Affiliate Announcements
iGB Affiliate announce full conference schedule for Berlin Affiliate Conference 2016
18th August 2016 – Press release (London) iGB Affiliate are pleased to announce the full conference schedule for the Berlin Affiliate Conference 2016. BAC 2016 takes place from the 20th – 23rd October 2016.
BAC 2016 will attract over 3,000 delegates to the German capital for two full days of specialist conference content and numerous networking opportunities. The conference schedule will look at how the German market has changed since last year, consider innovation in the igaming industry and review the potential of the USA market for affiliates.
Shona ODonnell, Head of Operations at iGaming Business said “Last year’s conference in Berlin was a huge success and we are looking to make this year’s even more impressive. Having an exciting conference schedule is hugely important in achieving this, we’re excited to have plenty of new speakers taking part in some fascinating and educational sessions. ”
Below are three highlights from the BAC 2016 conference:
- How to make your website REALLY fast: A hands on approach to site speed optimisation: We will be deep diving into everything around site performance, so forget about the regular stuff you’ll find on the web – we will be covering advanced topics, be touching on tools and helping you create a bulletproof strategy to make any given website really, really fast!
- Disruptive technologies: The way for innovation in gaming: This presentation will demonstrate how disruptive technology have come to touch every aspect of our lives. And in today’s gaming industry, how these technical breakthroughs are absolutely imperative for innovation.
- German SEO panel: This session will allow you to hear from some of the most exciting SEO’s in the German market. Expect to walk away with a long list of new tricks and techniques to try when you are back in the office.
Bastian Grimm, Managing Director at Peak Ace AG, who is speaking at BAC added, “BAC is the must-attend-show in Europe for anyone involved in igaming; a fantastic Berlin-venue, great sessions and unparalleled networking opportunities bring together a great crowd which you should not miss. Plus there will be a great speaker line-up again, so no matter if you’re an affiliate or are generally responsible for online marketing or web development, make sure to catch the sessions during the day as well.”
The Berlin Affiliate Conference will be held on the 20th – 23rd October 2016 at the Messe Berlin. Make sure you join us in Germany for what is sure to be another exciting affiliate conference.
The Financial Partners Expo (FPE) will be co-located with the Berlin Affiliate Conference. FPE is the largest dedicated expo for affiliates and introducing brokers within the retail finance sector. The conference will take place on the 20th – 23rd October 2016 at the Messe Berlin.
You can guarantee your place by registering for free here: igb.eventsmonster.com/lp-bac2016/index
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For Press Queries contact:
Haydn Williams
iGaming Business
[email protected]
+44 (0) 207 384 7977
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About iGB Affiliate
iGB Affiliate is the affiliate facing brand of iGaming Business. We organise the three biggest affiliate events in the industry: LAC, AAC and BAC. Our conferences provide the platform for affiliates to learn from the industry’s best during dedicated conference schedules and meet affiliate managers from both the major and upcoming operators both on the exhibition floor and during the well-attended networking events.
The affiliate conferences are the only place you can network with huge volumes of affiliates at once. For operators, the conferences are vital to growing their affiliate networks. We also provide the free iGB Affiliate magazine. With high quality content and strong digital and print followings it continues to be the only dedicated magazine in the affiliate industry.
About Berlin Affiliate Conference 2016
BAC 2016 will take place on from the 20th – 23rd October 2016 and is co-located with FPE Berlin, the event runs two conference rooms with sessions from some of the industry’s top forward thinkers.
The BAC networking events reflect the characteristics of Berlin and are some of the trendiest events in the iGaming industry. The conference is a fantastic place to meet new affiliates and affiliate managers in a relaxed and welcoming environment. It is the perfect location to set in place new business adventures for the following year.
Affiliate Announcements
CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate Strategies
Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming CasinoBeats Summit, with a laser focus on SEO, AI content, and innovative traffic monetisation strategies, will offer marketers and affiliates a platform to tackle pressing inquiries head-on.
The ‘Marketing & Affiliation’ track will occur across both core days of the CasinoBeats Summit, 22nd – 23rd May, at the InterContinental Malta. The track will provide 4500 attendees with an in-depth exploration of key talking points shaping the worlds of marketing and affiliation.
Discussions will encompass leveraging innovative technology such as artificial intelligence (AI) and immersive video content to engage new audiences, the power of alternative marketing channels, and gaining a competitive edge through SEO strategies.
The panel titled ‘Finding CRM harmony: Automation vs Experience’ will delve into the growing influence of customer relationship management (CRM) and the most effective strategies for its utilisation. Industry experts Matthias S. Kaiser (Head of CRM at Tipico), Alexandru Ababei (CRM Global Promotions Manager, Betsson) and Zurab Magalashvili (CMO, Adjarabet), will explore how CRM implementation can align with existing processes for player experiences and how CRM data can aid in proactive responsible gambling initiatives.
The conference session ‘Future-Proofing Marketing: Unveiling Trends Beyond the Hype’ will discuss the latest marketing trends and assess their long-term potential. Marketing experts Calvin Samut (Head of Brand, Socios), Cecilia López Boronat (Marketing Content Manager, Clobet Limited) and panel moderator Dennis Algreen (Marketing Director, SBC Events), will explore the longevity of these emerging trends, the danger of chasing trends and whether businesses should prioritise long-term brand stability over fleeting marketing fads.
The conference on the second day will commence with the panel ‘Monetizing Traffic Beyond Traditional Models’ focusing on the significance of alternative marketing channels such as Whatsapp and Telegram. Experts Silvia Almeida (Chief Media Officer, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), Eleonora Norbiato (Head of Acquisition, SKS365) and panel moderator Maria Tsnompilantze (Content Marketing Manager, SBC), will deliberate over how useful these alternative channels are, what metrics are particularly relevant for monetization purposes and whether the quality or quantity debate is over in the age of SEO.
The panel titled ‘The Uncharted Territory of Grey Hat SEO – Traffic, Cloaking, PBNs, Parasite SEO and More’ will delve into the nuances of SEO and PPC tactics, exploring the benefits of both Google-approved and grey hat strategies. Led by experts Vadim Aidlin (Chief Executive Officer, PushnotiAds) and Julia Logan (CEO & Founder, Zangoose Digital), discussions will encompass the use of PBNs, the impact of bot traffic, successful partnership SEO strategies and best practices regarding cloaking.
The first core day of the event will also feature a dedicated ‘SEO Trilogy’, hosted by Ivana Flynn alongside a host of industry experts as they tackle the continuously evolving SEO landscape.
The conference will also provide delegates with dedicated tracks covering key industry verticals such as casino, leadership, industry, and regulation and dedicated sessions for women in gaming. Moreover, attendees will be able to participate in innovative session formats such as hackathons, roundtables, and workshops.
Affiliate Announcements
Catena Media readies for online sports betting launch in North Carolina
Catena Media is well positioned to record a solid launch of online sports betting affiliation in North Carolina when the state opens for licensed sports wagering.
The group’s national brands, led by LegalSportsreport.com, are attracting North Carolina bettors with dedicated content, as is Catena Media’s state-focused NCSharp.com website. Alongside Catena Media’s own brands, the group has also published content in collaboration with media partners including Advance Local, owner of NJ.com and other news websites.
In the countdown to launch day, Catena Media held several top rankings for key organic search terms used by potential bettors to find relevant sports-betting-related content and offers.
Prior to the official go-live, the group has deals in place with five major operators offering sports betting platform access to North Carolinians. The customer agreements in North Carolina consist of a mix of revenue share and cost-per-acquisition (CPA) agreements.
North Carolina, with an adult population of 8.5 million, allows anyone aged 21 and over to place sports bets online.
Ryan Harper, Catena Media Vice President North America, said: “We have had a solid run-up to the launch date and are pleased with our efforts so far. We also expect the March Madness NCAA college basketball tournament later this month to be a big driver of new depositing customers in North Carolina.”
North Carolina expands Catena Media’s operational footprint in North America to 29 state and regional markets.
Affiliate Announcements
QMRA to enter Belgium, Poland and Estonia: Game Lounge joins immediately with Belgian website, Place2bet as well
QMRA was launched recently. QMRA is a Quality Mark for international iGaming affiliates, servicing the following markets initially: The UK, Denmark, Germany, Norway, Sweden, Spain and USA Michigan.
Various websites joined already. Among which Leadstar Media with 4 German websites, BetterWorldCasinos.Com (UK, launching member), Unilead with a Swedish website and the Gaming Innovation Group with websites for three markets (UK, Germany, Sweden).
As of now, QMRA will be active within the following three markets as well: Poland, Estonia and Belgium.
For Belgium, the situation is interesting. All advertising, including affiliation, was initially banned under a Royal Decree. Recently though, the government decided to allow search engine affiliation (https://gamingcommission.be/nl/operatoren/kb-reclame) under the terms of article 10 of the named Royal Decree.
Compliance will be of high importance within the Belgium market. QMRA received applications for this market immediately.
Two new QMRA applicants:
Game Lounge, a well-known and large iGaming affiliate company (over 200 employees), applies with GuideCasino.Be. Place2Bet applies to QMRA as well, with Place2Bet.Be.