News
Big Betting Brands to Build on New Revenue Streams in 2021

Rain, shine, regulation issues or pandemic, it seems nothing stops the UK sports betting industry from moving forward with new plans to evolve and find additional ways to turn a profit.
That being said, there’s no question that 2020 has been one of the more challenging years, even for the giants of the UK sportsbook sector. Beyond the lockdowns of physical betting shops as well as football and other major sports leagues shutting down for three months, regulation is always a concern. This is especially true when it comes to the protection of underage and problem gamblers.
For instance, recently, the Gambling Related Harm All-Party Parliamentary Group (APPG) called for a ban on gambling advertisements in the UK. The issue the APPG has isn’t specifically related to the ads themselves, but the serious negative effects they may have on individuals who are trying to distance themselves from the industry due to gambling-related problems, addiction or any other reason.
Still, even with the ongoing pandemic and the threat of tightening regulations, UK bookmakers, particularly the industry’s big bookies like BetFred, William Hill, Ladbrokes and Coral, to name a few, continue to push forward with the hopes of making 2021 a more profitable year than 2020.
Betfred Hopes to Make it Big in the US Betting Market
Taking a look at Betfred, this isn’t an operator that is keen to put all of its eggs into one basket and is quick to find new revenue streams whenever given the chance. For instance, it jumped on the mobile betting bandwagon years back when it became available and now the brand holds one of the most downloaded betting apps in the UK market. Meanwhile, Last year (2019), it entered the US betting market with big plans for its Betfred USA operations.
Even though Betfred USA had not yet launched online when everything shut down due to the pandemic, once Iowa casinos reopened and they launched in Colorado, the sport that has brought Betfred the biggest action in the US market has been MMA. While this certainly pales in comparison to the big US team sports such as the NFL, NBA and MLB, once these are back in full swing next year, the company expects to see an uptick in volume.
William Hill Intends to Merge its Retail and Online Businesses
William Hill is another big bookie making the news. William Hill is set to merge retail and online businesses according to a recent announcement made by the UK operator. Phil Walker, William Hill’s UK online managing director has announced that he will take over responsibility for the UK Single Market Division and will work alongside the head of the retail division, Nicola Frampton, during a six-month transition period before Frampton steps down.
The merger is William Hill’s new plan to overcome regulatory and economic obstacles, including the betting restrictions decision on FOBT in 2019, which resulted in the shuttering of 713 of its betting shops.
Ladbrokes and Coral Re-open Betting Shops
Wasting no time for the opportunity to welcome back profits from their physical betting shops, GVC announced the re-opening of its Ladbrokes and Coral betting shops in England back in June. Since 15 June, all 2,455 shops in England have opened their doors with the ease of the pandemic lockdown in the UK.
That said, new health and safety measures have been put into place to support social distancing and additional hand sanitizer stations. Moreover, there are pre-shop opening checks as well as clear guidance on maximum customer occupancy levels, which are based on the layout and size of each shop. GVC is gearing up to make the most of the remainder of 2020, readying to welcome in a more revenue rich 2021.
All in all, it will be interesting to see what other new steps UK bookies – big or small – will take to ensure that next year is a profitable one.
News
InOut Games drop their first-ever slot: meet Chicken Royal!

InOut Games, the studio behind the viral hit Chicken Road, is taking the next big step by entering the slot market with the release of Chicken Royal. Inspired by the iconic crash game that captured millions of players worldwide, the new release brings the beloved chicken into a brand-new format designed to engage both operators and players.
This marks the company’s first slot release, expanding InOut Games’ portfolio beyond crash mechanics and reinforcing its commitment to innovation in online entertainment.
“Chicken Road became a global sensation because of its simplicity, thrill, and universal appeal. With Chicken Royal, we’re transforming that same DNA into a slot experience that’s fresh, dynamic, and full of potential. We are confident this launch will not only resonate with players but also open new earning opportunities for affiliates and partners,” said Vladislav Snak, CEO of InOut Games.
Beyond the launch, InOut Games has ambitious plans for ongoing promotion and brand support around Chicken Royal, ensuring strong visibility across global markets. For affiliates and webmasters, the slot represents a new avenue to drive engagement and revenue, backed by the company’s proven track record of creating games that go viral.
You can reach out to the InOut team for integration inquiries by clicking onto this link.
About InOut Games
INOUT Games is a licensed B2B provider specializing in the development of high-quality gaming solutions for online casinos. With a diverse portfolio of 34 games, the company focuses on delivering unique and engaging player experiences tailored to meet the needs of operators. Its approach combines innovative game design, robust technical support, and comprehensive platform integration to ensure optimal performance and user satisfaction. Each game is designed with both players and operators in mind, featuring short betting cycles, high retention, and high LTV (Lifetime Value), delivering commercial success for operators.
Conferences
EEGS Affiliate Conference 2025 Moves to New Date and Venue

Organizers of the EEGS Affiliate Conference are excited to announce an important update for the upcoming 4th edition of the event. Originally scheduled for 25 November, the conference will now take place on 26 November 2025 at the Inter Expo Center (IEC) in Sofia, Bulgaria, and will be held during the BEGE Expo.
This strategic move creates an even stronger platform for affiliates, affiliate managers, operators, and industry stakeholders across the Balkans and Eastern Europe. By aligning with BEGE Expo and the main EEGS Conference, the Affiliate Conference will provide unparalleled opportunities for learning, networking, and brand exposure.
Expanded Benefits for Attendees and Sponsors
- One Pass – Full Access: Affiliate Conference passes now include entry to BEGE Expo and the EEGS Conference, offering a comprehensive experience across all three events.
- Unmatched Networking: Attendees will connect with thousands of professionals from the gaming, affiliate, and entertainment industries.
- Increased Brand Visibility: Sponsors and partners gain exposure not only at the Affiliate Conference but also throughout the region’s largest gaming and entertainment exhibition.
“By bringing all the events under one roof, we are creating the ultimate meeting point for affiliates and industry leaders in the Balkans. This change adds tremendous value for participants and sponsors alike,” said Nino Berezhiani, Marketing Manager at BEGE Expo and EEGS.
As the only affiliate-dedicated event in the Balkans, the EEGS Affiliate Conference continues to build its reputation as a must-attend gathering for strategic minds in gaming, entertainment, and digital marketing. The new date and venue will ensure even more impactful discussions, trend exploration, and partnership opportunities in one of the fastest-growing regions in the industry.
Conferences
Aff.Tech at SBC Summit Lisbon 2025: Dozens of Meetings, Packed Booth, and Silver Award Recognition

At SBC Summit Lisbon 2025, Aff.Tech showcased why it stands as the Affiliate Platform for Champions. Over the three-day event, booth C350 (shared with GR8 Tech) became one of the busiest spots of the exhibition, filled with operators and platform providers eager to discover how Aff.Tech drives affiliate management with automation, scalability, and precision.
The results spoke for themselves: constant traffic at the booth, dozens of productive business meetings, and a strong pipeline of new opportunities. This overwhelming interest confirmed the growing demand for Aff.Tech’s technology among operators seeking to streamline affiliate programs and unlock new levels of performance.
Aff.Tech’s impact was further validated at the Affiliate Leaders Awards, where the company proudly took Silver in the “Affiliate Management Platform of the Year” category—a recognition of its innovation and growing influence in the market.
As part of its presence at SBC, Aff.Tech also introduced its Aff Yourself campaign—a movement to empower operators to take control of their affiliate business, set their rules, and grow without limits.
Mariia Shmelova, CEO of Aff.Tech, said, “The energy around our booth proved that operators are actively searching for solutions like Aff.Tech. Our platform is built to give them complete control, transparency, and automation so they can scale faster and focus on what really drives growth. Getting Silver “Affiliate Management Platform of the Year” shows that the industry recognizes our progress and direction.”
Valerija Reca, Business Development Manager at Aff.Tech, added, “For three days, our team was engaged non-stop in high-quality discussions with operators from around the world. They see Aff.Tech as a partner that combines reliability, flexibility, and scalability—exactly what’s needed to manage affiliates effectively in today’s competitive environment.”
With a packed booth, dozens of successful meetings, and award-winning recognition, Aff.Tech closed SBC Summit Lisbon 2025 as one of the exhibition’s standout success stories. The company left Lisbon with a clear message: affiliate management is evolving, and Aff.Tech is leading the way as the Affiliate Platform for Champions.
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