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Affiliate Interviews: Adel from SweetBet.com

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We know that you like to read about fellow affiliates, so we are bringing you another inspirational story of gambling affiliates. For this interview we caught up with Adel , full-time affiliate webmaster of SweetBet.com: an online gambling directory which reviews and also lists some of the most reputable online poker, casino, bingo, sports betting and other gambling related websites.

Name: Adel 
Age: 48
Hometown: Canberra, Australia
Living in: Canberra, Australia
Favorite Food: Molokhia
Must Read Book: The Demonologist : The Extraordinary Career of Ed and Lorraine Warren
Profession/Job title: Full-time affiliate webmaster

GAV: Hello Adel, first of all, tell us and our readers a little bit about yourself. How did your career start in the industry? What was the main idea of developing this great online gambling/casino directory?

Adel: I started off as a high school teacher, but the high stress and low pay of the job forced me to look for other ways to generate an income. I was really interested in making money online, so after researching many ways of making money online, I started promoting online dating sites. Eventually, I came across casino affiliate programs, and haven’t looked back since. Instead of listing as many online casinos as possible, Sweet Bet only reviews and lists the most reputable and best converting online gambling sites in the industry.

GAV: Since there are thousands and thousands of websites out there in your niche, where do you think Sweet Bet stands now?

Adel: Over the many years of operation, I’ve acquired a decent number of regular visitors that access the site on a daily, weekly and monthly basis. Most of them are looking to play free games, read the news stories and find the latest casino promotional offers.

GAV: How do you see the online casino market/industry at this moment?

Adel: There are way too many online casinos out there, and so much competition. It’s an uphill struggle to rank in the search engines, acquire new signups, keep hackers at bay, keep the sponsors happy, identify and remove rogue casino affiliate programs and stay ahead of the pack.

GAV: How did you start and most of all what bumps did you have to overcome in the beginning?

Adel: I started off promoting dating affiliate programs, before setting up and managing my own dating sites. The money was OK, but I noticed that affiliates who were promoting online casinos were making much more money than me, so I started promoting online casinos. I initially went broke and closed everything down, until I received a cheque one day in the mail. That one cheque motivated me to give it another try, work harder and not give up. So here I am today, almost 20 years later.

GAV: We have analyzed Sweet Bet and found some great casino reviews. Are you writing it by yourself or do you have a team of people writing for you? How many reviews are there on your website? How about the gambling news section, tell us a bit more about it?

Adel: I wrote some of the reviews, but the majority were written by freelance writers that I contacted through online gambling forums. There are over 230 casino reviews, but most of them have been moved to the “No Longer Promoted“ section because the casino affiliate program closed down, turned rogue or did not convert. The gambling news section gives me a chance to keep the site updated with regular, fresh and interesting content, and a reason to announce something new to the site’s Twitter, Google+, Tumblr and Reddit audience.

GAV: How do you manage to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet non-stop?

Adel: I have a “to do“ list where I record tasks that must be completed on a regular basis. Then there are one-off tasks and projects that need to be completed. Regular tasks include things like making sure that the site information is up to date, writing news stories, and posting the latest online casino promotional offers. One-off tasks might be something like adding a free games section to a site or moving one of my sites to a new server.

sweetbet

GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?

Adel: I believe that trust is the most important factor in the Affiliate Manager-Affiliate relationship. If an unknown affiliate program contacted me and asked me to work with it, I will more than likely ignore its request because I’ve never heard of it before and I don’t see many affiliates promoting it. However, if a trusted affiliate manager asked me to promote it, then I would more than likely join the program and give it some exposure to see whether it converts or not.

GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?

Adel: As long as there are corrupt politicians favoring special interest groups, restrictive laws that impinge on people’s rights and freedom to spend their money on what they wish, and online censorship, the online gambling industry will never become a truly global phenomenon.

GAV: Tell us one change that you want to see in the casino affiliate ecosystem?!

Adel: I’d like to see more online casinos and affiliate programs offering Bitcoin as an additional form of payment. There are so many benefits of using Bitcoin.

GAV: Do you have any advise you would like to offer for the newbies who are looking to venture into this great industry!?

Adel: Be very careful when choosing which affiliate programs to join. Read the program’s terms and conditions, read posts on the forums about the program and always ask forum members what their experiences have been with the affiliate program in question. You don’t want to join a program, and spend a lot of time and money promoting it, only to find out that it’s rogue and will not be paying you.

GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?

Adel: The last iGaming conference that I attended was many years ago in Sydney. It was great. I met a lot of people in the business, learned a few things, and had a great time. Back then I was single and carefree with no young children or school schedules to worry about.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hot spot in the near future? Where do you think the region must still improve upon?

Adel: I think that the opening of the Tigre de Cristal casino in Russia’s Primorsky region is the beginning of what could be a growing international gambling destination. However, to compete with gambling destinations such as Las Vegas and Macau, the region must offer its visitors more than Las Vegas and Macau offers them, and at much better prices.

GAV: Where would you like to travel in Eastern Europe?

Adel: I would definitely say Bulgaria. It’s such a beautiful country with picturesque landscapes, over 30 ancient castles, and so much culture and history.

GAV: Where you wouldn’t want to travel in Eastern Europe?

Adel: I’m not sure how safe I’d feel traveling to Ukraine amid all of this military buildup in the region, and the escalating tensions between countries in that part of the word.

GAV: How about a favorite celebrity, do you have one?

Adel: I don’t have a favorite celebrity, but I generally like celebrities that can make me laugh, like Jim Carrey, Jerry Seinfeld, Steve Martin & Ricky Gervais.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

Adel: It’s a great website that is packed with interesting and useful information. I especially like the affiliate interviews, and reading about how everyone got started in this business.

 

Would you like to suggest some more questions or subjects for future interviews? Make sure to send your suggestions to: george@gamblingaffiliatevoice.com.

 

Affiliate Announcements

Rightlander partners with BetBull

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Rightlander partners with BetBull

 

Supplier to help tier one operator improve affiliate compliance

Rightlander.com, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.

Nicole MittonHead of Customer Success at Rightlander.com, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”

Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.

Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”

The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.

The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.

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Affiliate Program News

1xBet Partners: An affiliate program that stands out from the crowd

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1xBet Partners: An affiliate program that stands out from the crowd

 

Nominated for the Affiliate Program of the year at the Global Gaming Awards, the 1xBet Team reveals how the bookmaker has built a 30,000-strong network of healthy partnerships across the globe, with each 1xBet Partner receiving feedback and exclusive promotional materials to ensure they accurately represent the 1xBet brand of quality and success.

 

iGT: How important are affiliates to the betting industry and, in particular, 1xBet?

1xBet Team: The mechanics of affiliate programs make affiliates a vital part of any industry. Betting is no exception because also, thanks to partners, brands manage to increase growth rates. This is quantifiable, with key indicators being new users, deposits, player activity.

We have great respect for the 1xBet affiliate program participants who introduce their audience to our brand. We have more than 30 thousand partners from all over the world on our side, and this list includes both the owners of huge sites and novice bloggers, for example.

The contribution of each affects the results that we achieve. Therefore, a partnership is a two-way road. After all, we, in turn, offer affiliates favourable terms of cooperation.

 

iGT: What is the key to a successful affiliate program?

1xBet Team: Today, the number of affiliate programs is growing, including among bookmakers, and you need to be able to stand out. How to do it? There may be different approaches here: someone offers high commission rates, someone has an original approach to communication, and someone invents new models of cooperation.

We constantly evaluate our work in the area of ​​partnership programs. Our positive results are reflected in victories and nominations at prestigious awards. For example, this year, we were nominated for the Affiliate Program of the year at the Global Gaming Awards. This is a good sign that we are continuing to move in the right direction.

 

iGT: How has 1xBet assisted its affiliates to overcome challenges and reach their target markets?

1xBet Team: An affiliate program is a good opportunity to make your project profitable. For many of our affiliates, working with us is their primary source of income.

We are fully aware that partners have their own goals and challenges, and therefore we make collaborating with us reliable and orderly. Each partner can count on feedback and receiving exclusive materials for publication. We stand for quality, and we need partners to convey information about our brand correctly.

1xBet Partners is a story about healthy partnerships, where both parties try to give their maximum to achieve the optimal results.

 

iGT: What feedback have you received from affiliates over the last year?

1xBet Team: We have received many positive messages from affiliates. 2021 is turning out to be a great year because it’s been an exciting sports season: the Euro, the Olympics and dozens of other events. Therefore, we prepared various large promotions for all these activities.

This allowed partners to monetise their traffic, and for us – to introduce new users, who could bet on their favourite sports, to this feast of sporting action.

Let’s not forget that 1xBet is also a prominent player in the esports arena. We have major agreements with ESL and WePlay, an excellent range of betting options, plus attractive promotions dedicated to top tournaments. This only expanded the potential for cooperation with us, especially for those sites that do not gravitate towards sports.

In short, the partners are excited about how things are going in 2021. We are too.

 

iGT: How do you plan to continue to support and help grow your affiliates in the future?

1xBet Team: We have a number of ideas on how to make our affiliate program even better. Of course, we are constantly working on improving what we have, but we also have new ideas in our plans.

We would not want to reveal all our cards yet, but the partners will definitely be happy with any new methods adopted by 1xBet Partners. Stay tuned!

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Affiliate Success

Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

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Blexr has been crowned Best Casino Affiliate at this year’s IGB Affiliate Awards

The IGB judges said the company’s innovative work with SEO “helped Blexr stand out as a winner, and we liked the deposit guarantee that they offer to their customers”.

The judges added: “Their selective way of working means Blexr only collaborates with top quality partners, which judges felt had helped contribute to their impressive growth over the last 12 months.”

IGB also mentioned how “Blexr’s charitable work within the community helped them stand out as an affiliate to be highly commended”.

Blexr is a lead generation company which operates in the iGaming, sportsbook and forex affiliate markets. It also owns the Home Grounds website, which serves a community of home baristas.

Ian Hills, Blexr’s general manager in Malta, said: “We’re delighted and thrilled to be recognised by IGB this way.

“We pride ourselves on recruiting smart people with innovative ideas and winning a prestigious award like this one is a lovely way for the whole team to be rewarded for their hard work and dedication.”

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