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Casinos around the world cautiously reopen to a new normal
Given how devastatingly hit the casino business has been in the past few months, it should come as little surprise that casino operators around the world are hurriedly reopening their doors at the first opportunity.
Revenue reports from March to July – effectively when the novel coronavirus had spread across the planet and forced countries to impose severe lockdown measures – made for grim reading in the United States, United Kingdom, Europe, and Asia.
In Nevada and New Jersey – the biggest casino hotspots in the US – recorded losses of up to and more than 90 percent compared to the same months in 2019. In the UK and mainland Europe, the figures were similar, while Macau – the gambling capital of the world – saw three successive months of revenue drops over 90 percent.
While online operations have seen a surge as millions of people have been forced to stay at home, that makes no difference to the many people whose livelihoods depend on land-based casinos opening their doors and welcoming customers. Indeed, thousands of jobs have been lost and thousands more are still at risk.
So even as Covid-19 continues to plague many countries, casinos have understandably started to open their doors once again.
The United States – the country where the pandemic has hit harder than any other – has allowed casinos to reopen, even as new cases cross more than 50,000 per day. In Las Vegas, Nevada and Atlantic City, New Jersey casino floors are once again welcoming guests, while casinos across the United Kingdom reopened on July 4.
Las Vegas has also reopened its sportsbook operations, so guests can visit to get the latest Kentucky Derby odds (although you can find them online easier through TwinSpires.com). You can place wagers on races and sports that, like the casino business, also went into lockdown but are now re-emerging.
Meanwhile, in Macau, casinos have also reopened but the mandatory 14-day quarantine for foreign visitors has severely limited foot traffic. The same applies to other countries like Singapore, South Africa, and Monte Carlo.
While casinos have resumed operations in an attempt to bounce back from a financially damaging few months, they do so amid a new normal for operators and visitors alike.
Strict rules and health measures have been put in place to ensure the safety of guests and staff and to limit the potential spread of the coronavirus.
Maximum capacity limits range between 20 and 30 percent and face masks must be worn at all times. Drinking, eating, and smoking have been banned for the time being, while temperature check points and hand sanitizer stations have been placed all around casino floors. Glass barriers have also been placed around table games in some casinos to prevent the spread of germs between players and dealers.
Those guests returning to casinos may also notice higher gambling minimums or at least fewer options of lower minimum games. This is thought to have been introduced for two reasons. Firstly, it is viewed as an attempt by many casinos to drive revenues up as quickly as possible and secondly, to deter some players to ensure going over the imposed limited capacities.
Even with the many restrictions in place and the pandemic still raging on, the economical decision to reopen has helped to address growing unemployment in casino-focused cities and towns.
For instance, the union representing casino workers in New Jersey reported that in the first few days of reopening, between 20 and 30 percent of union members got their jobs back.
As measures loosen and capacities gradually increase, more people will be able to return to work after months of struggle and uncertainty.
It had been deemed callous to talk about reopening economies and getting people back to work during the early stages of the pandemic and when the death toll was rapidly increasing. But as the crisis continued and there was a realization that ‘normal’ would not return for the foreseeable future, then tackling increasing poverty as a result of the outbreak has become an inevitable priority.
The casino business is just one of many industries that rely heavily on visitors and tourism, and its cautious reopening shows that life must go on in the current climate, even if ‘normal’ is some way away from returning.
N1 Partners has just launched a new campaign for its flagship brand – N1 Bet. Until the end of November partners can boost their payouts by up to +7% when driving traffic to two key Tier-1 GEOs: Australia and Germany.
Promo period: October 16 – November 30
Promo GEOs: Australia (AU), Germany (DE)
Traffic sources: FB, In-App, UAC, Email, SMS, SEO, PPC, ASO, and more.
* How it works: the more FTDs your players bring, the higher your bonus to your CPA.
- 500–899 FTDs → +5% payout on CPA
- 900+ FTDs → +7% payout on CPA
* Results for Australia and Germany are combined, as well as all accounts of one participating team within the affiliate network.
Why is it worth focusing on Australia and Germany with N1 Partners?
- 🇩🇪 Germany (DE) brings steady, high-quality traffic with strong evening activity and players who prefer dynamic slot mechanics.
- 🇦🇺 Australia (AU) delivers solid conversion on slot-focused content and a loyal base of engaged users.
Joining this promo also boosts your progress in the N1 Puzzle Promo, the massive campaign featuring luxury prizes and the ultimate reward: a Robinson R22 Beta II helicopter. The more traffic you send to N1 Bet, the closer you are to the leaderboard’s top!
N1 Bet is a part of a top iGaming affiliate program and one of N1 Partners strongest and most consistent brands, that offers solid conversion, flexible promos, and smart analytics to help affiliates earn more. With an updated design and an optimized retention funnel, the brand performs equally well across online affiliate programs (slots & live) and sports betting segments.
Work with a brand that delivers – and get the most out of every lead!
For questions or personal assistance, reach out to your Affiliate Manager or our LeadGen Manager Christina via the contacts below:
[email protected]
LinkedIn
Telegram
Be number one with N1!
Crypto-first operator BetGoat has joined forces with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to launch and expand its affiliate programme with speed and precision.
BetGoat has quickly established itself as a next-generation casino and sportsbook, combining a crypto-only payments model with a sleek, mobile-first platform. The brand caters to players across Asia, including Singapore, Malaysia, Thailand, Indonesia, and Vietnam, offering extensive coverage of global and regional sports alongside a dynamic casino portfolio.
From Premier League football and NBA basketball to UFC, esports, and Formula 1, BetGoat delivers thousands of live events each month. Odds are updated in real time, while in-play markets give players the ability to act on every moment of the action. This focus on immediacy and responsiveness reflects the operator’s commitment to delivering a seamless betting experience.
Beyond sports, BetGoat’s casino and live dealer catalogue features leading providers such as Pragmatic Play, Evolution, and NetEnt. The operator processes deposits and withdrawals exclusively in digital currencies, including Bitcoin, Ethereum, and Tether, with rapid turnaround times and no fiat restrictions, ensuring both efficiency and transparency for players.
Licensed by the Anjouan Gaming Board, BetGoat places a strong emphasis on responsible play. Its platform integrates a wide range of tools that allow customers to set deposit, wager, and session limits, take timeout periods, or opt for self-exclusion, supported by a 24/7 service team. This combination of crypto-driven innovation and player protection reflects BetGoat’s commitment to long-term sustainability.
Affiliate marketing is central to BetGoat’s growth strategy. By selecting NetRefer, the operator gains access to performance insights and flexible reporting that allow it to adapt quickly in fast-moving markets. With the support of CoPilot AI, ASR 1.0 API, and the newly released Report Builder, affiliates benefit from actionable, data-driven intelligence that drives measurable results.
Crucially, BetGoat also utilises NetRefer’s Data Ingestion API, a robust solution that delivers 99.5% availability, standardised inputs, and frequent data updates. The API reduces delays and manual work by correcting errors automatically, ensuring affiliates receive accurate reporting and rewards with greater speed and consistency. For a fast-scaling crypto operator, this level of reliability and precision is essential.
Marky Chan, Affiliate Manager at BetGoat, said: “Our experience with NetRefer has been outstanding. We chose the platform for its strong reputation, reliable tracking, and scalability, all essential for managing BetGoat’s growing affiliate network. The onboarding process was smooth and well-supported, with clear guidance from the team. We particularly value the powerful reporting and commission management tools, which make tracking and optimising performance effortless. NetRefer is a reliable, user-friendly, and responsive partner, and we highly recommend it to any business looking to manage and grow their affiliate programme effectively.”
Amanda Camenzuli, Manager of NetRefer’s Account Management team, commented: “We’re excited to welcome BetGoat to the NetRefer family. By embracing the Data Ingestion API, they’re setting their affiliate programme up for success with accurate, standardised data and fewer operational hurdles. We look forward to supporting their growth and helping them reach ambitious new milestones.”
This partnership brings together BetGoat’s innovative, crypto-first vision with NetRefer’s 20 years of affiliate marketing expertise. Together, the companies will deliver an affiliate programme built on transparency, performance, and sustainable growth.
InOut Games, the studio behind the viral hit Chicken Road, is taking the next big step by entering the slot market with the release of Chicken Royal. Inspired by the iconic crash game that captured millions of players worldwide, the new release brings the beloved chicken into a brand-new format designed to engage both operators and players.
This marks the company’s first slot release, expanding InOut Games’ portfolio beyond crash mechanics and reinforcing its commitment to innovation in online entertainment.
“Chicken Road became a global sensation because of its simplicity, thrill, and universal appeal. With Chicken Royal, we’re transforming that same DNA into a slot experience that’s fresh, dynamic, and full of potential. We are confident this launch will not only resonate with players but also open new earning opportunities for affiliates and partners,” said Vladislav Snak, CEO of InOut Games.
Beyond the launch, InOut Games has ambitious plans for ongoing promotion and brand support around Chicken Royal, ensuring strong visibility across global markets. For affiliates and webmasters, the slot represents a new avenue to drive engagement and revenue, backed by the company’s proven track record of creating games that go viral.
You can reach out to the InOut team for integration inquiries by clicking onto this link.
About InOut Games
INOUT Games is a licensed B2B provider specializing in the development of high-quality gaming solutions for online casinos. With a diverse portfolio of 34 games, the company focuses on delivering unique and engaging player experiences tailored to meet the needs of operators. Its approach combines innovative game design, robust technical support, and comprehensive platform integration to ensure optimal performance and user satisfaction. Each game is designed with both players and operators in mind, featuring short betting cycles, high retention, and high LTV (Lifetime Value), delivering commercial success for operators.
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