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London Affiliate Conference

Naomi Barton: ‘iGB INTRODUCING will help facilitate thousands of at-show meetings’

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Naomi Barton: ‘iGB INTRODUCING will help facilitate thousands of at-show meetings’

 

The organisers of iGB Affiliate London (8th – 11th February, show open days 9-10 February, ExCeL London) have announced the launch of iGB INTRODUCING, a new at-show initiative which has been created to help facilitate thousands of meetings across two days of the sector-leading show. Open to all show stakeholders iGB INTRODUCING is designed to physically connect all attendees, exhibitors, sponsors and suppliers who are active in the igaming affiliate space, live at the event.

Explaining the background to and purpose of the initiative, Naomi Barton, Portfolio Director responsible for the iGB events brand said: “iGB INTRODUCING is  a considered response to the findings of our post-show research conducted amongst stakeholders attending the 2022 show. From our perspective research is all about identifying gaps and then providing creative solutions to meet the needs of our customers. The independent research which was conducted by Explori found that whilst iGB Affiliate London scored extremely well with visitors and exhibitors alike there was a need to help facilitate and encourage new connections and relationships.

“Whilst nearly 7 out of 10 attendees met new customers, partners and suppliers as a result of iGB Affiliate London there is significant appetite for more connections to identify products, solutions, industry trends and establish new business relationships.  The Journey of Connections will start in mid-January using the Swapcard App and culminates onsite courtesy of  the iGB INTRODUCING networking hub and the numerous business and social networking events which are a central part of the iGB Affiliate London experience.”

The simple four step process involves (1) Completion of an online profile on the official Swapcard Show app (2) Select meeting targets using the online filters and contact lists. (3) Review and accept on-site meetings and then (4) Meet connections in the signposted networking areas at show.  The App will go live in mid-January when those registered to iGB INTRODUCING will be contacted by a dedicated member of the iGB Affiliate Customer Success team to support and help generate onsite meetings.

Looking ahead to February’s event Naomi Barton added: “The 2023 edition of iGB Affiliate London will be the biggest on record and as the show continues to grow it’s imperative that we help visitors and exhibitors by providing curated networking opportunities which connect the numerous audiences whose support has helped to make iGB Affiliate London the pre-eminent global live event in the igaming affiliate space. iGB INTRODUCING is part of that ongoing commitment.”

iGB

A record 811 exhibitors from 76 nations gather for ‘spectacular’ last London editions of ICE and iGB Affiliate

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A record 811 exhibitors from 76 nations gather for ‘spectacular’ last London editions of ICE and iGB Affiliate

 

ICE and its co-located sister show iGB Affiliate will be bidding farewell to London in quite spectacular style showcasing a record 811 exhibitors from 76 nations and occupying close to 60,000 sqm of net space at ExCeL London.  

Looking ahead to the international celebration of gaming, Stuart Hunter, Managing Director, of show organisers Clarion Gaming said: “It’s totally fitting that the last editions of ICE and iGB Affiliate to be held in London prior to the relocation to Barcelona in 2025 will be taking over the entirety of ExCeL.

“We are using every square millimetre of available space on the show floor, all of ExCeL’s meeting rooms, the main boulevard and the ICC Capital Suite in order to provide a window on the world of gaming.

“I believe that the many thousands of global gaming professionals attending ICE/iGB Affiliate will be party to the most attractive and comprehensive representation of the industry across all jurisdictions and all verticals that has ever been held anywhere in the world.”

“Once again we are expecting a truly global attendance, an intoxicating energy, a proliferation of new ideas, new connections, world-beating networking opportunities and of course the very best concentration of the industry’s most significant innovators and suppliers.”

He continued: “ICE includes features such as the award-winning Consumer Protection Zone which will be the biggest in its history, the ICE Esports Arena, the International Casino Conference, the World Regulatory Briefing, Pitch ICE, Fast Forward, The Growth Markets Zone and the High Street Hub. At iGB Affiliate we have  iGB INTRODUCING, iGB ASCEND and the IGB Affiliate Awards.

“Visitors to both shows have access to a dynamic schedule of events delivering opportunities to connect and engage as soon as they make their way through the doors at ExCeL London. Our focus is on delivering exceptional editions of ICE and iGB Affiliate, saying a huge thankyou to ExCeL London for hosting our events so professionally and for being such an important part of their success.”

 

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Conferences

iGB Affiliate on course to break all records at February’s farewell to London

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iGB Affiliate ranks in top 3% of international trade events - states research agency

 

iGB Affiliate is set to bid farewell to London in record-breaking style with show organisers projecting that the last edition prior to the show’s relocation to Barcelona in 2025 will register a circa 10+% increase in visitor numbers. Other key performance indicators are also in positive territory with the number of exhibitors and sponsors over 250, (+11% year on year) occupying a total of 13,647 sqm (11,758 in 2023).

Looking ahead to February’s event, Portfolio Director Naomi Barton stated: “Every metric that we reference is showing that iGB Affiliate will continue its upward trajectory, building on the substantial growth experienced in the last 2 years and demonstrating that for the global igaming affiliate sector, this is THE global event that customers need and want for their business success.

“The sense of positivity began immediately following registration opening in October, this was continued in November when we received a record 338 submissions for the iGB Affiliate Awards, and has been further evident with the high number of table bookings for the Awards evening and peak demand for accommodation at the show’s HQ Hotel, One Hundred Shoreditch.”

She added: “This being the last edition of iGB Affiliate to take place in London has certainly registered with the international igaming affiliate community – however, this show is all about the future. We know from the research that we undertake with stakeholders that the major motivator for visitors attending iGB Affiliate is the unique opportunity it provides to embrace everything that’s new in the sector.

“iGB Affiliate stakeholders want to stay on top of the latest industry trends, network with potential partners and clients, connect with industry leaders, gain insights into emerging technologies and learn from global igaming experts. All of these elements will be central to the iGB Affiliate 2024 show experience.”

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Affiliate Announcements

‘The future now’ creative heralds opening of iGB Affiliate registration

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‘The future now’ creative heralds opening of iGB Affiliate registration

 

Clarion Gaming, organisers of iGB Affiliate has adopted ‘The Future Now’ as its creative proposition to help drive participation in the industry-leading show which takes place across 6 – 9 February at ExCeL London. Registration for what will be the last edition of iGB Affiliate to be held in London prior to its relocation to Barcelona in 2025

Clarion Gaming, organisers of iGB Affiliate has adopted ‘The Future Now’ as its creative proposition to help drive participation in the industry-leading show which takes place across 6 – 9 February at ExCeL London. Registration for what will be the last edition of iGB Affiliate to be held in London prior to its relocation to Barcelona in 2025 has opened at https://london-igbaffiliate-2024.reg.buzz

Explaining the background to the campaign creative iGB Portfolio Director Naomi Barton said: “The Future Now was inspired by our customers and broader stakeholder community who during a comprehensive engagement programme told us that they viewed iGBA as the place where the industry’s brightest and best come together to define the future of the industry.

“For so many of our stakeholders the future starts at iGB Affiliate which represents their most important business opportunity of the year. The event messaging captures the pioneering spirit of the industry and reflects iGBA ‘s status as the home of the iGaming Affiliate community. Our commitment is to connect the right people and the best opportunities, providing the fuel that keeps the industry moving forward.”

Looking ahead to what industry professionals will experience at iGBA 2024 Naomi Barton added: “We will be building on the iGB INTRODUCING facilitated onsite networking ‘hub’ to make connections that count and create excitement about the future that they will unlock. As the ONLY exhibition that’s focused purely on igaming affiliation every connection made at show is going to lead somewhere. In terms of content the Pulse Stage will focus on future markets, future tech and future opportunities.

“As this is our last year in London, there will be an iGB Affiliate ‘Farewell to London’ party like no other – and we will be celebrating alongside sister show ICE to ensure that we deliver something exceptional.

“For anyone involved in igaming the 2024 event is not to be missed: the new-to-show tech vendors we will be showcasing will help our audience to stay ahead of their competitors, and provide inspiration and new products being demonstrated by the circa 200 exhibitors expected at our farewell to the London edition of iGBA.”

For more information and to register to attend iGB Affiliate 2024, 6-9 February, ExCeL London:: https://london-igbaffiliate-2024.reg.buzz

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