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Affiliate Success

Affiliate Interviews: Kajsa, CEO of Casinosverige.me

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Kajsa

Here is the latest affiliate success story starring Kajsa, who’s in the industry since 7 years already and manages Casinosverige.me a well known platform for all Scandinavian players.

GAV: First of all thank you for the opportunity Kajsa! Could you share with us your profile so our readers can get a better idea of who you are?

 

Name: Kajsa
Age: 32
Hometown: Varberg
Living in: Varberg
Favorite Food: Indian or a good steak
Must Read Book: There are so many!
Profession/Job title: CEO

 

 

 

 

 

GAV: Kajsa tell us and our readers as well a little bit about yourself. How did your career start in the industry? What was the key idea of developing this great online gambling site?

Kajsa: Well, I am an ordinary woman living on the west coast in Sweden. Since I was little I’ve always had a sense of business and a big interest in all kinds of sports and gambling. My career in this industry started about 6-7 years ago when i developed my first affiliate site about free bets on casino. Later on I moved  from just writing about free bets to create more comprehensive sites with reviews, promotion news and articles about the industry. Casinosverige.me was created back in 2013 and the goal was to give the visitors all information that is necessary when you want to start playing casino online. Also we try to answer all questions that a player might have in our FAQ since we know ourselves that there could be a lot of question marks when you haven’t played online before.

GAV: Since there are thousands and thousands of websites in this niche out there, where do you think Casinosverige.me stands now?

Kajsa: I think our site stands out well as the site has very good online visibility. We do our best to be profound when it comes to both reviews and articles. We want to provide our visitors everything they might ask for in a casino guide online. And hopefully we’ve achieved this goal even if we try to develop and become better every day. Also the site is very niched to the Swedish market which I guess gives some kind of safety for the Swedish people that are visiting the site. Another thing is that we are in constant contact with our visitors and always answer any questions they might have. We also provide support when there has been a problem between the player and the casino. Even in these cases when we’re not promoting the casino in question.

Casinosverige logo

GAV: How do you see the Scandinavian online gambling market/industry at this moment?

Kajsa: I see an expanding market but at the same time there are many question marks regarding a future regulation. The whole industry is waiting for a regulation where foreign companies can get licenses just like we’ve recently seen happen in both Britain and the Netherlands. But the market really has potential and there are more people playing online than ever before. Still there are much more to get and I think that we’ve only seen the beginning so it’s really going to be interesting to follow this market during the next years.

GAV: In your opinion what are the strong points of Casinosverige.me and what makes it stand out from the other Scandinavian niche websites/directories?

Kajsa: As I mentioned earlier in this interview we try to be as comprehensive as possible. There should be more to a good online casino guide than just a top list. So we try to provide our visitors with everything they might ask for in terms of articles, information about promotions, support, industry news, etc.

GAV: How did you start and most of all what bumps did you have to overcome at the beginning?

Kajsa: I started a site about free bets where I didn’t even had affiliate links in the beginning. I also wrote down my family’s horse racing tips so we all had a common platform for that. But I guess I first saw the potential of earning money when there was someone who wanted to buy a link on the site. At that time that was like magic happening right in front of me. I never could have guessed that there where ways to earn money that easily. Regarding bumps on the road I must say that I didn’t get any commission to talk about for 1 or 1,5 years. And to write on a daily basis could be pretty exhausting when you don’t get anything in return.

GAV: We have analyzed your website and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you? How many casino reviews are there on your website? How about the your blog?

KajsaContent is something that I valued since day one in this industry. This is the single greatest part that I found most important for a website. For about four years I did all content myself but as the network of sites has grown and I have less time I’ve had to outsource some of the content writing to others. But I still write content on a daily basis and I think this is something that will never disappear from my work schedule. Regarding the daily blog posts I have a very talented content writer writing these posts filled with current promotions at online casinos. But sometimes we add articles about the industry in the blog and usually I write those articles myself as I have great insight in the gaming industry as an affiliate. At the moment we have over 50 reviews about different online casinos. These are written by both me and my content writer.

GAV: How do you manage to keep the content fresh and relevant on your website and blog, when a lot of fluffy and nonsense appear on the Internet non-stop?

Kajsa: We try to stay sharp and read all newsletters that are sent out to us on a weekly basis. By doing this we always have fresh information to provide our visitors with. Our visitors can expect us to have all the latest information when they enter our website. We also do our best to keep the top lists fresh and update when there is a change in a welcome offer or so.

GAV: We are more than sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?

Kajsa: This was definitely easier a couple of years ago when there weren’t so many different companies in this industry. Nowadays you can get up to 20 emails a day from different affiliate managers and to be honest it’s hard to find the time to answer them all. And therefor it’s also hard to build new relationships with affiliate managers these days. But I think the important thing is that both you and the affiliate manager shares the same value. For me I am looking for long-term partnerships and I expect the same from the affiliate manager. I won’t waste time on creating reviews and building content about a brand if it’s just for a month or two. Also it’s a give and take situation. Sometimes it’s hard to keep a nice tone when there’s so much stress all the time. And all brands wants the same: more publicity. And it’s impossible to give that to all brands out there so the affiliate manager needs to give something in return in terms of loyalty for the deal, information about ongoing promotions etc.

GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon? What about the Scandinavian market’s future?

Kajsa: I see big potential for this industry as we’ve only seen the beginning yet. It’s going to be interesting to see what happens as the market is growing but at the same time there is a consolidation going on where bigger companies buy more and more affiliates and casinos. But it will surely become both a global and a Scandinavian phenomenon. And I think we will see more and more countries regulate the gaming industry like we’ve seen a couple of countries have done already.

GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this great industry!?

Kajsa: Well, as long as you work hard and never give up anything can happen. Think positive, be optimistic and don’t care what others have to say about your dreams and goals. There is a lot more competition now than when I first started but still I think hard work always pays off. But don’t expect to earn money right away because then you’ll just end up getting disappointed.

GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?

Kajsa: I’ve attended most of the conferences although I try to stay home sometimes as well. But I’ve been to both BAC, LAC and AAC and this year I am also attending Sigma in Malta. So far the affiliate conference in London was the best one since it had most to offer and was the biggest one.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?

Kajsa: From what I’ve understood the potential of online gambling in Eastern Europe is very good now that a legislation is in order. I’ve heard that many operators have received licenses in a very short period of time so obviously the interest is there from both the operator side and the player side. We can already see some bigger casinos targeting this market and if I had the knowledge and was better at foreign languages I would definitely create some affiliate sites targeting Eastern Europe.

GAV: Where would you like to travel in Eastern Europe?

Kajsa: I’ve actually only been to Bulgaria when it comes to Eastern Europe so most other countries would be a new experience for me! But I’ve heard there are great SPA treatments in Estonia so maybe that would be my first place to go.

GAV: Where you wouldn’t want to travel in Eastern Europe?

Kajsa: I don’t think there’s a country that I wouldn’t want to travel to but maybe Poland isn’t my first choice if I had to pick one country not to travel to.

GAV: How about a favorite celebrity, do you have one one?

Kajsa: That varies a lot actually. At the moment I can’t come up with one single favorite celebrity.

GAV: What is your opinion about the Gambling Affiliate Voice? 

Kajsa: Gambling Affiliate Voice is a great portal for affiliates in this special industry. We need more portals like this where affiliates can gather and get the best and most important information about the iGaming industry. I find many of the articles written very useful and I also like that you offer groups where affiliates can share their experience. I like the transparency and I would definitely recommend others to visit GAV regularly. I like that you offer affiliates a context in a world where it can become quit lonely to sit alone in front of your computer 12 hours a day.

Thank you very much for your answers Kajsa, we appreciate it! All the best to you and if you have some news or updates that you’d like to share with us feel free to contact us!

Affiliate Success

Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

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Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

 

Casino Guru, the premier platform for online casino reviews and industry insights, is thrilled to announce its victory in the “Affiliate of the Year” category at the prestigious AffPapa iGaming Awards 2024.
This marks the third consecutive year that Casino Guru has received this esteemed recognition, cementing its position as a leader in the affiliate industry.
The AffPapa Awards celebrate excellence in the iGaming sector, highlighting outstanding affiliates, operators, and B2B providers. Casino Guru’s consistent triumph in the “Affiliate of the Year” category is a testament to its commitment to transparency, innovation, and player safety. The platform, known for its comprehensive reviews and user-friendly interface, continues to set industry standards, ensuring fair play and informed choices for online gamblers worldwide
Over the past year, Casino Guru has achieved unprecedented growth and several notable milestones. The platform has maintained its status as the largest online casino database, with reviews of over 6,200 casinos. In a commitment to transparency and player protection, more than 450 online casinos have adjusted their terms and conditions based on Casino Guru’s recommendations. Additionally, the online gambling forum has surpassed 5,000 monthly posts, reflecting its strong community engagement.
“We are honored and delighted to receive this award for the third time,” said Ivona Kulichova, Casino & Affiliate Communication Lead. “This recognition reflects our unwavering dedication to providing high-quality, trustworthy information to our users and partners. We extend our gratitude to the AffPapa Awards committee and our incredible team for their hard work and passion.”
Casino Guru’s dedication to responsible gaming initiatives has been a cornerstone of its success. Partnerships with organizations like Mindway AI further this mission, emphasizing responsible gaming practices. The Casino Guru Awards recognize the industry’s top operators and professionals who align with Casino Guru’s mission to make online gambling safer.
Additionally, the Casino Guru Academy has introduced new courses on key industry topics, such as player verification, ESG in gambling, customer complaint handling, and affiliate management, highlighting its commitment to professional development and high standards. The Global Self-Exclusion Initiative, which includes the Self-Exclusion Standards project developed with international experts and City, University of London, exemplifies Casino Guru’s proactive approach to player safety.
The Complaint Resolution Center has also achieved remarkable success. Over the past year, 12,161 complaints were published and 3,428 resolved, saving players over $11 million. This represents a significant increase in both the number of complaints handled and the amount of money recovered for players, underscoring Casino Guru’s role in protecting consumer interests.
Amidst these achievements, Casino Guru remains steadfast in its mission to provide comprehensive and reliable information to the online gambling community. The company is committed to continuous innovation, responsible gambling practices, and fostering a trustworthy and engaging online environment for its visitors and the broader public.
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Affiliate Program News

AskGamblers Awards: Boomerang Partners Among “Best Affiliate Program” Nominees

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AskGamblers Awards: Boomerang Partners Among "Best Affiliate Program" Nominees

 

Boomerang Partners, the rapidly growing affiliate program, has been named among the notable finalists for the highly coveted “Best Affiliate Program” category at the 2024 AskGamblers Awards

Boomerang Partners has been selected to the top 10 for the ‘Best Affiliate Program’ category at the 2024 AskGamblers Awards. This major nomination highlights Boomerang’s dedication to delivering excellent value and innovative solutions for affiliate partners in the iGaming industry.

The AskGamblers Awards, established in 2006, hold immense prestige as selections are based directly on real player feedback and opinions. Earning a finalist spot is a significant achievement that affirms Boomerang’s status as a trusted source for superior affiliate opportunities within the industry.

“We deeply respect AskGamblers as an important voice in our industry,” said Vitalii Prokofev, CEO at Boomerang Partners. “Being nominated alongside other top programs shows our focus on positive interactions and impact for our valued affiliate partners.”

Given the brand’s many advantages and high standards, Boomerang invests resources in launching new initiatives and tries to improve the market. Like the global Golden Boomerang Awards traffic championship, offering real-world awards for best affiliates in the market. This approach helped Boomerang expand its affiliate network by 135% to over 5,200 partners worldwide in over 70 countries.

Highlighting its industry significance and recognition by industry leaders, last year Boomerang Partners earned prestigious accolades, such as the “Casino of the Year” at the SiGMA BALKANS/CIS Awards, the “Commission Offer Of The Year” at the AffPapa iGaming Awards, “The Best PPC Affiliate” at the SiGMA Europe Awards, along with special recognition at the BiS SiGMA Americas 2023 for enhancing the iGaming & Betting ecosystem in Brazil.

While voting for the AskGamblers Awards remains open until June 12th, the “Best Affiliate Program” category which Boomerang Partners is nominated is not open for public vote, as stated by AskGamblers. Check out the full list of nominees and vote for your favorites at AskGamblers.com

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Affiliate Success

MyAffiliates is officially the most used affiliate marketing software by the iGaming industry.

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MyAffiliates is officially the most used affiliate marketing software by the iGaming industry

 

MyAffiliates is officially the most used affiliate marketing software used in the gaming industry.

The exercise was conducted on a sample of 1,100 affiliate programs with data provided by Statsdrone revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).

The findings of the recent exercise, based on a sample of 1,100 affiliate programs, affirm MyAffiliates’ position as the preferred choice among gaming operators. With nearly 16% of operators utilizing our software, we are honoured to be entrusted with facilitating their affiliate marketing efforts.

While we celebrate this achievement, we also recognize the evolving landscape of the industry. The fact that 17% of gaming operators still rely on proprietary software presents significant opportunities for ready-built solutions like MyAffiliates to further expand our market share and empower more operators to optimize their affiliate marketing strategies.

Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.

John Wright, CEO of Statsdrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so for us it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.”

Clemence Dujardin, MyAffiliates Group CEO added: “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.”

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