Mr. Gamble, an award-winning online casino comparison platform, has recently announced the appointment of Paul Puolakka as its new Chief Marketing Officer. Puolakka, who brings close to a decade of experience in the iGaming industry, has already started in his new role to help the company boost its reach.
Mr. Gamble’s co-founder Jonas Kyllönen congratulated Paul on his appointment, stating that his extensive knowledge and expertise would help the company continue its impressive growth trajectory.
Puolakka himself expressed excitement at joining the team: “I am thrilled to join such a dynamic and talented team. The company has already earned a reputation as a leader in the online gambling industry, and I look forward to helping drive this success forward.”
As the new CMO, Puolakka will be responsible for overseeing all aspects of Mr. Gamble’s marketing efforts, including branding, acquisition, and retention. He will work closely with both the marketing and sales teams to develop and implement new strategies for driving growth and revenue.
As a leading informational hub for casino comparisons and reviews, Mr. Gamble has earned multiple accolades for its informative content and commitment to transparency. Most recently, the Mr. Gamble team’s coverage of the best online casino bonuses won them the title of the Best Bonus Comparison Affiliate of 2022.
The platform also aims to provide unbiased information about online casinos, bonuses, and payment methods, making it a valuable resource for online gamblers.
Having tapped Puolakka for the CMO role, Mr. Gamble is poised to solidify its position in the industry, with leadership expressing enthusiasm over the upcoming changes.
FAVBET partners with BETER Live in major boost to its live casino offering
BETER Live’s suite of premium games is now available to all of FAVBET’s users in Ukraine, Croatia, and Romania
Ukraine’s leading iGaming operator FAVBET and BETER Live, the live casino division of the betting content and data provider BETER, has announced a long-term partnership to expand FAVBET’s live casino experience.
From now on, BETER Live will provide FAVBET with a portfolio of authentic and interactive live casino titles in markets across its 3 markets of operation. This includes more than 20+ games and variations covering Roulette, Blackjack, Gravity Blackjack, Gravity Roulette and Ukrainian Roulette.
Game presenters have been trained to the highest possible standards and also know how to provide an engaging player experience, chatting with players throughout their time at the table.
FAVBET has recently launched a UA Roulette table, powered by BETER Live, which has been tailored to meet the specific preferences of Ukrainian players. The new localised game has already found a response among players, showing a near 40% higher conversion rate and 4x more organic traffic compared to the provider’s regular roulette.
“Being a trailblazer in the Ukrainian online casino scene, FAVBET is constantly looking for new and exciting ways to engage our players while offering them the best possible experience. We are happy to have added BETER Live’s games to our portfolio and be able to provide a fully localised experience to our players and stand out from competition. We now look forward to working closely with BETER Live to continue to enhance our live casino offering and have many great products and updates in the pipeline,” commented FAVBET.
Anna Vikmane, Director of BETER Live, said: “We are delighted to share the news of another successful partnership between BETER Live and a leading operator, FAVBET. It is one of the most recognised brands in the Ukrainian market and one that players trust. Localisation is key to FAVBET’s success, and we have been able to work with the operator to ensure our content delivers a localised player experience. Shortly after we launched our first games and FAVBET could see they were a big hit with its customers, we rolled out Ukrainian Roulette — the operator’s first step towards a dedicated offering for the market.”
FAVBET is an international iGaming company founded in 1999 in Ukraine. Operating under international and regional licences in Ukraine, Croatia, Romania and Malta, it is currently offering top-notch sportsbook and online casino experience for more than 3 million registered users.
About BETER Live:
BETER Live is a B2B full cycle provider that delivers next-gen services of live casino games. BETER Live is the part of betting content and data provider BETER, whose product verticals cover fast sports, esports and live casino solutions.
Better Collective acquires Danish sports media Tipsbladet.dk
Digital sports media group Better Collective strengthens its position in Denmark through the strategic acquisition of Tipsbladet.dk, one of the leading soccer media in the country producing prime content for Danish sports fans.
For 75 years Tipsbladet has been a trusted sports media in Denmark covering sports news from across the world. Over time, the media has developed from publishing a printed magazine to now developing and distributing prime soccer content across digital channels. From October 2nd 2023, Tipsbladet.dk becomes part of the digital sports media group, Better Collective, headquartered in Denmark. Better Collective acquires Tipsbladet.dk for 6.5 mEUR.
Jesper Søgaard, Co-founder & CEO of Better Collective, says: “I am very proud that we have acquired Tipsbladet that for 75 years has been a go-to sports media for many Danes that want to engage with prime soccer content. The acquisition fits perfectly with our vision to become the leading digital sports media group and our strategy to acquire strong media brands with a loyal audience. I look very much forward to welcoming the dedicated editorial team at Tipsbladet to the Better Collective group and I am convinced that together we can further elevate the content that for years has excited so many Danish sports fans. ”
Founded in 1948, Tipsbladet is the oldest soccer magazine across the Nordics. Since 2000, the digital edition, www.tipsbladet.dk has developed into one of the leading digital sources for soccer related content such as news, articles, match previews, betting tips, videos and analysis with a monthly audience of around 6.8 million visits and more than 110 thousand followers across Facebook, X/Twitter, Instagram and TikTok.
Henrik Stegger Nielsen, former owner of Tipsbladet, says: “Since 2007, when I acquired Tipsbladet, I have worked hard to make it a healthy and sustainable business. I have succeeded, and I could hardly imagine a better buyer for Tipsbladet than Better Collective. I know that they will both take good care of Tipsbladet and, with their ambitions and competencies, develop it even further,”
Henrik Stegger Nielsen joins Better Collective together with all current employees at Tipsbladet.
Allan Olsen, Editor in Chief at Tipsbladet, says: “For Tipsbladet and its employees, this is a fantastic event. Even though we have experienced lots of growth and great numbers on the bottom line in an otherwise pressured media world, there is no doubt that Better Collective can help push Tipsbladet’s growth even further. We will continue to deliver strong football stories, but with Better Collective behind us, we can really make the content live on many more platforms and reach a wider audience.”
- Acquiring leading national sports media with a strong brand is an important pillar in Better Collective’s global strategy. Acquiring Tipsbladet.dk enables the Group to increase its presence in Denmark to further leverage its position as a key partner for advertisers in the market.
- The editorial team at Tipsbladet creates a strong foundation to grow media products on all relevant platforms.
- Better Collective will leverage its leading tech and search engine optimization (SEO) expertise in order to grow the audience.
- Better Collective will invest in the development and growth of Tipsbladet.dk.
Esben Skou Vinther, VP of Europe at Better Collective, says: ”As a trusted sports media, Tipsbladet and its employees have built a unique position in the Danish sports market and is a media that will supplement our Danish media portfolio in a great way. We intend to invest in the development of Tipsbladet.dk to further strengthen the content across digital channels. In doing so, Tipsbladet will become an even more attractive advertisement partner for businesses that aim to activate their brand in a relevant and engaging sports context”.
The total purchase price will be 6.5 mEUR on a cash and debt free basis paid in three installments and will be financed with cash. Better Collective estimates that the post synergy 2024 EBITDA multiple will be below 5x. The 2023 financial targets remain unchanged following the acquisition.
Breaking the Affiliate Marketing Ground – New Affter Affiliate Program Features
On August 24th, the affiliate environment welcomed new members. The release of the Affter affiliate program caused a media storm, bringing together the public and professional spheres. The enigmatic question “What’s beyond that?” hinting at the revolutionary nature of the program was a key trigger among many others in this eye-catching video.
Features of the Affter Brand
Affter’s appeal lies in its unparalleled combination of intelligence and style, which is a beacon in the affiliate marketing industry. The emergence of Affter, created by a team with over 6 years of successful iGaming experience, marks a transformational change. Drawing on their experience and proven track record, the team behind Affter has built partnerships with renowned niche brands, elevating affiliates to the upper ranks. Affiliate network is now the exclusive reseller of cutting-edge iGaming offerings available for immediate exploration by select teams.
Embrace the Evolution
A multifaceted range of offers distinguishes the Affter affiliate program, making it an attractive option to consider. A variety of betting and gambling offers, both popular and exclusive ones, shape the portfolio of the network. The affiliate program covers various GEOs – CIS, Tier 1 and Tier 2 countries – and is designed for a global affiliate community. Effective and flexible payment models include CPA, RevShare (25% to 45%) and Hybrid (CPA + RS) options.
Affter boasts a proprietary platform that features an intuitive interface enriched with advanced features. S2S Postback, ads, banners, creatives and full statistics are integral components. Providing maximum convenience, supports preferred payment methods: cryptocurrencies (Bitcoin) and bank cards, with a minimum withdrawal threshold of $100. An in-house media buying ensures the optimization performance of the affiliate network.
Access to the closed Affter community is limited, with specially designed promo codes. To enter the Affter affiliate platform, you must receive a secret promo code from managers or brand ambassadors. Alternatively, an invitation can be obtained through the recommendation of trusted referrals or opinion leaders. Networking events and conferences can also serve as additional access channels.
What sets Affter apart is its professional approach to operations, backed by knowledgeable affiliate managers. Affiliates who come to Affter gain access to lucrative prospects, including exclusive gambling and betting offers, diverse GEO coverage, and extended caps for high-performing ones. Affter’s willingness to take on all the risks that affiliates face in their operations underscores the company’s value proposition. The key managers of Julia Donska, Head of Resale, and Kristina Storozhyk, Marketing Director, epitomize the essence of Affter. The video release, a synthesis of style and content, reinforces their strategic message. The exclusivity of the video extends to affiliates who have yet to be in the «spotlight». Notably, the top affiliate teams have already received their elite invitations before the launch of the affiliate network.
While iGaming is still a thriving industry, the arduous journey shows its volatility, reinforcing the need for companies to adapt to changing conditions. Affter’s genesis was set in the crucible of experience and innovation, heralding its remarkable journey. To succeed in iGaming, strategies need to be realigned to the changing marketplace, corresponding to the affiliate community’s need to adapt.
Maxim Makovetskyi, Head of affiliates at Affter, explains:
«For many years, our team has provided affiliate marketing services for the Parimatch franchise, our client. However, the success of our affiliate programe has not only been due to the strength of the major brand but the team. With the current market turbulence, there were some concerns about further scaling and development. Maurizio Aschero, partner of the independent affiliate programe
Affter, made a deal with a part of the PMA team, thus opening for himself another business vector in the form of affiliate marketing. Our team developed the Affter brand and all further management processes on our side».
«As of the current date, PMAffiliates will cease its active presence in the market and transfer part of its activities and obligations to the Affter. As fulfilment of obligations to affiliates is our fundamental principle, all payments on RevShare and Hybrid deals concluded by the PMAffiliates team will be made as standard».
Maurizio Aschero, seasoned CEO with a long history of management in the marketing industry. Terms of the deal were not disclosed by the parties involved.
Pre-moderation Process AAA
Access to the Affter sphere with the receipt of the promo code “GA_001” from Gambling Affiliate Voice. Entering this code on affter.com starts the pre-moderation process. Final approval is given by the affiliate program manager and the code is only available for the first 10 registrations in the affiliate program.
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