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Prague Gaming & TECH Summit 2025 (25-26 March)
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Affiliate Success

Meet Chris Evans, Business Development Manager of Bitcoin Gambling Guide

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Chris probably needs no introduction to some of our readers, but just in case you still haven’t heard about him you must know that his BDM of the Bitcoin Gambling Guide, he’s continuously helping the the cryptocurrency community but also the online gambling industry!

GAV: Hi Chris, thank you for answering our questions we really appreciate it knowing that you’re pretty busy. For start please share your profile with us so our readers can get a better idea of who you are!

Name: Chris Evans
Age:37
Hometown: Sydney
Living in: Sydney
Favorite Food:Thai (Who doesn’t love a good green curry)
Must Read Book:TED Talks
Profession/Job title: Business Development Manager for www.bitcoingg.com

GAV: Tell us and our readers a bit about yourself! How did your career start in the industry? What determined you to engage in this activity and start working at Bitcoin Gambling Guide?

Chris: Well, I’m born and raised in Sydney, but it was on a business trip to London in early 2012 with my team in DHL, that my career in the bitcoin casino industry firmly had a seed planted.  I was amazed to see how developed the online betting bitcoin industry was – although in reality it was at that point still in its infancy – and a friend gave me my first 3 bitcoins to use. I trialed the crypotcurrency, won and lost, all the while looking for an opportunity to get my teeth into.  This is when I approached the idea of Bitcoin Gambling Guide to see if I could make it work and spread the word.  Bitcoingg is still a project that I’m learning from everyday, and I’m in a perfect position to speak with platform providers, bitcoin casino brands, managers and CEO’s.  The industry is constantly evolving and I know we have a great product and service to offer – i couldn’t be happier that I made the move to this industry.

GAV: Could you tell us a bit about the Bitcoin and after that about Bitcoingg.com?  What are the strong points of the website and what makes it stand out from the other Bitcoin websites?

Chris: Bitcoin for me is not the future, but the present, its the new way to pay and get paid without the need for unnecessary exchange rate, and credit card fees, plus what really interests me is the technology. Bitcoin is a perfect match for gambling which is backed up by the variety of bitcoin casinos and bitcoin sportsbooks now available. The two industries seem to be growing together very well.
Bitcoingg.com is the main source of information today and here are some of the highlights:

  • We have over 600 reviews of games,platforms, brands, people, technologies and more
  • A complaint system for players to raise their concern which then goes directly through to the brand.
  • A review and ranking system which culminates in the brands being awared the BGG Certificate of Trust – Examples can be seen in footers of mbitcasino.com and bitstarz.com
  • An advertising agreement with an external agency that has all the connection sin all of the right places
  • Many returning readers that also signup to our mailing list
  • External writers from around the globe with more languages currently being added
  • Social media presence across all platforms
  • My team has lots of knowledge and experience, we are open minded and welcome cooperation’s 

Bitcoingg.com is not another review site but a one stop shop for bitcoin gambling.

bitcoingg.com Logo

 

GAV: How did you start and what bumps did you have to overcome?

Chris: I started with a very small site plan, basic design and no traffic, actually from scratch.  It was my intention to always focus on the player providing good information, updated reviews and a ranking/complaints system.  This small seed has grown into a site that is trusted by players and brands alike, with now thousands of pages of information.

GAV: We have surfed your website and found some really good quality content. Are you writing it by yourself or you have a team writing for you? How many casinos do you have on your website?

Chris: We have over 400 bitcoin casinos, 100 bitcoin poker rooms, around 50 bitcoin sportsbetting sites plus many more besides – on average we add 8 – 10 a week.  More than that we review slot games, software providers, and technologies which are related to the bitcoin industry, this happens by publishing news daily.  I write myself, but of course I also have more writers on staff along with a whole host of external journalists wanting to share their experiences with bitcoin and bitcoin gambling.

GAV: How hard is it for you to keep the content fresh and relevant on your website, when a lot of fluff and nonsense appear on the Internet on a daily basis?chris evans

Chris: Myself and my writers are players and bitcoin fans.  We read, we check, we investigate, we learn and after that we write.  We are also lucky to receive lots of information from partners, customers, and industry professionals.

GAV: We are pretty sure that you receive many messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Chris: I do not deal with affiliate managers as my focus is purely on the content and what value can I add for the players, I left all of that side of the business to an external marketing company to take care of.

GAV: How do you see the future of the online casinos and the Bitcoins? For instance, will it become a truly global phenomenon?

Chris: This only requires a short answer – these two sectors are a perfect match which is proven daily by the amount of new bitcoin casino brands constantly coming into the industry.

GAV: Can you name one change that you want to see in the Bitcoin ecosystem?

Chris:Yes, I want it to be easier to use and more accessible. For people already using bitcoin, it’s easy for us to buy, sell, and trade, but unfortunately for 8 out of 10 people in the western world they still do not know how to use it. We need to offer better education on the subject.

GAV: What would be your advise to the new affiliates who are looking to venture into Bitcoin?

Chris: New affiliates need to find a niche as the market is already full for the main sports and games. For example there is missing information in golf and F1, so if an affiliate knows these subjects then they should concentrate there as it would be a great niche. It’s the same with specific markets like Latin America which is still developing and Australia which has great potential.

GAV: How do you see the Central and Eastern European affiliate market, do you think that this region is somehow overlooked by brands that are not applying for licenses, etc. ?

Chris: I do not see this as an area that is overlooked personally, like my answer above, it’s all about finding your niche.

GAV: Since SIGMA is almost here, we would like to ask your opinion on these event, are you guys attending these conferences or are you going to be in Malta? How about the London Affiliate Conference?

Chris: I like going to conferences but unfortunately time is never on my side. Luckily this is where my external journalists come to the fore, but i am hoping to make it to LAC in London next year.
GAV: have you got a favorite celebrity and if you’d have to a pick a destination in Eastern Europe, where would you travel?

Chris: Celebrity wise in the bitcoin space, then I would say Roger Ver due to the way he handles the bitcoin industry. Eastern Europe – probably Romania.
GAV: Where you wouldn’t want to travel?

Chris: I’m ready to visit anyplace with good wine 🙂

GAV: What is your opinion about the GamblingAffiliateVoice.com?

Chris: I love the site and I believe in the added value of talking to the marketers is great for the community.

GAV: Thank you very much Chris it was a pleasure talking to you, we wish Bitcoin Gambling Guide all the best!

Affiliate Announcements

QMRA Launches Italian Quality Mark for Affiliates

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Gentoo Media adds Time2Play and several other websites to QMRA

 

QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.

In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:

    • A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
    • A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
    • Possibility to consult the QMRA team on compliance related questions.

Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.

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Affiliate Success

Casino Guru secures SBC Awards shortlist for Casino Affiliate of the Year

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Casino Guru, the world’s largest and most up-to-date database of online casinos, has landed on the shortlist for SBC Awards 2024 in the Casino Affiliate of the Year category.

Casino Guru, which has processed more than 6,930 casinos, and prides itself on the world’s largest forum community built around informing players, enters a competitive field of 12 contestants all vying for the distinction.

SBC Awards 2024 is due to take place on September 26 at the MEO Arena on the final day of the SBC Summit, celebrating industry-wide achievements. Casino Guru is proud to be shortlisted for this important accolade. The company has worked tirelessly to establish itself at the top of the industry.

In embracing the affiliate business model, Casino Guru has created a groundbreaking and industry-shifting paradigm through the introduction of the Safety Index, a complex algorithm powered by big data, consumer feedback, and a meticulously in-house analyst team that has allowed Casino Guru to not only be the go-to repository for online casinos but also provide players with a credible source of information when it comes to the inherent trustworthiness of each casino brand listed in the constantly-growing database.

In welcoming the nomination, Šimon Vincze, Head of Sustainable & Safer Gambling, said: “I am thrilled to see Casino Guru shortlisted for the category again this year! Our competitors for the winner are recognised companies with a considerable impact on the online gambling affiliate business. The criteria for the winner go beyond our unique approach to affiliation and consider growth in multiple areas. I am convinced that we have much to offer in this sense as well, and I am looking forward to the judge’s conclusion.”

The Safety Index in particular has been a dynamic and living ecosystem that has been evolving on a weekly and monthly basis, registering movements in casinos’ overall ranking based on a comprehensive set of factors, such as complaint resolution, terms and conditions, licensing issues and more.

Having those efforts recognized by the SBC Summit Awards is a huge milestone for the company, which has operated with an unwavering commitment to bringing consumers the best possible choices from a database that easily constitutes the world’s largest.

Casino Guru is a trailblazer in building an affiliate business that is fully consumer-focused and consumer-facing, by offering an uncompromising, verifiable and transparent accreditation process that ultimately benefits consumers and helps match their preferences with the best casino brand.

Casino Guru is looking forward to September 26 and is excited about the opportunity to demonstrate to the panel of judges that the company is committed to raising standards for the way consumers engage with the industry in a manner that protects consumers and distinguishes the best operators and brands on the market, helping drive a sustainable and healthy environment for all.

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Affiliate Success

ReferOn Nominated for “Acquisition and Retention Partner” at SBC Awards 2024

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ReferOn Nominated for “Acquisition and Retention Partner” at SBC Awards 2024

 

ReferOn, a state-of-the-art affiliate management platform, announces its nomination in the Acquisition & Retention Partner category at the prestigious SBC Awards 2024.

The inclusion in this category highlights ReferOn’s efforts to create and develop a targeted product for the needs of the iGaming industry, recognizing the team’s innovative approach and notable results in the field of affiliate marketing.

ReferOn’s nomination as an Acquisition & Retention Partner confirms that the affiliate management platform has proven its effectiveness and understanding of customer needs, as noted by the judging committee. Designed with years of iGaming experience its team, ReferOn caters to the specific needs of affiliates and managers, offering a flexible and scalable solution for managing large networks of companies in one comprehensive hub.

Alexia Gauci, B2B Sales Manager of ReferOn, commented on the nomination: “Being mentioned in the ‘Acquisition and Retention Partner’ category at the SBC Awards 2024 means a lot for our team. We are providing innovative solutions that meet the evolving needs of iGaming professionals. We’re continuously enhancing the platform’s capabilities so our clients can solve the issues they are facing & achieve business goals.”

ReferOn brings reporting capabilities, robust back-office functions, and unique reward mechanics, all designed to simplify administration and enhance data control. With features like Sub-Affiliation and Independent Deal Calculations (IDC), ReferOn offers transparency and flexibility, helping users with tracking key metrics easily for quick data-driven decisions.

In addition to its technical improvements, ReferOn started educational initiatives & received good feedback from the audience. The team already conducted two free seminars, “ReferOn Insights” for Operators and Affiliates to provide valuable knowledge and strategies for maximizing affiliate marketing success.

The ReferOn team will be exhibiting at SBC Summit 2024 in Lisbon and will showcase its latest developments and offerings at booth F430 from 24-26 September. Visitors will be able to ask ReferOn representatives questions and learn more about the platform’s advanced features and innovations.

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Prague Gaming & TECH Summit 2025 (25-26 March)

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