News
The Rise and Rise of Live Dealer Gaming

Live Dealer games are a relatively youthful part of a relatively youthful industry. However, like iGaming itself, it hasn’t taken long for Live Dealer games to become a huge part of the gambling industry.
While the popularity has been there since the outset, recent technological advancements have given the opportunity for this game type to lift itself to a whole new level.
The History of Live Dealer Games
Since the inception of iGaming, the desire for players was to get that true to life casino experience from the comfort of their own homes.
It was, therefore, far from a surprise that the first Live Dealer games found an instant player base.
Live Blackjack and Live Roulette were the first two to appear, and while the games were limited, with one table, and a set time limit on playing time due to there usually only being one host, players loved them.
As is often the case with online casino games, it didn’t take long for evolution to take place, with the likes of Craps and Poker swiftly being added to the list.
As time went on, further developments took place, with more tables being added, more software developers creating their own Live Dealer offerings, and before long, Live Dealer games were available 24/7.
The Present of Live Dealer Games
In the eyes of many, Live Dealer games have peaked, and while there will undoubtedly be further evolutions, it’s hard to argue with that opinion.
The biggest change that has been made recently is the advancement of Live Dealer games from lifelike echoes of the real life casino experience, to games that use the online format to add extra dimensions to the gameplay.
Live Dealer games these days often offer intricacies and complexities that would not be possible in a brick and mortar casino.
As always, one of the biggest factors in the development of Live Dealer games being so swift, is competition, with several software developers battling it out for supremacy in this lucrative field.
NetEnt
NetEnt have historically been one of the first developers to step into a new section of the industry, but they were a little late to the party with Live Dealer games, launching their suite in late 2013.
Highlights of the NetEnt portfolio of Live Dealer options include multiple language options with dealers from around the world, and unlimited player Blackjack.
While there is less variation than from some other developers, NetEnt’s Live Dealer games often have a higher RTP than competitors.
Ezugi
Ezugi were a late entry too, but their focus on Live Dealer games has ensured a strong reputation has quickly developed.
Ezugi’s collection is headed up by a collection of innovative titles, they are one of very few developers to offer Live Keno, and have their own unique titles such as Wheel of Dice.
Playtech
Like NetEnt, Playtech is a developer that has made its name through other game types, primarily slots, before stepping foot in the Live Dealer world.
The fact that Live Dealers are not the sole, or indeed main focus for Playtech means they stand behind the big guns in this area of iGaming, but there is still a lot on offer here.
Games out of the Playtech studio in Latvia are available all across Europe and include all the classic games, as well as Unlimited Blackjack and a Dual Roulette game which allows for playing at two table at one time.
Evolution Gaming
While there are many pretenders to the throne, there can only be one King of Live Dealer games, and in the eyes of most, the crown rests firmly on the head of Evolution Gaming.
From Dual Play Roulette, which allows an unlimited number of online players to join a roulette game in a brick and mortar casino, to unique, branded titles such as Deal or No Deal Live and Monopoly Live Wheel, to the likes of Lightning Roulette and Lightning Dice, which bring unique gameplay aspects to Evolution’s games, it’s clear to see why this developer holds the top spot.
Evolution Gaming powered live dealer games are available at more than 100 online casinos and they hold a local license in almost all regulated casino markets. This includes the regulated USA states, Spain, Italy, Portugal, Belgium, Switzerland and many more.
The Future of Live Dealer Games
As stated above, many believe Live Dealer games to have peaked, but as the popularity of this form of gambling keeps increasing, and technological advancement allow for further additions and progressions, we can expect more changes to come.
What these changes will be is anyone’s guess, but we can safely assume there will be more unique Live Dealer games, as well as further exciting tweaks on classic titles in the near future.
The Benefit of Live Dealer Games
While there are obvious advantages to Live Dealer games in terms of the excitement offered by the unique game types, there is a larger advantage for many players, and that is peace of mind.
For many players, even knowing a Random Number Generator (RNG) is exactly what it described, there are still concerns about how random these generators actually are.
It should be stated that these RNGs undergo strict scrutiny from regulators to ensure they are random, but to many, nothing ensures security in the random nature of a game like seeing a right in front of you.
This is where the benefit of Live Dealer games comes in, offering the same surety that one would get in a land based casino, but without the need to dress up smart and actually leave one’s house in order to play them.
With this added sense of comfort, the constantly evolving game types, the excellent designs and themes that the games have, and the ability to play them from home, and time of day or night, it is pretty much a guarantee that the popularity of Live Dealer games will not only maintain, but continue to increase over time.
Affiliate Success
ReferOn Wins Prestigious “Rising Star Provider of the Year” Category at the AffPapa Awards 2025

ReferOn, a state-of-the-art affiliate management system, has won the “Rising Star Provider of the Year” title at the 2025 AffPapa Awards — a milestone that recognises the platform’s bold innovation and rapid growth in the affiliate tech space.
This award reflects ReferOn’s ability to deliver fast, transparent and scalable affiliate solutions that answer key industry demands. The category highlights the best rising companies in the iGaming and affiliate marketing industries, celebrating innovation and problem-solving solutions.
The AffPapa Awards is an annual event that recognises greatness in iGaming. The ceremony celebrates developments and innovations among affiliates, operators and B2B providers who have raised the bar and set new standards.
Vladyslav Bondarenko, ReferOn’s Head of Product, commented on the achievement, “ReferOn wasn’t built to impress, it was built to solve. From day one, we challenged how affiliate platforms should work, look and feel — because the existing ones simply didn’t. More than a win, this award highlights the value of asking the right questions and building with purpose.”
2025 has been a crucial year for ReferOn, with the company receiving widespread industry recognition and implementing core product developments. Heading into Q3 and Q4, ReferOn is preparing a range of new features and enhancements focused on elevating the user experience and streamlining affiliate operations. The team will travel to iGB Live in London this July ready to share what’s next, meet with partners and discuss how ReferOn is refining affiliate management.
News
People moves: LiveScore Media MD joins QiH Group as new CMO

The power affiliate welcomes its latest addition to the C-level team, who will begin working on strategy for various geographies and new verticals
QiH Group, the affiliate known throughout the industry for its compliance-focus and creative customer retention strategies, has welcomed its new CMO, James McCarthy.
Joining from LiveScore Media, where he was MD, McCarthy will start officially on 2 June, using his experience at betting and gaming giants Betfair, Betway Group – and of course, LiveScore – to inform his new remit at QiH Group to drive profit across all marketing activities.
Based in QiH Group’s London office, McCarthy will manage the marketing team of 17 – which will expand to 27 in the coming months – overseeing double digit growth through marketing channels and commercial relationships, as well as improving on the current team’s capabilities.
Speaking of the new move, McCarthy said: “It’s such a pleasure to join a company that has grown so thoroughly and organically in licensed markets. QiH Group is a big name in the iGaming affiliate space, and I look forward to managing the continued growth in diversified sectors and locations.”
Jamie Walters, CEO of QiH Group, said: “QiH has moved from strength to strength recently, growing and adapting with the iGaming markets in the UK, Europe and North America. Welcoming someone as experienced and talented as James onto our team is another strong step for us. I welcome his expertise and am delighted to see where his marketing leadership takes us.”
Affiliate Announcements
ReferOn Expands Offering with New Support Packages, “ReferOn Assist”

ReferOn, an innovative affiliate management system, has experienced significant growth in 2024, with multiple technical and quality-of-life improvements to the platform. As a result of an influx of new operators and affiliates, ReferOn has introduced ReferOn Assist.
ReferOn Assist offers tailored support packages in three distinct tiers: ReferOn Assist, ReferOn Assist Plus, and ReferOn Assist Premium. Each tier provides enhanced support, cost-effective hourly support rates and more to help users meet their affiliate marketing strategy goals.
ReferOn Assist, the entry-level subscription package, includes a number of benefits, such as guaranteed support hours, faster response times and a higher resolution priority compared to ReferOn Basic users. All ReferOn Assist subscribers also receive direct channel support for easy access to our agents. Lastly, subscribers to this tier also enjoy more cost-effective out-of-hours support prices and affordable review reports for business analysis purposes.
ReferOn Assist Plus offers a further guaranteed response time, a larger bundle of support hours included and extra training time to help maximise affiliate operation efficiency. This subscription tier includes a quarterly review report packed with valuable insights and dedicated resolution priority for any pressing queries or issues. All subscribers also receive even further reduced out-of-hours support rates.
The last tier, ReferOn Assist Premium, provides operators and affiliates with the most comprehensive dedicated support package. Subscribers receive the highest response time and a large bundle of inclusive support hours at reduced rates. Premium users have access to a dedicated support manager for tailored assistance and the most cost-effective prices for after-hours support.
Each of these support packages are tailored to continue to provide the best possible customer service for Referon clients, whilst also helping reduce costs.
David Harris, ReferOn’s Operation Lead, commented on the new support packages, saying, “ReferOn prides itself on providing top-quality support for all operators and affiliates. The release of the ReferOn Assist packages allows us to prioritise helping our valued partners to ensure that they can make the most of our platform at all times. We look forward to seeing how the ReferOn team can work closely with all our users to achieve their business needs.”
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Awards2 weeks ago
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ReferOn Expands Offering with New Support Packages, “ReferOn Assist”
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