News
Will The Coronavirus Lead To More Legalized Online Casinos?

The Coronavirus has affected the gambling world in a drastic way. Sports betting has effectively been halted in the United States, with all major sports postponing their seasons. Las Vegas and every other land-based casino in the country have also shut their doors.
Instead of March being the massive wagering month that Nevada and sportsbooks around the country are used to, the cancellation of March Madness led to the worst sports betting handle since 1993 in the Silver State.
However, there has been one sector of gaming that has been flourishing in a big way, and that is legit online casinos.
Online Casino Revenues Explode Amidst COVID Pandemic
Although gambling revenues are down for states across the board, one area that is exploding is online casino gambling. Poker has seen a surge as well, but nowhere near where casino gambling has gone in the past two months.
For example, with Atlantic City casinos closing their doors, revenues have skyrocketed for online casinos in the month of March in New Jersey. Gambling sites took in $64.8 in revenue that month. It was a near 25 percent increase from February and over a 65 percent increase from March 2019 numbers.
In Pennsylvania, we see similar numbers for online play. Though overall gaming revenue was down 51 percent, the state set new records for online casinos, bringing in over $24 million in revenue, setting records for monthly revenue, and the total amount wagered.
There are states around the country with similar marks for revenue and amount wagered.
Will This Spur Online Gambling Legalization Across the US?
It’s possible, but just because it becomes more economically viable or the opportunity presents itself, it doesn’t mean states will act.
One could draw the comparison to sports betting legalization, which has happened rapidly in the country after the Supreme Court overturned the Federal sports betting ban in May 2018. Since then, 16 states have regulated and legalized recreational betting in some form in their states.
However, we have to remember that the green light for legal online casinos and poker sites has been around since 2011.
The Wire Act Flip Flop
After much of the online poker world got wiped out by the US Department of Justice, in what became known as the “Black Friday” of poker, the online gambling world changed dramatically.
However, the DOJ quickly changed course on the legality of online poker and casino gambling. They stated in December of the same year that only sports betting fell under the scope of the 1961 Wire Act.
That was changed with the 2018 decision for sports betting, but the ability for states to legalize online casino gambling has been around since 2011. However, only 13 states have decided to tax and regulate the activity within their borders.
Will More States Act Now On Online Casino Gambling?
It’s possible but still seems unlikely. Most states that have legalized sports betting often don’t have an online component for wagering sports, making online gambling an afterthought.
As it stands now, only three of the 16 states that have regulated sports betting have also legalized online casinos. So, even though states are moving quickly with sports betting, casino gambling has not been a part of these gambling expansions.
Don’t Worry, Players Still Have Options
Regardless of how states act in regards to online gambling expansion – players have all sorts of options for online casino gambling. There are lots of legal online casinos operating that accept players from all 50 states and across the globe.
Their games offered, bonuses and casino software are also better than land-based options. Most of them also offer sports betting and poker from the same account.
Players may be moving towards online casinos because of the Coronavirus, but it’s been the better choice, all along.
News
How The Power of New Games Helps Affiliates Grow

Casino affiliates all over the planet are locked in a tough but potentially lucrative battle to attract new players. Big welcome bonuses and gamified sites are some of the tools at their disposal, but nothing is more effective than a top-notch collection of great games to bring in newcomers. By looking at some of the key categories, we can discover how new games and genres are helping drive growth when used correctly.
Sequels and Spin-Offs Catch the Eye
If we look at a collection of popular slots on a leading casino site, we can see that some of them are sequels or spin-offs of slots that have attracted a lot of fans. Devil Fire 2 and Money Coming 2 are among the slots that have proved to be popular enough to get a follow-up that enhances the original in some way. Slot sequels often look very similar but add a new feature, such as a bonus round or jackpot.
Anyone who enjoys playing a certain game is likely to feel enthusiastic about a sequel that they spot being advertised. It’s a classic marketing approach that we can also find being used in the movie and TV world. This look at the trend points out that 2024’s five highest-grossing movies were either sequels or reboots. In the same way, some of the most popular slots are part of the biggest series.
Adding spin-offs is a low-risk approach that is designed to quickly capture the attention of players. However, it needs to be combined with the introduction of other new slots that show a forward-looking approach and a willingness to give new ideas a chance. Too many sequels can result in people getting bored and looking for alternative platforms.
New Features Can Fuel Interesting Marketing Campaigns
The fact that they’re so easy to use is one of the main reasons why slot machines have been a casino favorite across the decades. All you need to do is hit the spin button and wait to see if the right symbols fall into place to give you a big prize. While slot developers don’t want to lose that simplicity, they also need to find new ways to get players excited about their gameplay.
This is why we find new slots being launched with features like innovative types of jackpots and cash collect features. Affiliates can use the freshness of these features to get potential new players interested in playing. By studying how innovators create new markets, we can see how they flip existing ideas, with the example of the Square payment service showing how big changes often start very simply.
Themes That Increase The Appeal
An explosion of new themes has been one of the key aspects in the spectacular recent growth of online casinos, as many of the leading developers have decided to create their own versions using widely loved themes like fishing, wild animals, and Egyptian treasures. With each new game having some sort of fresh new ideas, the release of the latest slots gives casinos and their affiliates the chance to appeal to a big audience.
Not all of the newest slots are designed to appeal to every type of player, with many of them having niche appeal that makes them ideal for certain users. This is why we’re seeing slot releases based on genres like fantasy, movies, and science fiction, among others. These games can be used to carry out targeted marketing, but they need to be aimed at the right people to enjoy success.
This look by mBit Casino at underrated retro games reveals how there is a big market for these games, so it’s no surprise that new slots with a retro tinge are also trending.
Live Dealer Titles, Plinko, Crash, and More
The history of casinos is filled with classic games like roulette and blackjack, which have retained their popularity over centuries and are still highly sought after. However, the market has expanded in fascinating new directions in recent years, as the latest technology is used to create different kinds of gambling games.
Live dealer titles use live-streaming to appeal to new players who want a fast-paced, game show type of experience with direct human interaction. Plinko and crash-style games have also been introduced to add to the different ways of playing in casinos. These games provide fast and simple gameplay that appeals to people who love casual games with an easy learning curve.
Bearing in mind all of the different ways that new games can be used to help affiliates grow, it’s clear that these sites now have a variety of powerful tools at their fingertips. It’s just a question of using them wisely to let new players see what games they might want to try.
Affiliate Announcements
Affiliate Leaders Summit Grows 40% as Global Operators and Affiliates Flock to Lisbon

Following a successful run, the Affiliate Leaders Summit will make its return to the Feira Internacional de Lisboa (FIL) this September, now expanded to a three-day format and featuring the debut of the Affiliate Leaders Awards.
Taking place from 16–18 September, the Affiliate Leaders Summit runs alongside SBC Summit as a focused, standalone platform for affiliates, affiliate managers, and enabling suppliers. It also delivers a more targeted networking and learning experience, with a dedicated content stage and curated audience of 8,000 operator representatives and 3,500 affiliates.
Affiliate Leaders Summit delegates will also enjoy full access to wider SBC Summit features, including evening socials, the main expo floor, and Super Stage keynotes from leading voices such as Gary Vaynerchuk.
Rasmus Sojmark, Founder and CEO of SBC, said: “Last year’s launch of the Affiliate Leaders Summit was a big milestone for us. The response was incredible, but we knew we could do even more. That’s why this year, we’re giving it the time it deserves; three full days to ensure attendees can take in everything this event has to offer.
“We’re also introducing the Affiliate Leaders Awards, which I’m personally very excited about. Affiliates play a vital role in this industry, and it’s time we had a platform that truly celebrates their work alongside the operator programmes and suppliers who help make it all happen.”
A 40% expansion of the 2025 show floor also underscores the event’s rising influence, following 2024’s debut that earned standout NPS ratings—79 from affiliates and 68 from operators. This year’s exhibitor list is stacked with leaders of the field, including Catena Media, Clever Advertising, Evoke, Flashscore, Kaizen Gaming, Medier, Megapari, Novibet, and Shake, offering attendees direct access to key players across the affiliate and operator landscape.
On the conference side of things, the Affiliate Leaders Stage at this year’s summit delivers a powerful three-day journey through the evolution of affiliate marketing, starting with the martech tools redefining performance and partnerships, moving into audience-focused strategies that tap into community-driven SEO and smarter collaboration, and culminating in a forward-looking exploration of AI, diversification beyond Google, and the future role of affiliate managers.
With debates, CEO insights, hands-on workshops, and panels tackling everything from automation and CRM to content authenticity and deal transparency, this stage arms attendees with the ideas, tools, and strategies needed to thrive in a rapidly shifting digital landscape.
The conference sessions will bring together some of the biggest names in affiliate marketing, including Jonathan Edelshaim (CEO, Natural Intelligence), Elaine Gardiner-Ruddock (Managing Director, TAG Media), Peter Gunni (CEO, Traffic Lab), Filip Komljenovic (Head of Sales, Sofascore), Deb Lee (Director of AI & Data Operations, CILA, Entain), Andre Machado (CCO, Clever Advertising), Leanne Muleba (Chief Operations Officer, Matching Visions), and Johan Styren (CEO & Co-founder, Dilanti Media).
Those joining the Affiliate Leaders Summit will benefit not only from the tailored content on the dedicated stage and Super Stage but also from the addition of the Global Markets and Emerging Markets stages. With affiliates and operators among the most curious about cross-border growth, these new stages provide an ideal opportunity to explore regional strategies and understand new audiences.
Affiliate and operator attendees can expect the VIP treatment at the Affiliate Leaders Summit, with complimentary access to the event’s premium evening networking lineup. That includes the high-energy Opening Party with Joel Corry and Imanbek, and the return of INFINITY Lisbon, featuring electrifying performances from Alok and Timmy Trumpet.
Sojmark added: “The Affiliate Leaders Summit is designed to make networking and easier by giving you a dedicated space to connect. But the hospitality doesn’t stop there. You’re part of the full SBC Summit experience. With access to all six stages, complimentary food and drinks at the Food Festival, and the freedom to explore every area of the event, you’re welcome to engage as widely as you like. The Affiliate Leaders Summit simply helps you focus your efforts where they matter most.”
News
iGaming.Com joins QMRA & More News

The Quality Mark Responsible Affiliates (QMRA) initiative is pleased to announce that iGaming.com has officially joined its growing network of compliant affiliate partners. The partnership starts with the inclusion of iGaming.com’s Danish portfolio, which will now be reviewed and monitored under the QMRA compliance framework.
This move follows earlier commitments by other major players in the iGaming affiliate industry, including Gentoo Media, Leadstar Media, GameLounge, and as a QMRA Operator, LeoVegas. With iGaming.com now joining their ranks, QMRA continues to build a stronger foundation for responsible and transparent affiliate marketing practices in Europe and beyond.
As part of the onboarding process, QMRA’s compliance team will assess the participating iGaming.com website against the established QMRA Code of Conduct. The partnership reflects mutual confidence and a shared objective: raising the standard of regulatory compliance and responsible marketing in the affiliate sector.
“We are very pleased that iGaming.com has chosen to partner with us. Their decision shows continued momentum in the industry towards credible, structured compliance. It also strengthens QMRA’s ability to advocate for a safe and transparent online gambling environment,” said Steven Vrolijk, spokesperson for QMRA.
Google Core Update: Optimized QMRA Member Certificates
In other news, following the latest Google Core Update, which emphasized the importance of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), QMRA is further optimizing its certification standards. Specifically, QMRA certificates will now include a new section titled Company Verification and Relationship with QMRA.
This section confirms that:
QMRA has verified the identity of the organization behind [Website Name] and confirmed that it is an established, demonstrably reliable entity with a registered business. QMRA maintains direct contact with the management of this organization regarding the operation of the website. A contractual relationship exists between QMRA and this company, under which periodic compliance checks are carried out and clear agreements have been made concerning adherence to applicable laws and regulations.
This added transparency helps reinforce the credibility of certified affiliate websites, not just with regulators and partners, but also with search engines increasingly focused on authoritative sources.
German Deposit Limits
Recently, QMRA specialists conducted research related to the overarching deposit limits in Germany: https://qmra.eu/online-gambling-deposit-limits-in-germany/
Germany’s strict deposit limit policy aims to reduce gambling harm, but its rigid framework, exemplified by a €1,000 monthly cap and technical restrictions, may unintentionally drive players toward illegal markets, highlighting the need for data-driven, flexible regulation that balances consumer protection with market realities.