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Does the iGaming industry struggle with integrity when it comes to reviews?

Published

2 years ago

July 23, 2021

In this day and age building a successful iGaming affiliate site requires so much more than just an attractive homepage and a list of decent welcome offers that match your niche.

So fierce is the competition within the industry, it’s evident that there’s no room for complacency. The bare minimum isn’t enough to get a site by anymore, especially if they want to rank amongst the top sites for their all-important high-value money making search terms.

Nowadays, in order to realistically compete, affiliates should be building customer confidence via trust signals such as in-depth, well-researched slot reviews and ratings.

If you were to search Google for your favourite online slot game right now, we guarantee you’d quickly stumble across some of the most reputable iGaming affiliates on page one of your search. These sites have put the time and effort into writing high-quality content.

That being said, the reality is that only a small fraction of reviews that appear at the top of Google are actually original and completely accurate. According to the experts at Slot Gods, one of the leading sources of independent bias free online slot reviews, the industry has a genuine problem with integrity, here’s what they have to say on the matter.

The unfortunate truth behind online slot reviews

Writing informative reviews is a fantastic way to show your end user that you not only know what you’re talking about, but that you’re just as passionate about the subject matter as they are. Ultimately it goes a long way towards boosting your conversion rate and creating repeat visitors who will no doubt return to your site seeking new offers and quality content.

At this point, it’s pretty common knowledge amongst everyone working within the iGaming industry that content is king… However, there are affiliates out there that just view content as a means to an end to rank, rather than to actually give their users a meaningful experience.

The end goal for some affiliates is to quickly bloat their site with content, so what do they do? They hire a freelance content writer to knock out a handful of reviews for them.

We have absolutely no qualms with affiliates relying on freelancers to produce content, they’re arguably the backbone of this industry, especially considering site owners have so many day-to-day tasks to contend with already that keep them busy throughout the day.

The issue at hand is that many of these affiliates are hiring budget freelancers from sites such as Fiverr that have absolutely no industry expertise, as a result these content writers are finding themselves on other affiliate sites practically re-writing their reviews with little effort.

This leads to unoriginal copy and paste reviews that offer nothing substantial when compared to other sites. Even more worrying is that this practice can often cause an adverse chain reaction… One affiliate will copy another affiliate and so on, each picking up the same mistakes.

If the original slot review featured an incorrect figure such as the wrong RTP percentage (which happens very often ) then all of the reviews that followed will also feature the wrong percentage.

This leads to confusion for practically everyone, even worse, players might deposit money at a casino to play that specific game under the assumption that it has a better chance to pay out.

Affiliates need to take more responsibility when it comes to filling their site with review content, it’s understandable that financial constraints would mean that inexperienced content writers write the reviews, but if this is the case the site owner should still be checking the key facts and figures related to each and every slot that goes on their site. Blind faith gets you nowhere.

The bigger problem – Honesty

Frustratingly, the issues don’t end there. There are actually plenty of genuinely well-written reviews out there that do read well and contain factual and correct information relating to the game… The problem though? They’re not at all impartial.

Realistically, we’re all in the same boat. We want to make as much money as possible from our endeavours and enjoy the flexible lifestyle that comes with creating a site that can generate a passive income over a sustained period of time. Should that come at the cost of your integrity?

There are plenty of online slot games out there that just aren’t very good, it’s the same as any industry, not all products are top quality, award winning creations. So why are we seeing so many online affiliate sites praise every single slot as if they’re the best thing since sliced bread?

We believe in honesty when it comes to slot reviews. Yes, someone might read your review and be deterred from hitting play, but is it not better to send a user back a page in search of a slot that is right for them as opposed to getting them to deposit and play a game they didn’t enjoy based on your false recommendation?

Visitors to your site aren’t stupid, they know that if you’re willing to speak honestly and frankly about a slot, even if it’s not very good, then they can trust your judgement elsewhere. Don’t be that site that oversells, it does a disservice to yourself and will lead to unhappy players.

What makes a good, honest and readable slot review?

According to the team at Slot Gods, the very first thing any content writer should do before they even begin typing the first word of their review is actually visit the developer’s website, load up the demo version of the game and spend a considerable amount of time playing it.

It sounds simple, but it’s clear that so many reviews are based off another affiliate’s page and not an actual well-informed review that was written off the back of a playthrough. Play the game, and make sure you take a good look at the developer’s game sheet that goes with it.

It’s also worth cross referencing all of the key information such as minimum bet, maximum bet, RTP percentage, maximum win potential and volatility… This is because operators don’t always follow standard slot specifications… Developers often create games with adjustable minimum and max bets and RTP percentages to accommodate a specific operator.

Ultimately, from this point on it’s down to you and your writers. Give players what they want, the hard, cold facts that accurately depict what an online slot is all about.

Don’t just tell them it’s amazing, don’t just tell them that they could win tens of thousands of pounds playing it… Tell them what they actually need to know about the game! Describe how it looks, sounds and how engaging it is during base gameplay and during bonus features.

Players want in-depth, high-quality content that will leave a lasting impression, give it to them.

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BC.GAME Casino Review: The Top-Notch Online Crypto Casino

Published

6 days ago

May 23, 2023

Gaspar Incze

BC.GAME casino is a highly-rated online crypto-gambling platform that has taken the industry by storm. Established with a commitment to providing a thrilling and secure gambling experience, BC.GAME has quickly become a favorite among online gamblers. Founded in 2017, BC.GAME holds a reputable license from the Government of Curacao, ensuring that players can enjoy their favorite games with confidence and peace of mind. With a diverse range of games, including casino classics, sports betting, and more, BC.GAME offers endless entertainment options for all players. Get ready to embark on a thrilling journey of excitement and fortune with BC.GAME.

Discover Your Winning Potential with BC.GAME’s Lucrative Bonuses and Rewarding Loyalty Program

BC.GAME takes your gaming experience to new heights with its enticing welcome bonus, generous deposit bonus, and rewarding loyalty program. As a new player, you’ll be greeted with a warm welcome through BC.GAME’s welcome bonus, giving you an excellent boost to kickstart your gaming journey. BC.GAME values your continued loyalty and offers a fantastic deposit bonus on subsequent deposits. This ensures that every time you top up your account, you receive extra funds to extend your gameplay and increase your winning opportunities.

Moreover, BC.GAME’s loyalty program is designed to appreciate and reward its dedicated players. As you keep enjoying the exciting games and thrilling sports betting options, you’ll earn loyalty points that can be redeemed for exclusive benefits. These perks may include personalized promotions, higher betting limits, faster withdrawals, and even dedicated account managers to enhance your overall gaming experience.

BC.GAME’s Casino and Sportsbook Offer Endless Excitement

BC.GAME is a dynamic online platform that offers both a captivating casino experience and an exhilarating sportsbook. Whether players are drawn to the thrill of slots, the strategic gameplay of card games, or the excitement of live casino action, BC.GAME’s casino has it all. With its provably fair system, players can enjoy a transparent and trustworthy gaming environment.

In addition to its exceptional casino offerings, BC.GAME also features a comprehensive sportsbook that caters to sports enthusiasts worldwide. The sportsbook covers a vast selection of sports and events, providing ample opportunities for betting and engaging in the thrill of sports wagering.

Effortless Transactions: BC.GAME’s Convenient Deposit and Withdrawal Methods

BC.GAME offers a seamless and hassle-free experience when it comes to depositing and withdrawing funds. With a variety of convenient methods available, players can effortlessly manage their finances on the platform. Whether you prefer to transact with popular cryptocurrencies like Bitcoin, Ethereum, or Litecoin, or opt for traditional payment methods such as credit cards or e-wallets, BC.GAME has you covered.

The platform ensures speedy deposits, allowing you to quickly start enjoying your favorite games or sports betting. When it’s time to cash out your winnings, BC.GAME maintains the same level of efficiency. Withdrawals are processed promptly, ensuring that you receive your funds in a timely manner.

Unleash Your Gaming Adventure with BC.GAME: Games, Promotions, and Secure Payments Await!

BC.GAME is a gaming destination that encompasses the perfect trifecta of captivating games, rewarding promotions, and secure payment methods. Unleash your gaming adventure with BC.GAME and discover a world where excitement knows no bounds. Get ready to immerse yourself in unforgettable entertainment and start winning today!

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Why Gambling Affiliate Companies are Key for Smaller American Sportsbooks

Published

2 weeks ago

May 16, 2023

George Miller

Why Gambling Affiliate Companies are Key for Smaller American Sportsbooks

As online sports betting continues to expand in the United States, gambling affiliate companies in the country are also growing in number.

The primary objective of affiliate companies is to earn their own small share of the multi-billion dollar market, but they also play a big role in helping new and smaller sportsbooks find their feet in the industry.

The American sports betting market is dominated by a handful of sportsbooks, with FanDuel alone owning about 50% of the market. DraftKings and Caesars are also solidly placed on the podium, making it very difficult for new operators to break through.

This is where gambling affiliate companies come in. Partnering with affiliate sites is a financially-prudent way of online marketing, as the cost is often directly related to the success of the campaign.

Swedish-based affiliate company Leadstar Media is one of many European companies that have turned their focus on the American market, launching a wide array of US focused products, including bonus comparison site, Betting Bonus USA.

Lee Cooper, editor-in-chief at Betting Bonus US, believes affiliate sites are important to all sportsbooks, but even more vital to new and smaller operators.

“For established sites like FanDuel and DraftKings, it is all about consolidating their positions at the top of the market”, he said.

“They have got the big bucks to run sponsorships and advertisements, but they also want to be on top of every list and not give room for complacency”.

“Many smaller operators don’t have the financial muscle to compete with the big guys, and rely heavily on affiliation to get customers and push their brand”, Cooper observed.

Having already enjoyed great success in other countries like Brazil and the United Kingdom, where they send thousands of new players to their partners on a monthly basis, Leadstar Media are confident of having similar success in the United States, considering the enormous potential of the country.

“We have invested a lot of quality resources into the United States, and are beginning to reap the dividends of all that effort”, Cooper stated.

The American gambling market is already quite big, but it is still nowhere near its full capabilities. Sports betting is now legal in some capacity in over 30 states, but significantly fewer states in the country allow online casino gambling.

With more states set to open their doors to the different forms of online gambling, there are many more new customers to be had. This again highlights the importance of affiliate gambling sites to smaller operators in the American market.

It is difficult enough for a new operator to break into the American market, given the different regulations across the states and fairly high licensing fees and taxes. It is even more difficult to usurp the established order and run the business profitably.

The big players look set to keep hold of their positions for the foreseeable future. They’ve already amassed a lion share of the gambling revenue, and are in a vantage position regarding advertising.

Gambling affiliate sites offer a more level playing field for the smaller operators to rub shoulders with the current market leaders and compete for customers. It’s a much fairer fight for the newbies!

News

OLBG gives away more than £1 million to tipsters

Published

2 weeks ago

May 15, 2023

George Miller

OLBG gives away more than £1 million to tipsters

£1m prize mark passed on 1 May 2023
76,953 prizes given away to tipsters
Most successful winners have taken home £9,115 each

Sports betting community and affiliate OLBG has now given away more than £1 million to users in its popular free-to-enter tipster competitions.

The contest, launched back in August 2003, offers players the chance to enter competitions across 22 sports.

Players win prizes based on their tips on sports including football, horse racing, baseball, basketball, boxing, cricket, darts, golf, greyhounds, handball, motor racing, American football, ice hockey, rugby, snooker, tennis and volleyball.

They can also offer tips on more niche markets such as eSports and politics, while the site has also recently added Gaelic sports, Aussie Rules and Lacrosse to the competition.

Each month OLBG gives away £7,100 in cash, with more than 800 individual prizes on offer. The largest prize fund is for football tips, with £2,100 given away each month, followed by horse racing at £1,600.

“Our tipster competitions have been fundamental in building our engaged sports betting community. Many of our members have been using OLBG on a daily basis for years,” said Richard Moffat, CEO at OLBG.

“Over 500,000 users have joined OLBG, with several thousand taking part in the competitions on a daily basis. This creates a huge amount of valuable content for those who like to follow tips and learn betting strategies.

“For some, it’s the challenge of proving themselves and winning prize money, others find it helps them with their own betting by recording their reasoning for each bet and being able to analyse their records. And for many, it’s a bit of free fun with the chance to win cash prizes.

“We believe that the OLBG tipster competitions are the most comprehensive free-to-enter contests available and the first ever to pass the £1 million milestone. We look forward to giving away even more cash to our loyal users in the future, they deserve every penny they receive.”

Some 10 members have won more than £5,000 each, with two members surpassing £9,000. Some of the top tipsters have also built up big followings, with one having more than 50,000 followers on the OLBG app.

As well as cash, OLBG members can accumulate OLBG crowns via their tipping and other community contributions. These can be exchanged in the OLBG store for merchandise, including the famous orange and black OLBG scarves.