News
Svenskaonlinecasino.info: A Review of Sweden’s Right to Gamble Online

For many players online that wish to gamble, often the goal-posts are shifted with new laws and ruling that makes playing online seem more arduous. No country or group of people have had such dynamic shifts in law as those living in Sweden.
This is the subject of the article, your rights of play, should you be living in Sweden and a look at one online gambling affiliation that is providing legal content that Swedes can access to fulfil their enjoyment of gambling online inside of Europe’s top online casinos.
Online Gambling in Sweden
When it comes to gambling in Sweden, the situation isn’t that different from many other countries around the world. Online casinos in Sweden are usually not registered within Sweden itself. In fact, the majority of EU casinos are registered in Malta.
There is an odd anomaly with Sweden because despite there being several crack-downs over the years, it is still one of the most productive and busy markets online when it comes to membership numbers within online gambling services.
A driving force behind this is done by the work of affiliated partnerships that work on behalf of the casinos that are otherwise suffocated by legal restrictions.
What are the Laws in Sweden?
Swedish online gambling laws have changed over the decades to tie in with the ever-changing political zeitgeist. More recently, the government, in conjunction with The Swedish Gambling Authority, are looking to limit the amounts that can be spent i.e., deposited, into an online casino. Now, the controversy is that governments are, in this instance, trying to dictate how people can spend their own finances.
Now, the scheme itself is a very good one, because the issue of problem gambling is real, however, it’s not an issue for everyone looking to play online.
The clever thing about this approach from the Swedish lawmakers is that you don’t directly attack the casinos, who are, to some degree, out of their reach because they are foreign sites. So, by taking aim at the players governments are able to control both the profits of the casino and the potential of the players.
The gambling age in Sweden is 18 years of age and online casinos are permitted as there is no law that exists to prohibit the action of people online from using foreign sites. Therefore, online gambling becomes legal.
Affiliates Fighting for Your Rights
So, what are affiliate sites within the casino industry? Well, they are essentially partnerships that act as a voice for the operators out there. Many laws around the world ban online casinos from advertising in their country, Sweden being one of them.
An affiliate is a commission-led service that acts on behalf of the online casinos looking to service the market of a country. So, sites like svenskaonlinecasino.info, for example, are able to present Swedish players with a range of casino reviews for sites that are both legally licensed to provide online gambling and are able to support the Swedish Krona.
Players online can use the affiliated platforms that act as comparison sites. They will then provide users with unique affiliate links to partnered casinos and are able to offer specialist bonus offers in the process.
The Work of SvenskaOnlineCasino.Info
The number one affiliate site in Sweden right now is Svenskaonlinecasino. They supply a mammoth hub of gambling data and information. They support Swedish players online with a top 10 list of best Swedish casinos currently on the market. They have numerous guides and articles on casino features and bonuses. They provide casino guides that discuss software, payment methods and gambling licenses. They have multiple game guides for every casino game created; teaching you how to play along with professional tips that can potentially help you to win real money online.
The platform also provides reviews on the software developers that are partnered with the casinos online and with this a selection of free demo games.
Yes, directly from their website, Svenskaonlinecasino is providing authentic free slots, free video poker, free roulette, free blackjack and many more free games. These are presented so that players are able to learn before they gamble with real money and so they can understand how real casino games work and function.
The Svenskaonlinecasino website is a collective hub of everything that needs to be known about gambling in Sweden online and what is available. From articles on the law to gaming tips and strategies. For any new player stepping into the gambling world, this platform provides the essentials that help to make their users more rounded players.
Standout Services of Svenskaonlinecasino
The focal point of the Svenskaonlinecasino.info website is to promote casinos; therefore, a key feature is to provide Swedish players with the best casino reviews.
Their reviews give a full breakdown of services and features. Their reviews discuss gaming, banking, software, security, Swedish laws, and promotions.
Now, because they are working in partnership with these gambling services, they are able to broker deals and exclusive promotions that can only be obtained by those using the affiliated service.
Because of the special setup, affiliates can provide users with specialist welcome bonuses for their top 10 casinos. Players can also unlock limited promotions which may be focused on a specific type of bonus offer. Swedes can get exclusive free spins that no other affiliate can provide. Or the affiliate can, for example, offer a list of top Swedish casinos with no wagering requirements within their bonus terms.
Where Do You Stand?
Gambling laws have always been an issue for any country. Whilst governments wish to promote a democratic front, they also cannot afford to lose any voter support. Gambling is and always will be taboo. There does need to be support offered to players that have gambling addictions, but laws should not invoke ruling to the detriment of the majority.
Gambling should only ever be undertaken if the player can afford the losses. It needs to be clear that whilst the potential to win money is very real, the fact is, that winning comes down to pure luck.
Right now, in Sweden, players have lots of choices where to play, there are no laws from stopping you accessing casino sites online. But make no mistake, we are heading towards a tipping point where legislation will seek to invoke rules over what you can deposit, bet, play, and even win. It’s the lawmakers that are now gambling with Sweden’s liberties.
Awards
Industry praised as finalists announced for July’s iGB Affiliate Awards

Stephen Carter, Clarion Gaming’s Head of Affiliate Content and internal judging lead for the IGB Affiliate Awards has praised both the number of submissions received and their overall quality.
Speaking as organisers published the list of finalists across the 20-strong categories, he confirmed: “Our external industry judges who are selected for their expertise and their depth of knowledge of the iGaming affiliate sector have been hugely impressed by the overall quality of the individual submissions and the number of companies that have chosen to participate in the 2025 edition of the Awards.
“Both metrics are indicative of how seriously the Awards are taken and how they are widely recognised for being the most prestigious and transparent merit-based awards in iGaming.
“It’s also significant that 40% of the submissions which have progressed to the finals are from businesses not previously shortlisted. This level of engagement demonstrates the relevance and reputation enjoyed by the iGB Affiliate Awards across the iGaming ecosystem.”
Madrid headquartered Betandeal has achieved the most shortlisted entries, making the cut in five categories. The affiliate agency is closely followed by Gambling.com Group, which has put itself in the running across four categories, for best affiliate in casino, sports and bingo (via its WhichBingo brand) as well as Affiliate Employer of the Year.
Newcomer WagerWire has also been shortlisted in four categories across sports, Safer Gambling Initiative of the Year, Employer of the Year and Best Affiliate Campaign.
Interest is mounting in the showpiece black-tie event, with the industry celebration being presented by broadcaster and musician Myleene Klass MBE.
The critically acclaimed television personality, part of the original Britpop era, will host the Cool Britannia-themed event being held 3 July at the Troxy, the stunning Art Deco masterpiece situated in the heart of East London.
The Troxy has an 80-year musical heritage and has featured performances by Liam Gallagher, Jarvis Cocker, Garbage and the Cure.
Members of the iGaming affiliate community can still participate in the public vote for Game of the Year by following the link found at https://www.igblive.com/igb-affiliate-awards-2025. Votes must be cast before 3 June.
The iGB Affiliate Awards shortlist can be viewed at: https://www.igbaffiliate.com/en/articles/121752/igb-affiliate-awards-2025-shortlist-revealed/
News
Hiring Boom: Major affiliate QiH Group builds in-house tech team with eight new hires

The London-based affiliate is also searching for seven more recruits to move previously outsourced tech to fully in house
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Expansion has been ambitious, with 32 new hires in the last 12 months
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Focus is on efficient yet sustainable growth
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The hiring boom has necessitated a move to larger headquarters in London
Power affiliate QiH Group has been making bold moves in the past year, with both expansion and diversification being integral parts to an ambitious growth strategy.
In 2023, the iGaming company – which counts Flutter and Entain amongst its impressive client list – began building a C-level layer into the business, with new positions created and filled in operations, marketing and finance.
The latest of those hires is in technology, with QiH Group’s first-ever CTO, Sachin Saxena, joining from digital health company Congenica in September of 2024.
Since then, Saxena has used his international B2B experience to build the company’s tech capabilities, working with the company’s senior leadership, stakeholders, and cross-functional teams to transition previously outsourced functions and platforms to in-house talent.
“It’s no simple feat overseeing the change management process that is necessary to move from fully outsourced to completely in-house tech capacity,” explains Saxena, “but the most important aspect of that is the people. We really needed to find the right people fit culturally and experientially and we needed to do it efficiently.
“So far, we’ve employed nine engineers, and are actually looking for a further seven tech team members at a minimum,” he says.
Talent shortage, still?
One of the biggest challenges Saxena says the tech industry has faced in recent years, whether in betting and gaming or other sectors, is the talent shortage that first appeared during the COVID-19 pandemic and hasn’t abated since.
“Recruiting into the iGaming industry has been really interesting, Saxena shares, “mainly because for a lot of people, betting and gaming just isn’t a sector we’d considered previously. Since joining six months ago, I’ve been fortunate enough to learn what a fascinating industry it is, and to convey that to potential new hires.”
A key USP that Saxena is hoping will make the rest of this recruiting round smoother is how seriously QiH Group takes its people-first ethos.
He says: “HR isn’t an afterthought for QiH, which is evident in policies, procedures, flexible working arrangements and from internal promotion – for example, our COO, Andrew Lee, started his career in iGaming 10 years ago with QiH and now he’s at C-level as a decision-maker. So the upward mobility that QiH provides is a big selling point.”
But the main thing that the CTO loves about working for an iGaming affiliate?
“It’s just really, really fun.”
Affiliate Success
Casino Guru shortlisted in 2 categories for iGB Affiliate Awards 2025

Casino Guru has been shortlisted for the iGB Affiliate Awards 2025, joining a competitive field of contestants in the “Best Casino Affiliate” category and the “Safer Gambling Initiative of the Year.”
The iGB Affiliate Awards recognize companies in the iGaming affiliate space that have demonstrated their value through a range of initiative. This is reflected by the event’s coverage of more than 20 award categories.
Casino Guru is honored to have been shortlisted in two categories for one of the most prestigious industry events that celebrates advances in the affiliate industry and iGaming sector as a whole, and particularly in two areas where Casino Guru particularly excels.
Casino Guru has developed the world’s most comprehensive and meticulously detailed database, which actively evaluates the standing of individual casinos by scrutinizing dozens of different criteria for each listing.
These criteria are dynamic, meaning that Casino Guru is constantly reviewing offers to accurately assign ratings.
The resulting assessment is based on technological, legal, and industry knowledge, helping players make informed choices about their gambling.
Daniela Sliva, Public Relations and Creative Projects Director, said: “The shortlisting reflects Casino Guru’s ongoing commitment to upholding the highest industry standards. The Safety Index and Casino Guru Complaint Resolution Center have consistently delivered real-world impact for players, enhancing transparency and responsibility across the sector by showing operators that when it comes to their offers, it’s the players who decide. At Casino Guru, we ensure that players have all the information they need to make informed decisions. Being shortlisted for the prestigious iGB Affiliate Awards confirms that we’re on the right track.”
Casino Guru is also distinguished for its ongoing commitment to the Gamtegrity platform, which reunites the company’s efforts to make gambling safer and more transparent by advancing research, education, and best practices.
The official ceremony will be held at the Troxy, East London, on July 3, 2025. The iGB Affiliate Awards will be held on the final day of the iGB Live 2025 conference.
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