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Affiliate Success

Affiliate Interviews: Roman from BonusBonusBonus

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In our newest interview we talked with Roman of Bonusbonusbonus.com, one of the most comprehensive online gaming information portals.

 

Name: Roman
Age: 38
Hometown: Vienna
Living in: Vienna
Favorite Food: Schnitzel
Must Read Book: The Richest Man in Babylon by George S. Clason
Profession/Job title: Manager

GAV: Hello Roman, first of all tell us and our readers as well, a little bit about yourself. How did
your career start in the industry? What was the main idea of developing this great online
gambling portal?

Roman: Hello! Well, I have been passionate about sports and betting since I remember myself. The concept of Bonusbonusbonus.com appeared gradually on my mind, when I realized that there was no similar portals online, where you could find all the information about anything related to betting and sports. With this idea I had decided to start BonusBonusBonus.com in 2006.

GAV: Since there are thousands of websites and portals in this niche out there, where do you
think bonusbonusbonus.com stands now and what is that plus that the other portals don’t have?

Roman: Quantity and quality of information. When BonusBonusBonus.com started, there were not so many portals out there. However, now there are plenty of them, but BBB will always standout, as through the years we gathered information which for others will take years to collect. And about quality, I would say most of the portals will provide information based on the affiliate commission they receive. We however, are presenting the bookmakers and providers the way they are.

GAV: How do you see the online gambling market/industry at this moment?

Roman: With a high potential of development, even if restrictions become more and more.

GAV: In your opinion what are the strong points of Bonusbonusbonus.com and what makes it
stand out from the other niche websites/directories?

Roman: Besides the quantity and quality points mentioned before, I think one of the strongest points is that we are not focused only on betting, or only on casino and poker. We have them all. So basically any gambler will find what they are looking for on BonusBonusBonus.com.

GAV: How did you start the portal and most of all what bumps did you have to overcome at the
beginning?

Roman: Starting was easy. Building up the website as a trustful resource was the difficult part. Basically, when recommending to our visitors a bookmaker or casino provider we are taking a huge responsibility. Preselecting, testing and researching on each provider to be presented, was the hardest part I would say.

GAV: We have surfed your website and found some great quality content. Are you writing it
by yourself or do you have a team of people writing for you? You currently have 10 domains
under the same name, is it hard to maintain all of them?

Roman: Some of the content I write myself, but I also have a team of 3 people which contribute on maintaining the website on all the domains. Nobody said is easy, but we can assure that we totally dedicate ourselves to bring the highest quality content to our visitors.

BonusBonusBonus logo

GAV: How do you manage to keep the portal fresh and relevant, when a lot of fluffy and
nonsense appear on the Internet non-stop?

Roman: Regular checking and qualified people that take care of it, is the key for it.

GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built, and how not?

Roman: In my opinion, a good Affiliate Manager –Affiliate relationship should be built on transparency and communication. Lack of communication is mostly the cause of conflicts and misunderstandings.
Another important thing is flexibility. Affiliate Managers should be more flexible to Affiliates, as there are many types of websites fit for Affiliate. Let’s say that the Affiliate Managers should individualize each relationship with any Affiliate – it would work as kind of motivation as well.

GAV: How do you see the future of the online casino/gambling industry? For instance, will it
become a truly global phenomenon?

Roman: Yes. I would say that casino and gambling are the most popular methods of entertainment. And this
will not change any time soon.

GAV: Tell us one change that you want to see in the online gambling affiliate ecosystem?!

Roman: Centralization and simplification of the system. Would be nice if on all affiliate accounts, there would be a chat where Affiliate could contact the Manager within the working hours, for any given questions. Things would run smoother like this.

GAV: Any advice you would like to offer to newbies who are looking to venture into this majestic
industry!?

Roman: Yes. Be careful where you bet, if you are a newbie bettor. If you are a newbie Affiliate – built first content which would make you standout, before posting too many banners.

GAV: How about iGaming/online casino conferences, do you attend any? If so, which one is your
favorite and what is your most fun experience?

Roman: Didn’t get the chance to attend one yet.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming
hotspot in the future? Where do you think the region must improve upon?

Roman: I believe Eastern Europe will become a potential gaming hotspot only when their economy will be jump up. Nowadays, most of the Eastern European countries are having a low GDP per capita, which makes it difficult for attracting gaming providers. But if we speak about a possibility of making it, I would focus on Romania or Poland.

GAV: Where would you like to travel in Eastern Europe, any favorite country or region?

Roman: Russia, in St. Petersburg – I heard is a marvelous city. And Romania for their castles.

GAV: Where you wouldn’t want to travel in Eastern Europe 🙂 ?

Roman: Ukraine.

GAV: How about a favorite celebrity, do you have one?

Roman: Robert de Niro.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

Roman: It is a great website – the ABC for any Affiliate with the latest news and greatest events. I would highly recommend it to any Affiliate!

 

Thank you very much for your answers Roman, we really appreciate it! All the best to you and if you have some news or updates that you’d like to share with us feel free to contact us!

Affiliate Success

Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant

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Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant

 

QMRA is a Quality Mark for iGaming affiliates, launched in February 2024. QMRA is available for the following jurisdictions: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland, Estonia, Ontario

QMRA is a follow up from successful Dutch Quality Mark KVA, which currently has most affiliates as members and works with several operators (like LeoVegas, TonyBet, HardRockCasino, 711 and Tombola).

QMRA now has various prominent members, like: Gaming Innovation Group (Gentoo), Applied Digital Media Group, Leadstar Media (for Germany) and Game Lounge as well.

Game Lounge joined QMRA with GuideCasino.Be before, and has now joined QMRA with various markets. For Sweden, the first website has been found compliant: SveaCasino.Se

Having the Quality Mark will instill trust in Swedish consumers, authorities and operators.

SveaCasino.Se is a well known Swedish website, with estimated traffic (SEMRUSH) of about 100.000 per month. SveaCasino.Se will be carrying the QMRA mark from now on. This means that the website has been checked against the QMRA Compliance Code:

  1. Channelling objectives
  • The affiliate shall not advertise or promote the offer of unlicensed operators.
  • The affiliate shall not make use of brand imagery, call-to-actions or make other references to the website and offer of unlicensed operators.
  1. Responsible advertising
  • The affiliate shall never aim their advertising activities at persons that have not reached the age of 18.
  • The affiliate shall add an 18+ characteristic to every webpage of their website and to any marketing activities on social media. The characteristic shall be clearly identifiable and visible to the consumer.
  • The affiliate shall be mindful of the design of their marketing activities, as to not directly or indirectly target or exploit minors.
  • The affiliate shall not make use of minors, directly or indirectly, in any marketing activity or imagery used in relation to marketing for games of chance.
  • The affiliate shall not aversely influence excluded persons in a way that may convince or encourage them to start gambling, discourage them from further self-exclusion or target them in any marketing activity targeted at advertising games of chance.
  1. Careful and balanced design
  • All marketing activities shall use no uncertain terms or mislead the consumer as to the nature, workings, prizes, risks and odds of the offer.
  • The affiliate shall not use any uncertain terms or mislead the consumer as to their affiliation, role or activities. The affiliate shall clearly disclose their role as a marketeer.
  • The affiliate shall not imply or state that the consumer may have a predominant influence on the outcome of a game of chance, or that the outcome may be influenced in any other way other than chance.
  • The affiliate shall clearly state the type of game of chance is offered.
  • The affiliate shall clearly state the license status of the operator.
  • The affiliate shall not claim that it is quick or easy to win often or a large amount of money in any game of chance.
  • The affiliate shall not encourage excessive or irresponsible gambling behavior.
  • The affiliate shall not claim that the offer is free, the best, the cheapest or on sale in any way.
  1. Contributing to responsible gaming
  • The affiliate shall share information regarding the risks associated with gambling for money.
  • The affiliate shall share information and the means to get help with a (developing) gambling addiction. This information shall be:
  • The national support helpline for gambling addiction;
  • Parties that offer further assistance for a gambling addiction;
  • Further information on gambling addiction;
  • The possibility of self-exclusion and the Swedish Gambling Authority.
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Affiliate Success

ReferOn Announces Second Seminar for Affiliates: ReferOn Insights

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ReferOn Announces Second Seminar for Affiliates: ReferOn Insights

 

Following the success of the first seminar for operators, ReferOn is delighted to announce its second seminar, “ReferOn Insights,” specifically designed for affiliates. This highly anticipated event will take place on Thursday, 11th July at 2 PM CET and promises to deliver invaluable knowledge and strategies for affiliates in the iGaming industry.

The seminar will be led by David Harris, B2B Affiliate Team Manager at ReferOn, who boasts over 8 years of experience in the iGaming market. He will be joined by Alexia Gauci, B2B Sales Manager at ReferOn, who will serve as the moderator for the session.

 

What to expect at the seminar:

  • Data Discovery and Reporting: Gain insights into effective data analysis and reporting techniques to optimize affiliate performance.
  • Tracking Methodology: Learn about advanced tracking methods and how to implement them for better accuracy and efficiency.
  • Management tips: get advice on security, optimizing payment processing, processes and technical support team resources.

Additionally, following the main seminar program, there will be a Q&A session – participants will have the opportunity to speak directly with David Harris and Alexia Gauci and have their individual questions answered.

Join this opportunity to elevate your affiliate strategies and network with industry leaders. Spaces for the seminar are limited, so sign up promptly to secure your spot. The seminar will take place just a few days before the ReferOn team travels to one of the main iGaming industry events of the year iGB Live! You can be the first to find out online what ReferOn is preparing to present at booth 10-F38 at RAI Amsterdam from July 17-18.

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Affiliate Success

Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

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Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

 

Casino Guru, the premier platform for online casino reviews and industry insights, is thrilled to announce its victory in the “Affiliate of the Year” category at the prestigious AffPapa iGaming Awards 2024.
This marks the third consecutive year that Casino Guru has received this esteemed recognition, cementing its position as a leader in the affiliate industry.
The AffPapa Awards celebrate excellence in the iGaming sector, highlighting outstanding affiliates, operators, and B2B providers. Casino Guru’s consistent triumph in the “Affiliate of the Year” category is a testament to its commitment to transparency, innovation, and player safety. The platform, known for its comprehensive reviews and user-friendly interface, continues to set industry standards, ensuring fair play and informed choices for online gamblers worldwide
Over the past year, Casino Guru has achieved unprecedented growth and several notable milestones. The platform has maintained its status as the largest online casino database, with reviews of over 6,200 casinos. In a commitment to transparency and player protection, more than 450 online casinos have adjusted their terms and conditions based on Casino Guru’s recommendations. Additionally, the online gambling forum has surpassed 5,000 monthly posts, reflecting its strong community engagement.
“We are honored and delighted to receive this award for the third time,” said Ivona Kulichova, Casino & Affiliate Communication Lead. “This recognition reflects our unwavering dedication to providing high-quality, trustworthy information to our users and partners. We extend our gratitude to the AffPapa Awards committee and our incredible team for their hard work and passion.”
Casino Guru’s dedication to responsible gaming initiatives has been a cornerstone of its success. Partnerships with organizations like Mindway AI further this mission, emphasizing responsible gaming practices. The Casino Guru Awards recognize the industry’s top operators and professionals who align with Casino Guru’s mission to make online gambling safer.
Additionally, the Casino Guru Academy has introduced new courses on key industry topics, such as player verification, ESG in gambling, customer complaint handling, and affiliate management, highlighting its commitment to professional development and high standards. The Global Self-Exclusion Initiative, which includes the Self-Exclusion Standards project developed with international experts and City, University of London, exemplifies Casino Guru’s proactive approach to player safety.
The Complaint Resolution Center has also achieved remarkable success. Over the past year, 12,161 complaints were published and 3,428 resolved, saving players over $11 million. This represents a significant increase in both the number of complaints handled and the amount of money recovered for players, underscoring Casino Guru’s role in protecting consumer interests.
Amidst these achievements, Casino Guru remains steadfast in its mission to provide comprehensive and reliable information to the online gambling community. The company is committed to continuous innovation, responsible gambling practices, and fostering a trustworthy and engaging online environment for its visitors and the broader public.
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Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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