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Affiliate Interviews: Oren, Manager of OnlineCasinoReports.com

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For our newest affiliate interview we caught up with Oren, who’s Manager at Online Casino Reports! Their site was launched in 1997 and is online since then,  providing a very sharing community, useful guides, rich-media guides, but also news coverage from across the industry!
GAV: Hi Oren, first we would like to thank you for the opportunity. Could you share with us your profile so our readers can get a better idea of who you are?

Name: Oren
Age: 37
Hometown: Tel-Aviv, Israel
Living in: Tel-Aviv
Profession/Job title: Online Casino Reports Manager

GAV: Since there are thousands of websites and portals in this niche out there, where do you think Onlinecasinoreports.com stands now and what is that plus that the other portals don’t have?

OCR: One of our strong points is our seniority – we’ve been running OnlineCasinoReports.com since 1997, back when the online gambling industry was more or less in its infancy, so in many ways, we’ve grown and matured with this industry, we learned what works and what doesn’t; what players look for, what’s good for them and what’s bad.

GAV: How do you see the online casino market/industry at this moment?

OCR: The industry is at a very good point at the moment – we see brands opening every day and a positive push towards regulation around the world. This regulation means that both operators and affiliates are found in a constant need to adjust to the ever-changing environment, to help players safely navigate – this is where we step in. We’re always adding more content, adapting to the changes and innovations in the industry.

GAV: In your opinion what are the strong points of Onlinecasinoreports.com and what makes it stand out from the other niche websites/directories?

OCR: Apart from our seniority, we’re simply an authoritative site which serves as a guiding light for players; I can say that with the confidence of many players who have gone through our site and had great experiences. We’ve got a good mix of elements that work together in order to enhance that authoritative point, for example – our huge directory which is growing on an everyday basis, with everything related to iGaming covered – from the smallest software developer to the biggest industry events.
We are also very active with iGaming events, forming media partnerships with events all over the globe as well as with lesser known software developers/providers whose names and products we help to get out into the open! Also, our international presence is a strongpoint – as of today, OnlineCasinoReports is available in over 70 locales, in 35+ languages. We provide reviews, news, articles, guides and localized newsletters for readers from all over the world, in their language, the content that is relevant to us.

GAV: Could you tell us a bit about the beginnings of Online Casino Reports?! We know that you (onlinecasinoreports.com) are a very established portal, next year you’ll turn 20 years old! How was the portal started and most of all what difficulties you have to overcome at the beginning?

OCR: The portal started as a news and reviews site for the online casino player, back when the internet was mainly informative and Google had only started; the difficulties we’ve faced were pretty normal for anyone who starts a new site, and we endured. We recognized the need for good, solid info, and filled our site with guides, how-to’s, informative articles and in-depth helpful reviews which were aiming to answer exactly what a player asks.

OCR

GAV: We have surfed your website and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you? You currently have more than 70 local sites in more than 35 different languages, is it hard to maintain all of them?!

OCR: Naturally when supporting so many languages, you need people to provide good content. We have a team of committed writers from all over the world who are led by our Chief Editor Amir, who is also responsible for our 70+ local sites, presiding over a great team of dedicated translators and writers who write in their own language for our readers from all over the world. It’s hard, no doubt about it, but the challenge is always welcome – a sense of self accomplishment is great, as well as the fruits of the hard work which are apparent as well.

GAV: How about the online marketing and SEO of the Online Casino Reports websites, do you have someone in-house for that our you outsourced it?

OCR: We think that SEO as we knew it is gone, this is something quite fresh. All we focus on is providing high quality content that is relevant for the player. This has always been our first priority.

GAV: We are pretty convinced that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You, of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?!

OCR: It is of great importance for affiliate managers and affiliates to work together. We do our best to reply to everyone and we try to recognize the affiliate managers that understand that each side has responsibilities and not the affiliate alone or the brand alone can succeed, it’s a team game and if both sides understand that, then a true successful cooperation can be achieved.
An affiliate should have the tools to make the success a reality, but his efforts can go to waste if the affiliate manager does not provide with the substance for the tools. This can range anywhere from being responsive to providing banners and specialized offers. Also, a good affiliate management system is super important! It’s also very important to understand each others needs, like in any relationship.

GAV: As we already mentioned next year, in 2017 Online Casino Reports is gonna celebrate it’s 20th Anniversary, do you have any special events planned for this occasion?!

OCR: Well, we didn’t think about it too much but now that you mention it, we might have a drink for that 🙂 Of course we will do something but at this stage it’s a surprise!

GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?

OCR: It’s already deep in the process of becoming a truly global phenomenon – we’ve seen and are seeing a tremendous shift towards regulation across the world. Regulators simply cannot sit on the fence anymore; you have to make a decision. We’ve seen this with the Romanian case (for which we’ve received a license from ONJN) and on the other hand, we’re seeing places like South Africa where efforts for regulation come up against a hard wall, again and again.
Besides, we have always been advocates for online gambling becoming a global phenomenon.

GAV: Tell us one change that you want to see in the online casino industry?!

OCR: We would like to see more regulation – countries lifting their ban on online gambling and becoming regulatory. This is for the benefit of everyone – revenues for governments, safety for players, business for operators and affiliates, and a way to combat and, ultimately eliminate, the abuse of this industry.

GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this majestic industry!?

OCR: It’s like any new business, work hard, investigate, research, learn, provide a quality product and you shall succeed.

GAV: How about iGaming/online casino conferences, do you attend any of them? If so, which one is your favorite and what is your most fun experience?

OCR: Our favorite events are AAC & LAC which we always try always to attend. We enjoy attending these two, even if the days themselves feel like boot camp 🙂 Meetings from dusk till dawn without a lot of time to soak in the sights and sounds which are always fascinating, brimming with innovation for the industry.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must improve upon?

OCR: We’ve been seeing a lot of activity in the Eastern European markets in the past few years, it really does seem like something is booming. From many conferences and events to new brands – we think that it’s a wonderful process and excited to see how it progresses. Improvement-wise, regulation is of great importance. Also, we’ve been seeing a rise of Bitcoin usage among players from Eastern Europe – maybe that cryptocurrency can serve as a true bridge between East and West and to push the Eastern European market further.
All in all, we remain optimistic about Eastern Europe – there’s a great movement towards iGaming in that region now which cannot be put down.

GAV: Where would you like to travel in Eastern Europe, any favorite country or region?

OCR: Never thought about it, every new place is interesting; so anywhere in Eastern Europe, really.

GAV: How about a favorite celebrity or a mentor, do you have one?

OCR: Larry David and Jerry Seinfeld.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

OCR: We’ve only just recently learned of your site, when we were approached for an interview, I think it’s a very nice idea to focus on affiliate voices. From what we’ve seen so far, Gambling Affiliate Voice looks like a serious website that puts affiliates in the center. We look forward to seeing the site grow!

GAV: Thanks for your time Oren, we appreciate it, all the best to you and we would like to wish OnlineCasinoReports.com a happy anniversary in advance!!!

Affiliate Success

3 Things To Consider Before Starting A New Casino Affiliate Business

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3 Things To Consider Before Starting A New Casino Affiliate Business

 

There can be no question that the online casino business is flying right now. It seems that nothing can stop the rapid rise of this exciting industry!

Individuals across the globe are looking to get in on the action, creating gambling affiliate websites to tap into the lucrative wealth that the industry can provide.

Although seriously competitive and ever-changing, the affiliate biz is an exciting one that brings endless possibilities. Whether you are looking to strike out as a review and information portal such as newcasinosites.me.uk, or prefer something slightly different, the affiliate industry can be truly exciting.

In this article, we will take a look at 3 things to consider before starting a new casino affiliate business. From research to the importance of tech, we will cover it all.

Let’s get going with the foundation of any career in the affiliate industry.

Know your stuff: The importance of research

If you are serious about launching a new casino affiliate business, you’re really going to have to know your stuff.

Online gambling is a lucrative yet complex world, packed with variables and jargon and more that can leave newcomers bewildered. If you are looking to launch a new casino affiliate business, you will need to research the industry heavily. Of course, the best way to do this is to play some casino games yourself! Sign up to a few different sites and get playing, practice makes perfect after all!

You will need a strong grasp of modern technology

If you are serious about starting a new casino affiliate business, understanding the tech behind the industry is also key. You will save plenty of money when building your website if you can learn basic HTML, not to mention you will gain total creative control of your project. After all, this is your project!

When you know HTML, you can constantly revamp and polish your site to keep things fresh for new players. Image is extremely popular in the new casino affiliate business and so you should not underestimate this aspect.

Another key tech to understand is Search Engine Optimisation (SEO). In fact, this is more a type of marketing than anything else, which functions by using keywords, interlinking and meta titles to ensure that a given site finishes as high up as can be in search engine results. If it sounds simple, then that’s because it is, at least on the surface. There is no end to the ways you can manipulate SEO to ensure that your new casino affiliate business gets plenty of airtime.

Consider using gambling affiliate programs

If you are still interested in starting a new casino affiliate business, well done! One of the best ways to do so is to join a program, which removes plenty of the burden on you at first.

Basically, these programs show new casino affiliate businesses how to drive traffic to their site, thereby getting your foot in the door of what can be a seriously tough industry to break into. You should really consider joining a program if you feel that your site is not getting the coverage you desire.

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Affiliate Success

The Digital Marketing Mixer delights with SEO MasterClass and a Mad Hatter Themed Summer Networking Party

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The Digital Marketing Mixer delights with SEO MasterClass and a Mad Hatter Themed Summer Networking Party

 

The 3rd iteration of the Digital Marketing Mixer  a FREE business networking event will kick off the British Summer Bank Holiday weekend in style. Guests will enjoy a Mad Hatter Summer Themed, virtual Tea Party on Friday the 28th August between 4-6pm (GMT) via live Zoom.

The virtual networking event, hosted by AffiliateINSIDER CEO and affiliate industry veteran, Lee-Ann Johnstone – is designed to help connect suppliers , brands, agencies and affiliates together virtually to kick start new commercial conversations whilst physical conferences are delayed.

Join the party – Learn the latest SEO Insight and enjoy the show!

“The Digital Marketing Mixer is about making new personal connections virtually in a structured setting. This month we are privileged to also have visiting lecturer Matthew Hughes from the Arts University of Bournemouth (AUB) in the United Kingdom, which offers leading digital media courses. Matthew will be giving an exclusive SEO Masterclass – which shouldn’t be missed!”  mentions Johnstone.

The event offers hosted speed networking sessions where a variety of industry topics are discussed in groups along with fun ice breaker games (with great prizes to be won) and themed entertainment. The Mad Hatter Tea Party will also offer guests a mind boggling display of “Alice in Wonderland” style visual trickery delivered live by Canadian entertainer and magician, Ray Anderson.

The focus of this event will bring digital and affiliate marketing businesses together to start new commercial discussions.

Sarafina Wolde Gabrielle, VP of strategy at Income Access, a Paysafe Company, said The Digital Marketing Mixer offers affiliates, suppliers and operators  a chance to connect in-person and enjoy a fun, short and structured virtual networking session” , whilst Lloyd Richman, the founder of iBet Directory said:  “The Digital Marketing Mixer offers guests a great opportunity to make new contacts and gain an inside view on current changes taking place in our industry. This is a fantastic opportunity for small businesses, publishers, agencies and operator brands to come together and get new business done!” 

 

RSVP FOR FREE and enjoy the next Digital Marketing Mixer HERE

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Affiliate Announcements

Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June

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Digital Marketing Mixer to be hosted for second iteration of FREE business networking on 30th June

 

 

Last month saw the launch of the first Digital Marketing Mixer, a FREE business networking event created by Lee-Ann Johnstone which hosted over 150+ iGaming and Affiliate Marketing professionals in attendance.

The event which received outstanding delegate reviews, will be hosted again on Monday 30th June between 4-6pm (BST) via Zoom. The aim of the speed networking event is to bring together affiliates and digital marketers, technology providers , agencies, experts and marketing service providers together to promote their services virtually.

With limits on travel and attendance at physical events still in play opportunities to network for new business have been limited. That combined with increased remote working has had a natural impact on business development slowing in the short term.

The Digital Marketing Mixer has been created as an open platform for professional social networking to take place in a structured but relaxed virtual atmosphere. The event has been created to support new business and continued lead generation for all businesses operating in the Affiliate industry.

Lee-Ann Johnstone, the event host commented: “The Digital Marketing Mixer is a key event for digital and affiliate marketing businesses to get better connected during this uncertain time. The objective is simple, bring people together to talk, to collaborate and ensure new business and service opportunities continue to thrive. I’ve created this FREE networking event for EVERYONE to benefit from in the affiliate industry to help get new business deals done.”

The mixer remains 100% FREE for delegates to attend and is open to any vertical. Once again the event is held in collaboration with founding collaborators GPWA.org, iBet Directory, and AffiliateINSIDER collaborating to deliver this event.

“The toughest part of the conference experience to replicate online was always going to be those oh-so-important conversations in the bar. I was delighted to find myself in just such conversations at the Digital Marketing Mixer – top marks! “  said Sue Dawson from bestnewbingosites.co.uk who attended last month’s inaugural event. 

The Digital Marketing Mixer will offer a host of  fun networking games, speed selling challenges and enable delegates to enjoy discussing the latest industry trends whilst providing a platform to market their goods and services. The focus of this event remains on getting digital and affiliate marketing professionals quickly connected, getting new deals – done!

Lloyd Richman, founder of iBet Directory commented: The Digital Marketing Mixer Party is a great concept and offers all delegates the option to contribute unlike other webinars and conferences. It had a good mixture of natural event speakers, experienced iGaming professionals and new people to the industry. A great event which was highly successful.

If you are an agency, affiliate, consultant, operator, digital marketer, payment provider or saas product owner, everyone working with or in the affiliate industry is welcome to attend.

RSVP FOR FREE and join the Digital Marketing MixerHERE

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