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Affiliate Success

Affiliate Interviews: Lena of CasinoHawks.com

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Lena from CasinoHawks

We hope that you all had a wonderful holiday season and that you’ve also managed to rest and recharge your batteries for 2017!?! In this years first affiliate success story we present you Lena of CasinoHawks.com, an expert website, which is constantly gathering the most relevant information, news, reviews of online casinos, game developers, online slot games and jackpots.

Name: Lena Sciberras
Age: 34
Hometown: Kemerovo, Russia
Living in: Sliema, Malta
Favorite Food: pepperoni pizza
Must Read Book: One Hundred Years of Solitude
Profession/Job title: Content and SEO Writer https://www.casinohawks.com/

 
GAV: Hi Lena, first of all thanks for your time and interest! Tell us and our readers a little bit about yourself. How did your career start in the industry? What was the main idea of developing this great UK focused online casino website?

LENA: I have a long background in journalism, copy-writing, editing, SEO and marketing. About 7 years ago I moved to Malta from Moscow. In Malta, the iGaming is very strong, so many expats find themselves joining this exciting industry. I did too a few years ago, and have been absolutely loving it ever since. For the last 9 months, I’ve been working on CasinoHawks.com, so it’s now nearly like a baby for me.

GAV: Since there are thousands and thousands of websites out there, and the UK market is quite ruff, where do you think Casinohawks.com stands now?

LENA: That’s very true. The UK casino affiliate market is extremely saturated, but from my perspective, there are not that many affiliate websites that combine the strong quality of writing together with the exclusive deals and offers. Casinohawks.com website is a part of Game Lounge Ltd group which has established itself as one of the strongest affiliate companies in the Nordic markets. This year Game Lounge won “Affiliate of the Year” award as a part of the first instalment of “Malta iGaming Awards”. So together as a company, we have enough know-how to build a solid and successful affiliate brand in the UK. Just give us a few more months, and we will show our full force.

GAV: How do you see the online casino industry at this moment? How about the UK market?!

LENA: As we said, the UK market is quite overloaded with affiliates of all kinds, sizes and quality levels, but we believe in high-quality content and exclusive deals with the coolest online casinos, so there is always room for us. In general, I feel like UK casino market changes in a way that players get more aware of the newer casino brands, more international casinos, that have already established themselves on, let’s say, Scandinavian markets, and now they are conquering the UK. We have a long relationship with many of these casino brands, and that’s another strength of CasinoHawks.com.

GAV: How did you start and most of all what bumps did you have to overcome in the beginning?

LENA: It’s always hard at the beginning, you have to write so much and make all those exclusive deals and offers, but you have zero return or feedback in the first few months. No results at all, which can be extremely discouraging and frustrating for many other affiliates. But we have a positive experience from the other markets and great support system from the Game Lounge affiliate group, so it was possible for CasinoHawks.com to survive that first period and now things are definitely picking up and I start seeing results, which is very rewarding.

GAV: We have analyzed Casinohawks.com and found some great online casino reviews. Are you writing it by yourself or do you have a team of people writing for you? How many reviews are there on your website? How about the news section, tell us a bit more about it?

LENA: Thank you, that’s great to hear! When it comes to Casino brands and casino websites, I review them all myself, so we have a certain uniformity and a proper system of how we go through the process to establish whether a casino is worth trying or not. Right now we work with more than 25 casino brands, but next year this number will probably grow a lot.

Game reviews, casino guides, promotions and news are a bit different, and here we have a small team of dedicated writers to make sure that there is always new fresh content for our readers to discover.

CasinoHawks

GAV: Is it hard to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet non-stop?

LENA: It’s true to some degree, but I feel like because the industry is booming there is always something new. New games, new casinos, new promotions, cool campaigns, etc. So I never feel that there is nothing to write about on any given day. But it’s also important to sometimes take a different look at things, maybe bring some more analytical (but still fun!) articles that show things that are trending right now. One other thing that we started lately is the exclusive video content. On CasinoHawks.com we now have a whole section of videos and interviews, all produced in-house, where we take our readers behind the scenes of the different casinos or game developers and show the people who run all those casinos and how. We feel that it’s unique content, it’s fun to watch, but it also does a fantastic job at building trust. It creates a more human approach and shows the real people, casino management that players can relate to.

 
GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?

LENA: Yes, absolutely! There are so many casinos, and you cannot work with all of them, even if you wanted to. Naturally, we concentrate on promoting casino brands that give us a fair commission and the above average size bonuses for our readers and players, so everyone is a winner. On the other hand, it also comes down to building an actual relationship, feeling comfortable with the casino affiliate manager. There has to be some genuine personal connection, so it’s easy to work together and overcome any issues that might occur. We are lucky that we are based in Malta, where many casino brands have their headquarters as well. So we can physically meet in real life and actually get to know each other. I feel that is something that helps a lot.

GAV: How do you see the future of the online casino industry? For instance, will it become a truly global phenomenon?

LENA: It’s hard to say, but we see some markets opening up. For example, the Asian markets are becoming more viable.

GAV: Tell us one change that you want to see in the online casino affiliate ecosystem?!

LENA: To be honest, it’s fine as it is. Time will show which casinos and which affiliates are the strongest, most professional, consistent and have something unique to offer and those will thrive no matter what.

GAV: Do you have any advise you would like to offer for the newbies who are looking to venture into this great industry!?

LENA: For the affiliates – consistency, creativity, patience. For the new casinos, it’s definitely a different angle, something unique and exclusive to offer when it comes to design, overall theme and the loyalty program. Any new online casino that opens today has to stand out from the crowd to be noticed and remembered.
GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?

LENA: The last one was SiGMA 2016 in Malta in November, and it certainly was a lot of fun, especially because of the video-interview project that CasinoHawks / Game Lounge had going on. Our whole team really enjoyed bringing this new venture to life. And thanks to our casino partners, who all happily went along, it turned out to be a great adventure.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must still improve upon?

LENA: Some countries in Eastern Europe are embracing casino, gaming, IT and other parts of the whole process, but some others, as we know, only make it more complicated. So I don’t think we can talk about the Eastern Europe as a whole, only about particular countries with their specific views, legislation’s and attitude towards iGaming. In many countries, gaming is still a grey area, but the potential is certainly there. We just have to remember that in this region too much depends on the political decisions and not the iGaming industry efforts as such.

GAV: Where would you like to travel in Eastern Europe? Where you wouldn’t want to travel in Eastern Europe?

LENA: Being native Russian myself, I have visited quite a few countries there, and for me, it’s easier to feel more comfortable in these places. But I know many Europeans who feel a bit uneasy with the thought of it, and it’s understandable. If we are talking more about casual tourism and not business, I would love to visit Hungary, Poland and the Czech Republic soon. I have a lot of friends there; and they are all beautiful places with great history, culture, architecture and lots of yummy food.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

LENA: You guys are doing a great job. Your website is one of those, that I regularly visit, because you truly help to keep up with the latest news, trends and just interesting stories that all of us, affiliates, can relate to. Just keep it up!

GAV: Thanks for your time and kind words Lena, we hope that 2017 will be a great year for CasinoHawks / Game Lounge! 

 

If you have any questions or subjects for future interviews, be sure to send your suggestions to: [email protected].

Affiliate Announcements

QMRA Launches Italian Quality Mark for Affiliates

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Gentoo Media adds Time2Play and several other websites to QMRA

 

QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.

In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:

    • A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
    • A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
    • Possibility to consult the QMRA team on compliance related questions.

Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.

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Affiliate Success

Casino Guru secures SBC Awards shortlist for Casino Affiliate of the Year

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Casino Guru, the world’s largest and most up-to-date database of online casinos, has landed on the shortlist for SBC Awards 2024 in the Casino Affiliate of the Year category.

Casino Guru, which has processed more than 6,930 casinos, and prides itself on the world’s largest forum community built around informing players, enters a competitive field of 12 contestants all vying for the distinction.

SBC Awards 2024 is due to take place on September 26 at the MEO Arena on the final day of the SBC Summit, celebrating industry-wide achievements. Casino Guru is proud to be shortlisted for this important accolade. The company has worked tirelessly to establish itself at the top of the industry.

In embracing the affiliate business model, Casino Guru has created a groundbreaking and industry-shifting paradigm through the introduction of the Safety Index, a complex algorithm powered by big data, consumer feedback, and a meticulously in-house analyst team that has allowed Casino Guru to not only be the go-to repository for online casinos but also provide players with a credible source of information when it comes to the inherent trustworthiness of each casino brand listed in the constantly-growing database.

In welcoming the nomination, Šimon Vincze, Head of Sustainable & Safer Gambling, said: “I am thrilled to see Casino Guru shortlisted for the category again this year! Our competitors for the winner are recognised companies with a considerable impact on the online gambling affiliate business. The criteria for the winner go beyond our unique approach to affiliation and consider growth in multiple areas. I am convinced that we have much to offer in this sense as well, and I am looking forward to the judge’s conclusion.”

The Safety Index in particular has been a dynamic and living ecosystem that has been evolving on a weekly and monthly basis, registering movements in casinos’ overall ranking based on a comprehensive set of factors, such as complaint resolution, terms and conditions, licensing issues and more.

Having those efforts recognized by the SBC Summit Awards is a huge milestone for the company, which has operated with an unwavering commitment to bringing consumers the best possible choices from a database that easily constitutes the world’s largest.

Casino Guru is a trailblazer in building an affiliate business that is fully consumer-focused and consumer-facing, by offering an uncompromising, verifiable and transparent accreditation process that ultimately benefits consumers and helps match their preferences with the best casino brand.

Casino Guru is looking forward to September 26 and is excited about the opportunity to demonstrate to the panel of judges that the company is committed to raising standards for the way consumers engage with the industry in a manner that protects consumers and distinguishes the best operators and brands on the market, helping drive a sustainable and healthy environment for all.

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Affiliate Success

ReferOn Nominated for “Acquisition and Retention Partner” at SBC Awards 2024

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ReferOn Nominated for “Acquisition and Retention Partner” at SBC Awards 2024

 

ReferOn, a state-of-the-art affiliate management platform, announces its nomination in the Acquisition & Retention Partner category at the prestigious SBC Awards 2024.

The inclusion in this category highlights ReferOn’s efforts to create and develop a targeted product for the needs of the iGaming industry, recognizing the team’s innovative approach and notable results in the field of affiliate marketing.

ReferOn’s nomination as an Acquisition & Retention Partner confirms that the affiliate management platform has proven its effectiveness and understanding of customer needs, as noted by the judging committee. Designed with years of iGaming experience its team, ReferOn caters to the specific needs of affiliates and managers, offering a flexible and scalable solution for managing large networks of companies in one comprehensive hub.

Alexia Gauci, B2B Sales Manager of ReferOn, commented on the nomination: “Being mentioned in the ‘Acquisition and Retention Partner’ category at the SBC Awards 2024 means a lot for our team. We are providing innovative solutions that meet the evolving needs of iGaming professionals. We’re continuously enhancing the platform’s capabilities so our clients can solve the issues they are facing & achieve business goals.”

ReferOn brings reporting capabilities, robust back-office functions, and unique reward mechanics, all designed to simplify administration and enhance data control. With features like Sub-Affiliation and Independent Deal Calculations (IDC), ReferOn offers transparency and flexibility, helping users with tracking key metrics easily for quick data-driven decisions.

In addition to its technical improvements, ReferOn started educational initiatives & received good feedback from the audience. The team already conducted two free seminars, “ReferOn Insights” for Operators and Affiliates to provide valuable knowledge and strategies for maximizing affiliate marketing success.

The ReferOn team will be exhibiting at SBC Summit 2024 in Lisbon and will showcase its latest developments and offerings at booth F430 from 24-26 September. Visitors will be able to ask ReferOn representatives questions and learn more about the platform’s advanced features and innovations.

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