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Does the iGaming industry struggle with integrity when it comes to reviews?

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In this day and age building a successful iGaming affiliate site requires so much more than just an attractive homepage and a list of decent welcome offers that match your niche. 

So fierce is the competition within the industry, it’s evident that there’s no room for complacency. The bare minimum isn’t enough to get a site by anymore, especially if they want to rank amongst the top sites for their all-important high-value money making search terms.

Nowadays, in order to realistically compete, affiliates should be building customer confidence via trust signals such as in-depth, well-researched slot reviews and ratings. 

If you were to search Google for your favourite online slot game right now, we guarantee you’d quickly stumble across some of the most reputable iGaming affiliates on page one of your search. These sites have put the time and effort into writing high-quality content.

That being said, the reality is that only a small fraction of reviews that appear at the top of Google are actually original and completely accurate. According to the experts at Slot Gods, one of the leading sources of independent bias free online slot reviews, the industry has a genuine problem with integrity, here’s what they have to say on the matter.

 

The unfortunate truth behind online slot reviews

Writing informative reviews is a fantastic way to show your end user that you not only know what you’re talking about, but that you’re just as passionate about the subject matter as they are. Ultimately it goes a long way towards boosting your conversion rate and creating repeat visitors who will no doubt return to your site seeking new offers and quality content.

At this point, it’s pretty common knowledge amongst everyone working within the iGaming industry that content is king… However, there are affiliates out there that just view content as a means to an end to rank, rather than to actually give their users a meaningful experience. 

The end goal for some affiliates is to quickly bloat their site with content, so what do they do? They hire a freelance content writer to knock out a handful of reviews for them. 

We have absolutely no qualms with affiliates relying on freelancers to produce content, they’re arguably the backbone of this industry, especially considering site owners have so many day-to-day tasks to contend with already that keep them busy throughout the day.

The issue at hand is that many of these affiliates are hiring budget freelancers from sites such as Fiverr that have absolutely no industry expertise, as a result these content writers are finding themselves on other affiliate sites practically re-writing their reviews with little effort.

This leads to unoriginal copy and paste reviews that offer nothing substantial when compared to other sites. Even more worrying is that this practice can often cause an adverse chain reaction… One affiliate will copy another affiliate and so on, each picking up the same mistakes.

If the original slot review featured an incorrect figure such as the wrong RTP percentage (which happens very often ) then all of the reviews that followed will also feature the wrong percentage.

This leads to confusion for practically everyone, even worse, players might deposit money at a casino to play that specific game under the assumption that it has a better chance to pay out.

Affiliates need to take more responsibility when it comes to filling their site with review content, it’s understandable that financial constraints would mean that inexperienced content writers write the reviews, but if this is the case the site owner should still be checking the key facts and figures related to each and every slot that goes on their site. Blind faith gets you nowhere.

 

The bigger problem – Honesty

Frustratingly, the issues don’t end there. There are actually plenty of genuinely well-written reviews out there that do read well and contain factual and correct information relating to the game… The problem though? They’re not at all impartial.

Realistically, we’re all in the same boat. We want to make as much money as possible from our endeavours and enjoy the flexible lifestyle that comes with creating a site that can generate a passive income over a sustained period of time. Should that come at the cost of your integrity?

There are plenty of online slot games out there that just aren’t very good, it’s the same as any industry, not all products are top quality, award winning creations. So why are we seeing so many online affiliate sites praise every single slot as if they’re the best thing since sliced bread?

We believe in honesty when it comes to slot reviews. Yes, someone might read your review and be deterred from hitting play, but is it not better to send a user back a page in search of a slot that is right for them as opposed to getting them to deposit and play a game they didn’t enjoy based on your false recommendation? 

Visitors to your site aren’t stupid, they know that if you’re willing to speak honestly and frankly about a slot, even if it’s not very good, then they can trust your judgement elsewhere. Don’t be that site that oversells, it does a disservice to yourself and will lead to unhappy players.

  

What makes a good, honest and readable slot review?

According to the team at Slot Gods, the very first thing any content writer should do before they even begin typing the first word of their review is actually visit the developer’s website, load up the demo version of the game and spend a considerable amount of time playing it.

It sounds simple, but it’s clear that so many reviews are based off another affiliate’s page and not an actual well-informed review that was written off the back of a playthrough. Play the game, and make sure you take a good look at the developer’s game sheet that goes with it.

It’s also worth cross referencing all of the key information such as minimum bet, maximum bet, RTP percentage, maximum win potential and volatility… This is because operators don’t always follow standard slot specifications… Developers often create games with adjustable minimum and max bets and RTP percentages to accommodate a specific operator.

Ultimately, from this point on it’s down to you and your writers. Give players what they want, the hard, cold facts that accurately depict what an online slot is all about. 

Don’t just tell them it’s amazing, don’t just tell them that they could win tens of thousands of pounds playing it… Tell them what they actually need to know about the game! Describe how it looks, sounds and how engaging it is during base gameplay and during bonus features.

Players want in-depth, high-quality content that will leave a lasting impression, give it to them. 

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News

Gaming Innovation Group Media Arm (GiG Media): Official Policy in place for joining QMRA

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Gaming Innovation Group Media Arm (GiG Media): Official Policy in place for joining QMRA

 

GiG Media is one of the most well-known international iGaming Affiliate companies—the listed iGaming giant places high value on regulatory compliance in all active markets. The company acknowledges that QMRA is a valuable tool for ensuring better compliance.

GIG Media has decided to implement a strategy that websites operating in markets serviced by QMRA will be required to adhere to the Quality Mark. Over the next few months, GiG Media will begin the process of ensuring compliance with the QMRA team. GiG Media has already partnered with QMRA on its websites targeting the Swedish and UK markets.

QMRA is very happy about this. Working together with the GiG specialists will improve the Quality Mark as a whole.

Quote by Milorad Matejic, COO, GiG Media: “Gig Media is pleased to cooperate with QMRA in enhancing our compliance initiatives. Adhering to their standards on our websites where QMRA services the market demonstrates to the market our commitment to compliance at Gig Media.”

Quote by Steven Vrolijk, LL.M., QMRA Director: “QMRA is a follow up for our Dutch Quality Mark KVA. KVA has been very successful in the Netherlands, which made our choice for expanding internationally easy. We now service a lot of geo’s, among which Ontario, Sweden, Germany, Denmark and more.

GiG was one of the first KVA members, so we know each other already. GiG knows our work and our serious efforts. I am happy to say that our KVA evidence led them to be the first to make QMRA official company policy.

I am proud of this as well: we just launched in February (2024) and GiG being one of the largest affiliate companies out there, this is a huge step!

As we continue to expand internationally, we’re excited to welcome more partners committed to excellence. Join us in setting the standard for compliance in the iGaming Affiliate Industry”

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Affiliate Success

Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

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Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

 

Casino Guru, the premier platform for online casino reviews and industry insights, is thrilled to announce its victory in the “Affiliate of the Year” category at the prestigious AffPapa iGaming Awards 2024.
This marks the third consecutive year that Casino Guru has received this esteemed recognition, cementing its position as a leader in the affiliate industry.
The AffPapa Awards celebrate excellence in the iGaming sector, highlighting outstanding affiliates, operators, and B2B providers. Casino Guru’s consistent triumph in the “Affiliate of the Year” category is a testament to its commitment to transparency, innovation, and player safety. The platform, known for its comprehensive reviews and user-friendly interface, continues to set industry standards, ensuring fair play and informed choices for online gamblers worldwide
Over the past year, Casino Guru has achieved unprecedented growth and several notable milestones. The platform has maintained its status as the largest online casino database, with reviews of over 6,200 casinos. In a commitment to transparency and player protection, more than 450 online casinos have adjusted their terms and conditions based on Casino Guru’s recommendations. Additionally, the online gambling forum has surpassed 5,000 monthly posts, reflecting its strong community engagement.
“We are honored and delighted to receive this award for the third time,” said Ivona Kulichova, Casino & Affiliate Communication Lead. “This recognition reflects our unwavering dedication to providing high-quality, trustworthy information to our users and partners. We extend our gratitude to the AffPapa Awards committee and our incredible team for their hard work and passion.”
Casino Guru’s dedication to responsible gaming initiatives has been a cornerstone of its success. Partnerships with organizations like Mindway AI further this mission, emphasizing responsible gaming practices. The Casino Guru Awards recognize the industry’s top operators and professionals who align with Casino Guru’s mission to make online gambling safer.
Additionally, the Casino Guru Academy has introduced new courses on key industry topics, such as player verification, ESG in gambling, customer complaint handling, and affiliate management, highlighting its commitment to professional development and high standards. The Global Self-Exclusion Initiative, which includes the Self-Exclusion Standards project developed with international experts and City, University of London, exemplifies Casino Guru’s proactive approach to player safety.
The Complaint Resolution Center has also achieved remarkable success. Over the past year, 12,161 complaints were published and 3,428 resolved, saving players over $11 million. This represents a significant increase in both the number of complaints handled and the amount of money recovered for players, underscoring Casino Guru’s role in protecting consumer interests.
Amidst these achievements, Casino Guru remains steadfast in its mission to provide comprehensive and reliable information to the online gambling community. The company is committed to continuous innovation, responsible gambling practices, and fostering a trustworthy and engaging online environment for its visitors and the broader public.
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Awards

Winners Announced at the First Annual Golden Boomerang Awards 2024 in Cyprus

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Winners Announced at the First Annual Golden Boomerang Awards 2024 in Cyprus

 

The 11 most significant participants in the Golden Boomerang Awards traffic tournament were awarded heavyweight golden statuettes for contributing to the iGaming industry. The tournament is set to become an annual, and looking forward to the 2025 season

The winners across 11 nominations were named and honored at the 2024 Golden Boomerang Awards Ceremony, organized by Boomerang Partners in Cyprus. More than 150 major affiliate marketing representatives from around the globe visited an exclusive, new, first-in-industry event designed to recognize affiliates.

The Golden Boomerang Awards incorporated a full-scale award event with a red-carpet experience. Boomerang Partners is the first company in the industry to create such an award, offering affiliates a one-of-a-kind awarding ceremony participation from the partner program. The ceremony was opened by Ivan Krainov, co-founder of Boomerang: “The Golden Boomerang Awards is a fantastic initiative for our affiliate program. It’s an exciting opportunity for me to have my debut in the public eye, as I wouldn’t want to miss the chance to engage with our partners at this event. The Golden Boomerang Awards is our expression of gratitude to the partners who contribute immensely to the growth of Boomerang Partners.”

The awarding ceremony featured real rewards – actual golden statuettes, emphasizing the value of winning and partnership. The ceremony included the best options of modern live events: a beach party in the morning, and an awards ceremony in the evening — all with high-level networking opportunities, entertainment, live performances, and a DJ set, creating a festival atmosphere befitting an honored celebration.

“We’ve worked a lot with Boomerang Partners over the past year. It took us a couple of years to reach this level, and it’s just the culmination of our efforts over these years. This award has exceeded our expectations, and a big deal for us. We’re looking forward to next year and possibly winning the next Golden Boomerang Award, — said Julian Pfennig, co-founder of Apex Media Ltd, the grand winner of the Golden Boomerang Awards. — Boomerang has been one of our top partners. They have a lot of brands and frequently launch new ones, so it never gets stale or boring. And we’re having a wonderful time at the Golden Boomerang Awards Ceremony: one winner after another, with spectacular shows between the nominations. The nominations themselves are exciting. So, yeah, this is a big show, and we’re enjoying it a lot.”

 

2024 Golden Boomerang Awards Winners:

  • Winner: Apex Media Ltd
  • Rising Star: iGaming Awards (iGamingTeam)
  • Most Innovative Campaign: IT Universe (Unbesiegbar)
  • Best SEO Traffic: Media24 (AffMedia)
  • Best PPC Traffic: Britex (Amirah&Co)
  • Best Casino Traffic: MashaMedia (Unicorns)
  • Best Sportsbook Traffic: Creatus Media (FTDeez)
  • Best Quality Traffic: Inovatiq (HighRoller Gaming)
  • Best Ambassador: G.Partners
  • Best Affiliate: Aviate Leads (Avia Traf)
  • People’s Choice: CasinoGuru (StarGlide)

“We plan to make the Golden Boomerang Awards an annual event. And right from the start they set a high level – for the final event and results. Today guests from all continents flew to the ceremony. These are the winners, partners and top-leaders of the tournament. We have brought together a great professional community. We invited our partners to enhance their networking experience with enjoyable and productive interactions,”said Vitalii Prokofev, CEO at Boomerang Partners.

As the Golden Boomerang Awards 2024 concludes, plans are already underway for next year’s event. Continuing its annual tradition, the Golden Boomerang Awards will return in 2025, once again offering unique opportunities to Boomerang Partners.

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Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

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