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Affiliate Interviews: Adel from SweetBet.com

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We know that you like to read about fellow affiliates, so we are bringing you another inspirational story of gambling affiliates. For this interview we caught up with Adel , full-time affiliate webmaster of SweetBet.com: an online gambling directory which reviews and also lists some of the most reputable online poker, casino, bingo, sports betting and other gambling related websites.

Name: Adel 
Age: 48
Hometown: Canberra, Australia
Living in: Canberra, Australia
Favorite Food: Molokhia
Must Read Book: The Demonologist : The Extraordinary Career of Ed and Lorraine Warren
Profession/Job title: Full-time affiliate webmaster

GAV: Hello Adel, first of all, tell us and our readers a little bit about yourself. How did your career start in the industry? What was the main idea of developing this great online gambling/casino directory?

Adel: I started off as a high school teacher, but the high stress and low pay of the job forced me to look for other ways to generate an income. I was really interested in making money online, so after researching many ways of making money online, I started promoting online dating sites. Eventually, I came across casino affiliate programs, and haven’t looked back since. Instead of listing as many online casinos as possible, Sweet Bet only reviews and lists the most reputable and best converting online gambling sites in the industry.

GAV: Since there are thousands and thousands of websites out there in your niche, where do you think Sweet Bet stands now?

Adel: Over the many years of operation, I’ve acquired a decent number of regular visitors that access the site on a daily, weekly and monthly basis. Most of them are looking to play free games, read the news stories and find the latest casino promotional offers.

GAV: How do you see the online casino market/industry at this moment?

Adel: There are way too many online casinos out there, and so much competition. It’s an uphill struggle to rank in the search engines, acquire new signups, keep hackers at bay, keep the sponsors happy, identify and remove rogue casino affiliate programs and stay ahead of the pack.

GAV: How did you start and most of all what bumps did you have to overcome in the beginning?

Adel: I started off promoting dating affiliate programs, before setting up and managing my own dating sites. The money was OK, but I noticed that affiliates who were promoting online casinos were making much more money than me, so I started promoting online casinos. I initially went broke and closed everything down, until I received a cheque one day in the mail. That one cheque motivated me to give it another try, work harder and not give up. So here I am today, almost 20 years later.

GAV: We have analyzed Sweet Bet and found some great casino reviews. Are you writing it by yourself or do you have a team of people writing for you? How many reviews are there on your website? How about the gambling news section, tell us a bit more about it?

Adel: I wrote some of the reviews, but the majority were written by freelance writers that I contacted through online gambling forums. There are over 230 casino reviews, but most of them have been moved to the “No Longer Promoted“ section because the casino affiliate program closed down, turned rogue or did not convert. The gambling news section gives me a chance to keep the site updated with regular, fresh and interesting content, and a reason to announce something new to the site’s Twitter, Google+, Tumblr and Reddit audience.

GAV: How do you manage to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet non-stop?

Adel: I have a “to do“ list where I record tasks that must be completed on a regular basis. Then there are one-off tasks and projects that need to be completed. Regular tasks include things like making sure that the site information is up to date, writing news stories, and posting the latest online casino promotional offers. One-off tasks might be something like adding a free games section to a site or moving one of my sites to a new server.

sweetbet

GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?

Adel: I believe that trust is the most important factor in the Affiliate Manager-Affiliate relationship. If an unknown affiliate program contacted me and asked me to work with it, I will more than likely ignore its request because I’ve never heard of it before and I don’t see many affiliates promoting it. However, if a trusted affiliate manager asked me to promote it, then I would more than likely join the program and give it some exposure to see whether it converts or not.

GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?

Adel: As long as there are corrupt politicians favoring special interest groups, restrictive laws that impinge on people’s rights and freedom to spend their money on what they wish, and online censorship, the online gambling industry will never become a truly global phenomenon.

GAV: Tell us one change that you want to see in the casino affiliate ecosystem?!

Adel: I’d like to see more online casinos and affiliate programs offering Bitcoin as an additional form of payment. There are so many benefits of using Bitcoin.

GAV: Do you have any advise you would like to offer for the newbies who are looking to venture into this great industry!?

Adel: Be very careful when choosing which affiliate programs to join. Read the program’s terms and conditions, read posts on the forums about the program and always ask forum members what their experiences have been with the affiliate program in question. You don’t want to join a program, and spend a lot of time and money promoting it, only to find out that it’s rogue and will not be paying you.

GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?

Adel: The last iGaming conference that I attended was many years ago in Sydney. It was great. I met a lot of people in the business, learned a few things, and had a great time. Back then I was single and carefree with no young children or school schedules to worry about.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hot spot in the near future? Where do you think the region must still improve upon?

Adel: I think that the opening of the Tigre de Cristal casino in Russia’s Primorsky region is the beginning of what could be a growing international gambling destination. However, to compete with gambling destinations such as Las Vegas and Macau, the region must offer its visitors more than Las Vegas and Macau offers them, and at much better prices.

GAV: Where would you like to travel in Eastern Europe?

Adel: I would definitely say Bulgaria. It’s such a beautiful country with picturesque landscapes, over 30 ancient castles, and so much culture and history.

GAV: Where you wouldn’t want to travel in Eastern Europe?

Adel: I’m not sure how safe I’d feel traveling to Ukraine amid all of this military buildup in the region, and the escalating tensions between countries in that part of the word.

GAV: How about a favorite celebrity, do you have one?

Adel: I don’t have a favorite celebrity, but I generally like celebrities that can make me laugh, like Jim Carrey, Jerry Seinfeld, Steve Martin & Ricky Gervais.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

Adel: It’s a great website that is packed with interesting and useful information. I especially like the affiliate interviews, and reading about how everyone got started in this business.

 

Would you like to suggest some more questions or subjects for future interviews? Make sure to send your suggestions to: george@gamblingaffiliatevoice.com.

 

Affiliate Success

AffiliateINSIDER hosts first-of-its-kind Business Coaching Workshop at AIBootcamp with George Swift , Bigger Brighter Bolder

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AffiliateINSIDER hosts first-of-its-kind Business Coaching Workshop at AIBootcamp with George Swift , Bigger Brighter Bolder

 

Celebrated UK entrepreneur business coach George Swift will host an exclusive ‘Elevate and Thrive’ Affiliate Business Coaching Workshop at March’s AffiliateINSIDER Bootcamp, the first time such an initiative has ever been offered at an igaming affiliate event.

Held at Under the Bridge, a unique and stylish venue positioned underneath Chelsea’s Stamford Bridge Stadium, the two-day event on 21-22 March has been designed to help igaming affiliates growth hack and gain expert digital knowledge for driving traffic to their sites.

Swift, who runs business coaching group Bigger, Brighter, Bolder (BBB), will ensure affiliate entrepreneurs focus on their individual journey in obtaining business success and have the right business mindset to drive revenue growth.

The workshop is built around the ‘hero’s journey’ – a powerful metaphor for the journey to business success. While learning tools and tactics is essential, equally important for success is having the right business mindset.

Business coaches can be an invaluable resource when it comes to bolstering your business model, with the International Coach Federation suggesting they can increase

profit margins by an average of 46%. Further research has demonstrated a 570% return on initial investment in coaching.

This coaching session is not only unique to the AffiliateINSIDER Bootcamp conference, it is the first time an affiliate event will host a dedicated business coaching workshop.

Curated by AI founder and CEO Lee-Ann Johnstone, the event boasts a full two-day agenda of digital expert speakers, an experts mentor panel and several opportunities to make new introductions, giving attendees the chance to grow their business network.

“We are delighted to be hosting the first curated affiliate business coaching workshop for iGaming affiliates at Bootcamp this year. Affiliates who are looking to growth hack their business will certainly get the digital insights they need to get ahead of the curve and we’ll help them build a stronger entrepreneurial mindset to support their business success,” Johnstone explained.

Swift added: “I believe entrepreneurism is the greatest vocation on earth and offers an unprecedented opportunity  to those that step up to its calling. However, that opportunity comes at a price: it’s hard work, challenging and can be very lonely.

“Whilst every journey is unique, there are commonalities we all share and those are what I will be sharing on the day. I’m really excited to be part of the AffiliateINSIDER Bootcamp and I’m looking forward to sharing the Entrepreneurial Journey of Success with all present.”

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Affiliate Success

LeoVegas really is making dreams come true this Christmas

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LeoVegas really is making dreams come true this Christmas

LeoVegas is giving away 5 nights under the Northern Lights!

It’s that festive time of year when our customers begin to dream of log fires, Christmas trees and dashing through the snow on a reindeer-drawn sleigh with mince pie crumbs in their laps. Well, good tidings are here as LeoVegas would like to spread the festive cheer by making two of these lucky customers’ dreams come true this New Year!

We will send two players and their plus ones to the Kakslauttanen Arctic Resort in Lapland on a once in a lifetime trip where they’ll sleep under the stars in glass roofed igloos – and may even see the Northern Lights flickering above while tucked up cosy and warm in a comfy bed as the snow falls around them.

This incredible trip also includes six activities which winners can choose themselves. These include a 4-hour husky safari, Aurora hunting on a horse drawn sleigh, visiting reindeer on a snowmobile or learning how to master Nordic skiing.

To be in with a chance of winning, new customers just need to deposit and wager 50 in the Live Casino or Casino (from 10/12/18 to 01/01/19) on any game to get one ticket into the raffle. The winners will then be drawn randomly on 2nd January.

A geo-targeted landing page promoting the campaign will be available by end of this week. Please contact your account manager or AffiliateTeam@leovegas.com for the media ID or if you have any queries. This campaign will be live in all markets except Italy from 10th December.

Leo really is making dreams come true this Christmas at LeoVegas!

Best regards,

The LeoVegas Affiliate Team

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Affiliate Success

Affiliate Interviews: Steven Hubbard, of SweGaming and BettingLounge

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Affiliate Interviews: Steven Hubbard, of SweGaming and BettingLounge

 

This is our second interview with Swegaming. We are checking how they are doing right now.

 

GAV: Hi Steven, first off we’ve been talking with you before, around 2 years ago to be exact, and first wanted an update on what Swegaming and BettingLounge have been up to since then.

The last two years have been hectic for Swegaming as a company, and since I joined this year we’ve been ramping up our efforts towards the UK market with our site BettingLounge.

We’ve launched a completely new look and feel to the site while adding new sections including our popular betting tips. We have also added new functionality and content to help our visitors make the right decision when choosing which betting sites to use.

 

GAV: Could you tell us some quick facts about you?

Name: Steven Hubbard

Age: 24

Hometown: Wymondham

Living in: Gothenburg

Favourite Food: Pizza

Must read book: Running: The Autobiography

Best dart player: Phil Taylor

 

GAV: Tell us more about yourself, we want to know exactly who Steven is, the product owner of Bettinglounge. How was it to move to a new country? How is it to work at a big affiliate company as Swegaming?

Well, I grew up in a small town in Norfolk, England. I spent most of my working life as a Lifeguard and Swimming teacher but decided to go travelling for a change.

There I met my Swedish girlfriend and moved to Gothenburg, where I met Andreas and David (founders of SweGaming AB). Moving to Sweden was a lot harder than the travelling I had done, but I had great support from my girlfriend and her family.

Working at SweGaming has been a wonderful opportunity to learn and develop new skills. They have a lot of valuable experience in the Swedish market and exciting ideas for the UK.

 

GAV: What would you say is the biggest competitive advantages for Bettinglounge? What makes Bettinglounge stand out from the crowd?

We are looking to change the affiliate industry by offering an honest, transparent and personal product. All while promoting safe and responsible gambling.

We have some really exciting long-term projects that I think will add a lot of value to BettingLounge, while continuing with our personal touch instead of hiding behind a brand name.

 

GAV: What is the biggest challenge for you as a product owner?

The need for constant innovation is the biggest challenge facing us. There are a massive number of affiliates in the UK, and we have to offer something special to stand out.

 

GAV: We have done some reading at your site and found out some really interesting betting tips, how can you know so much!?

Well, I am in no way a betting tipster or expert. But, I have been following sports, mainly football and darts for most of my life. Of course, you learn a lot from that over the years.

But, the most valuable information is gained by a bit of research. All of our tips are well researched with key stats and facts for the match. It is not a foolproof way of betting, but it will help in your decision making.

See our betting tips as a guide, or if you agree, of course, you are welcome to back them. But, remember to do so in a fun and responsible way.

 

GAV: Steven, who is your favourite model? Is it Zlatan or David Beckham?

Ah, that’s a tough one. Of course, David Beckham is my favourite model. I mean his boxers are not great, but what a man he is!

 

GAV: What betting tip has been your best in ROI?

The best betting tip so far has been a 12/1 win treble with Betway. Three away wins, Lincoln City, Leicester and Doncaster.

Although, Doncaster finished 3-2 and we had a nervy 7+ minutes of extra time that was not appreciated.

 

GAV: What is the best with TheGamblingAffiliateVoice?

The best thing is definitely to find new gaming conferences and read comprehensive articles . You are doing a great job writing about the conference Sigma on Malta. More affiliates and operators should definitely go to Sigma which is the best conference in my opinion.

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