Connect with us

London Affiliate Conference

Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations

Published

on

Records tumble as iGB Affiliate London grows attendance by 40% with delegates travelling from 101 nations

 

The 2023 edition of iGB Affiliate London has broken all records with more attendees travelling from more countries than at any time in the event’s history. The number of unique show visitors attending iGB Affiliate London ’23 totaled 5,763 a 40% uplift on the April 2022 edition (4,116) and 19% ahead of 2020 (4,844) which was the last edition of iGB Affiliate London to take place prior to Covid. The number of visitor days which measures return visits, stands at 7,176.

The brand’s impressive international credentials were once again in evidence with visitors travelling to London from 101 nations – the first time that iGB Affiliate London has broken through the symbolic ‘three figures’ for international representation.

With every show metric in positive territory Portfolio Director Naomi Barton expressed her thanks to the entire iGB Affiliate community for its support and for helping to make the 2023 edition so successful. She stated: “We’ve worked in partnership with colleagues active in the iGaming Affiliate sector to deliver an event that provides what the industry requires across all fronts.

“Our focus was to deliver on our pledge to provide delegates with access to new business strategies, new thinking, new trends, new technologies and new content, in the process keeping the iGB Affiliate London proposition fresh and compelling.”

“This edition of iGB Affiliate London was physically the largest on record and the continued demand for space from both new and existing exhibitors underlines the fact that iGB Affiliate London is regarded by our stakeholders -who are based throughout the world –  as being their flagship event.”

“Significantly 24% of attendees were making their first appearance at iGB Affiliate London with 1 in 10 affiliate visitors new to gambling. The ability to bring new people into the igaming affiliate space represents an important attribute of the brand.”

Away from the exhibition show floor a total of 450 sector professionals attended the prestigious iGB Affiliate Awards which recognized the ‘best of the best’ across 19 categories. Better Collective Co-founders, Jesper Søaard (CEO) and Christian Kirk Rasmussen (COO) were awarded with the blue riband ‘Affiliate Idol – Lifetime Achievement Award’ for their successful contributions to the industry.

On receiving the Award Jesper Søgaard, Co-founder and CEO said: “I speak for Christian too, when I say that it is an incredibly humbling feeling to not only have been considered but chosen to receive the Affiliate Idol Award. Christian and I may have laid the foundation for something great but without our dedicated colleagues, Better Collective would not be where it is today. I am very honoured but also trust that with our vision to become the Leading Digital Sports Media Group, ‘the best has yet to come’.”

The Affiliate Awards sponsors comprised V.Partners (Stage Sponsor), Safe Affiliates Programs (Photobooth), YGAM (Safer Gambling) and Trueplay (NFT).

Affiliate Success

Rightlander wins “Best Tech for Affiliate Programmes” at IGB Affiliate Awards 2023

Published

on

Rightlander wins “Best Tech for Affiliate Programmes” at IGB Affiliate Awards 2023

 

Following the launch of their innovative Smart Workbench, Rightlander, the advertising and affiliate compliance monitoring specialist, have won the award for ‘Best Technology for Affiliate Programmes’ at this year’s IGB awards ceremony in London.  The annual award, dubbed the Oscars of the iGaming affiliate market, recognises the most successful businesses in the gambling industry.

Rightlander is a state-of-the-art advertising and affiliate compliance platform that allows advertisers and networks to identify potentially non-compliant content across different territories. It does this by scanning affiliate content from within the target market, looking for events or conditions defined by clients and regulators, and sending alerts when it finds content that meets those conditions.

According to the judges, who praised the submission’s clear evidence and figures showing customer adoption and cost savings, Rightlander’s offering is “a very strong piece of technology which leads the industry in protecting affiliates, operators and ultimately players and ultimately makes the industry better for being in it.”

Ian Sims, Founder of Rightlander said “We are extremely happy to have won the Best Tech for Affiliate Programmes and this is a milestone moment for Rightlander.  We developer/marketing folks love to throw around words like “game changing” and “AI-driven” but when you win an award for “Best Tech for Affiliate Programmes” and it’s one of the judges calling it a “game changer”, that is quite an endorsement.”

Over the past 5 years, Rightlander has scanned tens of millions of webpages to help advertisers identify non-compliant advertising by their marketing partners to protect their brand and regulatory licenses.

Continue Reading

Affiliate Success

Casino Guru wins IGB Affiliates Safer Gambling Initiative of the Year

Published

on

Casino Guru wins IGB Affiliates Safer Gambling Initiative of the Year

 

Casino Guru has won the IGB Affiliates recognition in the Safer Gambling Initiative of the Year category.

Casino Guru has won the IGB Affiliates Awards distinction in the Safer Gambling Initiative of the Year category, an award granted to affiliate services with an unfaltering track record in their commitment to raising player protection standards and contributing to the industry’s ability to better understand gambling-related harm.

Casino Guru underwent a thorough review, which included a look into how the company sought to educate and protect players beyond statutory requirements and the active steps taken to introduce players to a safer gambling journey in every market they engage with.

The assessment distinguished Casino Guru for its comprehensive efforts in responsible gambling and gambling harm prevention as captured by the Gamtegrity, the unifying home of all responsible gambling and consumer protection projects and initiatives launched under the Casino Guru banner and name.

Spearheaded by Šimon Vincze, Casino Guru’s Sustainable & Safer Gambling Lead, Gamtegrity reunites some of the company’s most impactful projects and initiatives geared towards raising standards for the entire industry insofar as problem gambling, player behavior, and harm protection are concerned.

Vincze hailed the IGB Affiliates distinction as a deserved and important milestone in the company’s ongoing efforts to provide the industry with guidance on how to better protect consumers and provide players with assistance on their journey to picking the best and most responsible industry operators.

“QUOTE by Šimon”
I am thrilled from this recognition as it includes most of the projects that I work on. However, this achievement is a reflection of work throughout the departments of Casino Guru and I feel honored to translate it to the rest of the industry. Safer Gambling is undersized in affiliate space, and it is great that iGB motivates companies to compete in it.

Casino Guru’s Gamtegrity project reunites the company’s Global Self-Exclusion System (GSES), an ambitious cross-border initiative designed to create a comprehensive global mechanism that enables players to exclude themselves from regulated gambling markets and focus on recovery.

Casino Guru has similarly focused on creating tools that assist and help vulnerable players to address their problem as well as find help, extensive global information and easy access to treatment options.

The company has also leveraged its industry expertise to create the Casino Guru Academy, an ambitious undertaking which understands how important it is to educate industry professionals about best practices in customer support, casino bonuses, safer gambling, and other important areas.

Not least, Casino Guru’s ample effort and experience in maintaining responsible gambling standards that go beyond national legislation have led the company to set up the Casino Guru Awards which seeks to distinguish prominent operators that share the company’s core values in providing consumers with the safest gambling possible.

The Safer Gambling Initiative of the Year distinction is evidence of the strong and meaningful impact Casino Guru has had in bettering responsible gambling standards and seeking to actively assist players who may struggle with gambling-related problems or suffer gambling-related harm.

Continue Reading

Affiliate Announcements

iGB Affiliate London opens in style

Published

on

iGB Affiliate London opens in style

 

The 2023 edition of iGB Affiliate London opened today (9th February) with visitors participating in the biggest edition of the show on record.

The annual event is this year occupying a record 11,800 square metres (net) with the demand for space from both new and existing exhibitors underlining iGB Affiliate London’s status as the flagship event for stakeholders and the ‘not to be missed’ business appointment of the year.

Jay Todd of exhibitors APCW described the show as being “..easily the most significant affiliate event of the year offering tremendous value from education to networking.”

Anthony Telesca, of GPWA said the show was “…an absolute must” and constituted the “..most valuable conference for new business and for strengthening existing relationships.”

A total of 31 brands are making their debut appearance on the show floor, with the newcomers drawn from a total of 18-nations comprising Malta (4 first time exhibitors), UK (4), Ukraine (3), Israel (3), Hungary (2), Australia (2), Cyprus (2) and one each from Bulgaria, Denmark, Poland, Japan, Serbia, Switzerland, Singapore, Hong Kong, Greece, Estonia and Portugal.

Naomi Barton, Portfolio Director responsible for iGB Affiliate London, believes the balance between established long-time supporters and businesses which are new to the show represents a compelling proposition for visitors and delegates. She stated: “Alongside the provision of new business strategies, new tactics, new technologies, new thinking and new trends it’s really significant that we can also provide visitors with access to a host of new exhibitors who want to be a part of the iGB Affiliate London show experience.”

She added: “Attracting a community of new exhibitors who represent nearly one in four (23.8%) of the show floor total, has enabled us to grow iGB Affiliate London to the extent that this year’s show occupies three of the halls at ExCeL London for the first time.

“Joining the community at iGB Affiliate London provides an opportunity to engage with over 5,000 affiliates, advertisers, networks and tech suppliers, as well as network with non-gaming affiliates and find out how what works in other sectors can be deployed in gaming.”

Continue Reading
Advertisement

Latest News

FAVBET partners with BETER Live in major boost to its live casino offering FAVBET partners with BETER Live in major boost to its live casino offering
News1 day ago

FAVBET partners with BETER Live in major boost to its live casino offering

  BETER Live’s suite of premium games is now available to all of FAVBET’s users in Ukraine, Croatia, and Romania...

Better Collective acquires Danish sports media Tipsbladet.dk Better Collective acquires Danish sports media Tipsbladet.dk
Affiliate Announcements1 week ago

Better Collective acquires Danish sports media Tipsbladet.dk

  Digital sports media group Better Collective strengthens its position in Denmark through the strategic acquisition of Tipsbladet.dk, one of...

Super Affiliate, betting.bet, Celebrates Brand-defining Re-launch Super Affiliate, betting.bet, Celebrates Brand-defining Re-launch
Affiliate Announcements2 months ago

Super Affiliate, betting.bet, Celebrates Brand-defining Re-launch

  Online super affiliate betting.bet has enhanced its flagship brand by unveiling an improved design complemented by new functionalities. The...

bet365 Strengthens Responsible Gambling Stance with Renewed Rightlander Partnership bet365 Strengthens Responsible Gambling Stance with Renewed Rightlander Partnership
Affiliate Announcements2 months ago

bet365 Strengthens Responsible Gambling Stance with Renewed Rightlander Partnership

  bet365 has announced the extension of their partnership contract with Rightlander, the foremost provider of innovative affiliate compliance solutions....

GreenSpin.bet partners with Affiverse for Affiliate Marketing Services GreenSpin.bet partners with Affiverse for Affiliate Marketing Services
Affiliate Announcements3 months ago

GreenSpin.bet partners with Affiverse for Affiliate Marketing Services

  Globalconvert Limited, the new ownership company representing GreenSpin.bet, today announces its partnership with Affiverse, a multi award-winning affiliate management...

Award-winning affiliate celebrates sixth birthday with major new depositing customers milestone Award-winning affiliate celebrates sixth birthday with major new depositing customers milestone
News3 months ago

Award-winning affiliate celebrates sixth birthday with major new depositing customers milestone

  Bojoko, the award-winning online gambling affiliate site, has marked its sixth birthday in impressive style by surpassing 100,000 new...

Cellxpert Launches Advanced Tagging Feature Empowering Affiliate Managers to Streamline Affiliate partner management Cellxpert Launches Advanced Tagging Feature Empowering Affiliate Managers to Streamline Affiliate partner management
Affiliate Program News3 months ago

Cellxpert Launches Advanced Tagging Feature Empowering Affiliate Managers to Streamline Affiliate partner management

  Cellxpert, a leading provider of affiliate tracking and program management solutions, is pleased to announce the release of its...

EveryMatrix acquires DeepCI EveryMatrix acquires DeepCI
Affiliate Announcements3 months ago

EveryMatrix acquires DeepCI

  EveryMatrix has acquired DeepCI, a unique, data-driven betting and gaming affiliate optimisation service.  EveryMatrix has as of July 1st...

KaFe Rocks rebrands to Time2Play Media as a commitment to a new era of growth and innovation KaFe Rocks rebrands to Time2Play Media as a commitment to a new era of growth and innovation
Affiliate Announcements3 months ago

KaFe Rocks rebrands to Time2Play Media as a commitment to a new era of growth and innovation

  KaFe Rocks Group, an award-winning online affiliate, has announced its full rebrand to Time2Play Media, doubling down on the commitment...

Kim Lindsjö appointed Videoslots Head of Affiliates Kim Lindsjö appointed Videoslots Head of Affiliates
Affiliate Announcements3 months ago

Kim Lindsjö appointed Videoslots Head of Affiliates

  Leading operator internally promotes Lindsjö to executive position Leading casino operator Videoslots.com has promoted Kim Lindsjö to the role...

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2022 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania