News
What do Affiliates Need to Consider in NZ from a Regulatory Perspective?
Online gambling remains an increasingly popular pastime in New Zealand, thanks to a peculiar and surprisingly commonplace set of regulations in the market.
More specifically, while the country’s gambling laws currently prohibit natives from wagering within a private online casino based in New Zealand, there’s nothing in the Gambling Act of 2003 to prevent players from registering with an accessible international brand such as Betway.
This also creates an opportunity for affiliate marketers in the NZ iGaming space, although things may be about to change in the wake of a comprehensive legislative review by the Department of Internal Affairs (DIA). We’ll explore this in a little more detail below:
Can You Become a Gambling Affiliate in New Zealand?
Currently, there appear to be no restrictions on operating as an iGaming affiliate in New Zealand, while this is becoming an increasingly lucrative career option in the digital age.
After all, the figures demonstrate that New Zealanders have poured huge amounts of money into overseas casino websites and sportsbooks over the course of the last 18 months, wagering approximately $381 million during this period alone.
There are also numerous types of affiliates available in NZ, including platforms such as Onlinecasinonewzealand.nz. This operates broadly as a standalone and independent review site that compares reputable and accessible gambling brands online, while it is also categorised as an affiliate website.
This means that the platform receives commission from the virtual casinos that it lists, through the various links, products and verticals provided.
When visitors click on these links and subsequently open an account with the online casino in question, the commission is paid out at the agreed percentage and within a predetermined timeframe.
You will also find a large number of prominent casino affiliate programs in New Zealand, some of which promote a number of competing overseas operators and payout at various rates of commission.
Typically, however, these programs will offer a revenue share between 25% and 50% to affiliates, while some will provide two-tier commission plans and customised bonus plans depending on the players making deposits.
The availability of affiliate programs in NZ should not come as a surprise, with this innovative marketing channel widely accessible even in nations that have taken a more stringent approach to advertising in the iGaming space.
Take Italy, for example, as while the so-called “Dignity Decree” has placed a stringent ban on iGaming advertising of late, affiliate marketing continues to create a handy workaround for operators.
Will Affiliate Marketing Continue in New Zealand?
As we’ve already touched on, the review by the Department of Internal Affairs (DIA) is well underway in NZ, while a number of potential reforms have been proposed to help expand the marketplace in line with its increasingly digital nature.
The good news is that none of these are likely to affect affiliate marketers in New Zealand adversely, and in fact, they are far more likely to boost affiliates and create more opportunities within the sector.
The most likely reform would actually create additional licenses for both domestic and operators in NZ, for example, while broadening the market considerably and removing control away from centralised agencies like Lotto and TAB (who regulate lottery games and sports betting respectively).
This would create an increased demand for affiliate marketers and reputable programs in New Zealand, allowing established affiliates to scale their market shares and newcomers to carve themselves a lucrative niche within the industry.
Even if the legislation was adjusted to simply grant additional licenses to international casino and betting brands, this would also boost demand for affiliates while enabling existing programs to snap up new operators with the minimum of fuss.
Perhaps the only potential reform that would not directly benefit affiliates would see the government agencies Lotton and TAB extend their centralised offering to provide more gambling products to customers.
This would probably only see a single, centrally controlled online casino enter the NZ marketplace, creating little in the way of additional money-making opportunities for affiliates in the region.
Ultimately, however, it is clear that iGaming affiliates in NZ have little to fear from the current DIA review of the 2003 Gambling Act.
In fact, they’re most likely to benefit from any reforms, irrespective of any additional controls or regulatory measures that may be conceived much further down the line.
Conferences
Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
Are you an idol? Then join us as we take iGB Affiliate Barcelona by storm this January with The Idol: Black is Back, a unique series of events including amazing deals, giveaways, and our stunning Asian Euphoria party where dark luxury fuses with Asian artistry.
A new era is dawning at Parimatch and we want to celebrate it with you in style!
Once again Parimatch’s stand E20 will be the epicenter of iGB Affiliate Barcelona, an annual highlight of the iGaming industry at the iconic city’s famous Fira Gran Via.
We’re confident that Parimatch’s stand will be the talk of the conference. Here’s what you can look forward to:
- Fantastic deals: The latest updates and exclusive offers you can’t miss
- Giveaways where you’ll have the chance to win unique prizes
- Our Hall of Fame: Become part of Parimatch’s history
But wait, there’s more. As Parimatch embarks on a new era we are inviting over 500 partners and brand friends to our immersive Asian Euphoria party at a stunning location in the center of Barcelona where you will experience:
- The party headliner – world-famous DJ Steve Aoki
- The very best in performance art that Barcelona has to offer
- The world of Asian luxury merging with American pop culture
Don’t miss out! Be sure to join us to witness Parimatch set new standards at booth E20 at iGB Affiliate, Barcelona, January 20-23. And don’t stop there – join the Asian Euphoria party on January 21 and see us set a new trend for the entire industry!
Delegates attending next week’s iGB Affiliate Barcelona will have access to a programme of 14 business critical insight sessions delivered by a 40 strong assembly of industry thought leaders and experts in their respective fields.
The 2025 Program comprises sessions entitled: Affiliate Rundown L!VE: The 2024 Trends That Will Define 2025, Video Killed the Text-based Star: Platforms & Formats for Engaging the Next Generation, Navigating the Road Ahead, New Localisation Strategies to Secure a Slice of the Latin America and Africa Pies, Parasite SEO in iGaming: A Winning Formula to Dominate Search Engines or a Risky Gamble?, Growing Pains: Scaling Operations for Accelerating Affiliate Growth, Plugging Into a Fast Growing Vertical: Sweepstakes, Mastering PPC in iGaming Affiliate Marketing: A Data-Driven Blueprint for Paid Media Success, Market Insights: Unlocking the Next Big Opportunity in Asia and the Middle East, Crack the Code to Viral Success: The Ultimate Guide to a Million Views & Building a Robust Multi-Stream Influencer Business Model, Finding Your Next Role in a Time of Flux: The Inner Workings of Affiliate Recruiters, Masterclass: Reddit 101, Trust and Transparency: What Does a Win-Win Affiliate Data Share Look Like? and Business Without Borders: Boost Your Affiliate Game with International SEO.
The industry-leading line-up assembled by the iGB Affiliate organising team includes Michael Caselli, Non-Executive Chairman – Clarion Gaming, Corey Padveen, Partner – T2 Marketing International and Editor-at-Large, iGB Affiliate, Caleb Dykema, Co-founder & CEO – Vault Sports, Jamison Selby, CEO – Rubystone, Martin Calvert, Marketing Director – ICS-digital, Miruna Pandele, Head of Acquisition – Affiliates Bay, Jonas Warrer, CEO – Gentoo Media, Ben Cove, Chief Marketing Officer – Logifuture, Luis Portela de Carvalho, Partner – Lektou Advogados, Sasha Boerma, Commercial Director for Africa – Split The Pot, Dragan Berak, Head of SEO (AskGamblers and CasinoMeister) – Gentoo Media, Jamie Walters, CEO & Cofounder – QiH, Lee-Ann Johnstone, Founder – Affiverse, Rosi Bremec, COO – Game Lounge, Seth Schorr, CEO – Fifth Street Gaming , Simon Pilkington, Managing Director – Best Betting Media, Stephen Carter, Head of Affiliate Content – Clarion Gaming, and Alex Windsor, CMO – GameTime Digital.
Looking ahead to the first edition of iGB Affiliate to be held in Barcelona, Naomi Barton, Global Portfolio Director, iGB Events said: “I am incredibly passionate about delivering an exceptional and holistic experience on behalf of all of our customers. The Conference Program is an essential part of our pledge to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem. The Program has been curated in consultation with our customers in order the key topics impacting their business and is being delivered by industry experts. It is a key part of the iGB Affiliate experience.”
iGB Affiliate 2025 will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
“I personally think the industry should view this as a positive chance to work hand-in-hand with the NHS, charities and government as all stakeholders pull together to minimise gambling harm. Gambling is meant to be fun and entertaining and the industry must ensure that it is responsible, so that those in need can gain access to properly funded support as and when they need it.”
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iGB7 days agoiGB Affiliate Conference Program to feature 11 hours of insight, masterclasses and debate
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Conferences6 days ago
Industry leader Parimatch launches The Idol: Black is Back at iGB Affiliate in Barcelona
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Affiliate Announcements5 days ago
RavenTrack unites with StatsPlug to launch innovative affiliate tool
