For our newest affiliate interview we caught up with Oren, who’s Manager at Online Casino Reports! Their site was launched in 1997 and is online since then, providing a very sharing community, useful guides, rich-media guides, but also news coverage from across the industry!
GAV: Hi Oren, first we would like to thank you for the opportunity. Could you share with us your profile so our readers can get a better idea of who you are?
Hometown: Tel-Aviv, Israel
Living in: Tel-Aviv
Profession/Job title: Online Casino Reports Manager
GAV: Since there are thousands of websites and portals in this niche out there, where do you think Onlinecasinoreports.com stands now and what is that plus that the other portals don’t have?
OCR: One of our strong points is our seniority – we’ve been running OnlineCasinoReports.com since 1997, back when the online gambling industry was more or less in its infancy, so in many ways, we’ve grown and matured with this industry, we learned what works and what doesn’t; what players look for, what’s good for them and what’s bad.
GAV: How do you see the online casino market/industry at this moment?
OCR: The industry is at a very good point at the moment – we see brands opening every day and a positive push towards regulation around the world. This regulation means that both operators and affiliates are found in a constant need to adjust to the ever-changing environment, to help players safely navigate – this is where we step in. We’re always adding more content, adapting to the changes and innovations in the industry.
GAV: In your opinion what are the strong points of Onlinecasinoreports.com and what makes it stand out from the other niche websites/directories?
OCR: Apart from our seniority, we’re simply an authoritative site which serves as a guiding light for players; I can say that with the confidence of many players who have gone through our site and had great experiences. We’ve got a good mix of elements that work together in order to enhance that authoritative point, for example – our huge directory which is growing on an everyday basis, with everything related to iGaming covered – from the smallest software developer to the biggest industry events.
We are also very active with iGaming events, forming media partnerships with events all over the globe as well as with lesser known software developers/providers whose names and products we help to get out into the open! Also, our international presence is a strongpoint – as of today, OnlineCasinoReports is available in over 70 locales, in 35+ languages. We provide reviews, news, articles, guides and localized newsletters for readers from all over the world, in their language, the content that is relevant to us.
GAV: Could you tell us a bit about the beginnings of Online Casino Reports?! We know that you (onlinecasinoreports.com) are a very established portal, next year you’ll turn 20 years old! How was the portal started and most of all what difficulties you have to overcome at the beginning?
OCR: The portal started as a news and reviews site for the online casino player, back when the internet was mainly informative and Google had only started; the difficulties we’ve faced were pretty normal for anyone who starts a new site, and we endured. We recognized the need for good, solid info, and filled our site with guides, how-to’s, informative articles and in-depth helpful reviews which were aiming to answer exactly what a player asks.
GAV: We have surfed your website and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you? You currently have more than 70 local sites in more than 35 different languages, is it hard to maintain all of them?!
OCR: Naturally when supporting so many languages, you need people to provide good content. We have a team of committed writers from all over the world who are led by our Chief Editor Amir, who is also responsible for our 70+ local sites, presiding over a great team of dedicated translators and writers who write in their own language for our readers from all over the world. It’s hard, no doubt about it, but the challenge is always welcome – a sense of self accomplishment is great, as well as the fruits of the hard work which are apparent as well.
GAV: How about the online marketing and SEO of the Online Casino Reports websites, do you have someone in-house for that our you outsourced it?
OCR: We think that SEO as we knew it is gone, this is something quite fresh. All we focus on is providing high quality content that is relevant for the player. This has always been our first priority.
GAV: We are pretty convinced that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You, of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?!
OCR: It is of great importance for affiliate managers and affiliates to work together. We do our best to reply to everyone and we try to recognize the affiliate managers that understand that each side has responsibilities and not the affiliate alone or the brand alone can succeed, it’s a team game and if both sides understand that, then a true successful cooperation can be achieved.
An affiliate should have the tools to make the success a reality, but his efforts can go to waste if the affiliate manager does not provide with the substance for the tools. This can range anywhere from being responsive to providing banners and specialized offers. Also, a good affiliate management system is super important! It’s also very important to understand each others needs, like in any relationship.
GAV: As we already mentioned next year, in 2017 Online Casino Reports is gonna celebrate it’s 20th Anniversary, do you have any special events planned for this occasion?!
OCR: Well, we didn’t think about it too much but now that you mention it, we might have a drink for that 🙂 Of course we will do something but at this stage it’s a surprise!
GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?
OCR: It’s already deep in the process of becoming a truly global phenomenon – we’ve seen and are seeing a tremendous shift towards regulation across the world. Regulators simply cannot sit on the fence anymore; you have to make a decision. We’ve seen this with the Romanian case (for which we’ve received a license from ONJN) and on the other hand, we’re seeing places like South Africa where efforts for regulation come up against a hard wall, again and again.
Besides, we have always been advocates for online gambling becoming a global phenomenon.
GAV: Tell us one change that you want to see in the online casino industry?!
OCR: We would like to see more regulation – countries lifting their ban on online gambling and becoming regulatory. This is for the benefit of everyone – revenues for governments, safety for players, business for operators and affiliates, and a way to combat and, ultimately eliminate, the abuse of this industry.
GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this majestic industry!?
OCR: It’s like any new business, work hard, investigate, research, learn, provide a quality product and you shall succeed.
GAV: How about iGaming/online casino conferences, do you attend any of them? If so, which one is your favorite and what is your most fun experience?
OCR: Our favorite events are AAC & LAC which we always try always to attend. We enjoy attending these two, even if the days themselves feel like boot camp 🙂 Meetings from dusk till dawn without a lot of time to soak in the sights and sounds which are always fascinating, brimming with innovation for the industry.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must improve upon?
OCR: We’ve been seeing a lot of activity in the Eastern European markets in the past few years, it really does seem like something is booming. From many conferences and events to new brands – we think that it’s a wonderful process and excited to see how it progresses. Improvement-wise, regulation is of great importance. Also, we’ve been seeing a rise of Bitcoin usage among players from Eastern Europe – maybe that cryptocurrency can serve as a true bridge between East and West and to push the Eastern European market further.
All in all, we remain optimistic about Eastern Europe – there’s a great movement towards iGaming in that region now which cannot be put down.
GAV: Where would you like to travel in Eastern Europe, any favorite country or region?
OCR: Never thought about it, every new place is interesting; so anywhere in Eastern Europe, really.
GAV: How about a favorite celebrity or a mentor, do you have one?
OCR: Larry David and Jerry Seinfeld.
GAV: Tell us your opinion about the Gambling Affiliate Voice?
OCR: We’ve only just recently learned of your site, when we were approached for an interview, I think it’s a very nice idea to focus on affiliate voices. From what we’ve seen so far, Gambling Affiliate Voice looks like a serious website that puts affiliates in the center. We look forward to seeing the site grow!
GAV: Thanks for your time Oren, we appreciate it, all the best to you and we would like to wish OnlineCasinoReports.com a happy anniversary in advance!!!
AffiliateINSIDER hosts first-of-its-kind Business Coaching Workshop at AIBootcamp with George Swift , Bigger Brighter Bolder
Celebrated UK entrepreneur business coach George Swift will host an exclusive ‘Elevate and Thrive’ Affiliate Business Coaching Workshop at March’s AffiliateINSIDER Bootcamp, the first time such an initiative has ever been offered at an igaming affiliate event.
Held at Under the Bridge, a unique and stylish venue positioned underneath Chelsea’s Stamford Bridge Stadium, the two-day event on 21-22 March has been designed to help igaming affiliates growth hack and gain expert digital knowledge for driving traffic to their sites.
Swift, who runs business coaching group Bigger, Brighter, Bolder (BBB), will ensure affiliate entrepreneurs focus on their individual journey in obtaining business success and have the right business mindset to drive revenue growth.
The workshop is built around the ‘hero’s journey’ – a powerful metaphor for the journey to business success. While learning tools and tactics is essential, equally important for success is having the right business mindset.
Business coaches can be an invaluable resource when it comes to bolstering your business model, with the International Coach Federation suggesting they can increase
profit margins by an average of 46%. Further research has demonstrated a 570% return on initial investment in coaching.
This coaching session is not only unique to the AffiliateINSIDER Bootcamp conference, it is the first time an affiliate event will host a dedicated business coaching workshop.
Curated by AI founder and CEO Lee-Ann Johnstone, the event boasts a full two-day agenda of digital expert speakers, an experts mentor panel and several opportunities to make new introductions, giving attendees the chance to grow their business network.
“We are delighted to be hosting the first curated affiliate business coaching workshop for iGaming affiliates at Bootcamp this year. Affiliates who are looking to growth hack their business will certainly get the digital insights they need to get ahead of the curve and we’ll help them build a stronger entrepreneurial mindset to support their business success,” Johnstone explained.
Swift added: “I believe entrepreneurism is the greatest vocation on earth and offers an unprecedented opportunity to those that step up to its calling. However, that opportunity comes at a price: it’s hard work, challenging and can be very lonely.
“Whilst every journey is unique, there are commonalities we all share and those are what I will be sharing on the day. I’m really excited to be part of the AffiliateINSIDER Bootcamp and I’m looking forward to sharing the Entrepreneurial Journey of Success with all present.”
LeoVegas really is making dreams come true this Christmas
LeoVegas is giving away 5 nights under the Northern Lights!
It’s that festive time of year when our customers begin to dream of log fires, Christmas trees and dashing through the snow on a reindeer-drawn sleigh with mince pie crumbs in their laps. Well, good tidings are here as LeoVegas would like to spread the festive cheer by making two of these lucky customers’ dreams come true this New Year!
We will send two players and their plus ones to the Kakslauttanen Arctic Resort in Lapland on a once in a lifetime trip where they’ll sleep under the stars in glass roofed igloos – and may even see the Northern Lights flickering above while tucked up cosy and warm in a comfy bed as the snow falls around them.
This incredible trip also includes six activities which winners can choose themselves. These include a 4-hour husky safari, Aurora hunting on a horse drawn sleigh, visiting reindeer on a snowmobile or learning how to master Nordic skiing.
To be in with a chance of winning, new customers just need to deposit and wager 50 in the Live Casino or Casino (from 10/12/18 to 01/01/19) on any game to get one ticket into the raffle. The winners will then be drawn randomly on 2nd January.
A geo-targeted landing page promoting the campaign will be available by end of this week. Please contact your account manager or AffiliateTeam@leovegas.com for the media ID or if you have any queries. This campaign will be live in all markets except Italy from 10th December.
Leo really is making dreams come true this Christmas at LeoVegas!
The LeoVegas Affiliate Team
Affiliate Interviews: Steven Hubbard, of SweGaming and BettingLounge
This is our second interview with Swegaming. We are checking how they are doing right now.
GAV: Hi Steven, first off we’ve been talking with you before, around 2 years ago to be exact, and first wanted an update on what Swegaming and BettingLounge have been up to since then.
The last two years have been hectic for Swegaming as a company, and since I joined this year we’ve been ramping up our efforts towards the UK market with our site BettingLounge.
We’ve launched a completely new look and feel to the site while adding new sections including our popular betting tips. We have also added new functionality and content to help our visitors make the right decision when choosing which betting sites to use.
GAV: Could you tell us some quick facts about you?
Name: Steven Hubbard
Living in: Gothenburg
Favourite Food: Pizza
Must read book: Running: The Autobiography
Best dart player: Phil Taylor
GAV: Tell us more about yourself, we want to know exactly who Steven is, the product owner of Bettinglounge. How was it to move to a new country? How is it to work at a big affiliate company as Swegaming?
Well, I grew up in a small town in Norfolk, England. I spent most of my working life as a Lifeguard and Swimming teacher but decided to go travelling for a change.
There I met my Swedish girlfriend and moved to Gothenburg, where I met Andreas and David (founders of SweGaming AB). Moving to Sweden was a lot harder than the travelling I had done, but I had great support from my girlfriend and her family.
Working at SweGaming has been a wonderful opportunity to learn and develop new skills. They have a lot of valuable experience in the Swedish market and exciting ideas for the UK.
GAV: What would you say is the biggest competitive advantages for Bettinglounge? What makes Bettinglounge stand out from the crowd?
We are looking to change the affiliate industry by offering an honest, transparent and personal product. All while promoting safe and responsible gambling.
We have some really exciting long-term projects that I think will add a lot of value to BettingLounge, while continuing with our personal touch instead of hiding behind a brand name.
GAV: What is the biggest challenge for you as a product owner?
The need for constant innovation is the biggest challenge facing us. There are a massive number of affiliates in the UK, and we have to offer something special to stand out.
GAV: We have done some reading at your site and found out some really interesting betting tips, how can you know so much!?
Well, I am in no way a betting tipster or expert. But, I have been following sports, mainly football and darts for most of my life. Of course, you learn a lot from that over the years.
But, the most valuable information is gained by a bit of research. All of our tips are well researched with key stats and facts for the match. It is not a foolproof way of betting, but it will help in your decision making.
See our betting tips as a guide, or if you agree, of course, you are welcome to back them. But, remember to do so in a fun and responsible way.
GAV: Steven, who is your favourite model? Is it Zlatan or David Beckham?
Ah, that’s a tough one. Of course, David Beckham is my favourite model. I mean his boxers are not great, but what a man he is!
GAV: What betting tip has been your best in ROI?
The best betting tip so far has been a 12/1 win treble with Betway. Three away wins, Lincoln City, Leicester and Doncaster.
Although, Doncaster finished 3-2 and we had a nervy 7+ minutes of extra time that was not appreciated.
GAV: What is the best with TheGamblingAffiliateVoice?
The best thing is definitely to find new gaming conferences and read comprehensive articles . You are doing a great job writing about the conference Sigma on Malta. More affiliates and operators should definitely go to Sigma which is the best conference in my opinion.
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