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Acroud strengthens the position within Streaming and SaaS in Sports Betting and Poker through the acquisition of TheGamblingCabin

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Acroud AB, has entered into an agreement to acquire 100 percent of the shares in Swedishsantas AB also known as TheGamblingCabin (“TheGamblingCabin “) from Swedishsantas Media AB (the “Transaction”) for a consideration of approximately SEK 47.3 million, on a cash- and debt- free basis. The Transaction also includes a potential additional consideration based on EBITDA development during the period from 1 April 2022 up to and including 31 March 2023. The consideration is paid in cash and in newly issued Acroud shares (the “Consideration”). The Transaction is based on Acroud’s signed letter of intent and previously communicated press release dated 17 February 2021. TheGamblingCabin is a fast-growing company offering a software based tipster service as well as some very popular video content within Sports Betting, Poker and Horse Racing. TheGamblingCabin has a clear “strategic fit” with Acroud strengthening the software offerings (SaaS) as well as adding some of the most popular ways of consuming media, YouTube and Twitch, to Acroud’s offering. TheGamblingCabin generated annualized sales of app EUR 1.4 million based on the 9 month period Q220-Q121 with an EBITDA margin of approximately 65 percent reaching an EBITDA of EUR 0.9 million. The Transaction is not subject to any further conditions and is completed as of 15 April 2021.

The Transaction in brief

The Transaction is in line with Acroud’s previously communicated strategy to become a fast-growing global challenger in digital comparison and news services.

The Transaction is in line with previous completed acquisitions and is expected to contribute to increased sustainable revenues and profits through an increased market and product diversification through new verticals, markets and media channels.

The Transaction will lead to a lower risk profile with more stable revenue generation and profitability.

The Transaction is based on Acroud’s letter of intent signed on 17 February 2021.

The consideration for 100 percent of the shares in Swedishsantas AB, on a cash- and debt- free basis, amounts to approximately SEK 47.3 million paid at closing (the “Upfront Consideration”)

Approximately SEK 23.6 million, of the Upfront Consideration will be paid with 7,709,202 Acroud shares (the “Consideration Shares”), at a subscription price of SEK 3.07 per Acroud share (corresponding to EUR 0.30 per share).
50 percent of the Consideration Shares will be subject to a one year lock-up and 50 percent are subject to a two year lock-up from today’s date.

Approximately SEK 23.6 million of the Upfront Consideration will be paid in cash.
An additional consideration can be paid based on a multiple of 5 times the EBITDA generated during the period from 1 April 2022 up to and including 31 March 2023 reduced with an annualized EBITDA based on the Q220-Q121 (the “Earn-Out Consideration”). The Earn-Out Consideration is paid with 50 percent in newly issued shares in Acroud and the reminder in cash (the “Earn-Out Consideration Shares”). The price for the Earn-Out Consideration Shares will correspond to the average price of the Acroud share on Nasdaq First North Growth Market for the 30 consecutive calendar days preceding 1 April 2023 (which corresponds to the end of the period when the mentioned targets are measured). The Earn-Out Consideration amounts to a maximum of approximately SEK 82 million.

Background and rationale

TheGamblingCabin’s main revenue source is through its “software based tipster service” as well “traditional” affiliation revenue generated by high quality online video content. TheGamblingCabin has only revenues from regulated markets and sees great potential for geographical expansion.

This potential acquisition fits well to Acroud’s strategy, and Acroud sees significant synergies and expansion possibilities down the line. TheGamblingCabin’s current growth rate, on stand-alone basis is also good. With TheGamblingCabin Acroud will rapidly expand the streaming offering and rich content throughout Acroud’s global network and other business lines.

The acquisition of TheGamblingCabin is in line with the previously communicated new strategy. Together with the previously communicated acquisitions, the TheGamblingCabin positions Acroud as not only a leading affiliate within Casino, Sport Betting and Poker, but also it strengthens Acroud’s position on the market as a SaaS provider.

With TheGamblingCabin business, Acroud sees not only a strong financial growth driver but also significant synergies across the future operational organization.

“This is the next step of the implementation of Acroud’s strategy to be the “Media House of the Future” and a fast growing global player within Streaming and software solutions for the media affiliation industry. TheGamblingCabin’s “reduction tool” is an industry leading software and TGC’s digital presence with “movable media” is impressive and something that may be expanded internationally. The acquisition together with the other recent acquisitions are together considered transformative and additive for each other. We are building a company where all parts complement each other. Focus will after the acquisition be on “operational excellence” and to develop the new Acroud together with our new team and partners for an existing journey ahead” Robert Andersson, CEO and President, Acroud

Bengt Sonnert, CEO at TheGamblingCabin comments the Transaction;

“To become a part of Acroud was actually nothing that we even thought about initially, but the more we understood what Acroud is building it felt as an easy choice. They share our visions and provide us with new and greater possibilities to bring our business to the next level.”

Purchase Price, Earn-Out Consideration, Lock-Up Period

The upfront purchase price of approximately SEK 47.3 million, on a cash- and debt- free basis, is paid with approximately SEK 23.6 million in cash and approximately SEK 23.6 million is paid with 7,709,202 newly issued Acroud shares. The Consideration Shares are issued at a price of SEK 3.07 per share (EUR 0.30 per share).

The Earn-Out Consideration, which is subject to TheGamblingCabin generating a certain financial performance during the period from 1 April 2022 up to and including 31 March 2023, will be paid with 50 percent in newly issued shares and the reminder in cash. The price for the Earn-Out Consideration Shares will correspond to the average price of the Acroud share on Nasdaq First North Growth Market for the 30 consecutive calendar days preceding 1 April 2023 (which corresponds to the end of the period when the mentioned targets are measured). The Earn-Out Consideration amounts to a maximum of approximately SEK 82 million.

50 percent of the Consideration Shares will be subject to a one year lock-up and 50 percent are subject to a two year lock-up from today’s date. The Earn-Out Consideration Shares will be subject to a one year lock-up as of the date of the issuance.

Issue of Consideration Shares and Earn-Out Consideration Shares

The board of directors of Acroud has today resolved to issue and allot the Consideration Shares pursuant to the authorization granted by the annual general meeting on 25 June 2020. The Earn-Out Consideration Shares will be issued after confirmation of TheGamblingCabin having reached the relevant financial performance.

The Consideration Shares represent 5.95 percent of the total number of shares and votes in Acroud on a fully diluted basis. By issuing the Consideration Shares, the number of shares and votes increase by 7,709,202. The share capital increases by EUR 195 031.05.

The number of shares and the increase of the share capital, upon issuance of the Earn-Out Consideration Shares, will depend on the outcome of the targets for the Earn-Out Consideration and the share price development for Acroud’s share.

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Affiliate Announcements

WPT GLOBAL JOINS GAMBLING PORTAL WEBMASTERS ASSOCIATION AS PLATINUM SPONSOR

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WPT GLOBAL JOINS GAMBLING PORTAL WEBMASTERS ASSOCIATION AS PLATINUM SPONSOR

 

WPT Global, the online poker platform licensed by the World Poker Tour, has joined the Gambling Portal Webmasters Association as a Platinum Sponsor.

The newly-established partnership between WPT Global and the GPWA will help advance the relationship with affiliates even further. As the leading platform in connecting gambling industry professionals, the GPWA provides WPT Global with the necessary tools to reinforce the relationship between the brand and its affiliates.

Already carrying the name of one of the most respected brands in the poker industry, WPT Global adds even more credibility by adding the GPWA Sponsor Seal. This new certificate is further proof that WPT Global is committed to the shared values of integrity, respect, transparency and ethical business practices.

WPT Global’s affiliate program, WPT Partners, rewards the partner websites’ effort and commitment to promoting the brand. By working together with the WPT Global, affiliates enjoy a wide range of benefits, which include:

• Different deal types: revenue share, CPA and hybrid, which combines both.
• Sub-affiliates revenue share, up to 2.5%.

WPT Partners have a variety of market tools at their disposal. The WPT Global newsletter, which contains information on the latest campaigns, promotions, events, partnerships and system updates, will keep affiliates up to date with everything they need to know. WPT Global creates a close relationship between its products and the affiliate’s players, all increasing and optimizing customer conversion.

The recently launched WPT Global platform brings the World Poker Tour experience online. Already available in over 50 nations and territories, WPT Global offers the best possible online poker experience in a secure, fair and exciting package.

Players signing up for the WPT Global app will join the largest poker network in the world, with a variety of poker games available to suit all bankrolls and styles. WPT Global welcomes new players with a first deposit bonus of 100% up to $1,200.

WPT Global has fully embraced NFTs and the Metaverse, having recently partnered with GAMAVRS to create Poker Heroes Club, the world’s first NFT poker community. With 9,999 NFT avatars auctioned since its launch in February 2022, Poker Heroes Club also brings many exclusive benefits. Its members enjoy celebrity poker tables with WPT influencers, $100,000 freeroll tournaments, access to VIP WPT Global events and a private Discord channel.

Players of all levels can also learn from the best with Learn WPT. Starting at $5 for the first month of membership, players will undertake comprehensive workshops and learn from professionals on how to win at poker.

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Affiliate Announcements

HITSQWAD PARTNERS WITH FIRST LOOK AS IT UNLEASHES DEBUT GAMES

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HITSQWAD PARTNERS WITH FIRST LOOK AS IT UNLEASHES DEBUT GAMES

 

First Look Games will enable affiliates to access HITSqwad’s action-packed jackpot titles

Challenger games studio HITSqwad has partnered with leading affiliate platform First Look Games as it prepares to unleash its debut Jackpot Theme, FIRST STRIKE.

There has been no announcement about being an online casino with no deposit bonus, but fans and newbies alike are hoping for something similar.

First Look Games is the ultimate platform for game studios to connect with iGaming affiliates and over 20 million casino players around the world. It gives publishers in the affiliate space access to game information, assets and content on the latest slots before anyone else. By connecting game developers directly with the publishers who promote their content to players, it increases the volume, quality and compliance of game marketing.

Formed by a team of industry veterans, HITSqwad’s Vision is to become a Market Leader in the supply of both Jackpot Technology & Jackpot Games to the Online Gaming Market.

The studio’s eagerly awaited debut jackpot games include the military themed BRAVO MISSION, and the Viking inspired RAGNAR, both of which are packed with action in the form of freespins, win multipliers and tiered bonus and jackpot features.

It’s the first of several completed HITSqwad games that will be released to the market via the Playzido Network in the coming months.

Interested affiliates can sign up, free of charge, at firstlookgames.com to learn more.

Charl Geyser, CEO of HITSqwad said: “We’re delighted to partner with First Look Games. HITSqwad is committed to working with the highest-quality partners to enable the entire industry and players to get the best from our exciting product range. The initial two games are locked, loaded and ready for action, and there are many more in the pipeline. Registered affiliates can see them first at First Look Games!”  

Tom Galanis, Managing Director at First Look Games said:HITSqwad are a really exciting new games studio and we’re thrilled they’ve chosen First Look Games. We think they’re going to make a real splash in the market, and we want to help them do that by delivering maximum exposure for their games.”

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Affiliate Announcements

LottaRewards Launches New Features for Enhanced Player Experience!

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LottaRewards Launches New Features for Enhanced Player Experience!

 

LottaRewards is thrilled to announce that they have taken their brand experience to the next level. Many features across the Lotto247 platform have been enhanced for improved conversions and customer lifetime value, leading to increased player engagement with more games and offers to choose from. Income Access has been providing its industry-leading affiliate tracking platform solution to LottaRewards, but we are also excited to share the expansion of the existing partnership, as IA will now be managing the LottaRewards affiliate channel. The affiliate platform offers affiliates a wide range of marketing and analytics tools, flexible commissions, detailed performance tracking and support from a knowledgeable team of industry veterans.

About Lotta Rewards
LottaRewards is the longest running and best lottery affiliate program in the industry. Their core brands Lotto247.com, PlayHugeLottos.com, GrandesLoterias.com and PlayUSALotteries.com operate in more than 100 countries, and provide support in 6 languages including English, Hindi, Spanish, Portuguese, Romanian and French. Their brands make it possible for players from all around the world to participate in the world’s biggest lottery jackpots, including the famous US Powerball, Mega Millions, Mega Sena, Euromillions and more.

Brands and Products
Affiliates can promote the different LottaRewards brands based on their traffic and targeted markets. Lotto247’s brand purpose is to serve up life changing fun for everyone and is positioned as an always-on, always open destination to try your luck, win BIG and live free. The site is slick and mobile friendly, offering a first-class lottery experience with a colourful twist. The brand also offers access to exclusive jackpots, a variety of payment mechanisms, continuous promotions, and generous giveaways.
PlayHugeLottos has been around for over 20 years and has built up a rock-solid reputation as a trusted place to chase the ultimate luxury lifestyle dream. The brand purpose is to help you dream bigger than ever before. The site has been designed to provide players with localized experiences and offers. Players won’t find generic promotions or campaigns here, PlayHugeLottos.com is the embodiment of VIP treatment. They also offer GrandesLoterias.com which is specially for the Latin American and Spanish audience whereas PlayUSALotteries.com focuses on the world-famous US Jackpot draws and is popular in all ROW markets.

Player Opportunities
New players on Lotto247 and PlayHugeLottos are treated from the get- go. The Players get an opportunity to take advantage of the following promotions:
• 50% deposit bonus within 72 hours after their FTD
• Discounted entries to international draws and Cashbacks after depositing
• Best lottery odds, free lottery entries, access to special Superdraws
• Surprise gifts for simply signing in and much more.

The product portfolio is extensive and caters to any player repertoire. All brands offer Lottery Betting, hundreds of Slots from all the top suppliers, eScratches, Table Games, Live Dealer Casino, Keno and coming soon: Sportsbetting.

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