Thimba Media, the iGaming performance marketing company, delivered on one of the companies core strategic goals of growing through both organic and M&A pillars by announcing its acquisition of the UK based organic affiliation website theslotbuzz.com (“theslotbuzz”).
As a result of the acquisition, Thimba Media’s revenues within locally regulated markets will be approximately 40%.
The agreed purchase price for The Slot Buzz represents a multiple of approximately 3.9 times Net Income, based on current run rate. The Slot Buzz is expected to generate EBITDA of $500,000 in this financial year.
Chris Russell, CEO of Thimba said: “The acquisition of The Slot Buzz is an important strategic deal for us from the perspective that we view ourselves as a contrarian investor. When many affiliates are looking solely at the US market for acquisitions, we are looking at value markets where there is strong regulation and rule of law to govern our business stability in the coming years.”
With its strong brand and community of Slots Players, theslotbuzz.com is a perfect addition to our business. We see the step as a strengthening of our commitment to locally regulated markets globally. Our next step for this asset is to grow it from a UK facing brand to a brand which focuses on locally regulated English speaking markets including the ever-regulating US market.
Mark Wadie, of site owner’s Helicon One Digital Ltd, said “We are excited to be completing this sale with Thimba Media which is testament to our hard work and dedication. The Slot Buzz has achieved fantastic growth in the UK and becomes part of a company with a history of successfully growing affiliate sites across the regulated global market. We now look forward to continuing our own journey as we enter the North American markets with our new site, The Casino Heat.” (thecasinoheat.ca)
The acquisition was settled using Thimba Media’s current cash balance.
PartnerMatrix inks new affiliate channel deal with AdmiralBet
PartnerMatrix is proud to announce a new partnership with the established Serbian sports betting and casino platform, AdmiralBet.
Together with PartnerMatrix, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging relevant traffic.
AdmiralBet is famous for its rich and modern gaming platform, gaining popularity in the Serbian market with its cutting-edge online sports betting offers. The brand also covers casino verticals while keeping clients active with numerous interesting bonuses and tournaments.
Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market. With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.
“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.”
Milan Djurmez, Head of Online Gaming at AdmiralBet, adds: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.“
QUANTUM GAMING AND MYAFFILIATES HAVE ESTABLISHED A LANDMARK PARTNERSHIP
We are ecstatic to start cooperating with MyAffiliates, the top-of-the-line affiliate tracking software platform.
Founded in 2007 by a group of devotees, MyAffiliates quickly rose to prominence for its superior flexibility, impeccable support, complete transparency, and absolute reliability. As a dedicated online gambling affiliate tracking platform, MyAffiliates proudly stands on the throne when it comes to managing affiliate programs and streamlining sales activities.
Its super-efficient features – affiliate, customer, and media management, advanced reporting, and commission plans – empower operators to raise brand awareness, increase traffic and profits, expand their customer base, and keep all affiliate marketing activities at the highest possible level of quality. All features are incredibly flexible, customizable, and scalable, designed to meet all business needs and keep pace with casino growth.
All things considered, it’s no surprise that the MyAffiliates marketing solution is experiencing such crazy-big success, attracting, like a magnet, hundreds of casino providers and powering some of the largest online affiliate programs.
“The MyAffiliates team constantly goes the extra mile regarding product innovation. The platform isn’t just client-oriented but also solution-oriented, forming a powerful combination of business support and software functionalities that puts it in a superior position compared to other affiliate software providers. We are thrilled to have partnered up with such dedicated professionals.”, commented Oliver de Bono, Quantum Gaming CEO.
“MyAffiliates is very excited to be one of the very first partners of Quantum Gaming following their recent launch. We really look forward to providing them with our software in order to be part of their growth and success.” – added Clemence Dujardin, Managing Director.
TrafficGuard partners with leading online gaming affiliate tracking platform RavenTrack
Leading digital ad verification and fraud prevention platform, TrafficGuard, today announced a partnership with online gaming affiliate tracking RavenTrack aimed at helping brands and advertisers to maximise their returns on ad spend on their affiliate marketing with invalid traffic and ad fraud prevention.
The global pandemic has undoubtedly caused a massive increase in the number of active users that indulge in sports betting regularly. A global statistic from Casino.org suggests that almost 26% of the world’s population bets, and the global market is expected to grow from $76.79 billion to an impressive $127.45 billion by 2025, according to Research and Markets.
Affiliate marketing is a crucial strategy employed by these gaming and sports betting companies, for faster, quicker customer acquisition. However the level of financial and competitor growth within the industry has created a strong attraction from fraudsters, and companies can fall prey with little to no knowledge this is even occurring. And, with the betting industry only saturating further, companies cannot afford to suffer from low ROI and poor campaign performance. Through TrafficGuard’s Affiliate Protection service, brands and marketers can combat and prevent misattribution in common types of invalid traffic (IVT) such as cookie stuffing, domain spoofing, anonymised traffic and compliance fraud present in online gaming today.
TrafficGuard’s full-funnel, multipoint solution measures the end-users engagement, intent and propensity to convert to give the most transparent view of their advertising activity enabling the best possible return on ad spend. The product also offers customised filters so advertisers can ensure that their affiliate partners are only being rewarded for the activity that is permitted by their terms and conditions.
“This online gaming and gambling industry got a huge boost in the pandemic, but bad actors also joined in the fray quite actively. At TrafficGuard we are passionate about protecting the erosion of marketing spending and recognised that the damage done to businesses due to these malicious activities is enormous. Through our Affiliate Prevention and integration into RavenTrack, we want to enable the brands and advertisers using their market-leading software to get their optimised and accurate ROAS with the right data, at the right time. With our full-funnel protection and expert product channel team, affiliate platforms like RavenTrack can deliver positive business outcomes through their customers.” says Matt Sutton, CRO of TrafficGuard.
Adam Rowley, Managing Director (RavenTrack) commented, “We understand the value of accurate tracking where every minute movement in each measuring metric matters. Our clients already reap the rewards of our fraud prevention tracking, and the partnership between RavenTrack and TrafficGuard will see our customers benefit from TrafficGuard’s premier expertise across ad networks, especially supporting customers in the global gaming and sports betting arenas, thereby helping us further our mission of ensuring the best possible performance for our customers.“
To support, grow and enable the success of this channel, TrafficGuard will deploy a structured team of affiliate experts helmed by Kalen Bushe, VP of Affiliate Partnerships.
Riding on the success and wins of major clients such as Disney Streaming Services, the integration with RavenTrack also marks the company’s second major announcement in recent weeks, having previously unveiled TrafficGuard Social – a solution that offers complete ad fraud prevention and protection on Facebook. Come 2023, TrafficGuard will roll out social capabilities for self-serve SMB users whilst expanding its offering to TikTok, Twitter, and LinkedIn, in response to rising client demand.
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