Affiliate Announcements

Acroud acquires Voonix, Matching Visions and Traffic Grid to strengthen its strategic position on the market

Published

3 years ago

January 22, 2021

Acroud AB, has entered into an purchase agreement with the owners of Voonix ApS, Matching Visions Ltd. and Traffic Grid Ltd. to acquire 100 percent of the shares in the Target Companies for a consideration of EUR 4.8 million, plus an additional potential consideration based on EBT development in fiscal year 2022, on a cash- and debt- free basis. The consideration is paid in cash and in newly issued Acroud shares. The purchase agreement is based on Acroud’s signed letter of intent and previously communicated press release on 9 November 2020 regarding the acquisition of assets in PMG Group. The Target Companies are fast-growing companies mainly on the European market with the affiliate network Matching Visions and the performance marketing company Traffic Grid, but is also an industry leading SaaS service provider with Voonix. During 2020, the Target Companies generated net sales of approximately EUR 0.9 million and EUR 0.9 million in EBITDA. The Transaction is not subject to any further conditions and is completed as of 20 January 2021.

Background and rationale

The acquisition includes Matching Visions, an iGaming network with a premier position in Casino Affiliation in the European market, as well as the fast-growing Voonix, a software company that provides successful B2B software aimed at improving information and productivity for affiliates in various industries. Furthermore, the acquisition includes Traffic Grid, which is mainly focused on delivering marketing campaigns within iGaming to regular affiliate networks.

The acquisition of the Target Companies, together with the previously announced ongoing acquisitions, positions Acroud not only as a leading affiliate company in Casino, Sports Betting and Poker, but also as a B2B provider of iGaming marketing campaigns and software solutions for iGaming as well as for other affiliates industries. The acquisition is in line with the previously communicated new strategy and complements the previous acquisition focused on Sports Betting and Emerging Markets. With the acquisition, Acroud sees not only a strong financial growth driver but also significant synergies.

“This is another important piece of the puzzle in the implementation of Acroud’s strategy to become a fast-growing global challenger in digital comparison and news services. After the integration of the acquired assets, the focus will be on ‘operational excellence’ and on developing the new Acroud together with our new team and our new partners on an exciting journey forward” Robert Andersson, CEO and President, Acroud

Morten Marcussen, CEO of PMG, comments on the acquisition:

“We are convinced that the synergies and strategic benefits of this transaction will help push Acroud to the next level and give the company a unique position on the market. The product portfolio in the group becomes diversified and adapted for fast growth. Both parties and our teams share a vision that is easy to get behind. We are thrilled to be joining the ride”

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Affiliate Announcements

Better Collective acquires Danish sports media Tipsbladet.dk

Published

6 days ago

September 19, 2023

George Miller

Better Collective acquires Danish sports media Tipsbladet.dk

Digital sports media group Better Collective strengthens its position in Denmark through the strategic acquisition of Tipsbladet.dk, one of the leading soccer media in the country producing prime content for Danish sports fans.

For 75 years Tipsbladet has been a trusted sports media in Denmark covering sports news from across the world. Over time, the media has developed from publishing a printed magazine to now developing and distributing prime soccer content across digital channels. From October 2nd 2023, Tipsbladet.dk becomes part of the digital sports media group, Better Collective, headquartered in Denmark. Better Collective acquires Tipsbladet.dk for 6.5 mEUR.

Jesper Søgaard, Co-founder & CEO of Better Collective, says: “I am very proud that we have acquired Tipsbladet that for 75 years has been a go-to sports media for many Danes that want to engage with prime soccer content. The acquisition fits perfectly with our vision to become the leading digital sports media group and our strategy to acquire strong media brands with a loyal audience. I look very much forward to welcoming the dedicated editorial team at Tipsbladet to the Better Collective group and I am convinced that together we can further elevate the content that for years has excited so many Danish sports fans. ”

Founded in 1948, Tipsbladet is the oldest soccer magazine across the Nordics. Since 2000, the digital edition, www.tipsbladet.dk has developed into one of the leading digital sources for soccer related content such as news, articles, match previews, betting tips, videos and analysis with a monthly audience of around 6.8 million visits and more than 110 thousand followers across Facebook, X/Twitter, Instagram and TikTok.

Henrik Stegger Nielsen, former owner of Tipsbladet, says: “Since 2007, when I acquired Tipsbladet, I have worked hard to make it a healthy and sustainable business. I have succeeded, and I could hardly imagine a better buyer for Tipsbladet than Better Collective. I know that they will both take good care of Tipsbladet and, with their ambitions and competencies, develop it even further,”

Henrik Stegger Nielsen joins Better Collective together with all current employees at Tipsbladet.

Allan Olsen, Editor in Chief at Tipsbladet, says: “For Tipsbladet and its employees, this is a fantastic event. Even though we have experienced lots of growth and great numbers on the bottom line in an otherwise pressured media world, there is no doubt that Better Collective can help push Tipsbladet’s growth even further. We will continue to deliver strong football stories, but with Better Collective behind us, we can really make the content live on many more platforms and reach a wider audience.”

Highlighted synergies

Acquiring leading national sports media with a strong brand is an important pillar in Better Collective’s global strategy. Acquiring Tipsbladet.dk enables the Group to increase its presence in Denmark to further leverage its position as a key partner for advertisers in the market.
The editorial team at Tipsbladet creates a strong foundation to grow media products on all relevant platforms.
Better Collective will leverage its leading tech and search engine optimization (SEO) expertise in order to grow the audience.
Better Collective will invest in the development and growth of Tipsbladet.dk.

Esben Skou Vinther, VP of Europe at Better Collective, says: ”As a trusted sports media, Tipsbladet and its employees have built a unique position in the Danish sports market and is a media that will supplement our Danish media portfolio in a great way. We intend to invest in the development of Tipsbladet.dk to further strengthen the content across digital channels. In doing so, Tipsbladet will become an even more attractive advertisement partner for businesses that aim to activate their brand in a relevant and engaging sports context”.

Transaction details
The total purchase price will be 6.5 mEUR on a cash and debt free basis paid in three installments and will be financed with cash. Better Collective estimates that the post synergy 2024 EBITDA multiple will be below 5x. The 2023 financial targets remain unchanged following the acquisition.

Affiliate Announcements

Super Affiliate, betting.bet, Celebrates Brand-defining Re-launch

Published

2 months ago

July 28, 2023

George Miller

Online super affiliate betting.bet has enhanced its flagship brand by unveiling an improved design complemented by new functionalities.

The new website, created by the brand’s proprietors Kontempry Ltd, will aid the brand’s global expansion efforts as it moves from being a UK-centric brand to a “truly global” business.

The design was unveiled last week as part of the company’s re-launch event. Users can now utilise betting.bet to search for the most recent offers from licenced operators worldwide, including brands in Europe, Asia, Africa, the Middle East and so on. This has been made possible through the procurement of gambling licences in multiple jurisdictions and the formation of numerous strategic affiliate alliances.

With live odds feeds, bet calculators, a vast selection of offers, and support functions, betting.bet is now a resource that all punters can utilise. What’s more, betting.bet has forged working relationships with some of the world’s most recognisable brands, resulting in enhanced offers for platform users.

Steve Jones, a spokesperson for the brand, comments:

“We are pleased to offer our consumers a more dynamic service with significant enhancements to offer management, usability, brand diversity, and service reviews. Inevitably, this will enable our users to make more informed decisions when signing up with our esteemed partners. This new design also honours the numerous high-profile sponsorship agreements we’ve signed recently.

I would like to thank the team for their extraordinary commitment to the release of the most recent version of betting.bet. This will enable us to engage with new partners and exponentially expand our player offerings.”

Abigail Moses, the Head of Marketing for betting.bet and the broader Kontempry Ltd. group, explains:

“We are thrilled to introduce the all-new betting.bet to our rapidly expanding community of users and partners. As the brand transitioned from a UK-facing utility to a global comparison portal, a more global-focused design became necessary. It is always challenging to design and market a product that will resonate with audiences in multiple locations. The new version of our website precisely reflects who we are as a disruptive growth company, supporting our global expansion and bolstering our European presence.”

Affiliate Announcements

bet365 Strengthens Responsible Gambling Stance with Renewed Rightlander Partnership

Published

2 months ago

July 27, 2023

George Miller

bet365 Strengthens Responsible Gambling Stance with Renewed Rightlander Partnership

bet365 has announced the extension of their partnership contract with Rightlander, the foremost provider of innovative affiliate compliance solutions.

The agreement underscores bet365’s sustained dedication to promoting responsible gambling and ensuring the highest level of affiliate compliance. Since the partnership began, Rightlander’s cutting-edge compliance tools have been instrumental in assisting bet365 to maintain ethical advertising standards and abide by the strict regulatory landscape.

“We are excited to renew our contract with Rightlander,” said a spokesperson from bet365. “Their comprehensive compliance solution has become an integral part of our affiliate program. The extended partnership reinforces our commitment to responsible gambling and our dedication to providing a secure and fair environment for all our customers.”

The Rightlander platform offers a host of advanced features, and the technology is designed to facilitate compliance with evolving gambling regulations, a fundamental aspect of bet365’s operations.

Rightlander’s Head of Customer Success, Nicole Mitton, expressed her enthusiasm about the ongoing partnership, stating, “We’re delighted to extend our relationship with bet365. This renewed agreement is a testament to the effectiveness of our compliance solutions, and we look forward to continuing to help bet365 promote responsible gambling and adhere to regulatory requirements.”

The extended contract is expected to further strengthen the robust compliance infrastructure at bet365 and drive innovation in affiliate compliance within the online gambling industry. This strategic partnership will continue to provide an example for industry standards of affiliate compliance, further solidifying the companies’ shared commitment to promoting responsible gambling practices.