Affiliate Success
Meet Chris Evans, Business Development Manager of Bitcoin Gambling Guide

Chris probably needs no introduction to some of our readers, but just in case you still haven’t heard about him you must know that his BDM of the Bitcoin Gambling Guide, he’s continuously helping the the cryptocurrency community but also the online gambling industry!
GAV: Hi Chris, thank you for answering our questions we really appreciate it knowing that you’re pretty busy. For start please share your profile with us so our readers can get a better idea of who you are!
Name: Chris Evans
Age:37
Hometown: Sydney
Living in: Sydney
Favorite Food:Thai (Who doesn’t love a good green curry)
Must Read Book:TED Talks
Profession/Job title: Business Development Manager for www.bitcoingg.com
GAV: Tell us and our readers a bit about yourself! How did your career start in the industry? What determined you to engage in this activity and start working at Bitcoin Gambling Guide?
Chris: Well, I’m born and raised in Sydney, but it was on a business trip to London in early 2012 with my team in DHL, that my career in the bitcoin casino industry firmly had a seed planted. I was amazed to see how developed the online betting bitcoin industry was – although in reality it was at that point still in its infancy – and a friend gave me my first 3 bitcoins to use. I trialed the crypotcurrency, won and lost, all the while looking for an opportunity to get my teeth into. This is when I approached the idea of Bitcoin Gambling Guide to see if I could make it work and spread the word. Bitcoingg is still a project that I’m learning from everyday, and I’m in a perfect position to speak with platform providers, bitcoin casino brands, managers and CEO’s. The industry is constantly evolving and I know we have a great product and service to offer – i couldn’t be happier that I made the move to this industry.
GAV: Could you tell us a bit about the Bitcoin and after that about Bitcoingg.com? What are the strong points of the website and what makes it stand out from the other Bitcoin websites?
Chris: Bitcoin for me is not the future, but the present, its the new way to pay and get paid without the need for unnecessary exchange rate, and credit card fees, plus what really interests me is the technology. Bitcoin is a perfect match for gambling which is backed up by the variety of bitcoin casinos and bitcoin sportsbooks now available. The two industries seem to be growing together very well.
Bitcoingg.com is the main source of information today and here are some of the highlights:
- We have over 600 reviews of games,platforms, brands, people, technologies and more
- A complaint system for players to raise their concern which then goes directly through to the brand.
- A review and ranking system which culminates in the brands being awared the BGG Certificate of Trust – Examples can be seen in footers of mbitcasino.com and bitstarz.com
- An advertising agreement with an external agency that has all the connection sin all of the right places
- Many returning readers that also signup to our mailing list
- External writers from around the globe with more languages currently being added
- Social media presence across all platforms
- My team has lots of knowledge and experience, we are open minded and welcome cooperation’s
Bitcoingg.com is not another review site but a one stop shop for bitcoin gambling.
GAV: How did you start and what bumps did you have to overcome?
Chris: I started with a very small site plan, basic design and no traffic, actually from scratch. It was my intention to always focus on the player providing good information, updated reviews and a ranking/complaints system. This small seed has grown into a site that is trusted by players and brands alike, with now thousands of pages of information.
GAV: We have surfed your website and found some really good quality content. Are you writing it by yourself or you have a team writing for you? How many casinos do you have on your website?
Chris: We have over 400 bitcoin casinos, 100 bitcoin poker rooms, around 50 bitcoin sportsbetting sites plus many more besides – on average we add 8 – 10 a week. More than that we review slot games, software providers, and technologies which are related to the bitcoin industry, this happens by publishing news daily. I write myself, but of course I also have more writers on staff along with a whole host of external journalists wanting to share their experiences with bitcoin and bitcoin gambling.
GAV: How hard is it for you to keep the content fresh and relevant on your website, when a lot of fluff and nonsense appear on the Internet on a daily basis?
Chris: Myself and my writers are players and bitcoin fans. We read, we check, we investigate, we learn and after that we write. We are also lucky to receive lots of information from partners, customers, and industry professionals.
GAV: We are pretty sure that you receive many messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Chris: I do not deal with affiliate managers as my focus is purely on the content and what value can I add for the players, I left all of that side of the business to an external marketing company to take care of.
GAV: How do you see the future of the online casinos and the Bitcoins? For instance, will it become a truly global phenomenon?
Chris: This only requires a short answer – these two sectors are a perfect match which is proven daily by the amount of new bitcoin casino brands constantly coming into the industry.
GAV: Can you name one change that you want to see in the Bitcoin ecosystem?
Chris:Yes, I want it to be easier to use and more accessible. For people already using bitcoin, it’s easy for us to buy, sell, and trade, but unfortunately for 8 out of 10 people in the western world they still do not know how to use it. We need to offer better education on the subject.
GAV: What would be your advise to the new affiliates who are looking to venture into Bitcoin?
Chris: New affiliates need to find a niche as the market is already full for the main sports and games. For example there is missing information in golf and F1, so if an affiliate knows these subjects then they should concentrate there as it would be a great niche. It’s the same with specific markets like Latin America which is still developing and Australia which has great potential.
GAV: How do you see the Central and Eastern European affiliate market, do you think that this region is somehow overlooked by brands that are not applying for licenses, etc. ?
Chris: I do not see this as an area that is overlooked personally, like my answer above, it’s all about finding your niche.
GAV: Since SIGMA is almost here, we would like to ask your opinion on these event, are you guys attending these conferences or are you going to be in Malta? How about the London Affiliate Conference?
Chris: I like going to conferences but unfortunately time is never on my side. Luckily this is where my external journalists come to the fore, but i am hoping to make it to LAC in London next year.
GAV: have you got a favorite celebrity and if you’d have to a pick a destination in Eastern Europe, where would you travel?
Chris: Celebrity wise in the bitcoin space, then I would say Roger Ver due to the way he handles the bitcoin industry. Eastern Europe – probably Romania.
GAV: Where you wouldn’t want to travel?
Chris: I’m ready to visit anyplace with good wine 🙂
GAV: What is your opinion about the GamblingAffiliateVoice.com?
Chris: I love the site and I believe in the added value of talking to the marketers is great for the community.
GAV: Thank you very much Chris it was a pleasure talking to you, we wish Bitcoin Gambling Guide all the best!
Affiliate Announcements
GreenSpin.bet partners with Affiverse for Affiliate Marketing Services

Globalconvert Limited, the new ownership company representing GreenSpin.bet, today announces its partnership with Affiverse, a multi award-winning affiliate management agency to support the relaunch of their GreenSpin Partners Affiliate program. This collaboration will support the brand to lead future affiliate partnerships and global brand growth. Affiverse experienced agency team will be responsible for the day to day administration and management of the GreenSpin Partners Affiliate program, offering affiliates personalized service and a unique opportunity to convert customers and earn increased revenue.
With the online gambling market thriving and expanding rapidly, this partnership recognizes the importance of robust and strategic affiliate marketing campaigns and partner management to drive customer acquisition across core markets including Australia, Canada, New Zealand, Germany and Austria. Ahead of attending the popular IGBLive Affiliate conference in Amsterdam next week, the program is also announcing an attractive Incentive to get started with a 50% Revenue Share promotion, for affiliates who are joining the program during the Summer Promotion term.
Affiverse, known for its expertise in delivering cutting-edge , data driven affiliate marketing services emerged as the preferred choice for GreenSpin.bet due to their exceptional track record in the gaming industry.
Frixos Constantinides, CEO of Globalconvert Ltd , expressed his excitement about the agency collaboration, stating, “We are thrilled to join forces with Affiverse as our outsourced affiliate marketing agency. Their extensive experience and deep understanding of the online gambling landscape make them an ideal partner for GreenSpin.bet. We are confident that their innovative approach and proven management tactics will significantly contribute to the success of our revitalized affiliate program.”
Affiverse founder Lee-Ann Johnstone, shared her enthusiasm, stating, ” We understand the unique challenges and opportunities in the online gaming industry, and we are dedicated to providing tailor-made solutions for our clients that drive measurable results. We look forward to collaborating closely to help our client achieve their marketing objectives and establish them as a leader in the industry.”
As part of this collaboration, Affiverse will employ its own comprehensive suite of affiliate marketing services to support and leverage existing and new affiliate partners to gain momentum in new markets and support the launch of the brand’s new sportsbook program.
The partnership between these two companies demonstrates the brand’s commitment to building long-term affiliate relationships. With Affiverse’s expertise and GreenSpin.bets’ intuitive and exciting gaming platform, this collaboration is set to elevate the online gambling experience for players worldwide.
Affiliate Program News
Cellxpert Launches Advanced Tagging Feature Empowering Affiliate Managers to Streamline Affiliate partner management

Cellxpert, a leading provider of affiliate tracking and program management solutions, is pleased to announce the release of its innovative tagging feature for system operators. This technical enhancement, known as the “Tag Manager”, was released into the Admin dashboard for affiliate managers today. The new custom tag management function will assist system administrators to efficiently tag and segment their affiliate partners for streamlined organization and improved productivity.
In response to the growing complexity of managing large affiliate programs, Cellxpert has developed this cutting-edge feature to simplify the process of handling and organizing tags associated with affiliates. With the new “Manage Tags” section, affiliate managers can now access a comprehensive overview of tags within the affiliate management interface, offering a seamless experience when searching for affiliate partners or grouping them together in segments based on specific customized tags.
By leveraging this advanced functionality, affiliate managers gain greater control and efficiency in partner management and reporting processes.
Key features and benefits of the “Manage Tags” section now include:
- Simplified Tag Management: The intuitive interface allows affiliate managers to easily create, modify, and hide tags as needed. This streamlines the process of organizing partners based on specific criteria or attributes.
- Customized Tag Creation: Cellxpert enables the creation of custom tags tailored to the unique needs of each affiliate program. Administrators can assign tags to partners based on their performance, industry, geographic location, traffic or campaign type or any other relevant reporting parameters.
- Efficient Partner Search: With tags prominently displayed in the affiliate management section, affiliate managers can quickly locate and filter partners based on specific tags. This feature eliminates the hassle of manually searching through an extensive partner list and enables faster decision-making.
- Enhanced Partner Segmentation: The ability to assign multiple tags to partners allows for more granular segmentation. Affiliate managers can create segments based on specific combinations of tags, facilitating targeted campaigns, personalized communications, and optimized reporting.
“Cellxpert is dedicated to providing industry-leading solutions that empower affiliate managers to optimize their partner management processes,” said Assaf Dor, CEO of Cellxpert. “With the introduction of the ‘Manage Tags’ section, we are excited to deliver a feature that simplifies affiliate program management and offers enhanced control and organization for our valued clients.“
The upgraded tagging feature is now available to all Cellxpert users as part of the platform’s latest update which rolled out today. Existing customers can access the “Manage Tags” section by logging into their Cellxpert account.
Affiliate Success
Fiat & Crypto: King Billy players get the best of both worlds

See how the casino players can deposit in crypto and play in fiat.
Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.
But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto.
What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.
First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.
Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch.
Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”
Well said and well done your Majesty.
For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).
King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.
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