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How important are partnerships in iGaming?

Published

1 year ago

May 19, 2022

TrafficGuard partners with leading online gaming affiliate tracking platform RavenTrack

Many industries have been driven by rivalries as every company is striving for the best – but it’s not always the best long term solution. Partnerships are incredibly important and provide businesses with a way to evolve and expand their customer base.

It’s becoming increasingly common for companies within the iGaming industry to partner up for mutually beneficial agreements. Only recently, Push Gaming and Scientific Games signed a major deal to form a partnership. While on the one hand, these two companies are competitors fighting for the players’ attention but they saw the potential long-term success of the collaboration.

A good partnership can completely elevate a business to the next level which is why it’s so important within the iGaming industry. Despite being an industry that’s fiercely competitive, partnerships can be advantageous for all parties involved – if it’s done well.

Partnerships can improve the player’s experience

Within the past few years, there has been a multitude of partnerships among slot developers. Many independent game studios have gained much-needed exposure from partnerships with big names such as Yggdrasil, Relax Gaming and Microgaming due to their specialist platforms.

On the surface, these platforms seem to mainly boost the smaller studios, when in reality it’s a mutually beneficial relationship. Giving independent developers access to better tools and authoritative expertise improves the reputation of the bigger studio that is providing them with the support.

The established developers host smaller ones on their platforms often under the bigger name. Therefore, casinos that host the larger developers potentially get the smaller studio as well which vastly improves the player’s experience and overall opinion of the developer.

A key example would be Yggdrasil’s YGS Masters programme which is an invite-only platform that features studios such as Peter & Sons, Reflex Gaming and True Lab Games. The casinos that have previously partnered with Yggdrasil have the potential to host the games created through the YGS Masters programme, which improves the selection of games at the player’s disposal.

Ultimately, the most important factor is the player’s experience and enjoyment which is easily improved by partnerships like these.

Affiliates partnering with developers is mutually beneficial

Partnerships come in all shapes and sizes but they can be extremely valuable to all parties involved. It’s not just developers within the iGaming world collaborating together but also affiliates working alongside the developers as well.

One of the leading sources of independent online slot reviews, Slot Gods, have partnered with over ten different developers within the last six months. These partnerships have included the previously mentioned Push Gaming and Scientific Games along with other big names such as Relax Gaming and Playtech.

Fundamentally, partnerships like these allow developers to build excitement for upcoming slot releases or to give an insight into the ethos of their studio through interviews. Affiliate sites like Slot Gods are given exclusives through content, whilst the studios gain exposure for their products. It’s essentially a form of free marketing that is beneficial to everyone involved with no real cost.

Takeovers can be advantageous to the iGaming industry

Whilst good partnerships are useful and instrumental to success, takeovers can also be worthwhile within the iGaming industry. One of the biggest takeovers includes Evolution Gaming’s acquisition of NetEnt for 2 billion dollars in 2020.

This collaboration led to the creation of the popular Gonzo’s Treasure Hunt. Essentially, this combined the fan-favourite Gonzo’s Quest with the popular live casino game format from Evolution to make a product that’s unique and fresh for players.

Acquisitions like this have the potential to improve the general industry with innovations like Gonzo’s Treasure Hunt that combine online slots with the interactive live casino experience. Future innovations like this lead to positive repercussions for the rest of the iGaming industry.

Networking is always key

Both partnerships and takeovers can boost the industry but exchanging information through networking is important as well. At its core, networking is the process of sharing knowledge with people or organisations that are in the same field.

Of course, exclusive secrets or non-disclosure agreements (NDA) should not be shared but insights into important changes (such as laws) or software are worthwhile in improving the general industry. For example, distributing private information under an NDA is disrespectful and potentially damaging to all involved, but enlightening another affiliate with an upcoming law change is helpful for all in the long run.

Networking events like IGB Affiliate can even lead to partnerships or at least guide people within the iGaming industry in the right direction. Naturally, some may want to keep all the information to themselves, but it works out better in the industry long-term if people network to constantly share and improve upon ideas.

Closing thoughts

It’s clear to see that partnerships are a valuable asset in iGaming that should not be taken lightly. They are incredibly important in promoting products, exchanging knowledge and improving the player’s overall experience.

Even traditional media sites such as The Telegraph see the value in partnering within the iGaming world as they gain all their in-depth reviews, guides and tips about iGaming from affiliate BettingExpert.

The biggest question that remains is this: Will affiliates within iGaming ever work together to see the merit in partnerships? Experts within bingo could work with specialists in the live casino game sector to exchange valuable knowledge. No single person can become an expert on everything, so it’s helpful to get an adept person within this field to fill in the gaps.

Whether affiliates will work together in the future remains to be seen, but it could revolutionise the entirety of the iGaming industry.

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BC.GAME Casino Review: The Top-Notch Online Crypto Casino

Published

5 days ago

May 23, 2023

Gaspar Incze

BC.GAME casino is a highly-rated online crypto-gambling platform that has taken the industry by storm. Established with a commitment to providing a thrilling and secure gambling experience, BC.GAME has quickly become a favorite among online gamblers. Founded in 2017, BC.GAME holds a reputable license from the Government of Curacao, ensuring that players can enjoy their favorite games with confidence and peace of mind. With a diverse range of games, including casino classics, sports betting, and more, BC.GAME offers endless entertainment options for all players. Get ready to embark on a thrilling journey of excitement and fortune with BC.GAME.

Discover Your Winning Potential with BC.GAME’s Lucrative Bonuses and Rewarding Loyalty Program

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Moreover, BC.GAME’s loyalty program is designed to appreciate and reward its dedicated players. As you keep enjoying the exciting games and thrilling sports betting options, you’ll earn loyalty points that can be redeemed for exclusive benefits. These perks may include personalized promotions, higher betting limits, faster withdrawals, and even dedicated account managers to enhance your overall gaming experience.

BC.GAME’s Casino and Sportsbook Offer Endless Excitement

BC.GAME is a dynamic online platform that offers both a captivating casino experience and an exhilarating sportsbook. Whether players are drawn to the thrill of slots, the strategic gameplay of card games, or the excitement of live casino action, BC.GAME’s casino has it all. With its provably fair system, players can enjoy a transparent and trustworthy gaming environment.

In addition to its exceptional casino offerings, BC.GAME also features a comprehensive sportsbook that caters to sports enthusiasts worldwide. The sportsbook covers a vast selection of sports and events, providing ample opportunities for betting and engaging in the thrill of sports wagering.

Effortless Transactions: BC.GAME’s Convenient Deposit and Withdrawal Methods

BC.GAME offers a seamless and hassle-free experience when it comes to depositing and withdrawing funds. With a variety of convenient methods available, players can effortlessly manage their finances on the platform. Whether you prefer to transact with popular cryptocurrencies like Bitcoin, Ethereum, or Litecoin, or opt for traditional payment methods such as credit cards or e-wallets, BC.GAME has you covered.

The platform ensures speedy deposits, allowing you to quickly start enjoying your favorite games or sports betting. When it’s time to cash out your winnings, BC.GAME maintains the same level of efficiency. Withdrawals are processed promptly, ensuring that you receive your funds in a timely manner.

Unleash Your Gaming Adventure with BC.GAME: Games, Promotions, and Secure Payments Await!

BC.GAME is a gaming destination that encompasses the perfect trifecta of captivating games, rewarding promotions, and secure payment methods. Unleash your gaming adventure with BC.GAME and discover a world where excitement knows no bounds. Get ready to immerse yourself in unforgettable entertainment and start winning today!

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Why Gambling Affiliate Companies are Key for Smaller American Sportsbooks

Published

2 weeks ago

May 16, 2023

George Miller

Why Gambling Affiliate Companies are Key for Smaller American Sportsbooks

As online sports betting continues to expand in the United States, gambling affiliate companies in the country are also growing in number.

The primary objective of affiliate companies is to earn their own small share of the multi-billion dollar market, but they also play a big role in helping new and smaller sportsbooks find their feet in the industry.

The American sports betting market is dominated by a handful of sportsbooks, with FanDuel alone owning about 50% of the market. DraftKings and Caesars are also solidly placed on the podium, making it very difficult for new operators to break through.

This is where gambling affiliate companies come in. Partnering with affiliate sites is a financially-prudent way of online marketing, as the cost is often directly related to the success of the campaign.

Swedish-based affiliate company Leadstar Media is one of many European companies that have turned their focus on the American market, launching a wide array of US focused products, including bonus comparison site, Betting Bonus USA.

Lee Cooper, editor-in-chief at Betting Bonus US, believes affiliate sites are important to all sportsbooks, but even more vital to new and smaller operators.

“For established sites like FanDuel and DraftKings, it is all about consolidating their positions at the top of the market”, he said.

“They have got the big bucks to run sponsorships and advertisements, but they also want to be on top of every list and not give room for complacency”.

“Many smaller operators don’t have the financial muscle to compete with the big guys, and rely heavily on affiliation to get customers and push their brand”, Cooper observed.

Having already enjoyed great success in other countries like Brazil and the United Kingdom, where they send thousands of new players to their partners on a monthly basis, Leadstar Media are confident of having similar success in the United States, considering the enormous potential of the country.

“We have invested a lot of quality resources into the United States, and are beginning to reap the dividends of all that effort”, Cooper stated.

The American gambling market is already quite big, but it is still nowhere near its full capabilities. Sports betting is now legal in some capacity in over 30 states, but significantly fewer states in the country allow online casino gambling.

With more states set to open their doors to the different forms of online gambling, there are many more new customers to be had. This again highlights the importance of affiliate gambling sites to smaller operators in the American market.

It is difficult enough for a new operator to break into the American market, given the different regulations across the states and fairly high licensing fees and taxes. It is even more difficult to usurp the established order and run the business profitably.

The big players look set to keep hold of their positions for the foreseeable future. They’ve already amassed a lion share of the gambling revenue, and are in a vantage position regarding advertising.

Gambling affiliate sites offer a more level playing field for the smaller operators to rub shoulders with the current market leaders and compete for customers. It’s a much fairer fight for the newbies!

News

OLBG gives away more than £1 million to tipsters

Published

2 weeks ago

May 15, 2023

George Miller

OLBG gives away more than £1 million to tipsters

£1m prize mark passed on 1 May 2023
76,953 prizes given away to tipsters
Most successful winners have taken home £9,115 each

Sports betting community and affiliate OLBG has now given away more than £1 million to users in its popular free-to-enter tipster competitions.

The contest, launched back in August 2003, offers players the chance to enter competitions across 22 sports.

Players win prizes based on their tips on sports including football, horse racing, baseball, basketball, boxing, cricket, darts, golf, greyhounds, handball, motor racing, American football, ice hockey, rugby, snooker, tennis and volleyball.

They can also offer tips on more niche markets such as eSports and politics, while the site has also recently added Gaelic sports, Aussie Rules and Lacrosse to the competition.

Each month OLBG gives away £7,100 in cash, with more than 800 individual prizes on offer. The largest prize fund is for football tips, with £2,100 given away each month, followed by horse racing at £1,600.

“Our tipster competitions have been fundamental in building our engaged sports betting community. Many of our members have been using OLBG on a daily basis for years,” said Richard Moffat, CEO at OLBG.

“Over 500,000 users have joined OLBG, with several thousand taking part in the competitions on a daily basis. This creates a huge amount of valuable content for those who like to follow tips and learn betting strategies.

“For some, it’s the challenge of proving themselves and winning prize money, others find it helps them with their own betting by recording their reasoning for each bet and being able to analyse their records. And for many, it’s a bit of free fun with the chance to win cash prizes.

“We believe that the OLBG tipster competitions are the most comprehensive free-to-enter contests available and the first ever to pass the £1 million milestone. We look forward to giving away even more cash to our loyal users in the future, they deserve every penny they receive.”

Some 10 members have won more than £5,000 each, with two members surpassing £9,000. Some of the top tipsters have also built up big followings, with one having more than 50,000 followers on the OLBG app.

As well as cash, OLBG members can accumulate OLBG crowns via their tipping and other community contributions. These can be exchanged in the OLBG store for merchandise, including the famous orange and black OLBG scarves.