Press Releases
Rightlander accelerates growth into new markets with Tradedoubler partnership

Rightlander have announced a partnership with Tradedoubler to help the global affiliate marketing network improve their affiliate compliance and boost responsible gambling measures.
Rightlander is best known for providing affiliate marketing networks with the tools to help them stay compliant, including Screen, which automates the screening of partner content before they are approved to an affiliate program, reducing the risk of brand damage and low-quality traffic.
Under the terms of the partnership, Rightlander will discover and monitor content across Tradedoubler’s partner sites, social media, PPC ads, email, video streaming and instant messages to ensure that all offers are both accurate and compliant, following regulatory requirements.
Additionally, they will monitor live offers for accurate product descriptions and pricing, ensuring that affiliate partners follow Tradedoubler’s brand guidelines.
James Maley, Director International, Publisher & Network, Tradedoubler, said, “Tradedoubler is pleased to become a client of Rightlander, as we look forward to establishing a fruitful relationship as our commitment to strong network quality grows”.
Ian Sims, founder of Rightlander.com, said, “We’re obviously delighted to have such an established and prestigious name in affiliate marketing on board as a client. Rightlander has put a good deal of focus in 2022 on creating compliance tools to help networks and marketplaces provide content compliance for their merchants and clients, a process which has caused particular concerns in regulated markets.”
“Discovering new publisher content, monitoring it regularly for compliant copy, and our new Screen product for evaluating affiliate content is at the core of our network proposition and endorsements such as this are very rewarding.”
Rightlander Screen uses on-demand crawling technology to check affiliate sites for red flag markers and to check that new content does not present a regulatory risk or represent a negative brand sentiment. Crawlers deep dive into affiliate sites and can detect profanities, unmoderated content, references to hate speech, pornography, extremism and violence, mentions of controlled substances or prescription drugs and similar red flags, offering a quick analysis and helping networks decide if the affiliate is suitable and safe to work with. Crawlers can also be customised to filter the “red flag” terms and provide insight into the site’s content, thus helping them to better assess suitability.
News
Rightlander Limited Appoints Sarafina Wolde Gabriel As Chief Strategy Officer

Rightlander, the advertising and affiliate compliance monitoring specialist, is pleased to announce the appointment of Sarafina Wolde Gabriel as Chief Strategy Officer (CSO).
In her new role, Wolde Gabriel will work closely with the company’s founder, Ian Sims, and the broader management team to craft and implement business strategies intended to accelerate the company’s growth on a global scale.
“Sarafina brings a wealth of experience and a proven track record of success in strategic planning and business development,” said Ian Sims. “We are confident that her innovative thinking and strategic approach will be instrumental as we continue to grow our business and enter new markets.”
Wolde Gabriel’s remit will include expanding Rightlander’s reach into new markets and verticals, evaluating potential new product opportunities, and building strategic partnerships to boost business growth. This strategic vision aligns with the company’s objective to strengthen its market position and meet the increasingly complex needs of clients around the world.
Speaking on her appointment, she said, “I am thrilled to join Rightlander Limited and am committed to contributing to the company’s forward-looking approach. I look forward to working with Ian and the entire team to explore new opportunities and create innovative strategies that will drive global growth.”
A seasoned professional in digital marketing with over 19 years of experience, Wolde Gabriel brings to Rightlander a wealth of knowledge in leadership within the iGaming and marketing sectors.
Beginning her impressive career journey with Paysafe’s Income Access in 2004, she made significant strides, eventually serving as the company’s CMO until 2016. Her tenure with Paysafe was decorated with numerous industry awards, underscoring her expertise in driving growth and success in the digital marketing space.
In her most recent role as the VP of Strategy at Income Access, she directed innovative marketing strategies and established key business partnerships, contributing to the company’s global expansion. In 2022, Wolde Gabriel made a strategic shift, joining GeoComply, a geolocation and fraud prevention company, as a senior director, where she continued to excel in new business development and global expansion.
Wolde Gabriel holds a Master’s Degree in Marketing from the University of Surrey, UK, and a Bachelor’s degree in International Business and Marketing from Concordia University, Montreal. An active contributor to her community, she served as the President of the African Students Association during her time at Concordia University.
The addition of Wolde Gabriel to Rightlander Limited’s leadership team reflects the company’s ongoing commitment to strengthening its strategic direction and accelerating its growth trajectory.
News
WeAreGame Nominated for Two AffPapa iGaming Awards 2023

WeAreGame is delighted to announce that we’ve been shortlisted in two categories at the upcoming AffPapa iGaming Awards 2023.
The illustrious second annual award ceremony will take place at the Mediterranean Conference Center, in Valletta, Malta, on June 20th. It is the leading award ceremony to celebrate and recognise the most influential affiliates, operators and B2B providers in the iGaming industry.
Nominated Categories
We are happy to share that we have been nominated in the following categories:
- Platform Provider of the Year
- Slots Provider of the Year
At the event, representatives from across the sector will come together to recognise the stand-out names over the past year. The majority of judges will be members of AffPapa’s extensive directory, who have been hand-picked for their years of knowledge and experience, making them the ideal choice for selecting the recipients.
We would like to congratulate our fellow nominees and thank AffPapa and the esteemed judges for the recognition of our achievements. We would also like to thank the entire team at WeAreGame and WeAreTechnology Group for their combined efforts over the past year to get us to where we are now.
Tim Scoffham, CEO of WeAreTechnology Group, said “We are thrilled to be nominated in two categories for the prestigious AffPapa iGaming Awards 2023. We’ve dedicated ourselves to growing our brand and establishing strong relationships with many big names in the sector. Good luck to everybody at the upcoming ceremony.”
The lavish gala award night will be a great success and an evening full of celebration, reflecting the enormous achievements and successes of all attendees. We wish the best of luck to all nominees.
News
OLBG gives away more than £1 million to tipsters

- £1m prize mark passed on 1 May 2023
- 76,953 prizes given away to tipsters
- Most successful winners have taken home £9,115 each
Sports betting community and affiliate OLBG has now given away more than £1 million to users in its popular free-to-enter tipster competitions.
The contest, launched back in August 2003, offers players the chance to enter competitions across 22 sports.
Players win prizes based on their tips on sports including football, horse racing, baseball, basketball, boxing, cricket, darts, golf, greyhounds, handball, motor racing, American football, ice hockey, rugby, snooker, tennis and volleyball.
They can also offer tips on more niche markets such as eSports and politics, while the site has also recently added Gaelic sports, Aussie Rules and Lacrosse to the competition.
Each month OLBG gives away £7,100 in cash, with more than 800 individual prizes on offer. The largest prize fund is for football tips, with £2,100 given away each month, followed by horse racing at £1,600.
“Our tipster competitions have been fundamental in building our engaged sports betting community. Many of our members have been using OLBG on a daily basis for years,” said Richard Moffat, CEO at OLBG.
“Over 500,000 users have joined OLBG, with several thousand taking part in the competitions on a daily basis. This creates a huge amount of valuable content for those who like to follow tips and learn betting strategies.
“For some, it’s the challenge of proving themselves and winning prize money, others find it helps them with their own betting by recording their reasoning for each bet and being able to analyse their records. And for many, it’s a bit of free fun with the chance to win cash prizes.
“We believe that the OLBG tipster competitions are the most comprehensive free-to-enter contests available and the first ever to pass the £1 million milestone. We look forward to giving away even more cash to our loyal users in the future, they deserve every penny they receive.”
Some 10 members have won more than £5,000 each, with two members surpassing £9,000. Some of the top tipsters have also built up big followings, with one having more than 50,000 followers on the OLBG app.
As well as cash, OLBG members can accumulate OLBG crowns via their tipping and other community contributions. These can be exchanged in the OLBG store for merchandise, including the famous orange and black OLBG scarves.
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