Connect with us
Marsbet

Affiliate Announcements

iGB Affiliate announce full conference schedule for Berlin Affiliate Conference 2016

Published

on

18th August 2016 – Press release (London) iGB Affiliate are pleased to announce the full conference schedule for the Berlin Affiliate Conference 2016. BAC 2016 takes place from the 20th – 23rd October 2016.

BAC 2016 will attract over 3,000 delegates to the German capital for two full days of specialist conference content and numerous networking opportunities. The conference schedule will look at how the German market has changed since last year, consider innovation in the igaming industry and review the potential of the USA market for affiliates.

Shona ODonnell, Head of Operations at iGaming Business said “Last year’s conference in Berlin was a huge success and we are looking to make this year’s even more impressive. Having an exciting conference schedule is hugely important in achieving this, we’re excited to have plenty of new speakers taking part in some fascinating and educational sessions. ”

Below are three highlights from the BAC 2016 conference:

  • How to make your website REALLY fast: A hands on approach to site speed optimisation: We will be deep diving into everything around site performance, so forget about the regular stuff you’ll find on the web – we will be covering advanced topics, be touching on tools and helping you create a bulletproof strategy to make any given website really, really fast!
  • Disruptive technologies: The way for innovation in gaming: This presentation will demonstrate how disruptive technology have come to touch every aspect of our lives. And in today’s gaming industry, how these technical breakthroughs are absolutely imperative for innovation.
  • German SEO panel: This session will allow you to hear from some of the most exciting SEO’s in the German market. Expect to walk away with a long list of new tricks and techniques to try when you are back in the office.

Bastian Grimm, Managing Director at Peak Ace AG, who is speaking at BAC  added, “BAC is the must-attend-show in Europe for anyone involved in igaming; a fantastic Berlin-venue, great sessions and unparalleled networking opportunities bring together a great crowd which you should not miss. Plus there will be a great speaker line-up again, so no matter if you’re an affiliate or are generally responsible for online marketing or web development, make sure to catch the sessions during the day as well.”

The Berlin Affiliate Conference will be held on the 20th – 23rd October 2016 at the Messe Berlin. Make sure you join us in Germany for what is sure to be another exciting affiliate conference.

The Financial Partners Expo (FPE) will be co-located with the Berlin Affiliate Conference. FPE is the largest dedicated expo for affiliates and introducing brokers within the retail finance sector.  The conference will take place on the 20th – 23rd October 2016 at the Messe Berlin.

You can guarantee your place by registering for free here:   igb.eventsmonster.com/lp-bac2016/index

END

For Press Queries contact:
Haydn Williams
iGaming Business
Haydn@iGamingBusiness.com
+44 (0) 207 384 7977

 

 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

About iGB Affiliate

iGB Affiliate is the affiliate facing brand of iGaming Business. We organise the three biggest affiliate events in the industry: LAC, AAC and BAC. Our conferences provide the platform for affiliates to learn from the industry’s best during dedicated conference schedules and meet affiliate managers from both the major and upcoming operators both on the exhibition floor and during the well-attended networking events.

The affiliate conferences are the only place you can network with huge volumes of affiliates at once. For operators, the conferences are vital to growing their affiliate networks. We also provide the free iGB Affiliate magazine. With high quality content and strong digital and print followings it continues to be the only dedicated magazine in the affiliate industry.

About Berlin Affiliate Conference 2016

BAC 2016 will take place on from the 20th – 23rd October 2016 and is co-located with FPE Berlin, the event  runs two conference rooms with sessions from some of the industry’s top forward thinkers.

The BAC networking events reflect the characteristics of Berlin and are some of the trendiest events in the iGaming industry. The conference is a fantastic place to meet new affiliates and affiliate managers in a relaxed and welcoming environment. It is the perfect location to set in place new business adventures for the following year.

Affiliate Announcements

Introducing The Affiliate Agency

Published

on

Introducing The Affiliate Agency

 

Full service iGaming affiliate staffing and management for emerging markets

With an eye on emerging iGaming markets, The Affiliate Agency (TAA) has launched to help merchants with affiliate program management and day-to-day management of their affiliate programs. The two veteran owners of TAA each have over 20 years experience with affiliate program management and relationship building. The Affiliate Agency is ready to leverage this experience and connections to help launch new and grow existing affiliate programs in all industries, with a focus on iGaming.

The Affiliate Agency is a full service affiliate marketing agency that is committed to flexibility when working with clients. Along with affiliate management staffing, TAA helps with affiliate recruitment, program setup, affiliate engagement, and manager training. The Agency also has a team ready to provide design of creatives, copywriting services and more. Each offering by TAA is available a la carte. The Agency is also affiliate software agnostic and will work with any tracking platform required, and can recommend the best system for each client from a list of trusted providers.

“The most difficult part of running a successful affiliate program is hiring seasoned affiliate managers who have connections to high value affiliates,” said General Manager Connie Burstin. “With The Affiliate Agency we plan to streamline and provide this process out of the box for brands, allowing them to hit the ground running and earning revenue with their affiliate programs from day one.”

The Affiliate Agency is based in the United States and Canada and has staff in Costa Rica, positioning itself to service iGaming operators targeting the Americas but also worldwide.

 

For more information about the Affiliate Agency, contact info@TheAffiliateAgency.co or visit TheAffiliateAgency.co

 

Continue Reading

Affiliate Announcements

Acroud publishes interim report Jan-Mar 2021: Strong quarter characterised by growth and acquisitions

Published

on

 

First Quarter 2021

  • Revenue amounted to EUR 5,579 (3,191) thousand, corresponding to a growth of 75% (-21%) and an organic growth of -10% (-22%).
  • EBITDA amounted to EUR 1,441 (1,742) thousand. Adjusted EBITDA (before items affecting comparability related to acquisitions and new share issues) was EUR 1,575 (1,742) thousand.
  • Profit after tax was EUR 748 (2,759) thousand. Adjusted profit after tax (before items affecting comparability and currency effects) was EUR 553 (1,440) thousand.
  • Earnings per share after dilution amounted to EUR 0.006 (0.036). Adjusted earnings per share (before items affecting comparability and currency effects) was EUR 0.005 (0.019).
  • New Depositing Customers (NDC) amounted to 31,787 (9,622) increasing by 230% (-16%).
  • Cash flow from operating activities excluding one-off tax payment relating to acquisitions amounted to EUR 388 (1,625) thousand.

Significant events during the quarter

  • In January, Acroud acquired the assets in Power Media Group (PMG), which includes Voonix, Matching Visions and Traffic Grid. PMG consists of three fast-growing companies which are mainly active in the European market with the affiliate network Matching Visions and marketing campaign broker Traffic Grid, but also includes an industry-leading SaaS service provider with Voonix. In 2020 PMG generated revenues amounting to EUR 9.6million and an EBITDA amounting to EUR 0.9million. PMG pursues a different business model with high entry-barriers and have diversified revenue streams where Matching Visions acts as a “hub” in the Affiliation industry where several thousand smaller affiliate sites are connected with operators. Matching Visions operates with a margin of around 10-15% and is, with its network, a vital part in the media ecosystem which Acroud has created.
  • In January, the Company obtained a license to operate in Pennsylvania, which is already a regulated State. At the same time, Michigan, where Acroud already has a license, was regulated, which means that Acroud can run Sports Betting, Casino and Poker affiliate operations in both states.
  • In February 2021, a new organizational structure was introduced, with two operational segments: the iGaming Affiliation segment and the… As a Service segment (SaaS and BaaS solutions). In the iGaming Affiliation segment, news and comparison sites are operated. In the… As a Service segment, we offer software and service solutions in the media and affiliation industry, so-called Software as a Service (SaaS) and Business as a Service (BaaS) offerings. In connection with the introduction of the new organization, a new and strengthened management team was formed consisting of seven people.
  • In February, Acroud gave an update on US Strategy. Acroud will continue on the track with focus on the US market evaluating different growth initiatives to find the right balance between organic growth, partnerships with Media Houses and executing possible strategic acquisitions. As part of the evaluation Acroud decided to withdraw from the process of a potential acquisition where a Letter of Intent (“LOI”) was announced on 3 November 2020. The rationale behind the withdrawal was a combination of higher transaction risk than anticipated and increased momentum of our current assets.
  • In February, the Company signed another letter of intent for the acquisition of TheGamblingCabin (TGC), which is a fast-growing company that offers both a software-based “gaming tips” service and highly popular streaming channels within Sports Betting, Poker and Horse Racing. TGC has a clear strategic fit with Acroud, whereby we strengthen our software offering (SaaS), while adding some of the most popular media channels, YouTube and Twitch, to our offering. The acquisition was finalized in April 2021.
  • In March, an Extraordinary General Meeting was held which decided on an employee stock option program. The employee share option program covers key personnel and will run for three years until March 2024. The Extraordinary General Meeting was held on 1 March 2021.

Significant events after the quarter

  • After the end of the period, TGC was acquired for a purchase price of approximately SEK 47 million, on a cash and debt-free basis. The purchase price was paid in cash and with newly issued shares in Acroud. The transaction was based on Acroud’s signed letter of intent published in a press release on 17 February 2021. TGC generated annual sales of approximately EUR 1.4 million, based on the 9-month period Q320– Q121, with an EBITDA margin of approximately 65 percent resulting in annual EBITDA of approximately EUR 0.9 million.
  • In April, Jonas Strömberg from Erik Selin Aktiehandel AB and Maria Grimaldi Andersson were proposed to be elected as new board members of Acroud during the Annual General Meeting on 20 May 2021. At the same time, Fredrik Rüden and Jonas Bertilsson renounced re-election.

VD-comment: The Ride continues!

It has been a very eventful quarter during which we have executed the communicated strategy with increased focus on growth, which is seen in increasing NDCs (New Depositing Customers) development. This is one of the most important key figures and the development has been very strong, to a large extent as a result of acquisitions made and the synergies they entail. We have developed Acroud from being a traditional “comparison site” affiliate company to owning a strong “ecosystem” in the media and affiliation industry. We are taking big steps forward in high speed through an innovative and forward-leaning approach. We connect People, Content Creators (Bloggers, Youtubers, Affiliates, etc.) and activities within the ecosystem.

In short time we have developed Acroud from primarily operating traditional comparison and news sites within iGaming to also run land-based live events, SaaS solutions, BaaS solutions and high-quality media content such as Streaming, Twitch and Youtube. All of these mentioned components or “circles” meet in Acroud and it is so “where the magic happens” in the media ecosystem.

A strong and progressive quarter

When I took over as CEO I expected that it would take around 12 months before we would harvest the initial fruits of the extensive change management work. Therefore it is extra gratifying to see the results for the first quarter confirming this:

  • NDC development is strong and increasing sequentially in both the iGaming Affiliation and As a Service segments, to 31,787 NDCs, largely driven by acquisitions, compared to 11,262 NDCs during the fourth quarter of 2020
  • REVENUES increase sequentially by 123% to EUR 5,579, where revenues from the iGaming Affiliation segment also show growth of 13%
  • ADJUSTED EBITDA increasing 54% quarter on quarter reaching 1,575 kEUR compared to 1,023 kEUR previous quarter

Through the change management work, the original iGaming Affiliation segment now shows growth sequentially, excluding acquisitions. Our comparative figures compared to the first quarter last year have been affected by the adjustment made in the Dutch market in July last year, which mainly explains the negative organic growth in iGaming Affiliation on an annual basis. According to Dutch authorities, the market is expected to reopen in October 2021.

What is “The Media House of the Future”?

For Acroud, it is a mantra and means a lot. First of all, it’s an attitude. “Future” means being pro-active, adaptable and to be in the forefront. “Media house” means that we build an ecosystem consisting of several different components that together complement each other with clear synergies. As an example, during March 2021 we generated +1,000 NDCs through streaming, which has not been generated in previous quarters in the business. By getting the various components to work together, we create diversification, high-qualitative content and high entry barriers. Step by step, we are moving from being a pure player with traditional comparison sites to a product mix comprising more complex solutions with high entry barriers and high-quality content.

Through the acquisition of Power Media Group, Acroud took a big leap into the SaaS industry and has now also become a SaaS company (Software as a Service). In line with our vision to create a better way for “Content Creators” to monetize from their work, we now offer two different software solutions. 1) Voonix, which is an industry-leading data collection tool in the affiliation industry, and 2) Affhut, which simplifies for users to build and create their own networks of “Content Creators”.

The acquisition of TheGamblingCabin (TGC) in April was another important milestone on the road to create the “Media House of the Future”. TGC is a fast-growing player in streaming and software solutions for the media and affiliation industry. TGCs’ “reduction tool” is an industry-leading software and the company’s digital presence is impressive and can be launched internationally. This and the other acquisitions we have made recently transform and strengthen Acroud at the same time as we position ourselves as a SaaS supplier on the strategic map.

Acroud´s three growth pillars

Following the acquisitions, a new company have been formed which consists of two operational segments: iGaming Affiliation (news and comparison websites) and …As a Service (SaaS- and BaaS solutions). Our expansion strategy for the two segments is based on 3 growth pillars which are iGaming Affiliation, BaaS and SaaS solutions. The iGaming Affiliation is our underlying affiliate business containing the traditional verticals; Poker, Sports Betting and Casino. Acroud delivers high quality content and uses search engine optimisation to rank high in keywords and thereby drive traffic in the media industry. The second pillar, “Software as a Service” (SaaS) solutions, has been described above, while the third pillar “Business as a Service” (BaaS) is a service offering that primarily includes Matching Visions. Matching Visions provides “Content Creators” (Bloggers, Youtubers, Affiliates, etc.) access to a large client base, unique software, tools and business terms, which would otherwise be out of their reach. Thousands of smaller iGaming affiliate sites around the world come together, via Matching Visions, to provide traffic and new players to online gaming operators.

Focus on “Operational Excellence”

After the integration of the acquired businesses, the focus is on ‘Operational Excellence’ and on developing the new Acroud together with our new team. In February a new management team was formed with experienced leaders from the industry who see the synergies within our group and have a way of working which is fast, entrepreneurial and professional. We are constantly improving and building a strong organization adapted to growth.

In addition, after two years of work, all sites have now migrated to one and the same platform, which means efficient and scalable roll-out of sites. Preparations for the opening and regulation of the German and Dutch markets this year are in full swing and the last pieces of the puzzle will fall into place during the second quarter so that we are ready to capitalize on our iGaming assets.

Our way to create shareholder value

I always aim to engage the best talent, make best use of resources and find our own unique position in the value chain within the industry. This in turn will maximize shareholder value. This is exactly what we are doing with Acroud moving on the strategic map and creating a unique media company with powerful SaaS solutions, unique focus on Poker and high-quality content including a large network of streamers. We like to see opportunities where others have not yet understood the full potential.

At the same time as others rush to the US, we continue our focus on organic growth step by step where our US assets are showing momentum. We focus on the areas where we have “low-hanging fruit” to pick to create value for shareholders.

In addition, we continue to create unique content and unique revenue streams by “owning poker again” via TheGamblingCabin and The Festival Series which is a land-based and competitive Sports Betting, Casino and Poker event at several different destinations in Europe. We are also expanding the streaming networks within Matching Visions as well as broadening our SaaS solutions through Voonix expansion. Pictures, mobile media and film are becoming important in our daily lives and also for search engine optimization, which is the foundation for building awareness regarding Acroud websites and brands. Thus, “User Generated Content” norm today – let’s do it through a strong offering in social media.

We will continue to pursue an opportunistic acquisition strategy where we evaluate new potential acquisitions, primarily focusing on SaaS solutions and Sports Betting, but we will not be as aggressive as the second half of 2020 and the first half of 2021. Priority will be on organic growth in our base portfolio, integration of completed acquisitions, while we will step by step reduce net indebtedness over time.

In summary, the pieces of the Acroud puzzle are starting to fall into place to build “The Media House of the Future” and we are prepared for solid growth. You can expect that we will continue to keep a high pace, invest smart and create value for shareholders.

Continue Reading

Affiliate Announcements

GAMING1 adds JOABET to leading affiliate program

Published

on

GAMING1 adds JOABET to leading affiliate program

Multi-brand platform welcomes acclaimed new member to high-profile list

Leading gaming and sports betting partner GAMING1 has added the prominent French operator JOABET to its renowned affiliate program.

The hugely popular sportsbook and casino, which is regulated through ARJEL and recently underwent a full-scale rebrand, offers punters unrivalled welcome promotions, including refunds for their first bet to the value of €100.

Joining GAMING1’s state-of-the-art affiliate program allows JOABET to benefit from flexible and modular reward plans, round the clock customer support and an advanced omni-channel marketing tool.

GAMING1’s latest agreement further strengthens its leading position within the French market and beyond, as the company continues to extend its reach across a global range of regulated territories spanning both Europe and Latin America.

Commenting on the deal, Sylvain Boniver, COO & Co-Founder at GAMING1, said“Powering JOABET’S cutting-edge rebrand was a fantastic step for us, and we are delighted to take our partnership to the next level by welcoming the operator into our affiliate program.

“We have no doubt that the company will rapidly experience the myriad benefits of the program, which provides invaluable assistance to brands looking to reach new audiences.”

A spokesperson at JOABET added: “We are thrilled to join GAMING1’s multi-brand affiliate program, in a deal enabling us to benefit from the brilliant range of marketing tools and services which it offers.

“The move will prove essential to our ongoing expansion, expanding our appeal to an even wider range of customers. Working with GAMING1’s talented team has been a real pleasure, and we look forward to maintaining our partnership.”

Regarded as one of Belgium and France’s foremost suppliers, GAMING1 has proven key to JOABET’s operations since first partnering together three years ago.

Dedicated to providing an unmatched entertainment experience for its players, it currently operates within Belgium, Portugal, Spain, Romania, Switzerland, Colombia and MGA market.

Continue Reading
Advertisement
Advertisement
Marsbet

Latest News

Advertising gambling in Italy: how the dignity decree has affected online casinos Advertising gambling in Italy: how the dignity decree has affected online casinos
News1 week ago

Advertising gambling in Italy: how the dignity decree has affected online casinos

  One of the oldest pastimes, the fine sport of gambling, is at risk with strict new laws taking effect...

News3 weeks ago

The Ins and Outs of Online Gambling in India: Laws and Legislation Explained

Needless to say, the online gambling industry has dominated the world by storm. In a nutshell, gaming industries from across...

Can EURO 2020 Spark a Betting Boom for Britain’s Bookies? Can EURO 2020 Spark a Betting Boom for Britain’s Bookies?
News3 weeks ago

Can EURO 2020 Spark a Betting Boom for Britain’s Bookies?

  With UEFA and football fans breathing a sigh of relief that EURO 2020 is finally to be held this...

GAMING1 adds JOABET to leading affiliate program GAMING1 adds JOABET to leading affiliate program
Affiliate Announcements4 weeks ago

GAMING1 adds JOABET to leading affiliate program

Multi-brand platform welcomes acclaimed new member to high-profile list Leading gaming and sports betting partner GAMING1 has added the prominent...

Catena Media acquires US online sports affiliation company Lineups.com Catena Media acquires US online sports affiliation company Lineups.com
Affiliate Announcements1 month ago

Catena Media acquires US online sports affiliation company Lineups.com

  Catena Media plc, an industry leader in online lead generation, has acquired 100 percent of the shares in Lineups.com,...

News1 month ago

Online Casino Sites in Poland

  For players based in Poland, gambling is not something made easy given the laws that prohibit any form of...

News2 months ago

Cricket Betting Online

There are so many different sports out there that sports betting fans like to bet on, but some sports are...

News2 months ago

BetinIreland: The #1 Affiliate Partner for Irish Players

  So, you want to join the online casino world but you’re not sure where to start. You don’t know...

BuzzBingo.com teams up with Rightlander to boost affiliate compliance measures BuzzBingo.com teams up with Rightlander to boost affiliate compliance measures
Affiliate Compliance2 months ago

BuzzBingo.com teams up with Rightlander to boost affiliate compliance measures

  Tier one operator becomes the latest to leverage Rightlander’s innovative compliance platform Buzz Bingo has become the latest tier...

Leanbackplayer.com Announces New Website Design and User Experience Team Leanbackplayer.com Announces New Website Design and User Experience Team
News3 months ago

Leanbackplayer.com Announces New Website Design and User Experience Team

  Online casino directory Leanbackplayer.com has just announced that it has revamped its website, donning a new and improved design...

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: sales@europeangaming.eu

Editorial / PR Submissions: editor@europeangaming.eu

Copyright © 2015 - 2021 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania