Here is the latest affiliate success story starring Kajsa, who’s in the industry since 7 years already and manages Casinosverige.me a well known platform for all Scandinavian players.
GAV: First of all thank you for the opportunity Kajsa! Could you share with us your profile so our readers can get a better idea of who you are?
Living in: Varberg
Favorite Food: Indian or a good steak
Must Read Book: There are so many!
Profession/Job title: CEO
GAV: Kajsa tell us and our readers as well a little bit about yourself. How did your career start in the industry? What was the key idea of developing this great online gambling site?
Kajsa: Well, I am an ordinary woman living on the west coast in Sweden. Since I was little I’ve always had a sense of business and a big interest in all kinds of sports and gambling. My career in this industry started about 6-7 years ago when i developed my first affiliate site about free bets on casino. Later on I moved from just writing about free bets to create more comprehensive sites with reviews, promotion news and articles about the industry. Casinosverige.me was created back in 2013 and the goal was to give the visitors all information that is necessary when you want to start playing casino online. Also we try to answer all questions that a player might have in our FAQ since we know ourselves that there could be a lot of question marks when you haven’t played online before.
GAV: Since there are thousands and thousands of websites in this niche out there, where do you think Casinosverige.me stands now?
Kajsa: I think our site stands out well as the site has very good online visibility. We do our best to be profound when it comes to both reviews and articles. We want to provide our visitors everything they might ask for in a casino guide online. And hopefully we’ve achieved this goal even if we try to develop and become better every day. Also the site is very niched to the Swedish market which I guess gives some kind of safety for the Swedish people that are visiting the site. Another thing is that we are in constant contact with our visitors and always answer any questions they might have. We also provide support when there has been a problem between the player and the casino. Even in these cases when we’re not promoting the casino in question.
GAV: How do you see the Scandinavian online gambling market/industry at this moment?
Kajsa: I see an expanding market but at the same time there are many question marks regarding a future regulation. The whole industry is waiting for a regulation where foreign companies can get licenses just like we’ve recently seen happen in both Britain and the Netherlands. But the market really has potential and there are more people playing online than ever before. Still there are much more to get and I think that we’ve only seen the beginning so it’s really going to be interesting to follow this market during the next years.
GAV: In your opinion what are the strong points of Casinosverige.me and what makes it stand out from the other Scandinavian niche websites/directories?
Kajsa: As I mentioned earlier in this interview we try to be as comprehensive as possible. There should be more to a good online casino guide than just a top list. So we try to provide our visitors with everything they might ask for in terms of articles, information about promotions, support, industry news, etc.
GAV: How did you start and most of all what bumps did you have to overcome at the beginning?
Kajsa: I started a site about free bets where I didn’t even had affiliate links in the beginning. I also wrote down my family’s horse racing tips so we all had a common platform for that. But I guess I first saw the potential of earning money when there was someone who wanted to buy a link on the site. At that time that was like magic happening right in front of me. I never could have guessed that there where ways to earn money that easily. Regarding bumps on the road I must say that I didn’t get any commission to talk about for 1 or 1,5 years. And to write on a daily basis could be pretty exhausting when you don’t get anything in return.
GAV: We have analyzed your website and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you? How many casino reviews are there on your website? How about the your blog?
Kajsa: Content is something that I valued since day one in this industry. This is the single greatest part that I found most important for a website. For about four years I did all content myself but as the network of sites has grown and I have less time I’ve had to outsource some of the content writing to others. But I still write content on a daily basis and I think this is something that will never disappear from my work schedule. Regarding the daily blog posts I have a very talented content writer writing these posts filled with current promotions at online casinos. But sometimes we add articles about the industry in the blog and usually I write those articles myself as I have great insight in the gaming industry as an affiliate. At the moment we have over 50 reviews about different online casinos. These are written by both me and my content writer.
GAV: How do you manage to keep the content fresh and relevant on your website and blog, when a lot of fluffy and nonsense appear on the Internet non-stop?
Kajsa: We try to stay sharp and read all newsletters that are sent out to us on a weekly basis. By doing this we always have fresh information to provide our visitors with. Our visitors can expect us to have all the latest information when they enter our website. We also do our best to keep the top lists fresh and update when there is a change in a welcome offer or so.
GAV: We are more than sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?
Kajsa: This was definitely easier a couple of years ago when there weren’t so many different companies in this industry. Nowadays you can get up to 20 emails a day from different affiliate managers and to be honest it’s hard to find the time to answer them all. And therefor it’s also hard to build new relationships with affiliate managers these days. But I think the important thing is that both you and the affiliate manager shares the same value. For me I am looking for long-term partnerships and I expect the same from the affiliate manager. I won’t waste time on creating reviews and building content about a brand if it’s just for a month or two. Also it’s a give and take situation. Sometimes it’s hard to keep a nice tone when there’s so much stress all the time. And all brands wants the same: more publicity. And it’s impossible to give that to all brands out there so the affiliate manager needs to give something in return in terms of loyalty for the deal, information about ongoing promotions etc.
GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon? What about the Scandinavian market’s future?
Kajsa: I see big potential for this industry as we’ve only seen the beginning yet. It’s going to be interesting to see what happens as the market is growing but at the same time there is a consolidation going on where bigger companies buy more and more affiliates and casinos. But it will surely become both a global and a Scandinavian phenomenon. And I think we will see more and more countries regulate the gaming industry like we’ve seen a couple of countries have done already.
GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this great industry!?
Kajsa: Well, as long as you work hard and never give up anything can happen. Think positive, be optimistic and don’t care what others have to say about your dreams and goals. There is a lot more competition now than when I first started but still I think hard work always pays off. But don’t expect to earn money right away because then you’ll just end up getting disappointed.
GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?
Kajsa: I’ve attended most of the conferences although I try to stay home sometimes as well. But I’ve been to both BAC, LAC and AAC and this year I am also attending Sigma in Malta. So far the affiliate conference in London was the best one since it had most to offer and was the biggest one.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?
Kajsa: From what I’ve understood the potential of online gambling in Eastern Europe is very good now that a legislation is in order. I’ve heard that many operators have received licenses in a very short period of time so obviously the interest is there from both the operator side and the player side. We can already see some bigger casinos targeting this market and if I had the knowledge and was better at foreign languages I would definitely create some affiliate sites targeting Eastern Europe.
GAV: Where would you like to travel in Eastern Europe?
Kajsa: I’ve actually only been to Bulgaria when it comes to Eastern Europe so most other countries would be a new experience for me! But I’ve heard there are great SPA treatments in Estonia so maybe that would be my first place to go.
GAV: Where you wouldn’t want to travel in Eastern Europe?
Kajsa: I don’t think there’s a country that I wouldn’t want to travel to but maybe Poland isn’t my first choice if I had to pick one country not to travel to.
GAV: How about a favorite celebrity, do you have one one?
Kajsa: That varies a lot actually. At the moment I can’t come up with one single favorite celebrity.
GAV: What is your opinion about the Gambling Affiliate Voice?
Kajsa: Gambling Affiliate Voice is a great portal for affiliates in this special industry. We need more portals like this where affiliates can gather and get the best and most important information about the iGaming industry. I find many of the articles written very useful and I also like that you offer groups where affiliates can share their experience. I like the transparency and I would definitely recommend others to visit GAV regularly. I like that you offer affiliates a context in a world where it can become quit lonely to sit alone in front of your computer 12 hours a day.
Thank you very much for your answers Kajsa, we appreciate it! All the best to you and if you have some news or updates that you’d like to share with us feel free to contact us!
AffiliateINSIDER hosts first-of-its-kind Business Coaching Workshop at AIBootcamp with George Swift , Bigger Brighter Bolder
Celebrated UK entrepreneur business coach George Swift will host an exclusive ‘Elevate and Thrive’ Affiliate Business Coaching Workshop at March’s AffiliateINSIDER Bootcamp, the first time such an initiative has ever been offered at an igaming affiliate event.
Held at Under the Bridge, a unique and stylish venue positioned underneath Chelsea’s Stamford Bridge Stadium, the two-day event on 21-22 March has been designed to help igaming affiliates growth hack and gain expert digital knowledge for driving traffic to their sites.
Swift, who runs business coaching group Bigger, Brighter, Bolder (BBB), will ensure affiliate entrepreneurs focus on their individual journey in obtaining business success and have the right business mindset to drive revenue growth.
The workshop is built around the ‘hero’s journey’ – a powerful metaphor for the journey to business success. While learning tools and tactics is essential, equally important for success is having the right business mindset.
Business coaches can be an invaluable resource when it comes to bolstering your business model, with the International Coach Federation suggesting they can increase
profit margins by an average of 46%. Further research has demonstrated a 570% return on initial investment in coaching.
This coaching session is not only unique to the AffiliateINSIDER Bootcamp conference, it is the first time an affiliate event will host a dedicated business coaching workshop.
Curated by AI founder and CEO Lee-Ann Johnstone, the event boasts a full two-day agenda of digital expert speakers, an experts mentor panel and several opportunities to make new introductions, giving attendees the chance to grow their business network.
“We are delighted to be hosting the first curated affiliate business coaching workshop for iGaming affiliates at Bootcamp this year. Affiliates who are looking to growth hack their business will certainly get the digital insights they need to get ahead of the curve and we’ll help them build a stronger entrepreneurial mindset to support their business success,” Johnstone explained.
Swift added: “I believe entrepreneurism is the greatest vocation on earth and offers an unprecedented opportunity to those that step up to its calling. However, that opportunity comes at a price: it’s hard work, challenging and can be very lonely.
“Whilst every journey is unique, there are commonalities we all share and those are what I will be sharing on the day. I’m really excited to be part of the AffiliateINSIDER Bootcamp and I’m looking forward to sharing the Entrepreneurial Journey of Success with all present.”
LeoVegas really is making dreams come true this Christmas
LeoVegas is giving away 5 nights under the Northern Lights!
It’s that festive time of year when our customers begin to dream of log fires, Christmas trees and dashing through the snow on a reindeer-drawn sleigh with mince pie crumbs in their laps. Well, good tidings are here as LeoVegas would like to spread the festive cheer by making two of these lucky customers’ dreams come true this New Year!
We will send two players and their plus ones to the Kakslauttanen Arctic Resort in Lapland on a once in a lifetime trip where they’ll sleep under the stars in glass roofed igloos – and may even see the Northern Lights flickering above while tucked up cosy and warm in a comfy bed as the snow falls around them.
This incredible trip also includes six activities which winners can choose themselves. These include a 4-hour husky safari, Aurora hunting on a horse drawn sleigh, visiting reindeer on a snowmobile or learning how to master Nordic skiing.
To be in with a chance of winning, new customers just need to deposit and wager 50 in the Live Casino or Casino (from 10/12/18 to 01/01/19) on any game to get one ticket into the raffle. The winners will then be drawn randomly on 2nd January.
A geo-targeted landing page promoting the campaign will be available by end of this week. Please contact your account manager or AffiliateTeam@leovegas.com for the media ID or if you have any queries. This campaign will be live in all markets except Italy from 10th December.
Leo really is making dreams come true this Christmas at LeoVegas!
The LeoVegas Affiliate Team
Affiliate Interviews: Steven Hubbard, of SweGaming and BettingLounge
This is our second interview with Swegaming. We are checking how they are doing right now.
GAV: Hi Steven, first off we’ve been talking with you before, around 2 years ago to be exact, and first wanted an update on what Swegaming and BettingLounge have been up to since then.
The last two years have been hectic for Swegaming as a company, and since I joined this year we’ve been ramping up our efforts towards the UK market with our site BettingLounge.
We’ve launched a completely new look and feel to the site while adding new sections including our popular betting tips. We have also added new functionality and content to help our visitors make the right decision when choosing which betting sites to use.
GAV: Could you tell us some quick facts about you?
Name: Steven Hubbard
Living in: Gothenburg
Favourite Food: Pizza
Must read book: Running: The Autobiography
Best dart player: Phil Taylor
GAV: Tell us more about yourself, we want to know exactly who Steven is, the product owner of Bettinglounge. How was it to move to a new country? How is it to work at a big affiliate company as Swegaming?
Well, I grew up in a small town in Norfolk, England. I spent most of my working life as a Lifeguard and Swimming teacher but decided to go travelling for a change.
There I met my Swedish girlfriend and moved to Gothenburg, where I met Andreas and David (founders of SweGaming AB). Moving to Sweden was a lot harder than the travelling I had done, but I had great support from my girlfriend and her family.
Working at SweGaming has been a wonderful opportunity to learn and develop new skills. They have a lot of valuable experience in the Swedish market and exciting ideas for the UK.
GAV: What would you say is the biggest competitive advantages for Bettinglounge? What makes Bettinglounge stand out from the crowd?
We are looking to change the affiliate industry by offering an honest, transparent and personal product. All while promoting safe and responsible gambling.
We have some really exciting long-term projects that I think will add a lot of value to BettingLounge, while continuing with our personal touch instead of hiding behind a brand name.
GAV: What is the biggest challenge for you as a product owner?
The need for constant innovation is the biggest challenge facing us. There are a massive number of affiliates in the UK, and we have to offer something special to stand out.
GAV: We have done some reading at your site and found out some really interesting betting tips, how can you know so much!?
Well, I am in no way a betting tipster or expert. But, I have been following sports, mainly football and darts for most of my life. Of course, you learn a lot from that over the years.
But, the most valuable information is gained by a bit of research. All of our tips are well researched with key stats and facts for the match. It is not a foolproof way of betting, but it will help in your decision making.
See our betting tips as a guide, or if you agree, of course, you are welcome to back them. But, remember to do so in a fun and responsible way.
GAV: Steven, who is your favourite model? Is it Zlatan or David Beckham?
Ah, that’s a tough one. Of course, David Beckham is my favourite model. I mean his boxers are not great, but what a man he is!
GAV: What betting tip has been your best in ROI?
The best betting tip so far has been a 12/1 win treble with Betway. Three away wins, Lincoln City, Leicester and Doncaster.
Although, Doncaster finished 3-2 and we had a nervy 7+ minutes of extra time that was not appreciated.
GAV: What is the best with TheGamblingAffiliateVoice?
The best thing is definitely to find new gaming conferences and read comprehensive articles . You are doing a great job writing about the conference Sigma on Malta. More affiliates and operators should definitely go to Sigma which is the best conference in my opinion.
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