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Be Aware of the MarsBet Affiliate Program

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It’s not the first time when we hear about MarsBet, and the truth is that we only hear the bad news! Our first encounter was last year, when one of their partners accused them (MarsBet) of not paying the commissions. It looks like that particular affiliate of MarsBet still has to receive his commissions! (Read more on this topic)

The second time was a few days ago when another of their affiliates (we’ll keep his name and website unpublished due to the ongoing case) contacted us, stating that on the 5th-6th of August 2016, MarsBet has canceled the affiliate collaboration -without any warning or notification- not only with him but with several other partners as well! So far so good, but MarsBet also forgot to make the affiliate payments for July, promising their affiliates that the payments will be made “tomorrow”, but sadly that “tomorrow” has yet to arrive!

We’ve contacted Marsbet with this issue, but as we expected didn’t receive any answer, only an automated reply saying that our request has been received ans it’s reviewed by their support staff!

 
All MarsBet products / services are operated by Alpha Entertainment BV registered address: New Heaven Office Centre Emancipatie Boulevard 31 P.O. Box 6052 Curacao, a company licensed and regulated by the laws of Curacao with license number 5536/JAZ.  Payments are processed by Gamma Entertainment Ltd registered address AccountingServices Ltd, Abacus Business Centre, Level 1, Dun Karm Street, B’Kara Bypass Birkirkara BKR 9037, Malta, as per agreement between the two companies. Marsbet licensed and regulated by the Government of Greece. Full License under Eldorado Sportwetten GmbH 12458/13.12.2011 of the Minister of Finance related to Online Bet’s services and Games of chance.

 

We’ll keep you updated as the story unfolds!
Do you also have an issue with MarsBet or something similiar, then please feel free to contact us anytime via email: thevoice@gamblingaffiliatevoice.com or on Facebook?!

Affiliate Announcements

Betway brings affiliate programme in-house

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Betway brings affiliate programme in-house

Operator taking full control over affiliate management to ensure highest standards of regulatory compliance

 

5th February, 2018 – Leading operator Betway has begun the process of bringing its affiliate programme fully in-house, underlining its continued commitment to meeting the industry’s highest regulatory standards.

Its third-party partners will now be fully managed by the operator to monitor more closely affiliate programmes in changing regulatory landscapes across several of its operational territories.

The move will see a migration of work from its current affiliate partner manager, Buffalo Partners, into – Betway Partners – which will then manage the affiliate programme moving forward.

The transfer of business will begin on March 1st 2018 and Betway will work closely with its current partners to ensure they are kept fully informed of the changes and how it will affect them.

Anthony Werkman, CEO of Betway, said: “Managing the affiliate sector is vital in maintaining Betway’s values, so to ensure we remain fully compliant with changing regulatory requirements we will be formally bringing our affiliate programme in-house.

We value our affiliate partners greatly and look forward to working with them over the next few years in order to grow this successful area of the business. In doing so we will be focusing on delivering the highest regulatory standards in all our markets as well as ensuring that a clearer alignment with Betway values and systems is in place, and through that greater overall transparency and accountability is achieved.

We will continue to work alongside regulatory bodies to ensure a safe and fair environment for all.

Betway will offer affiliates across all its operational jurisdictions continued assistance as it begins the process of managing them in-house.

 

About Betway:

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland.

Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment.

Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.

 

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Affiliate Announcements

888 to shut down UK affiliate programme?

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888 to shut UK affiliate programme?

888 has denied it is shutting down its UK affiliate programme after a number of affiliates received emails yesterday stating they must no longer target UK traffic and 888 would no longer pay them commission for newly generated players.

 

In an email seen by iGaming Business, affiliates were told: “As you may be aware the regulatory landscape for affiliates is constantly changing and evolving, especially in the UK. In order to help ensure that we work with our affiliate partners in a compliant manner, we are seeking to exert greater control on the traffic which is generated from the UK.

As a result, from January 29th 2018, you must not target UK IP addresses and/or any persons located in the UK. Therefore, we shall no longer pay you any commission with regard to money players in the UK which you generate.

Some posters on the GPWA (Gambling Portal Webmasters Association) forum interpreted the email to mean the programme was shutting down. “Unless I’m reading things incorrectly with my dodgy eyes…bye bye then!” said one.

When contacted by iGB, the operator said: “888 takes the issue of responsible gaming very seriously and has taken a number steps to ensure its marketing complies with the Gambling Commission’s LCCP and ASA’s advertising codes.

In order to monitor the actions of affiliates more closely, 888 has already terminated its relationship with a large number of affiliates and will continue to close and terminate accounts in order to work with fewer affiliate partners and have better oversight of their activities.

Duncan Garvie, who runs affiliate and mediation site ThePogg, said he hadn’t received the email as he no longer works with 888, but that it didn’t surprise him.

I’ve been anticipating this particular move for a while now. With the punitive approach the UK authorities have been taking towards operators and affiliates we’ve already seen a number of programmes close up completely or implement very aggressive terms.

I was fully expecting one of them to work out eventually that they simply had to stop accepting UK traffic from affiliates rather than close or destroy their reputation with really questionable terms.

Another poster on the GPWA forum pointed out the email did also contain the following line: “If you do wish to continue working with us in the UK please contact us, through this link: http://affiliates.888.com/contact-us.htm.

His take on it was: “I think if you are prepared to work closely with them, accept the UK marketing guidelines and make any changes they request you to, that you can still carry on working with them.

Operators have come under fire for their marketing activities, including those carried out by affiliates, over the past year and 888 was one of several operators to receive a warning from the Advertising Standards Authority over an advert run by an affiliate partner.

As a consequence, operators have been placing more and more compliance demands on affiliates. Bet365 recently carried out an overhaul of its programme and Paddy Power unveiled a ‘one-strike’ policy for affiliates in September.

In September, Sky Bet controversially announced that it was shutting down its affiliate programme altogether, although some have been cynical about its motives.

In a recent interview with iGaming Business’ sister publication iGB Affiliate magazine, Gambling.com’s Charles Gillespie said: “Let’s be clear — Sky still works with strategic media partners. My take on the Sky situation is that it was a set of unique circumstances — they are preparing for a listing this year, private equity owns the business, the owners and the management of the business are being very aggressive on hitting targets and what can be easier than turning off a bunch of legacy rev share and using compliance as an excuse?

The 888 email suggested, however, that it will be taking a less heavy handed approach to historic traffic than Sky Bet, with the email also having stated: “The aforementioned shall not apply with respect to non-UK money players or to money players which you have generated in the UK prior to such date, subject to the Uffiliate terms and conditions found at http://affiliates.888.com/terms-and-conditions/ (the “Terms”).”

 

Source:iGB

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Affiliate Announcements

Broadway Gaming Updates Compliance Terms for Affiliates

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Broadway Gaming Updates Compliance Terms for Affiliates

It is of the utmost importance that you read the following information. Failure to adhere to this information could lead to expulsion from the Broadway Gaming Affiliate Programme and commissions being withheld.

 

It is of the utmost importance that you read the following information. Failure to adhere to this information could lead to expulsion from the Broadway Gaming Affiliate Programme and commissions being withheld.

Due to current ASA & UKGC guidelines, we insist that everyone who wishes to promote any Broadway Gaming brand MUST do so in a fully compliant manner.

You will have already heard from one or more of the affiliate team on this issue. At this time we must take a stricter stance.

All banners/logos/copy or other creative mechanism involving the promotion of any Broadway Gaming brands must be approved by a member of our affiliate team before use.

All guidelines on how to be fully compliant can be found here

The current rules are as follows:

Where an offer is present on a banner the following rules apply:

For Casino brands:

1. Brand

2. Details on how to claim offer. (CTA)

3. For Casino of Dreams : 18+, 40x wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply. This appears in the image.

4. For Lucky 247: 18+, 50x casino wagering required before withdrawal (game weighting applies), max win conditions apply to bonuses, 2 day expiry for free spins, max bet 20% of bonus until wagering requirement completed, T&Cs apply. This appears in the image.

5. 18+ BeGambleAware logo (min width 100px) to appear on image.

6. No misleading information.

 

For Bingo Brands
Where an offer is present on a banner:
1. Brand

2. Details on how to claim offer. (CTA)

3. 18+, 5x bingo, 40x casino wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply. This appears in the image. Please use the template provided by design.

4. 18+ BeGambleAware logo (min width 100px) to appear on image.

5. No misleading information.

Where there is  NO offer on the banner:
1. Brand

2. CTA

3. 18+ BeGambleAware logo (min width 100px) to appear throughout a video / on image.

4. No misleading information.

 

Where Brand  logo is used but the offer is present in the body of text the following rules apply:

1. For Casino of Dreams: 18+, 40x wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply. See our Bonus Money Terms & Conditions. Must be clearly visible.

2. For Lucky 247: 18+, 50x casino wagering required before withdrawal (game weighting applies), max win conditions apply to bonuses, 2 day expiry for free spins, max bet 20% of bonus until wagering requirement completed, T&Cs apply. Must be clearly visible

3. For Bingo Brands: 18+, 5x bingo, 40x casino wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply.

4. 18+ BeGambleAware logo to appear on page.

5. No misleading information.

All of the above rules are subject to change (changes can be found at the website included above) as it is not only ours, but your responsibility to ensure that these rules are not broken.

If you need clarification on any of this, please contact your affiliate manager.

I must repeat that failure to promote any Broadway Gaming brand in a compliant manner will result in your EXPULSION from the affiliate programme and will see all COMMISSIONS WITHELD until the issue is resolved.

Thank you for your assistance in this matter,

Robert McCarthy
Head of Affiliates

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