Press Releases
Mr. Gamble Welcomes Paul Puolakka as the New Chief Marketing Office
Mr. Gamble, an award-winning online casino comparison platform, has recently announced the appointment of Paul Puolakka as its new Chief Marketing Officer. Puolakka, who brings close to a decade of experience in the iGaming industry, has already started in his new role to help the company boost its reach.
Mr. Gamble’s co-founder Jonas Kyllönen congratulated Paul on his appointment, stating that his extensive knowledge and expertise would help the company continue its impressive growth trajectory.
Puolakka himself expressed excitement at joining the team: “I am thrilled to join such a dynamic and talented team. The company has already earned a reputation as a leader in the online gambling industry, and I look forward to helping drive this success forward.”
As the new CMO, Puolakka will be responsible for overseeing all aspects of Mr. Gamble’s marketing efforts, including branding, acquisition, and retention. He will work closely with both the marketing and sales teams to develop and implement new strategies for driving growth and revenue.
As a leading informational hub for casino comparisons and reviews, Mr. Gamble has earned multiple accolades for its informative content and commitment to transparency. Most recently, the Mr. Gamble team’s coverage of the best online casino bonuses won them the title of the Best Bonus Comparison Affiliate of 2022.
The platform also aims to provide unbiased information about online casinos, bonuses, and payment methods, making it a valuable resource for online gamblers.
Having tapped Puolakka for the CMO role, Mr. Gamble is poised to solidify its position in the industry, with leadership expressing enthusiasm over the upcoming changes.
News
ReferOn Insights Seminar: A Comprehensive Guide for Operators
ReferOn, a state-of-the-art affiliate management system developed exclusively for casino and sports betting operators in the iGaming industry, announces the opening of a limited registration (closing 10th of May) for a free seminar. The seminar will cover valuable affiliate management tips directed at operators.
ReferOn brings several useful innovations to managing affiliate marketing in the form of a comprehensive set of tools and services – dynamic reporting, company grouping, a strong media module, easy flows for rewards, sub-affiliation, an IDC calculator, and many more. In its first year of operation, ReferOn has been recognized with industry nominations and awards including 5Star iGaming Media Awards, iGB Affiliate, SBC Casino Beats, and AffPapa Awards. Most recently, it has been shortlisted as an “Affiliate Software Provider” and “Rising Star Software” at the EGR B2B Awards.
The Referon Insights Seminar will be led by David Harris, B2B Affiliate Team Manager of ReferOn with 7+ years of experience in the iGaming market together with Alexia Gauci, B2B Sales Manager at ReferOn as a moderator. This event will help operators, both existing partners and those who are interested in the product, learn valuable information on what ReferOn can deliver to the user with the following agenda;
- Data Discovery: Dashboard, Statistics, Reporting and APIs
- Tracking Methodology: Creating a campaign, Creating a media item, Setting deals individually or in bulk, and Bulk actions
- Management Tips: Company adjustments, Master affiliate adjustments, Manager reassignments, Password setting and 2FA, Payment method checks, and Support reminders.
The duration of the first seminar will be approximately 45 minutes, followed by a Q&A session. Following the seminar, a set of useful instructions will be published and sent to the participants of the event.
David Harris shared details about the upcoming seminar, “Our goal is to give operators useful hints and tools they need to optimize their processes and scale their affiliate marketing efforts into new markets and regions. We look forward to sharing our knowledge and experience with the community.”
ReferOn’s team invites all interested operators to join us for this seminar. The number of seminar participants is limited and there is no fee to participate in the session.
Mark in your calendar: 15 May 2024, 2 PM (GMT+2).
Affiliate Announcements
3 New Websites Approved by QMRA
QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.
QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).
QMRA is available for the following markets:
Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia
Various well known international affiliate companies joined QMRA already:
- Game Lounge, Gaming Innovation Group and Leadstar Media
Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.
The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:
https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/
We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!
Affiliate Announcements
WA.Technology Launches WA.Affiliates
WA.Technology, an award-winning B2B iGaming solutions provider, announces the launch of WA.Affiliates, a next-gen iGaming affiliate management platform. WA.Affiliates empowers operators to manage and optimise their affiliate programs for enhanced profitability, broader market reach, and streamlined, successful operations.
WA.Affiliates combines an intuitive user interface with a clean, functional design, facilitating simple affiliate performance management. The platform solution is built on real-time optimisation and informed analytics so operators can expand their reach, increase traffic, and boost revenue with maximum efficiency.
Key features include personalised and customisable agreements for each affiliate, integrated user tracking for intelligent insights, and an optimised iGaming-oriented back-office. WA.Affiliates’ support includes zero setup fees alongside free panel transitions and integrated wallets for transaction security and straightforward migration.
Operators can reap the benefits of effortless management thanks to WA.Affiliates’ user-friendly dashboard configuration. Around-the-clock support offers real-time assistance and uncomplicated navigation, giving operators the upper hand in the global marketplace. Hourly insights, detailed reports, and in-depth analysis perfect data-driven decisions for improved acquisition and retention strategies. WA.Affiliates also motivates affiliates via its engaging gamification system, and intelligent user-tracking provides accurate information on campaign performance.
Tim Scoffham, CEO of WA.Technology, shared his enthusiasm for the launch, saying, “With WA.Affiliates, we’re forging a new path in the iGaming industry, creating a platform that not only meets but anticipates the needs of our partners. Our focus on innovation and customised solutions makes WA.Affiliates a key player in driving growth and profitability. We’re simplifying affiliate management to deliver tangible results, demonstrating our commitment to leading the way in digital excellence. At WA.Technology, we’re not just following the path to excellence – we’re creating it.”
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