In this affiliate success story you’ll get to know Luigi Piromalli, founder and owner of TopClassBet.com, a very interesting site filled with in-depth reviews of bookmakers, rankings based on the services offered, from financial betting to virtual sports and many other curiosities and also insights on sports betting.
GAV: First of all thank you for the opportunity Luigi! Could you share with us your profile so our readers can get a better idea of who you are?
Name: Luigi Piromalli
Hometown: Vibo Valentia, Italy
Living in: Vicenza, Italy
Favorite Food: Fish
Must Read Book: Paulo Coelho – The Alchemist
Profession/Job title: Founder and Owner at TopClassBet
GAV: Hi Luigi, tell us a bit about yourself, we would like to know who Luigi really is, the main person behind Topclassbet.com. What was the key idea of developing this great betting website?
Luigi: Hello, my name is Luigi Piromalli, I was born in Vibo Valentia, a small town in southern Italy on March 25, 1978. After graduating as Data Processor Operator, I received other certificates as expert in the use of the old MS- DOS. A few years later, considering that my passion for the web and for online gaming was growing more and more, i decided to use my experience and my knowledge creating TopClassBet. The basic idea was to offer the end user with all the useful information in choosing the right bookmaker. After more than four years I can be satisfied with the results achieved.
GAV: What were the bumps on your road when you got started and how did you overcome them?
Luigi: Undoubtedly working in the world of online betting is not easy, the biggest obstacle is represented by the multitude of great competitors and by market saturation. All difficulties can be overcome only by offering unbiased real data, putting passion and self denial. I have no problems adding that, contents theft and improper techniques of some competitors, are an obstacle for people like me who started without a big budget and without disturbing those who already worked in this field.
GAV: We have surfed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing for you?
Luigi: I am lucky to work closely with competent people, the articles are mostly created by me and written by my staff. My staff is also involved in translations and online marketing. I can be satisfied and safe from any kind of problems.
GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?
Luigi: Let me congratulate for this, it is a question which fully hits the real reason for success or failure. The web offers interesting insights in various fields, particularly, in the world of online betting you will encounter reliable and meticulous sites, but likewise, the risk of finding useless and devoid contents of any practical benefit is very high. The world of online affiliations that revolves around sports betting or betting in general, is full of vultures and unscrupulous people. Just to get that famous click many are ready to write any kind of falsehood or completely invent pumped data. As I said earlier the trick is the one to be honest and impartial while not hiding some sympathies towards particular companies.
GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Luigi: Yes, I receive lots of requests from affiliate managers, they do their job and I do mine, this means that I can not materially promote every applicant. I choose the bookmakers according to the parameters that I have set, they must be really useful to the bettor. As for my interests, I can safely say that I choose based on the solidity and reliability of the company, in general the commission model is similar for all bookmakers. The relationship created between affiliate and manager must be of mutual respect and maximum cooperation, once started it is important to continue working together to maximize the efforts.
GAV: How do you see the future of the online betting industry? For instance, will it become a truly global phenomenon in the near future?
Luigi: Good question, surely the world of online betting is still growing, especially in countries that were once considered poor and backward. Today the Internet has reached many places which were not even served by water and this has helped to increase the turnover of the companies that operate online,especially bookmakers. They are already a global phenomenon and data confirm this. These numbers are expected to increase significantly in the coming years.
GAV: Can you name one change that you want to see in the sports betting affiliate ecosystem?
Luigi: If I could express, this desire would be to have more perspicuity about players data of those who register with bookmakers thanks to my sites. I do not ask to access Personal Data of the individual customer but to be able to know how much he deposited and what he betted on . I ceased collaborations with many companies just for lack of transparency and because figures didn’t add up. Unfortunately, not everyone in this field is honest, in fact I can state that at least 30% of the bookmakers do not deserve any consideration from us affiliates.
GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?
Luigi: I would recommend them not to think about earnings only, but to concentrate on services for their users. I would also recommend to test and discover peculiarities of each company they want to promote, in other words, to choose the bookmaker to be promoted by putting themselves in the gambler shoes. The first step to success is to keep the user a faithful customer, and the only way to earn respect on the web is by showing honesty.
GAV: Who is your favorite celebrity?
Luigi: Keeping on the sport subject, my greatest idol is Zinedine Zidane.
GAV: If you would just open your YouTube search bar, what would you search for?
Luigi: I habitually use YouTube to listen to music, but on several occasions I used it to watch some very interesting tutorials.
GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?
Luigi: Fortunately I got to know personally some affiliate managers and receive the greetings of their companies, but I have not yet had the opportunity to attend any affiliates conference. In February, however, I should be able to attend the one that will be held in London. I hope I will have fun.
GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotspot of the future? Where do you think the region must improve upon?
Luigi: Eastern Europe is a good market, but has yet to take off. I know very well that niche and I can tell you that I foresee a very strong growth in 2017. I believe that in general the development should focus on all the countries of Eastern Europe, but if I had to state two names i’d say Croatia and Czech Republic.
GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world?
Luigi: I’d like to visit Hungary and Bulgaria, i think next year i will visit one of those two. Worldwide, there are many lovely places but if i had to pick just one i would tell you Moscow.
GAV: Where you wouldn’t want to travel in Eastern Europe?
Luigi: Let’s say I have traveled extensively in Eastern Europe and I have no antipathy towards any country. But if I have to state a name, Romania does not excites me and I do not think I’ll never go. As you know, Italy is a very welcome country to Romanians and I got to know their traditions and their respectable history, but I also know that is not exactly great going to waste a vacation in Romania.
GAV: What is your opinion about GAV (gamblingaffiliatevoice.com)?
Luigi: I’ll answer with pleasure because I find GAV an innovative site and a good meeting point for people like me who work in this field. Have a say in this area is important, to be considered people before numbers is challenging and rewarding. So as well as being honored to have participated in your interview, I’m glad of your work. Thank you.
GAV: Thank you very much Luigi for your time, interest and kind words! We wish you all the best for the year to come!
Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards
The IGB judges said the company’s innovative work with SEO “helped Blexr stand out as a winner, and we liked the deposit guarantee that they offer to their customers”.
The judges added: “Their selective way of working means Blexr only collaborates with top quality partners, which judges felt had helped contribute to their impressive growth over the last 12 months.”
IGB also mentioned how “Blexr’s charitable work within the community helped them stand out as an affiliate to be highly commended”.
Blexr is a lead generation company which operates in the iGaming, sportsbook and forex affiliate markets. It also owns the Home Grounds website, which serves a community of home baristas.
Ian Hills, Blexr’s general manager in Malta, said: “We’re delighted and thrilled to be recognised by IGB this way.
“We pride ourselves on recruiting smart people with innovative ideas and winning a prestigious award like this one is a lovely way for the whole team to be rewarded for their hard work and dedication.”
GiG Media reaches top 3 in EGR Power Affiliates Ranking
Gaming Innovation Group’s media affiliate business, GiG Media has been given industry recognition as one of the top three power affiliates within the gaming industry in this year’s Power Affiliate Ranking 2021.
The annual Power Affiliates list commends 25 of the most successful affiliate businesses in the global gambling industry and is referred to by EGR as “a comprehensive rundown of the biggest online gambling affiliates operating in the sector today.”
GiG Media grew from strength to strength in 2020, In December 2020 GiG Media realised an all-time high in monthly revenue and generated the 2nd highest monthly player intake over the past two years. The positive developments continued in the new year. In Q1 2021 GiG’s media business reached an all-time quarterly high in player intake and in revenue. In Q1 2021 player intake grew 56% YoY and 31% QoQ hitting an all-time high in players generated quarterly for GiG Media.
Jonas Warrer, CMO at GiG said: “ I am extremely proud that we have officially been named one of the top three Power Affiliates in this year’s EGR Power Affiliates Ranking, up nine places from last year! This is a strong testament to all the hard work and dedication the organisation has put into improving our websites, our campaigns, our IT, our content, our design, – just to name a few areas. I am happy to see that our focus on organic growth resulted in continuous improvements throughout 2020, with the aim of new all-time-highs to come throughout the rest of 2021.”
Bojoko crowned Affiliate of the Year at EGR Nordic Awards
Popular online casino listing site fends off stiff competition to take home the trophy at prestigious awards ceremony
The Bojoko team is celebrating once again after being named Affiliate of the Year at the prestigious EGR Nordic Awards 2021.
This is the second EGR award that Bojoko has taken home after being crowned Casino Affiliate of the Year at the hotly contested EGR Operator Awards 2020.
Bojoko fought off stiff competition from some of the biggest names in the affiliate industry including AskGamblers, Better Collective, Blexr, Catena Media and the Gambling.com Group.
EGR judges said it had been “another excellent year” for Bojoko and that its SEO performance and overall conversion “really shines”.
The EGR judges added: “A more unique idea than most affiliates with great growth and sustainability. A very clever and new type of affiliate that is showing great success. Well done!”
Bojoko allows online casino operators and game developers in the Nordics to create their own dedicated listing page and tell their story through their own words, images and videos.
Bojoko members, of which there are now 30,000+, then rate and review each casino and game and share their honest opinion about the experience they receive.
During the judging period Bojoko built out its team dedicated to the Nordics which led to a 10x increase in unique site visitors and a 25x increase in registered Finnish players.
Joonas Karhu, Chief Business Officer at Bojoko.com, said: “We will need to find more space for our trophies after scooping our second EGR award in as many months but seriously, the entire team is thrilled how have been recognised for our work in the Nordics.
“The Nordics remain a key focus for us and we see plenty of opportunity to drive growth from the region by providing players with our award-winning online casino listing product and service.
“Our mission from day one has been to help players quickly and easily select online casinos through transparency and community feedback and it is a concept that has proved to be hugely popular.
“I would like to thank the EGR judges for recognising our efforts and successes in the Nordics by crowning Bojoko Affiliate of the Year 2021.”
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