more than 35 different languages, is it hard to maintain all of them?!

OCR: Naturally when supporting so many languages, you need people to provide good content. We have a team of committed writers from all over the world who are led by our Chief Editor Amir, who is also responsible for our 70+ local sites, presiding over a great team of dedicated translators and writers who write in their own language for our readers from all over the world. It’s hard, no doubt about it, but the challenge is always welcome – a sense of self accomplishment is great, as well as the fruits of the hard work which are apparent as well.

GAV: How about the online marketing and SEO of the Online Casino Reports websites, do you have someone in-house for that our you outsourced it?

OCR: We think that SEO as we knew it is gone, this is something quite fresh. All we focus on is providing high quality content that is relevant for the player. This has always been our first priority.

GAV: We are pretty convinced that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You, of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?!

OCR: It is of great importance for affiliate managers and affiliates to work together. We do our best to reply to everyone and we try to recognize the affiliate managers that understand that each side has responsibilities and not the affiliate alone or the brand alone can succeed, it’s a team game and if both sides understand that, then a true successful cooperation can be achieved.
An affiliate should have the tools to make the success a reality, but his efforts can go to waste if the affiliate manager does not provide with the substance for the tools. This can range anywhere from being responsive to providing banners and specialized offers. Also, a good affiliate management system is super important! It’s also very important to understand each others needs, like in any relationship.

GAV: As we already mentioned next year, in 2017 Online Casino Reports is gonna celebrate it’s 20th Anniversary, do you have any special events planned for this occasion?!

OCR: Well, we didn’t think about it too much but now that you mention it, we might have a drink for that 🙂 Of course we will do something but at this stage it’s a surprise!

GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?

OCR: It’s already deep in the process of becoming a truly global phenomenon – we’ve seen and are seeing a tremendous shift towards regulation across the world. Regulators simply cannot sit on the fence anymore; you have to make a decision. We’ve seen this with the Romanian case (for which we’ve received a license from ONJN) and on the other hand, we’re seeing places like South Africa where efforts for regulation come up against a hard wall, again and again.
Besides, we have always been advocates for online gambling becoming a global phenomenon.

GAV: Tell us one change that you want to see in the online casino industry?!

OCR: We would like to see more regulation – countries lifting their ban on online gambling and becoming regulatory. This is for the benefit of everyone – revenues for governments, safety for players, business for operators and affiliates, and a way to combat and, ultimately eliminate, the abuse of this industry.

GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this majestic industry!?

OCR: It’s like any new business, work hard, investigate, research, learn, provide a quality product and you shall succeed.

GAV: How about iGaming/online casino conferences, do you attend any of them? If so, which one is your favorite and what is your most fun experience?

OCR: Our favorite events are AAC & LAC which we always try always to attend. We enjoy attending these two, even if the days themselves feel like boot camp 🙂 Meetings from dusk till dawn without a lot of time to soak in the sights and sounds which are always fascinating, brimming with innovation for the industry.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must improve upon?

OCR: We’ve been seeing a lot of activity in the Eastern European markets in the past few years, it really does seem like something is booming. From many conferences and events to new brands – we think that it’s a wonderful process and excited to see how it progresses. Improvement-wise, regulation is of great importance. Also, we’ve been seeing a rise of Bitcoin usage among players from Eastern Europe – maybe that cryptocurrency can serve as a true bridge between East and West and to push the Eastern European market further.
All in all, we remain optimistic about Eastern Europe – there’s a great movement towards iGaming in that region now which cannot be put down.

GAV: Where would you like to travel in Eastern Europe, any favorite country or region?

OCR: Never thought about it, every new place is interesting; so anywhere in Eastern Europe, really.

GAV: How about a favorite celebrity or a mentor, do you have one?

OCR: Larry David and Jerry Seinfeld.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

OCR: We’ve only just recently learned of your site, when we were approached for an interview, I think it’s a very nice idea to focus on affiliate voices. From what we’ve seen so far, Gambling Affiliate Voice looks like a serious website that puts affiliates in the center. We look forward to seeing the site grow!

GAV: Thanks for your time Oren, we appreciate it, all the best to you and we would like to wish OnlineCasinoReports.com a happy anniversary in advance!!!

Affiliate Success

Exclusive Q&A with Jeton Kodia Co-Founder at Oddspedia

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Let’s start with a few words about yourself. Our readers love top executives talking about themselves.

My name is Jeton Kodia and I have been in the gambling business since 2009. I became an iGaming affiliate when I turned my hobby into my profession. Gambling is part of my life – I love betting, casino games, and poker. Additionally, with my first name Jeton, it was somehow destiny that I had to step into this industry. I am addicted to football, and I had to lose quite some bets on my favorite team until I learned that when you want to take betting seriously, you need to refrain from your emotional attachment to a particular team and turn your attention more to comparing the odds. Besides football and pro sports in general, I bet on pretty much anything with my friends. This ranges from prop bets about winning at Playstation games to whether my first child will be a boy or girl. There is always something going on in my life which we can bet on.

Now on to Oddspedia. What led to the founding of Oddspedia?

As I already hinted at before, I wanted to focus more on the odds at sports betting. Therefore, I teamed up with Jan, whom I know since we were 18 years old, and who is equally passionate for sports in general and football in particular. Together, we co-founded our company and website Oddspedia. The main goal of our company is to provide valuable, competitive and user-friendly services for sports betting fans, players and publishers. Since its inception and over the course of several years, Oddspedia established itself as one of the biggest international affiliates in the sports betting world.

Could you elaborate on the cutting edge that Oddspedia possesses? There are other companies that offer similar services. What makes Oddspedia “the number one sports companion” of punters?

The website aims to provide as much value to the user as possible, and the information is conveyed in a manner to ensure a great user experience. It starts with guaranteeing a reliable odds comparison – odds on Oddspedia are being scanned in real-time across more than eighty bookmakers to ensure that only the most up-to-date data is displayed. This is complemented by features not commonly found in competing websites, such as geolocation to show only relevant betting sites for the user, direct links to bookmakers’ betslips, full odds movement history and various betting tools. This is part of what makes Oddspedia one of the best sites for odds comparison. But as a matter of fact Oddspedia offers much more than that. The website has amazing sports coverage as well, providing livescore information on more than 30 different sports. Users can also explore sports statistics, bonuses and promotions, or read the latest news on their favourite leagues, teams and matches. All of this wrapped in an app-like web experience, with quick performance and a state-of-art modern design makes it easy for Oddspedia to stand out from its competitors.

You recently overhauled the Oddspedia website. What are the new features that have become user favorites?

In August Oddspedia had the biggest makeover yet with its relaunch. The new version was in development for more than a year, and enabled the development team to apply new tools and technical innovations that were simply not possible on the old site. Major front-end and back-end changes were done to improve the user experience, and the new UI provides much more natural and polished user flow. To ensure seamless operation, updates regarding back-end software, systems,  processing odds nodes, and new integrations are introduced almost on a day-to-day basis.

You have also launched widgets for webmasters and digital publishers which help them monetize their website through affiliate marketing? Tell us more about the widgets and process of monetizing.

One of the main issues from editors, publishers and affiliates is providing real time data to their customers. Is extremely hard to find a proper way to do it. The Oddspedia Widgets fill the gap between the sports data feeds and the operators.

For editors, the Oddspedia Widgets have been developed as a real “all-in one” solution. These tools can be implemented into any site by simply pasting their code, providing that site’s users with real time odds data. Publishers can benefit from the live information by not only providing their users an odds comparison widget for free, but they can include their affiliate link to the respective bookmaker. Clicks are simply shared on a 50/50 basis. The way the split works is that the widgets rotate with two links, one for the publisher and the other for Oddspedia which will be applied with equal chance.

 Publishers will get real time sports data without any cost for them, at same time they offer that to their customers and readers.

The Covid-19 pandemic has affected the betting and gambling companies, especially the traditional forms of betting and gambling. It is not yet done yet. How have the lock-down and social distancing measures affected your business?

In every crisis there’s an opportunity. The coronavirus outbreak has had a devastating impact all over the world and on our daily lives, with many businesses in almost every industry feeling the pinch. That’s no different with the gambling industry, as most major sports were suspended in the first lockdown during spring time.

At Oddspedia we expected that the interest in sports will even grow bigger in times of social distancing and isolation. But with the vast majority of sports canceled we had to find a way to react to the situation. We focused on increasing our sports portfolio and cover almost any event going on worldwide. As crazy as it sounds, the matches from a Table Tennis tournament in Russia were checked over a million times on Oddspedia.

There are still positives that can emerge from the pandemic, with virtual sports and esports being one of them. Virtual Sports truly boomed in interest. Esports betting is a vertical in the industry that was already rising in popularity before the outbreak. But now, it’s well on its way to establish itself as a major offering for operators and affiliates, which is set to continue even after we come out the other side of virus lockdowns.

It has been seven years since Oddspedia was launched. Most of these times, you focused mainly on Europe, especially the German-speaking countries. You are now venturing in to South America. How has the user response so far from the Latin American countries, who certainly love their football? Any plans to start operations in Asia?

Our entry into the South American market has been very successful. The audience there is extremely passionate about sports and betting, and they show a great demand for our product. Of course, we provide local users with well-targeted information from local bookies in their native language. We began with the integration of Spanish and Portuguese languages for our product, then we structured our content to be as engaging as possible for local users. It’s no secret, that for users from Brazil, as well as for other Latin American countries, football is the most popular sport. So when entering our website, we meet users with the most interesting football matches from their local leagues. These are shown first and then followed by popular worldwide championships.

This personalized approach is very successful and we have good and stable traffic coming from these countries

Several Asian countries, like Japan for example, are very interesting for oddspedia, as well. However, we deem it highly important to find the right partner when entering a country like that. It is crucial to have the right partner who is fond of the language, can translate and adapt to the correct betting terminology, and possesses local SEO knowledge. We envision to grant sublicenses for oddspedia if the right company to partner with comes knocking on our door.

The technology is moving at an unimaginably high speed. How do you think artificial intelligence and machine learning would impact the betting industry, and specifically the odds comparison

Automation based on machine learning has been key within ecommerce for years and the igaming industry should apply insights gained in other sectors. Offering a personal user experience in a responsible environment comes from understanding and catering to each individual player’s needs from an entertainment point of view. AI is a type of software or hardware that learns – and it could be programmed to learn mostly about users and their behavior and utilize those insights to drive the developments of new, hyper-personalised gaming and internet betting experiences. The technology is being applied to learn our habits, our likes, and our relationship patterns. Online gaming is an industry that runs on data, such as results, stakes, percentages, odds, stats, and so on. All of these numbers are constantly crunched, calculated and analysed behind every major gaming platform. For this reason, ML is actually playing a growing influential role in the sector, changing the game for both online gaming businesses and their players

Finally, what would be your key advises to any new entrepreneurs starting something new in the gambling industry or affiliate marketing sector?

Don’t start something just on your own if you are a newbie. First, dip your foot in the water and gain some experience in the industry. I would recommend starting with a job at a bigger affiliate company or in affiliate marketing at an operator. If you are smart, you can learn a lot quickly and avoid a bunch of costly mistakes you might have made otherwise. In the next step, you can try out your own ideas. By then, you already have a sound understanding of the industry, which allows you to make even better products right from the beginning and the timeframe until you are able to realize a return on your investment is likely to be much shorter, as well.

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Affiliate Announcements

Bojoko crowned Casino Affiliate of the Year 2020

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Bojoko crowned Casino Affiliate of the Year 2020

 

Online casino comparison site takes home its first EGR Operator Award off the back of a hugely successful year

 The party is continuing at Bojoko after the online gambling comparison site was named Casino Affiliate of the Year at the prestigious EGR Operator Awards 2020.

Bojoko fought off stiff competition from some of the biggest names in the affiliate industry, including Gambling.com Group, Catena Media and Blexr, to take home the trophy.

EGR judges said that Bojoko had showed “very strong growth” over the past three years having been the first to use the Airbnb and Trip Advisor model in the online casino sector.

The EGR judges said: “They continue to be innovative with a number of new features which has allowed them to grow to 26,000+ registered members.

“I really like the concept, it’s a true affiliate giving customers choice who to choose, growth looks decent and operators managing the page ensures compliance and cost control.

“It is a clever idea and model and shows good growth,” the judges added.

Bojoko allows online casino operators and game developers to create their own listing and tell their story through their own words, images and videos.

Bojoko members then rate and review online casinos and games based on the experience they receive, with Bojoko’s member base now standing at 26,000+.

Joonas Karhu, Chief Business Officer at Bojoko, said: “We are thrilled to have been named Casino Affiliate 2020 at the EGR Awards and for Bojoko to be recognised as a true leader in the space.

“The Covid-19 pandemic saw operators pivot to casino as part of efforts to mitigate the impact of the global sports blackout, making the casino comparison sector even more competitive than normal.

“The Bojoko team rose to this challenge and I am so pleased that their efforts have been recognised by EGR and its panel of esteemed judges.

“Our mission from day one has been to help players find the best casinos for them while also meeting the highest possible standards when it comes to responsible gambling and safe gaming.

“We continue to innovate and introduce new tools and features to help players filter and compare the 160+ casinos and 40+ game developers listed on Bojoko.

“We have ambitious plans for the coming 12 months, including expanding into the US market, and look forward to doing this with our first EGR award in the bag.”

 

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Affiliate Announcements

Karhu launches Professional Gambling Affiliates Association

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Karhu launches Professional Gambling Affiliates Association

 

Bojoko’s Chief Business Officer launches industry group with the aim of creating contractual security between affiliates and operators for the first time

Joonas Karhu, Chief Business Officer at Bojoko.com, has launched the Professional Gambling Affiliates Association (PGAA) to help improve the relationship between affiliates and operators and create contractual security for the first time.

Karhu formed the association after becoming concerned with the imbalance in the relationship between affiliates and operators. The PGAA will address this with affiliates coming together as one in order to push for contractual security and fair terms and conditions when promoting operator brands.

At present, there is no contractual security for affiliates who are forced to sign agreements that are one-sided and subject to change at any time. This can see life-time revenues slashed and fees increased with little to no notice.

This is not the case in other B2B industries and makes running an online gambling affiliate business incredibly difficult. Operating an organisation without a secured contract is unsustainable, making it impossible to invest in growth and putting jobs at risk.

The PGAA intends to create a contract that provides the security its members need to be able to promote operator brands now and moving forwards. The contract will be signed by PGAA members and their operator partners.

Bojoko will handle the initial communication between the PGAA and operators, and will also cover the legal cost associated with creating the PGAA contract. This includes any potential reviews or amendments required now and in the future.

Karhu is now calling on affiliates of all sizes to join the Professional Gambling Affiliates Association. Those interested in signing up can do so by requesting to join the dedicated Professional Gambling Affiliates LinkedIn Group here.

Joonas Karhu, Chief Business Officer at Bojoko, said: “The situation online gambling affiliates face is unprecedented when compared with other industries and sectors. Running a business without a secured contract is simply unsustainable and puts organisations and their employees at great risk.

“By creating the PGAA, I hope to be able to provide the contractual security that affiliates need to be able to promote operator brands and be confident that the players they send and the revenues they generate are secured over time.

“I am now calling on all affiliates to join the PGAA and for operators and other industry stakeholders to support the association and its mission to level the playing field for affiliates and to provide the contractual security they need and deserve.”

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