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How live streaming impacts sports betting

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The rise of live streaming has significantly impacted the world of Sports betting, offering bettors new ways to engage with their favorite sports in real-time. As technology continues to evolve, live streaming is becoming a key component of the online betting experience, allowing users to follow games and events directly on betting platforms. This development has transformed how people place bets, especially when it comes to in-play betting, where decisions are made as the game unfolds. In this article, we will explore the various ways live streaming is influencing sports betting and how it benefits both bettors and betting platforms.

Real-Time Engagement

One of the most obvious benefits of live streaming for Sports betting is the ability to watch events in real-time without the need for an external service, like cable TV or separate streaming platforms. Bettors can follow the action as it happens, which adds a whole new level of excitement and engagement. This direct access to live events allows bettors to make informed decisions based on the current gameplay, team performance, and any unexpected developments, such as injuries or weather conditions.

This instant connection to live games is especially valuable for in-play betting, where odds and outcomes can change within seconds. For example, during a football match, a team scoring an unexpected goal might shift the odds dramatically, providing an opportunity for bettors to adjust their strategies accordingly. This dynamic environment, made possible by live streaming, enhances the thrill of sports betting, making it more interactive and immersive.

Enhanced In-Play Betting

Live streaming has revolutionized in-play or live betting, which has become one of the fastest-growing segments in the sports betting industry. The ability to watch the game live while placing bets as events unfold allows bettors to react in real-time. This creates a more strategic betting experience, where users can capitalize on momentary shifts in the game’s momentum.

For example, in tennis, a player who is visibly fatigued or struggling with an injury might see their chances of winning decrease. Bettors who are watching live can seize this opportunity to place bets that reflect the changing conditions of the match. Without live streaming, bettors would have to rely on delayed updates, which could result in missed opportunities or less accurate bets.

Increased Transparency and Trust

Live streaming also helps to build trust between the Sports betting platform and its users. In a world where transparency is critical, allowing bettors to watch the action as it happens ensures they are not relying on delayed or inaccurate data. This transparency makes the betting process feel more legitimate and fair, as bettors can verify that what they are betting on aligns with what is happening on the field.

For betting platforms, offering live streaming can serve as a competitive advantage. Platforms that provide this feature are more likely to attract and retain users who value the ability to follow the game live and make well-informed decisions. This, in turn, fosters a stronger relationship between the bettor and the platform.

Combining Data and Streaming for Smarter Bets

Another way live streaming is impacting sports betting is through the combination of live data feeds and video streams. Many platforms now integrate real-time statistics, analysis, and streaming into a single interface, allowing bettors to see everything they need in one place. This combination provides a comprehensive view of the game, enabling bettors to make smarter and more informed decisions.

For instance, during a basketball game, bettors can watch the live stream while tracking player statistics, team performance, and betting odds. This dual-layer of information allows for a more strategic approach to betting, where users can base their decisions on both visual cues and statistical data.

Live streaming has become a game-changer in the world of Sports betting, enhancing user engagement, boosting transparency, and creating a more dynamic betting environment. By offering real-time access to games and events, betting platforms provide a more immersive and strategic experience for their users. As live streaming technology continues to evolve, its role in sports betting will only grow, making it a key feature for bettors who want to stay informed and engaged throughout the sporting events they wager on.

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All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals

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N1 Partners is heading to SiGMA Central Europe 2025 with Booth 5056 G, charged with drive, precision, and the spirit of being first — presenting its top offers, products, and entering the final lap of the N1 Puzzle Promo before the grand finale.

After hitting the road in London and conquering the waves in Lisbon, N1 Partners is taking off to the sky — straight to SiGMA Central Europe 2025 in Rome. This time, all roads truly lead to the helicopter.

Inspired by Italian sports car engineering and the spirit of competition, with a true vibe of drive — from Ferrari and Maserati to Formula 1 — the N1 Partners stand merges speed, precision, and style in every detail, creating a space where affiliates can recharge, connect, and explore new opportunities.

Step Up to the HeliRun Challenge

Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.

Win a Ferrari 

One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.

Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.

The draw will take place on Day 3 at 16:00, with results announced on Instagram.

What Awaits at Booth 5056 G

  • Meet the N1 Partners team to discuss insights and top-tier deals.
  • Enjoy aperol & gelato sessions and exclusive giveaways.
  • Take part in interactive activations and surprise drops throughout the event.
  • Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.

Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.

Why Meet N1 Partners in Rome

For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.

The program offers:

  • Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
  • Transparent terms: no shave, no delays, guaranteed payouts
  • Exceptional performance: Reg2Dep up to 70%

At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.

With N1 Partners, you don’t just work with the number one — you become one.

Don’t wait — book your meeting now and take off with N1 Partners.

Next Lap: Helicopter.

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Awards

ReferOn in the Spotlight: Nominated for the Prestigious “Best Affiliate Software 2025” Award at SiGMA Europe Rome

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ReferOn in the Spotlight: Nominated for the Prestigious “Best Affiliate Software 2025” Award at SiGMA Europe Rome

 

ReferOn shortlisted for another major award as it heads to Rome

ReferOn, the next-gen affiliate management platform, has been shortlisted for the “Best Affiliate Software 2025” category at the upcoming SiGMA Europe Awards — recognising its commitment to reshaping modern affiliate tech.

2025 marked a crucial year for the company as ReferOn evolved into one of the most forward-thinking solutions in the iGaming affiliate space. The platform continues to tackle industry pain points head-on with technological advancements like Independent Deal Calculation for flexible reward logic, multi-brand dashboards, and affiliate-controlled postbacks, all designed to give users real-time visibility and frictionless control.

Alex Bukin, ReferOn’s General Manager, commented, “This nomination is a reflection of how far ReferOn has come in such a short time. Behind every new innovative feature is a team that’s not just developing a platform, they’re transforming affiliate marketing. Our mission has always been to strip away complexity and chaos and focus on giving affiliate managers the clarity and tools they need to succeed. This recognition tells us we’re on the right track.”

ReferOn is not stranger to recognition, winning the “Best Partner For Customer Acquisition & Retention” award from the previous year’s SiGMA Europe Awards. The team now aims to build on that positive momentum and showcase its latest advancements in affiliate operations at Booth 5044 during SiGMA Europe 2025 in Rome.

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Affiliate Announcements

IZIGROUP Partners with PartnerMatrix to Expand Global Reach

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IZIGROUP Partners with PartnerMatrix to Expand Global Reach

A new chapter of innovation begins as PartnerMatrix, one of the industry’s leading affiliate marketing software providers, partners with IZIGROUP to strengthen its global presence and enhance player acquisition through smarter, data-driven, and fully compliant marketing technology.

The collaboration will empower affiliates promoting IZIGROUP’s online brands, IZIBET and Dragonara Online Casino with cutting-edge tools to manage, track, and optimize campaigns more efficiently. This partnership reflects a shared vision for growth, innovation, and regulatory excellence within the evolving iGaming landscape.

PartnerMatrix, part of the EveryMatrix group, is known for delivering flexible, secure, and high-performing solutions that enable operators to scale their affiliate programs globally while maintaining compliance and transparency values deeply aligned with IZIGROUP’s operational philosophy.

“PartnerMatrix’s platform is the best in the industry, robust, reliable, and designed for performance,” said Cristian Rachieru, Head of Online Operations for IZI Interactive Limited, the company licensed by the Malta Gaming Authority (MGA) to operate IZIGROUP’s online gaming brands.

“With PartnerMatrix and the full suite of EveryMatrix products powering our operations, we’re ready for a full house. This partnership will further strengthen our ability to connect with players globally while remaining compliant and delivering exceptional online gaming experiences.”

Hasmik Movsisian, Chief Commercial Officer at PartnerMatrix, added: “We are delighted to partner with IZIGROUP, a company that shares our dedication to innovation and responsible growth. By combining our advanced affiliate management technology with IZIGROUP’s strong brand portfolio, we’re confident in driving higher engagement, stronger performance, and lasting success within regulated markets.”

This collaboration marks an important milestone in IZIGROUP’s continuous journey of innovation and expansion. By uniting PartnerMatrix’s affiliate marketing expertise with IZIGROUP’s trusted brand portfolio and the EveryMatrix ecosystem, the partnership sets the stage for long-term success and sustainable growth.

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