Affiliate Announcements
iGaming Veterans Form New Lead Marketing Company in Malta
![Traffic Puma WiseGambler](https://gamblingaffiliatevoice.com/wp-content/uploads/wisegambler.jpg)
Traffic Puma is one of Malta’s newest companies in the affiliate marketing space. Read more about its founders.
Traffic Puma
Traffic Puma Ltd is the name of the new affiliate company that bets on an increase focused on ethical gaming. They want to promote this message to the user, and not just simply focus on bling, flashing lights, bells, and whistles.
“We strongly encourage our users to play wisely, and within the limits of their financial situation,” says Ken Larsen – the Norwegian CEO of Traffic Puma. “The industry has had a negative image for some people, and the challenge for our business going forward will be to clean up completely and help players create only positive gaming experiences,” he adds. “Responsible gambling is a positive thing, both for the individual, and the economy as a whole.”
That is why they launched their new affiliate site in May 2018, promptly named Wisegambler
“Our focus will be on empowering our users to think. We are not here to make money at any cost, and online casinos, Sportsbet sites and review sites that take this seriously will be the winners”, says Larsen.
Three Companies
Three companies are behind Traffic Puma, and they all have Scandinavian roots, as is seen in the people behind these companies:
Mikael Strunge from Power Media Group, Dennis Dyhr-Hansen from Matching Visions, and Allan Jensen of Rvnue ApS is behind Traffic Puma. A veteran team of iGaming specialists.
“Our main selling point or advantage is the collective experience that we have. We are tapping into a fantastic resource, and we are going to take advantage of this to the max”, says Ken Larsen.
“Traffic Puma’s ability to consolidate technology and resources from the existing business ventures of its founders will be our primary advantage,” he adds, and hints to the fact that much of the innovation we see in the gaming industry comes from experienced people who see tendencies and challenges of our industry.”
Affiliate and Lead Marketing
The affiliate marketing and lead marketing businesses are increasing yearly. Which seems incredible given the growth it has already had. But it seems that, just like cryptocurrencies, there is a huge faith in the future.
Given that more and more affiliate companies start focusing on ethics and responsible gambling, perhaps more European countries apart from Malta will open up for online gambling.
In the meantime, the strongest affiliate companies will win. But only those that also has a soft focus on ethics and responsibility.
Affiliate Announcements
4ThePlayer and Slots Launch: Lifting Off to Greater Affiliate Engagement!
![4ThePlayer and Slots Launch: Lifting Off to Greater Affiliate Engagement!](https://gamblingaffiliatevoice.com/wp-content/uploads/4ThePlayer-and-Slots.png)
4ThePlayer is thrilled to announce a new partnership with Slots Launch. This collaboration will allow us to reach more affiliates and, in turn, even more players.
Slots Launch is a trusted and responsible platform for affiliates, providing 4ThePlayer with an excellent space to showcase our demo games to a broader audience.
Affiliates working with Slots Launch will have full access to our demo games, with 34 titles already available and more exciting titles to be added soon.
Henry McLean, Co-founder and Commercial & Marketing Director at 4ThePlayer, shared his excitement: “We’re thrilled to partner with Slots Launch to boost our content and drive more engagement with affiliates. It’s the perfect platform to help our games take off!”
By collaborating with 4ThePlayer, Slots Launch continues to provide affiliates with access to the best demo games on the market. Our innovative games enhance their platform, offering a fresh and engaging experience for players globally.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
![Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’](https://gamblingaffiliatevoice.com/wp-content/uploads/Ya8Mtl9QccOLxbIwhMmeFCuTLjPmg1ig9AUHWpfa-1.jpg)
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”
Affiliate Announcements
3 New Websites Approved by QMRA
![Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant](https://gamblingaffiliatevoice.com/wp-content/uploads/QMRA-1.png)
QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.
QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).
QMRA is available for the following markets:
Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia
Various well known international affiliate companies joined QMRA already:
- Game Lounge, Gaming Innovation Group and Leadstar Media
Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.
The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:
https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/
We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!