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Affiliate Success

Affiliate Interviews: Lena of CasinoHawks.com

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Lena from CasinoHawks

We hope that you all had a wonderful holiday season and that you’ve also managed to rest and recharge your batteries for 2017!?! In this years first affiliate success story we present you Lena of CasinoHawks.com, an expert website, which is constantly gathering the most relevant information, news, reviews of online casinos, game developers, online slot games and jackpots.

Name: Lena Sciberras
Age: 34
Hometown: Kemerovo, Russia
Living in: Sliema, Malta
Favorite Food: pepperoni pizza
Must Read Book: One Hundred Years of Solitude
Profession/Job title: Content and SEO Writer https://www.casinohawks.com/

 
GAV: Hi Lena, first of all thanks for your time and interest! Tell us and our readers a little bit about yourself. How did your career start in the industry? What was the main idea of developing this great UK focused online casino website?

LENA: I have a long background in journalism, copy-writing, editing, SEO and marketing. About 7 years ago I moved to Malta from Moscow. In Malta, the iGaming is very strong, so many expats find themselves joining this exciting industry. I did too a few years ago, and have been absolutely loving it ever since. For the last 9 months, I’ve been working on CasinoHawks.com, so it’s now nearly like a baby for me.

GAV: Since there are thousands and thousands of websites out there, and the UK market is quite ruff, where do you think Casinohawks.com stands now?

LENA: That’s very true. The UK casino affiliate market is extremely saturated, but from my perspective, there are not that many affiliate websites that combine the strong quality of writing together with the exclusive deals and offers. Casinohawks.com website is a part of Game Lounge Ltd group which has established itself as one of the strongest affiliate companies in the Nordic markets. This year Game Lounge won “Affiliate of the Year” award as a part of the first instalment of “Malta iGaming Awards”. So together as a company, we have enough know-how to build a solid and successful affiliate brand in the UK. Just give us a few more months, and we will show our full force.

GAV: How do you see the online casino industry at this moment? How about the UK market?!

LENA: As we said, the UK market is quite overloaded with affiliates of all kinds, sizes and quality levels, but we believe in high-quality content and exclusive deals with the coolest online casinos, so there is always room for us. In general, I feel like UK casino market changes in a way that players get more aware of the newer casino brands, more international casinos, that have already established themselves on, let’s say, Scandinavian markets, and now they are conquering the UK. We have a long relationship with many of these casino brands, and that’s another strength of CasinoHawks.com.

GAV: How did you start and most of all what bumps did you have to overcome in the beginning?

LENA: It’s always hard at the beginning, you have to write so much and make all those exclusive deals and offers, but you have zero return or feedback in the first few months. No results at all, which can be extremely discouraging and frustrating for many other affiliates. But we have a positive experience from the other markets and great support system from the Game Lounge affiliate group, so it was possible for CasinoHawks.com to survive that first period and now things are definitely picking up and I start seeing results, which is very rewarding.

GAV: We have analyzed Casinohawks.com and found some great online casino reviews. Are you writing it by yourself or do you have a team of people writing for you? How many reviews are there on your website? How about the news section, tell us a bit more about it?

LENA: Thank you, that’s great to hear! When it comes to Casino brands and casino websites, I review them all myself, so we have a certain uniformity and a proper system of how we go through the process to establish whether a casino is worth trying or not. Right now we work with more than 25 casino brands, but next year this number will probably grow a lot.

Game reviews, casino guides, promotions and news are a bit different, and here we have a small team of dedicated writers to make sure that there is always new fresh content for our readers to discover.

CasinoHawks

GAV: Is it hard to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet non-stop?

LENA: It’s true to some degree, but I feel like because the industry is booming there is always something new. New games, new casinos, new promotions, cool campaigns, etc. So I never feel that there is nothing to write about on any given day. But it’s also important to sometimes take a different look at things, maybe bring some more analytical (but still fun!) articles that show things that are trending right now. One other thing that we started lately is the exclusive video content. On CasinoHawks.com we now have a whole section of videos and interviews, all produced in-house, where we take our readers behind the scenes of the different casinos or game developers and show the people who run all those casinos and how. We feel that it’s unique content, it’s fun to watch, but it also does a fantastic job at building trust. It creates a more human approach and shows the real people, casino management that players can relate to.

 
GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?

LENA: Yes, absolutely! There are so many casinos, and you cannot work with all of them, even if you wanted to. Naturally, we concentrate on promoting casino brands that give us a fair commission and the above average size bonuses for our readers and players, so everyone is a winner. On the other hand, it also comes down to building an actual relationship, feeling comfortable with the casino affiliate manager. There has to be some genuine personal connection, so it’s easy to work together and overcome any issues that might occur. We are lucky that we are based in Malta, where many casino brands have their headquarters as well. So we can physically meet in real life and actually get to know each other. I feel that is something that helps a lot.

GAV: How do you see the future of the online casino industry? For instance, will it become a truly global phenomenon?

LENA: It’s hard to say, but we see some markets opening up. For example, the Asian markets are becoming more viable.

GAV: Tell us one change that you want to see in the online casino affiliate ecosystem?!

LENA: To be honest, it’s fine as it is. Time will show which casinos and which affiliates are the strongest, most professional, consistent and have something unique to offer and those will thrive no matter what.

GAV: Do you have any advise you would like to offer for the newbies who are looking to venture into this great industry!?

LENA: For the affiliates – consistency, creativity, patience. For the new casinos, it’s definitely a different angle, something unique and exclusive to offer when it comes to design, overall theme and the loyalty program. Any new online casino that opens today has to stand out from the crowd to be noticed and remembered.
GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?

LENA: The last one was SiGMA 2016 in Malta in November, and it certainly was a lot of fun, especially because of the video-interview project that CasinoHawks / Game Lounge had going on. Our whole team really enjoyed bringing this new venture to life. And thanks to our casino partners, who all happily went along, it turned out to be a great adventure.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the near future? Where do you think the region must still improve upon?

LENA: Some countries in Eastern Europe are embracing casino, gaming, IT and other parts of the whole process, but some others, as we know, only make it more complicated. So I don’t think we can talk about the Eastern Europe as a whole, only about particular countries with their specific views, legislation’s and attitude towards iGaming. In many countries, gaming is still a grey area, but the potential is certainly there. We just have to remember that in this region too much depends on the political decisions and not the iGaming industry efforts as such.

GAV: Where would you like to travel in Eastern Europe? Where you wouldn’t want to travel in Eastern Europe?

LENA: Being native Russian myself, I have visited quite a few countries there, and for me, it’s easier to feel more comfortable in these places. But I know many Europeans who feel a bit uneasy with the thought of it, and it’s understandable. If we are talking more about casual tourism and not business, I would love to visit Hungary, Poland and the Czech Republic soon. I have a lot of friends there; and they are all beautiful places with great history, culture, architecture and lots of yummy food.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

LENA: You guys are doing a great job. Your website is one of those, that I regularly visit, because you truly help to keep up with the latest news, trends and just interesting stories that all of us, affiliates, can relate to. Just keep it up!

GAV: Thanks for your time and kind words Lena, we hope that 2017 will be a great year for CasinoHawks / Game Lounge! 

 

If you have any questions or subjects for future interviews, be sure to send your suggestions to: [email protected].

Affiliate Program News

AskGamblers Awards: Boomerang Partners Among “Best Affiliate Program” Nominees

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AskGamblers Awards: Boomerang Partners Among "Best Affiliate Program" Nominees

 

Boomerang Partners, the rapidly growing affiliate program, has been named among the notable finalists for the highly coveted “Best Affiliate Program” category at the 2024 AskGamblers Awards

Boomerang Partners has been selected to the top 10 for the ‘Best Affiliate Program’ category at the 2024 AskGamblers Awards. This major nomination highlights Boomerang’s dedication to delivering excellent value and innovative solutions for affiliate partners in the iGaming industry.

The AskGamblers Awards, established in 2006, hold immense prestige as selections are based directly on real player feedback and opinions. Earning a finalist spot is a significant achievement that affirms Boomerang’s status as a trusted source for superior affiliate opportunities within the industry.

“We deeply respect AskGamblers as an important voice in our industry,” said Vitalii Prokofev, CEO at Boomerang Partners. “Being nominated alongside other top programs shows our focus on positive interactions and impact for our valued affiliate partners.”

Given the brand’s many advantages and high standards, Boomerang invests resources in launching new initiatives and tries to improve the market. Like the global Golden Boomerang Awards traffic championship, offering real-world awards for best affiliates in the market. This approach helped Boomerang expand its affiliate network by 135% to over 5,200 partners worldwide in over 70 countries.

Highlighting its industry significance and recognition by industry leaders, last year Boomerang Partners earned prestigious accolades, such as the “Casino of the Year” at the SiGMA BALKANS/CIS Awards, the “Commission Offer Of The Year” at the AffPapa iGaming Awards, “The Best PPC Affiliate” at the SiGMA Europe Awards, along with special recognition at the BiS SiGMA Americas 2023 for enhancing the iGaming & Betting ecosystem in Brazil.

While voting for the AskGamblers Awards remains open until June 12th, the “Best Affiliate Program” category which Boomerang Partners is nominated is not open for public vote, as stated by AskGamblers. Check out the full list of nominees and vote for your favorites at AskGamblers.com

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Affiliate Success

MyAffiliates is officially the most used affiliate marketing software by the iGaming industry.

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MyAffiliates is officially the most used affiliate marketing software by the iGaming industry

 

MyAffiliates is officially the most used affiliate marketing software used in the gaming industry.

The exercise was conducted on a sample of 1,100 affiliate programs with data provided by Statsdrone revealing that MyAffiliates is used by almost 16% of gaming operators, followed by Affilka (11.8%), Income Access (10.5%) and NetRefer (7.8%).

The findings of the recent exercise, based on a sample of 1,100 affiliate programs, affirm MyAffiliates’ position as the preferred choice among gaming operators. With nearly 16% of operators utilizing our software, we are honoured to be entrusted with facilitating their affiliate marketing efforts.

While we celebrate this achievement, we also recognize the evolving landscape of the industry. The fact that 17% of gaming operators still rely on proprietary software presents significant opportunities for ready-built solutions like MyAffiliates to further expand our market share and empower more operators to optimize their affiliate marketing strategies.

Considering this significant milestone, we at MyAffiliates extend our heartfelt gratitude to our clients and partners for their unwavering trust and support. This achievement underscores not only the effectiveness of the MyAffiliates platform but also the dedication of our team to continually innovate and provide unparalleled service to our users.

John Wright, CEO of Statsdrone, expressed his insights regarding MyAffiliates’ dominance in the iGaming industry, stating, “We know that MyAffiliates has an advanced platform for operators and is one of the reasons we know that MyAffiliates has become the most popular affiliate platform in iGaming. We hear from affiliates it is one of their preferred platforms to work with so for us it isn’t much of a surprise to see why operators choose MyAffiliates. In the last 6 months, we’ve noticed more MyAffiliates brands being requested on our platform, and I can’t see why that trend won’t continue.”

Clemence Dujardin, MyAffiliates Group CEO added: “As the leading affiliate marketing software in the iGaming industry, MyAffiliates remains committed to delivering cutting-edge solutions that empower gaming operators to maximize their affiliate programs’ performance and ROI.”

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Affiliate Success

ReferOn is shortlisted for two significant nominations in the AffPapa iGaming Awards 2024

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ReferOn is shortlisted for two significant nominations in the AffPapa iGaming Awards 2024

 

ReferOn, a state-of-the-art affiliate program management system, recently celebrated one year of the project since its launch in February 2023 and has been shortlisted in 2 significant categories of the AffPapa iGaming Awards 2024.

The ReferOn team is confirmed as the leader in the Affiliate System of the Year and Rising Star Provider of the Year categories – mention in these categories simultaneously proves the rapid growth of the platform, including the achievement of outstanding affiliate performance thanks to its flexible, clear, and transparent functionality.

ReferOn has quickly taken the lead in the affiliate gaming industry by offering a full suite of tools and services designed to simplify and empower affiliate marketing. Among its features are transparent data reporting and a range of management and reporting functions.

David Harris, B2B Affiliate Team Manager of ReferOn, noted the importance of the platform being mentioned in the nominations, “ReferOn’s inclusion on the shortlist for the AffPapa awards proves the result of hard teamwork and a commitment to innovation. We are committed to delivering the services our partners demand, and these nominations confirm that we are on the right track.”

The AffPapa iGaming Awards 2024 is the authoritative event from the leading iGaming directory AffPapa and is attended by operators, affiliates, and b2b providers. This year’s event will take place in Malaga, Spain during iGaming Club’s flagship event.

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