News
What do Affiliates Need to Consider in NZ from a Regulatory Perspective?

Online gambling remains an increasingly popular pastime in New Zealand, thanks to a peculiar and surprisingly commonplace set of regulations in the market.
More specifically, while the country’s gambling laws currently prohibit natives from wagering within a private online casino based in New Zealand, there’s nothing in the Gambling Act of 2003 to prevent players from registering with an accessible international brand such as Betway.
This also creates an opportunity for affiliate marketers in the NZ iGaming space, although things may be about to change in the wake of a comprehensive legislative review by the Department of Internal Affairs (DIA). We’ll explore this in a little more detail below:
Can You Become a Gambling Affiliate in New Zealand?
Currently, there appear to be no restrictions on operating as an iGaming affiliate in New Zealand, while this is becoming an increasingly lucrative career option in the digital age.
After all, the figures demonstrate that New Zealanders have poured huge amounts of money into overseas casino websites and sportsbooks over the course of the last 18 months, wagering approximately $381 million during this period alone.
There are also numerous types of affiliates available in NZ, including platforms such as Onlinecasinonewzealand.nz. This operates broadly as a standalone and independent review site that compares reputable and accessible gambling brands online, while it is also categorised as an affiliate website.
This means that the platform receives commission from the virtual casinos that it lists, through the various links, products and verticals provided.
When visitors click on these links and subsequently open an account with the online casino in question, the commission is paid out at the agreed percentage and within a predetermined timeframe.
You will also find a large number of prominent casino affiliate programs in New Zealand, some of which promote a number of competing overseas operators and payout at various rates of commission.
Typically, however, these programs will offer a revenue share between 25% and 50% to affiliates, while some will provide two-tier commission plans and customised bonus plans depending on the players making deposits.
The availability of affiliate programs in NZ should not come as a surprise, with this innovative marketing channel widely accessible even in nations that have taken a more stringent approach to advertising in the iGaming space.
Take Italy, for example, as while the so-called “Dignity Decree” has placed a stringent ban on iGaming advertising of late, affiliate marketing continues to create a handy workaround for operators.
Will Affiliate Marketing Continue in New Zealand?
As we’ve already touched on, the review by the Department of Internal Affairs (DIA) is well underway in NZ, while a number of potential reforms have been proposed to help expand the marketplace in line with its increasingly digital nature.
The good news is that none of these are likely to affect affiliate marketers in New Zealand adversely, and in fact, they are far more likely to boost affiliates and create more opportunities within the sector.
The most likely reform would actually create additional licenses for both domestic and operators in NZ, for example, while broadening the market considerably and removing control away from centralised agencies like Lotto and TAB (who regulate lottery games and sports betting respectively).
This would create an increased demand for affiliate marketers and reputable programs in New Zealand, allowing established affiliates to scale their market shares and newcomers to carve themselves a lucrative niche within the industry.
Even if the legislation was adjusted to simply grant additional licenses to international casino and betting brands, this would also boost demand for affiliates while enabling existing programs to snap up new operators with the minimum of fuss.
Perhaps the only potential reform that would not directly benefit affiliates would see the government agencies Lotton and TAB extend their centralised offering to provide more gambling products to customers.
This would probably only see a single, centrally controlled online casino enter the NZ marketplace, creating little in the way of additional money-making opportunities for affiliates in the region.
Ultimately, however, it is clear that iGaming affiliates in NZ have little to fear from the current DIA review of the 2003 Gambling Act.
In fact, they’re most likely to benefit from any reforms, irrespective of any additional controls or regulatory measures that may be conceived much further down the line.
News
More transparency, better tools, a brighter future: MiglioriCasinoItalia revolutionizes the market with new features

MiglioriCasinoItalia is evolving, introducing a new suite of features set to transform how users choose where to play online. Already a benchmark in the Italian comparison space, the platform is now doubling down on transparency, responsibility, and advanced tools to help users make more informed decisions.
There are four key new features introduced to the platform. The License Comparator allows users to compare operator licenses instantly, clearly distinguishing between those regulated by ADM and those operating without Italian official authorization. Alongside it, the License Checker enables users to verify the status of an operator’s license in real time.
Soon to be released is the Casino Comparator, a feature that will allow users to compare multiple casinos side-by-side, based on key factors such as welcome bonuses, payment methods, and game selections. With an intuitive interface and customizable filters, users can view platform differences in seconds, making the selection process faster and more efficient.
Rounding up the update is the Playtest Report section, which adds depth to each casino review by showing the team’s hands-on experience with each operator — tested games and achieved outcomes—to ensure an even greater level of transparency.
These innovations come at a pivotal time for the industry. While Italy’s online gaming market is growing, it is also facing increasing regulatory pressure. The new online gambling reform is expected to fully take effect in September, after a deadline extension. This change signals a radical shift on the horizon: higher licensing costs, fewer authorized operators, and a more competitive market. In this changing landscape, MiglioriCasinoItalia positions itself as the go-to, trustworthy guide users can always rely on, providing tools designed to simplify their decision-making.
“Our mission has always been clear: to provide users with concrete, accessible, and up-to-date tools to help them choose where to play — empowering informed decisions,” says Angelo Vecchione, Website Manager of MiglioriCasinoItalia. “These features were developed through close observation of user behavior and from a strong vision for the industry’s future.”
“As the number of licensed operators decreases and their individual market share rises, having a clear and trustworthy go-to resource becomes crucial,” Adds Paolo Strano, Affiliate Manager and market expert at MiglioriCasinoItalia.
MiglioriCasinoItalia has evolved beyond a simple comparison tool: today, it guides, informs, and empowers.
The future of gambling won’t wait. With MiglioriCasinoItalia, users are already part of the next generation of casino comparison.
Awards
MightyTips is shortlisted for Sportsbook Affiliate of the Year at SBC Awards Europe

MightyTips has been nominated for the Sportsbook Affiliate of the Year award at the SBC Awards Europe 2025. This is the second successive year that the iGaming hub has been shortlisted in this category, where it will compete against industry giants such as Flashscore, Gentoo Media, and North Star Network.
The nomination recognises MightyTips’ increasingly prominent position within the sector and its contribution to the affiliate landscape following a year of significant growth, including an expanded portfolio of multilingual sites, increasing its total to 19 by the end of 2024.
The brand has also launched the MightyQs interview series, which focuses on partnerships between sportsbooks and big sports names. Furthermore, MightyTips has struck upon several collaborations with notable iGaming operators such as 888Starz and Roobet.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Being nominated for the Sportsbook Affiliate of the Year award is a testament to the hard work, knowledge and dedication of the MightyTips team. We continue to go from strength to strength, and everyone involved should be proud of their achievements over the last twelve months. We will continue to deliver high standards, and we cannot wait to see what we can accomplish over the next year.”
SBC Awards Europe
The SBC Awards Europe will take place on June 12th, 2025, on the final day of the SBC Summit Malta at the Hilton Malta. It will reward operators, affiliates, suppliers, and game developers throughout Europe who have contributed significantly to the sports betting and iGaming landscape.
This year’s awards have attracted a record-breaking number of nominations. Each entry is assessed by a hand-picked judging panel of industry experts. The ceremony will welcome 400 guests from across the sector, with awards handed out in 34 categories.
News
EEGS Launches its First Affiliate Webinar of 2025: Exploring the Affiliate’s Role in Responsible Gaming

The Eastern European Gaming Summit (EEGS) is proud to announce the first edition of its Affiliate Webinar series for 2025, taking place on May 13 at 2:00 PM CET. Titled “Balancing Compliance and Conversion: The Affiliate’s Role in Responsible Gaming,” the session will explore the critical role affiliates play in today’s iGaming environment and the increasing importance of responsible practices in performance-driven marketing.
The webinar session will be led by Gjorgje Ristikj, a seasoned professional with over a decade of experience in the affiliate space. As the Founder of Gamblers Connect and Co-Founder & CEO of RankRadar, Gjorgje brings a wealth of knowledge from co-founding the first Macedonian Poker Affiliate website to leading award-winning projects like Gamblers Connect and consulting in iGaming Affiliate Management. He will share practical insights drawn from real-world examples, industry trends, and proven campaign strategies.
The webinar will cover a wide range of timely topics, including the evolving landscape of affiliate marketing, the importance of aligning with responsible gaming principles, and navigating today’s increasingly complex compliance requirements. Attendees will also learn how to leverage tools and technologies to support compliant and transparent operations.
Whether you’re an affiliate, operator, or marketing professional in the gaming industry, this session promises actionable strategies for balancing ethical practices with business performance.
Registration is free and open. All participants will receive a Certificate of Attendance after the session.
Secure your spot today and join the conversation on the future of affiliate marketing in iGaming: https://us06web.zoom.us/webinar/register/WN_FopPMF04SZ6uDB5AEBf_PA
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