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Why Do We Love to Play in Online Casinos?

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Why Do We Love to Play in Online Casinos?

 

Regardless of whether you are a player or not, you are probably aware of how big online casinos are nowadays. Now, if you are not a gambler, you might not know why that is so. To learn more and see whether this is something that might interest you as well, keep on reading.

 

Playing from Home

One of the biggest reasons why individuals decide to join an online casino is the fact that it allows them to play casino games from the comfort of their own home. For one, there are no crowds of people that can distract players from the game and mess with their focus. Being at home means that everyone can create the perfect atmosphere they like to play in. Maybe they need silence, maybe they want some chill or loud music in the background – playing from home makes all that possible. Then, there are no lines at certain games or tables. If all the slot machines in a land-based casino are taken, players have to wait. This is not an issue with online casinos. Finally, there are simply no traditional casinos in certain cities and people would have to travel far just to gamble for a few hours. It’s oftentimes not doable on a regular basis.

Mobile Apps On the Go

However, playing at home is not all online casinos are good for. Most reputable operators have released apps that people can use to play games when on the go. Whether it’s on their smartphone or tablet, these apps allow individuals to play during their commute to work, when on a lunch break or while they are waiting for an appointment.

Wide Variety of Games

Another big reason why people love playing in online casinos is the range of games they provide. When compared to traditional casinos, the online model simply has more to offer. While you can find the classic table games and slot machines in land-based establishments, there are more varieties of every single game online. From poker, roulette and blackjack through thousands of different slot games all the way to keno, there is truly something for everyone.

Live Events

In addition to the variety of games, online casinos have also started offering live casino games. People that love the real-life casino experience but cannot travel to a land-based casino most often choose this approach as there is a real croupier as well as players that can interact with each other using a chat system. Games such as live roulette, live blackjack and live Texas hold ‘em are just some of the available options.

Free Bets and Bonuses

Online casinos often offer free bets to individuals to show them what they can expect from their website or app. These are usually a free spin in a slot game and are given in a current game. On the other hand, there are also all sorts of bonuses that players that sign up can expect. From welcome bonuses that are offered when someone joins to refer-a-friend bonuses that are pretty self-explanatory, these deals allow people to play a few extra games that they don’t need to spend their own money on.

Special Promotions

Besides the aforementioned bonuses, online casinos are also aware of the importance of marketing. This is why they often include special promotions in their marketing strategy. Some players use this opportunity to only then deposit money into their account. For example, Christmas, Easter, Halloween and Black Friday all come with certain offers, which players are ready to jump on and get a great deal.

Ease of Depositing and Withdrawing Money

Just like one can play from the comfort of their home, they can also put money into their account from the same spot. Most reputable casinos accept Visa and MasterCard debit and credit cards as well as various e-wallets and regular bank transfers. The same goes for the withdrawal of one’s winnings. This means that there is no risk of being robbed on the street while carrying huge amounts of money that were just won in a land-based casino.

High Security

Other than not having to walk around town with loads of cash, online casinos also implement the latest security technology to keep their users’ data safe. The encryption they use means that no personal information can be stolen. Knowing that the casino is verified and licensed gives the players confidence that they will not be scammed.

As you can see, there are many reasons why someone would choose to play at an online casino. The variety of games on offer and continually advancing technology, designed to immerse you into the gaming experience, are hard to dismiss positives. Add to that the ability to safely test your skills for free, gain bonuses and promo offers, the appeal of the online gaming experience becomes clear.

Affiliate Announcements

Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

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Discover Affigates: BetConstruct's Innovative Affiliate Network for the iGaming Sector

 

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.

 

What Sets It Apart?

Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.

From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.

 

See It First at iGB L!VE

Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.

Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.

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Affiliate Announcements

Affilka by SOFTSWISS Unveils Updates for Affiliates

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Affilka by SOFTSWISS Unveils Updates for Affiliates

 

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model. 

Traffic Report: In-depth Click Analysis

This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:

  • Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
  • CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
  • Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”

API for Marketing Campaigns and Tracking Links 

In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.

New Sub-affiliate Revenue Share Model 

Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.

Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”

Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

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Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

 

Checkd Dev, part of the award-winning Checkd Group, has unveiled a cutting-edge addition to its suite of betting technology solutions, a new Ad Tech Carousel, which aims to provide media owners and affiliates with increased Click Through Rates. The solution is powered by its proprietary and purpose-built, industry-leading platform: BRUNO.
The new product merges several affiliate features from the Checkd BRUNO platform; combining Checkd Dev’s Automated Betting Solution with its proven Smart Acca technology, but with a clear focus on the affiliate landscape. Building on its recent B2B momentum with operators, Checkd Dev is now delivering significant innovation to the affiliate market.

 

An All-in-One, Contextually Powered Ad Unit
At its core, the new AdTech solution delivers contextually relevant, curated, betting opportunities, dynamically embedded within a single ad unit. This modular format offers:
  • Seamless integration of sign-up offers, bonuses, promotions, and ambassador-led bets
  • A streamlined back end powered by Checkd’s Automated Betting Solution CMS, enabling affiliates to easily configure and control the full content proposition
  • A tailored, user-centric experience that boosts engagement and monetisation potential which is based on many years of Checkd’s learnings within the ultra-competitive UK affiliate landscape

 

Live with talkSPORT.com — Proven Performance
The product was launched in collaboration with talkSPORT.com, part of the News UK group. Checkd Dev has drawn on extensive insight from its Betting Hub community and a longstanding partnership with the talkSPORT betting team to iterate and refine the offering.
The results show a significant uplift in click-through rate (CTR) for TalkSPORT BET, which Checkd believes can be improved further to become industry-leading. The trial to date has been football-focused, across a wide range of events including the Premier League, Championship, and major European and international football competitions.

 

Executive Endorsements
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We’ve once again taken a strategic look at market pain points and delivered a product that makes life easier and more profitable for media owners and affiliates working with major bookmakers.”
He continued: “We’ve already proven success in the UK, and working with other valued clients, we’re beginning to replicate results across multiple international markets. This product has strong global potential too.”
Gareth Williams, Betting & Gaming Director at talkSPORT BET, added: “Working with Checkd over the years has been incredibly rewarding. They understand the betting landscape intimately and are pretty relentless in their pursuit of solutions that help simplify and elevate partnerships between media owners and operators.”
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