Affiliate Success

Affiliate Interviews: Luigi of TopClassBet.com

Published

2 years ago

December 6, 2016

In this affiliate success story you’ll get to know Luigi Piromalli, founder and owner of TopClassBet.com, a very interesting site filled with in-depth reviews of bookmakers, rankings based on the services offered, from financial betting to virtual sports and many other curiosities and also insights on sports betting.

GAV: First of all thank you for the opportunity Luigi! Could you share with us your profile so our readers can get a better idea of who you are?

Name: Luigi Piromalli
Age: 38
Hometown: Vibo Valentia, Italy
Living in: Vicenza, Italy
Favorite Food: Fish
Must Read Book: Paulo Coelho – The Alchemist
Profession/Job title: Founder and Owner at TopClassBet

GAV: Hi Luigi, tell us a bit about yourself, we would like to know who Luigi really is, the main person behind Topclassbet.com. What was the key idea of developing this great betting website?

Luigi: Hello, my name is Luigi Piromalli, I was born in Vibo Valentia, a small town in southern Italy on March 25, 1978. After graduating as Data Processor Operator, I received other certificates as expert in the use of the old MS- DOS. A few years later, considering that my passion for the web and for online gaming was growing more and more, i decided to use my experience and my knowledge creating TopClassBet. The basic idea was to offer the end user with all the useful information in choosing the right bookmaker. After more than four years I can be satisfied with the results achieved.

GAV: What were the bumps on your road when you got started and how did you overcome them?

Luigi: Undoubtedly working in the world of online betting is not easy, the biggest obstacle is represented by the multitude of great competitors and by market saturation. All difficulties can be overcome only by offering unbiased real data, putting passion and self denial. I have no problems adding that, contents theft and improper techniques of some competitors, are an obstacle for people like me who started without a big budget and without disturbing those who already worked in this field.

GAV: We have surfed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing for you?

Luigi: I am lucky to work closely with competent people, the articles are mostly created by me and written by my staff. My staff is also involved in translations and online marketing. I can be satisfied and safe from any kind of problems.

GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?

Luigi: Let me congratulate for this, it is a question which fully hits the real reason for success or failure. The web offers interesting insights in various fields, particularly, in the world of online betting you will encounter reliable and meticulous sites, but likewise, the risk of finding useless and devoid contents of any practical benefit is very high. The world of online affiliations that revolves around sports betting or betting in general, is full of vultures and unscrupulous people. Just to get that famous click many are ready to write any kind of falsehood or completely invent pumped data. As I said earlier the trick is the one to be honest and impartial while not hiding some sympathies towards particular companies.

GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Luigi: Yes, I receive lots of requests from affiliate managers, they do their job and I do mine, this means that I can not materially promote every applicant. I choose the bookmakers according to the parameters that I have set, they must be really useful to the bettor. As for my interests, I can safely say that I choose based on the solidity and reliability of the company, in general the commission model is similar for all bookmakers. The relationship created between affiliate and manager must be of mutual respect and maximum cooperation, once started it is important to continue working together to maximize the efforts.

GAV: How do you see the future of the online betting industry? For instance, will it become a truly global phenomenon in the near future?

Luigi: Good question, surely the world of online betting is still growing, especially in countries that were once considered poor and backward. Today the Internet has reached many places which were not even served by water and this has helped to increase the turnover of the companies that operate online,especially bookmakers. They are already a global phenomenon and data confirm this. These numbers are expected to increase significantly in the coming years.

GAV: Can you name one change that you want to see in the sports betting affiliate ecosystem?

Luigi: If I could express, this desire would be to have more perspicuity about players data of those who register with bookmakers thanks to my sites. I do not ask to access Personal Data of the individual customer but to be able to know how much he deposited and what he betted on . I ceased collaborations with many companies just for lack of transparency and because figures didn’t add up. Unfortunately, not everyone in this field is honest, in fact I can state that at least 30% of the bookmakers do not deserve any consideration from us affiliates.

GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?

Luigi: I would recommend them not to think about earnings only, but to concentrate on services for their users. I would also recommend to test and discover peculiarities of each company they want to promote, in other words, to choose the bookmaker to be promoted by putting themselves in the gambler shoes. The first step to success is to keep the user a faithful customer, and the only way to earn respect on the web is by showing honesty.

GAV: Who is your favorite celebrity?

Luigi: Keeping on the sport subject, my greatest idol is Zinedine Zidane.

GAV: If you would just open your YouTube search bar, what would you search for?

Luigi: I habitually use YouTube to listen to music, but on several occasions I used it to watch some very interesting tutorials.

GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?

Luigi: Fortunately I got to know personally some affiliate managers and receive the greetings of their companies, but I have not yet had the opportunity to attend any affiliates conference. In February, however, I should be able to attend the one that will be held in London. I hope I will have fun.

GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotspot of the future? Where do you think the region must improve upon?

Luigi: Eastern Europe is a good market, but has yet to take off. I know very well that niche and I can tell you that I foresee a very strong growth in 2017. I believe that in general the development should focus on all the countries of Eastern Europe, but if I had to state two names i’d say Croatia and Czech Republic.

GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world?

Luigi: I’d like to visit Hungary and Bulgaria, i think next year i will visit one of those two. Worldwide, there are many lovely places but if i had to pick just one i would tell you Moscow.

GAV: Where you wouldn’t want to travel in Eastern Europe?

Luigi: Let’s say I have traveled extensively in Eastern Europe and I have no antipathy towards any country. But if I have to state a name, Romania does not excites me and I do not think I’ll never go. As you know, Italy is a very welcome country to Romanians and I got to know their traditions and their respectable history, but I also know that is not exactly great going to waste a vacation in Romania.

GAV: What is your opinion about GAV (gamblingaffiliatevoice.com)?

Luigi: I’ll answer with pleasure because I find GAV an innovative site and a good meeting point for people like me who work in this field. Have a say in this area is important, to be considered people before numbers is challenging and rewarding. So as well as being honored to have participated in your interview, I’m glad of your work. Thank you.

GAV: Thank you very much Luigi for your time, interest and kind words! We wish you all the best for the year to come!

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Affiliate Success

AffiliateINSIDER delivers practical skills to complement ‘on the job’ training

Published

4 days ago

October 18, 2018

George Miller

AffiliateINSIDER delivers practical skills to complement ‘on the job’ training

The launch of the bespoke Affiliate Manager Coaching Academy from AffiliateINSIDER means that affiliate managers in the iGaming sector now have an opportunity to access over two decades of affiliate marketing strategies, tactics and expertise.

Founded by Lee-Ann Johnstone, the CEO of news, training and events business AffiliateINSIDER , this new academy aids skills development for affiliate managers and graduates entering the digital marketplace.

Delivered in exclusive training venues to provide bespoke and tailored classes, it is built around proven strategies for helping affiliate programmes grow. Only up to a maximum of 10 delegates are permitted to enable significant 1 on 1 time within an intense learning schedule.

The advanced one-day program is tailored according to a pre-course questionnaire designed to customise content delivery to the delegates in the room. It is then backed up with a 90-day action plan from the tactics learnt on the day and includes a 30-minute personal Skype coaching call, while a detailed workbook and course notes are available to take away.

Johnstone commented: “ The affiliate coaching academy is an extension of the strategy and skills I’ve learnt working in this industry for almost two decades. It’s about helping promoting best practice and continued skills development coupled with a practical implementation of affiliate marketing techniques.”

She continued: “Our course content gives candidates the skills they need to grow their affiliate programme reach, negotiate the right commercials and build successful affiliate relationships.

“Affiliate marketing is an exciting constantly changing digital medium, but one that has predominantly been led by on the job training, which means skills are passed down and can become dated. It’s therefore vital that we create content and course structures that promote skills development and digital learnings for affiliate managers to remain at the top of their game!”

Rasmus Sojmark is the founder and CEO of SBC , a leading news and events company for the sports betting industry that joined forces with Johnstone in November of last year to launch the AffiliateINSIDER.

Sojmark added: “The Affiliate Coaching Academy is a natural extension of the AffiliateINSIDER ethos to promote skills development and knowledge sharing in the affiliate space. For this reason, launching this exclusive academy made sense on so many levels.

“Our clients and partners can now benefit from tailor made learning opportunities and access a level of skills development not offered anywhere else. Lee-Ann has a vast amount of experience working across a wide range of industries, which is what makes this opportunity so unique.

“We are very excited to offer this service to both individuals and companies who wish to grow their affiliate business and improve their affiliate partnerships .”

For more information about the course content and booking dates, please contact AffiliateINSIDER sales team: sales@affiliateinsider.com

Affiliate Announcements

Meet the first four speakers of Kyiv iGaming Affiliate Conference!

Published

2 weeks ago

October 11, 2018

George Miller

Meet the first four speakers of Kyiv iGaming Affiliate Conference!

Speakers of Kyiv iGaming Affiliate Conference: discussion of gaming affiliate programs and traffic in Russian and foreign networks

On November 15, Kyiv will host iGaming Affiliate Conference. The industry representatives will discuss the latest gambling and affiliate marketing trends as well as take an opportunity to establish new business partnership within the networking area. Meet the speakers of the event that have already confirmed attendance. They are e-business professionals and world-class experts on affiliate marketing.

The event will gather representatives of iGaming business and affiliate marketing. The platform consists of a conference, an exhibition, and a networking area. It will take place at Vsi. Svoi D12 (12 Desatinna St.), a popular center of cultural and business life in the city’s old town section.

Conference: space for expert’s presentations addressing affiliate marketing and iGaming.

Exhibition: a venue for iGaming representatives from across the globe. The companies will present software and hardware products.

Networking: business representatives will enjoy the enjoyable atmosphere with a VIP zone available to special guests.

Conference speakers and their presentations

iGaming is a highly competitive niche, which has to be taken into account while developing marketing strategies. Vladimir Luchaninov, Head of Acquisitions at Firelink Media, will tell about the pitfalls of eSports affiliate programs and provide the criteria of affiliate program choosing. He will also touch upon the challenges of risk assessment as well as advise on how to reach the highest profit from an affiliate program.

Kostiantyn Novofastovsky, Head of ClickFrog, will also cover the peculiarities of gaming websites. In his presentation titled ‘Buying traffic in gambling. How to avoid bots’, the speaker will feature the popular resources and compare CPM banners with ClickUnder.

Dmitry Petrenko, Head of SEO at Edu-cash.com Ukraine, will dwell on promotion in foreign networks. The speaker took part in website promotion to top positions in the U.S., Canada, Germany, Austria, and the CIS. He will reveal the secrets of leadership on foreign competitive websites emphasizing on grey promotion and organic traffic.

Myroslav Liaskovez, Founder at LeadMarketing and an author of the online course ‘Facebook Without the Fluff’, will shed light on traffic arbitrage techniques in social networks. The attendees will have a chance to find out about the frequent mistakes made by beginning arbitrage managers and effective advertising strategies for Facebook.

New speakers are coming soon! Visit the website Kyiv iGaming Affiliate Conference to follow the announcements.

Register to keep up with the trends of gambling affiliate marketing.

Affiliate Success

Esports Entertainment Group Accelerating Affiliate Marketing Agreements With Additional 42 Esports Teams, Bringing Total To 176 Esports Teams

Published

4 weeks ago

September 26, 2018

George Miller

Fwd: Esports Entertainment Group Accelerating Affiliate Marketing Agreements With Additional 42 Esports Teams, Bringing Total To 176 Esports Teams

Esports Entertainment Group, Inc. (OTCQB:GMBL) (or the “Company”), a licensed online gambling company with a specific focus on esports wagering and 18+ gaming, is pleased to announce Affiliate Marketing Agreements with 42 additional esports teams as the Company continues to ramp up affiliate marketing activities in support of its recent launch of vie.gg, the world’s first and most transparent esports betting exchange.

SIGNIFICANT ACCELERATION IN ESPORTS TEAM ADOPTION OF P2P WAGERING MODEL

This announcement, along with the announcement of 36 additional esports teams earlier this week, signifies a significant acceleration in adoption of the company’s P2P esports wagering platform by global esports teams. Teams are overwhelmingly pointing to the P2P model as highly desirable for their fans due to the fact “at VIE.gg a fan always wins”, as opposed to pitting fans against the “bookie” in the traditional model where the odds are heavily stacked against fans.

The addition of these 42 esports teams brings the total number of esports team affiliates to 176 since the Company’s first announcement on April 5^th, representing a major milestone for Esports Entertainment Group. The Company anticipates many more Affiliate Marketing Agreements with esports teams throughout 2018.

NEWEST ESPORT TEAM AFFILIATES FURTHER EXPAND GLOBAL REACH INTO SOUTH AMERICA

The addition of the 42 esports teams below represents further significant geographical penetration into the South American market. The geographical distribution of our most recent esports team affiliate partners is as follows:

Brazil: 26
Peru: 6
Chile: 2
Venezuela: 2
Colombia: 1
Bolivia: 1
Mexico: 1
Guatemala: 1
Paraguay: 1
Dominican Republic: 1

Grant Johnson, CEO of Esports Entertainment Group, stated, “The acceleration of our esports team affiliates is quantifiable and unequivocal validation that our VIE.gg P2P model is best suited for esports teams and their fans. I want to thank these new esports teams for their support and I look forward to working with them as VIE.gg affiliate partners.”

ABOUT VIE.GG

vie.gg offers bet exchange style wagering on esports events in a licensed, regulated and secured platform to the global esports audience, excluding jurisdictions that prohibit online gambling. vie.gg features wagering on the following esports games:

Counter-Strike: Global Offensive (CSGO)
League of Legends
Dota 2
Call of Duty
Overwatch
PUBG
Hearthstone
StarCraft II

About Esports Entertainment Group

Esports Entertainment Group, Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. Esports Entertainment offers bet exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at vie.gg. In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multi-player mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company holds licenses to conduct online gambling and 18+ gaming on a global basis in Curacao, Kingdom of the Netherlands and the Kahnawake Gaming Commission in Canada. The Company maintains offices in Antigua, Curacao and Warsaw, Poland. Esports Entertainment common stock is listed on the OTCQB under the symbol GMBL. For more information visit www.esportsentertainmentgroup.com
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FORWARD-LOOKING STATEMENTS
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