Connect with us

Affiliate Success

Affiliate Interviews: Adel from SweetBet.com

Published

on

We know that you like to read about fellow affiliates, so we are bringing you another inspirational story of gambling affiliates. For this interview we caught up with Adel , full-time affiliate webmaster of SweetBet.com: an online gambling directory which reviews and also lists some of the most reputable online poker, casino, bingo, sports betting and other gambling related websites.

Name: Adel 
Age: 48
Hometown: Canberra, Australia
Living in: Canberra, Australia
Favorite Food: Molokhia
Must Read Book: The Demonologist : The Extraordinary Career of Ed and Lorraine Warren
Profession/Job title: Full-time affiliate webmaster

GAV: Hello Adel, first of all, tell us and our readers a little bit about yourself. How did your career start in the industry? What was the main idea of developing this great online gambling/casino directory?

Adel: I started off as a high school teacher, but the high stress and low pay of the job forced me to look for other ways to generate an income. I was really interested in making money online, so after researching many ways of making money online, I started promoting online dating sites. Eventually, I came across casino affiliate programs, and haven’t looked back since. Instead of listing as many online casinos as possible, Sweet Bet only reviews and lists the most reputable and best converting online gambling sites in the industry.

GAV: Since there are thousands and thousands of websites out there in your niche, where do you think Sweet Bet stands now?

Adel: Over the many years of operation, I’ve acquired a decent number of regular visitors that access the site on a daily, weekly and monthly basis. Most of them are looking to play free games, read the news stories and find the latest casino promotional offers.

GAV: How do you see the online casino market/industry at this moment?

Adel: There are way too many online casinos out there, and so much competition. It’s an uphill struggle to rank in the search engines, acquire new signups, keep hackers at bay, keep the sponsors happy, identify and remove rogue casino affiliate programs and stay ahead of the pack.

GAV: How did you start and most of all what bumps did you have to overcome in the beginning?

Adel: I started off promoting dating affiliate programs, before setting up and managing my own dating sites. The money was OK, but I noticed that affiliates who were promoting online casinos were making much more money than me, so I started promoting online casinos. I initially went broke and closed everything down, until I received a cheque one day in the mail. That one cheque motivated me to give it another try, work harder and not give up. So here I am today, almost 20 years later.

GAV: We have analyzed Sweet Bet and found some great casino reviews. Are you writing it by yourself or do you have a team of people writing for you? How many reviews are there on your website? How about the gambling news section, tell us a bit more about it?

Adel: I wrote some of the reviews, but the majority were written by freelance writers that I contacted through online gambling forums. There are over 230 casino reviews, but most of them have been moved to the “No Longer Promoted“ section because the casino affiliate program closed down, turned rogue or did not convert. The gambling news section gives me a chance to keep the site updated with regular, fresh and interesting content, and a reason to announce something new to the site’s Twitter, Google+, Tumblr and Reddit audience.

GAV: How do you manage to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet non-stop?

Adel: I have a “to do“ list where I record tasks that must be completed on a regular basis. Then there are one-off tasks and projects that need to be completed. Regular tasks include things like making sure that the site information is up to date, writing news stories, and posting the latest online casino promotional offers. One-off tasks might be something like adding a free games section to a site or moving one of my sites to a new server.

sweetbet

GAV: We are pretty sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. What are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?

Adel: I believe that trust is the most important factor in the Affiliate Manager-Affiliate relationship. If an unknown affiliate program contacted me and asked me to work with it, I will more than likely ignore its request because I’ve never heard of it before and I don’t see many affiliates promoting it. However, if a trusted affiliate manager asked me to promote it, then I would more than likely join the program and give it some exposure to see whether it converts or not.

GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?

Adel: As long as there are corrupt politicians favoring special interest groups, restrictive laws that impinge on people’s rights and freedom to spend their money on what they wish, and online censorship, the online gambling industry will never become a truly global phenomenon.

GAV: Tell us one change that you want to see in the casino affiliate ecosystem?!

Adel: I’d like to see more online casinos and affiliate programs offering Bitcoin as an additional form of payment. There are so many benefits of using Bitcoin.

GAV: Do you have any advise you would like to offer for the newbies who are looking to venture into this great industry!?

Adel: Be very careful when choosing which affiliate programs to join. Read the program’s terms and conditions, read posts on the forums about the program and always ask forum members what their experiences have been with the affiliate program in question. You don’t want to join a program, and spend a lot of time and money promoting it, only to find out that it’s rogue and will not be paying you.

GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?

Adel: The last iGaming conference that I attended was many years ago in Sydney. It was great. I met a lot of people in the business, learned a few things, and had a great time. Back then I was single and carefree with no young children or school schedules to worry about.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hot spot in the near future? Where do you think the region must still improve upon?

Adel: I think that the opening of the Tigre de Cristal casino in Russia’s Primorsky region is the beginning of what could be a growing international gambling destination. However, to compete with gambling destinations such as Las Vegas and Macau, the region must offer its visitors more than Las Vegas and Macau offers them, and at much better prices.

GAV: Where would you like to travel in Eastern Europe?

Adel: I would definitely say Bulgaria. It’s such a beautiful country with picturesque landscapes, over 30 ancient castles, and so much culture and history.

GAV: Where you wouldn’t want to travel in Eastern Europe?

Adel: I’m not sure how safe I’d feel traveling to Ukraine amid all of this military buildup in the region, and the escalating tensions between countries in that part of the word.

GAV: How about a favorite celebrity, do you have one?

Adel: I don’t have a favorite celebrity, but I generally like celebrities that can make me laugh, like Jim Carrey, Jerry Seinfeld, Steve Martin & Ricky Gervais.

GAV: Tell us your opinion about the Gambling Affiliate Voice?

Adel: It’s a great website that is packed with interesting and useful information. I especially like the affiliate interviews, and reading about how everyone got started in this business.

 

Would you like to suggest some more questions or subjects for future interviews? Make sure to send your suggestions to: [email protected].

 

Affiliate Success

ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

Published

on

ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

 

‍ReferOn, a state-of-the-art affiliate management system, has won the “Rising Star Provider of the Year” title at the 2025 AffPapa Awards — a milestone that recognises the platform’s bold innovation and rapid growth in the affiliate tech space.

This award reflects ReferOn’s ability to deliver fast, transparent and scalable affiliate solutions that answer key industry demands. The category highlights the best rising companies in the iGaming and affiliate marketing industries, celebrating innovation and problem-solving solutions.

The AffPapa Awards is an annual event that recognises greatness in iGaming. The ceremony  celebrates developments and innovations among affiliates, operators and B2B providers who have raised the bar and set new standards.

Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the achievement, “ReferOn wasn’t built to impress, it was built to solve. From day one, we challenged how affiliate platforms should work, look and feel — because the existing ones simply didn’t. More than a win, this award highlights the value of asking the right questions and building with purpose.”

2025 has been a crucial year for ReferOn, with the company receiving widespread industry recognition and implementing core product developments. Heading into Q3 and Q4, ReferOn is preparing a range of new features and enhancements focused on elevating the user experience and streamlining affiliate operations. The team will travel to iGB Live in London this July ready to share what’s next, meet with partners and discuss how ReferOn is refining affiliate management.

Continue Reading

Affiliate Success

Casino Guru shortlisted in 2 categories for iGB Affiliate Awards 2025

Published

on

Casino Guru shortlisted in 2 categories for iGB Affiliate Awards 2025

 

Casino Guru has been shortlisted for the iGB Affiliate Awards 2025, joining a competitive field of contestants in the “Best Casino Affiliate” category and the “Safer Gambling Initiative of the Year.”

The iGB Affiliate Awards recognize companies in the iGaming affiliate space that have demonstrated their value through a range of initiative. This is reflected by the event’s coverage of more than 20 award categories.
Casino Guru is honored to have been shortlisted in two categories for one of the most prestigious industry events that celebrates advances in the affiliate industry and iGaming sector as a whole, and particularly in two areas where Casino Guru particularly excels.

Casino Guru has developed the world’s most comprehensive and meticulously detailed database, which actively evaluates the standing of individual casinos by scrutinizing dozens of different criteria for each listing.
These criteria are dynamic, meaning that Casino Guru is constantly reviewing offers to accurately assign ratings.
The resulting assessment is based on technological, legal, and industry knowledge, helping players make informed choices about their gambling.

Daniela Sliva, Public Relations and Creative Projects Director, said: “The shortlisting reflects Casino Guru’s ongoing commitment to upholding the highest industry standards. The Safety Index and Casino Guru Complaint Resolution Center have consistently delivered real-world impact for players, enhancing transparency and responsibility across the sector by showing operators that when it comes to their offers, it’s the players who decide. At Casino Guru, we ensure that players have all the information they need to make informed decisions. Being shortlisted for the prestigious iGB Affiliate Awards confirms that we’re on the right track.”

Casino Guru is also distinguished for its ongoing commitment to the Gamtegrity platform, which reunites the company’s efforts to make gambling safer and more transparent by advancing research, education, and best practices.

The official ceremony will be held at the Troxy, East London, on July 3, 2025. The iGB Affiliate Awards will be held on the final day of the iGB Live 2025 conference.

Continue Reading

Affiliate Success

EEGS Webinar: Affiliates Face New Demands in Balancing Compliance and Conversion

Published

on

Eastern European Gaming Summit

 

On May 13th, the Eastern European Gaming Summit (EEGS) hosted a dedicated affiliate webinar exploring one of the most pressing challenges in iGaming today: how affiliates can stay commercially effective while adopting an increasingly responsible role in player protection. The session, titled “Balancing Compliance and Conversion: The Affiliate’s Role in Responsible Gaming” featured Gjorgje Ristikj, Founder of Gamblers Connect and Co-Founder & CEO of RankRadar, as keynote speaker.

The conversation unfolded against a backdrop of intensifying regulatory oversight and market saturation, highlighting the transformation of the affiliate segment into an essential part of the iGaming ecosystem. As emphasized during the discussion, affiliates are no longer peripheral actors but full-fledged digital media businesses, operating with considerable investment in content, compliance, analytics, and brand credibility.

Ristikj pointed out that modern affiliates are increasingly absorbing roles traditionally associated with internal marketing teams, from advanced SEO operations and audience segmentation to responsible gaming communications and transparency standards. These shifts are not merely cosmetic. As the speaker noted, operators now rely on affiliates not only to acquire traffic but to reinforce brand integrity, especially in competitive or newly regulated markets.

One of the core themes discussed was the growing expectation for affiliates to support safe gaming environments, both through the content they produce and the brands they choose to promote. In a concrete example, Ristikj introduced a Responsible Gambling Scoring Index, developed by Gamblers Connect. The tool evaluates operators on the presence of key responsible gaming features and publicly displays a score to inform and empower players. This kind of initiative reflects a broader industry movement to embed responsible gaming principles at every stage of the user journey.

Another major focus was the mounting operational pressure faced by affiliates. While operators remain accustomed to revenue-share partnerships, Ristikj argued that fixed listing fees are becoming necessary to sustain professional affiliate operations. Investment in content, platform development, video production, and tracking infrastructure has significantly raised the cost of doing business, especially as privacy regulations and attribution challenges reduce the reliability of traditional performance models.

The webinar also touched on the emergence of video-driven affiliate strategies and personal branding as a differentiator in a crowded landscape. As new players, many backed by agencies or former operator teams, enter the market with aggressive strategies, trust and transparency are becoming the critical assets for sustainable success.

The session concluded with a clear message: affiliates who want to remain relevant must adapt to a new standard of accountability. That means embedding responsible gaming principles not only as a compliance checkbox but as a core part of the brand experience, something players, regulators, and operators will increasingly expect.

The EEGS Affiliate Webinar is part of a broader initiative by EEGS to provide actionable insights and elevate the strategic role of affiliates in the global iGaming industry.

For those who missed the live session, the on-demand video is now available. You can watch the full session here: https://youtu.be/MJeYZfPI6Rs?si=BVp0yA0Vcpu9FDJx

Continue Reading

Latest News

ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025 ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025
Affiliate Success4 days ago

ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

  ‍ReferOn, a state-of-the-art affiliate management system, has won the “Rising Star Provider of the Year” title at the 2025...

People moves: LiveScore Media MD joins QiH Group as new CMO People moves: LiveScore Media MD joins QiH Group as new CMO
News4 days ago

People moves: LiveScore Media MD joins QiH Group as new CMO

  The power affiliate welcomes its latest addition to the C-level team, who will begin working on strategy for various...

ReferOn Expands Offering with New Support Packages, “ReferOn Assist” ReferOn Expands Offering with New Support Packages, “ReferOn Assist”
Affiliate Announcements2 weeks ago

ReferOn Expands Offering with New Support Packages, “ReferOn Assist”

  ReferOn, an innovative affiliate management system, has experienced significant growth in 2024, with multiple technical and quality-of-life improvements to...

Casino Guru shortlisted for AffPapa iGaming Awards due on May 28 Casino Guru shortlisted for AffPapa iGaming Awards due on May 28
Awards2 weeks ago

Casino Guru shortlisted for AffPapa iGaming Awards due on May 28

  Casino Guru is part of the upcoming AffPapa iGaming Awards due to take place in Malaga, Malta on May...

Industry praised as finalists announced for July’s iGB Affiliate Awards Industry praised as finalists announced for July’s iGB Affiliate Awards
Awards2 weeks ago

Industry praised as finalists announced for July’s iGB Affiliate Awards

  Stephen Carter, Clarion Gaming’s Head of Affiliate Content and internal judging lead for the IGB Affiliate Awards has praised...

Hiring Boom: Major affiliate QiH Group builds in-house tech team with eight new hires Hiring Boom: Major affiliate QiH Group builds in-house tech team with eight new hires
News2 weeks ago

Hiring Boom: Major affiliate QiH Group builds in-house tech team with eight new hires

  The London-based affiliate is also searching for seven more recruits to move previously outsourced tech to fully in house...

Casino Guru shortlisted in 2 categories for iGB Affiliate Awards 2025 Casino Guru shortlisted in 2 categories for iGB Affiliate Awards 2025
Affiliate Success2 weeks ago

Casino Guru shortlisted in 2 categories for iGB Affiliate Awards 2025

  Casino Guru has been shortlisted for the iGB Affiliate Awards 2025, joining a competitive field of contestants in the...

Eastern European Gaming Summit Eastern European Gaming Summit
Affiliate Success3 weeks ago

EEGS Webinar: Affiliates Face New Demands in Balancing Compliance and Conversion

  On May 13th, the Eastern European Gaming Summit (EEGS) hosted a dedicated affiliate webinar exploring one of the most...

Slotsoo Launches New Proprietary Social Tournament Platform Slotsoo Launches New Proprietary Social Tournament Platform
News3 weeks ago

Slotsoo Launches New Proprietary Social Tournament Platform

  The EU and slots focused casino affiliate Slotsoo.com joined the social casino craze in June 2024 when they launched...

ReferOn Receives Key Nomination at iGB Affiliate Awards 2025 ReferOn Receives Key Nomination at iGB Affiliate Awards 2025
Awards3 weeks ago

ReferOn Receives Key Nomination at iGB Affiliate Awards 2025

  ReferOn, a state-of-the-art affiliate management system, continues its positive momentum in 2025 with its recent nomination for the prestigious...

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania