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The Rise and Rise of Live Dealer Gaming

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The Rise and Rise of Live Dealer Gaming

 

Live Dealer games are a relatively youthful part of a relatively youthful industry. However, like iGaming itself, it hasn’t taken long for Live Dealer games to become a huge part of the gambling industry.

While the popularity has been there since the outset, recent technological advancements have given the opportunity for this game type to lift itself to a whole new level.

The History of Live Dealer Games

Since the inception of iGaming, the desire for players was to get that true to life casino experience from the comfort of their own homes.

It was, therefore, far from a surprise that the first Live Dealer games found an instant player base.

Live Blackjack and Live Roulette were the first two to appear, and while the games were limited, with one table, and a set time limit on playing time due to there usually only being one host, players loved them.

As is often the case with online casino games, it didn’t take long for evolution to take place, with the likes of Craps and Poker swiftly being added to the list.

As time went on, further developments took place, with more tables being added, more software developers creating their own Live Dealer offerings, and before long, Live Dealer games were available 24/7.

The Present of Live Dealer Games

In the eyes of many, Live Dealer games have peaked, and while there will undoubtedly be further evolutions, it’s hard to argue with that opinion.

The biggest change that has been made recently is the advancement of Live Dealer games from lifelike echoes of the real life casino experience, to games that use the online format to add extra dimensions to the gameplay.

Live Dealer games these days often offer intricacies and complexities that would not be possible in a brick and mortar casino.

As always, one of the biggest factors in the development of Live Dealer games being so swift, is competition, with several software developers battling it out for supremacy in this lucrative field.

NetEnt

NetEnt have historically been one of the first developers to step into a new section of the industry, but they were a little late to the party with Live Dealer games, launching their suite in late 2013.

Highlights of the NetEnt portfolio of Live Dealer options include multiple language options with dealers from around the world, and unlimited player Blackjack.

While there is less variation than from some other developers, NetEnt’s Live Dealer games often have a higher RTP than competitors.

Ezugi

Ezugi were a late entry too, but their focus on Live Dealer games has ensured a strong reputation has quickly developed.

Ezugi’s collection is headed up by a collection of innovative titles, they are one of very few developers to offer Live Keno, and have their own unique titles such as Wheel of Dice.

Playtech

Like NetEnt, Playtech is a developer that has made its name through other game types, primarily slots, before stepping foot in the Live Dealer world.

The fact that Live Dealers are not the sole, or indeed main focus for Playtech means they stand behind the big guns in this area of iGaming, but there is still a lot on offer here.

Games out of the Playtech studio in Latvia are available all across Europe and include all the classic games, as well as Unlimited Blackjack and a Dual Roulette game which allows for playing at two table at one time.

Evolution Gaming

While there are many pretenders to the throne, there can only be one King of Live Dealer games, and in the eyes of most, the crown rests firmly on the head of Evolution Gaming.

From Dual Play Roulette, which allows an unlimited number of online players to join a roulette game in a brick and mortar casino, to unique, branded titles such as Deal or No Deal Live and Monopoly Live Wheel, to the likes of Lightning Roulette and Lightning Dice, which bring unique gameplay aspects to Evolution’s games, it’s clear to see why this developer holds the top spot.

 

Evolution Gaming powered live dealer games are available at more than 100 online casinos and they hold a local license in almost all regulated casino markets. This includes the regulated USA states, Spain, Italy, Portugal, Belgium, Switzerland and many more.

The Future of Live Dealer Games

As stated above, many believe Live Dealer games to have peaked, but as the popularity of this form of gambling keeps increasing, and technological advancement allow for further additions and progressions, we can expect more changes to come.

What these changes will be is anyone’s guess, but we can safely assume there will be more unique Live Dealer games, as well as further exciting tweaks on classic titles in the near future.

The Benefit of Live Dealer Games

While there are obvious advantages to Live Dealer games in terms of the excitement offered by the unique game types, there is a larger advantage for many players, and that is peace of mind.

For many players, even knowing a Random Number Generator (RNG) is exactly what it described, there are still concerns about how random these generators actually are.

It should be stated that these RNGs undergo strict scrutiny from regulators to ensure they are random, but to many, nothing ensures security in the random nature of a game like seeing a right in front of you.

This is where the benefit of Live Dealer games comes in, offering the same surety that one would get in a land based casino, but without the need to dress up smart and actually leave one’s house in order to play them.

With this added sense of comfort, the constantly evolving game types, the excellent designs and themes that the games have, and the ability to play them from home, and time of day or night, it is pretty much a guarantee that the popularity of Live Dealer games will not only maintain, but continue to increase over time.

Affiliate Announcements

Discover Affigates: BetConstruct’s Innovative Affiliate Network for the iGaming Sector

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Discover Affigates: BetConstruct's Innovative Affiliate Network for the iGaming Sector

 

Industry powerhouse BetConstruct is announcing the official launch of Affigates, a full-scale affiliate ecosystem that is set to redefine how operators and partners connect in iGaming.

 

What Sets It Apart?

Affigates brings affiliate software, affiliate program management, and a performance-tested network under one roof, designed from the ground up for scale, speed, and smarter growth.

From AI-aided management to a proprietary scoring system that filters the noise and finds real partners, Affigates removes the friction and delivers results that actually move the needle. With over 4500+ affiliates630+ active partner operators, and access to more than 30 million players, the ecosystem is already making a significant impact.

 

See It First at iGB L!VE

Affigates is making its global debut at iGB L!VE in London, where the sharpest minds in iGaming converge. You will find the ecosystem in action at its own stand, C40, as well as the dedicated team behind it.

Catering to both ready-to-scale operators and affiliates aiming higher, Affigates is here to deliver the affiliate solution the industry has been waiting for.

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Affiliate Announcements

Affilka by SOFTSWISS Unveils Updates for Affiliates

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Affilka by SOFTSWISS Unveils Updates for Affiliates

 

Affilka by SOFTSWISS, an award-winning affiliate management software platform, has announced a suite of new product updates for the affiliates. The latest release introduces a Traffic Report with advanced clicks analytics, an API for extracting campaigns and tracking links, and a sub-affiliate NGR-based revenue share model. 

Traffic Report: In-depth Click Analysis

This new Traffic Report focuses on detailed click-level analytics, offering in-depth insights into clicks, registrations, deposits, and conversion rates such as click-to-reg and click-to-FTD – all in one place. It includes several key features for flexible data analysis:

  • Multi-dimensional filtering and data grouping: The report enables users to filter and break down the data into granular views across multiple dimensions, offering detailed insights by traffic source, campaign, country, device type, IP address, and more. Notably, click data is transferred to the report in real time, providing instant visibility into user activity.
  • CSV data export: The report supports one-click CSV export, allowing affiliates to easily download raw data for offline analysis or sharing.
  • Historical data access: Affiliates can review traffic statistics from 1 January 2023, enabling year-on-year comparisons and long-term trend evaluation.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, comments: “At Affilka, we know how crucial it is for operators and affiliates alike to make data-driven decisions. That’s why we’re introducing tools like the Traffic Report to help partners become more productive and uncover new insights faster.”

API for Marketing Campaigns and Tracking Links 

In addition to the existing Reports API, affiliates can now access data on their marketing campaigns and tracking links directly via API, allowing for automated data extraction and custom integrations. With this API access, users can retrieve up-to-date lists of marketing campaigns, promo codes, and related performance metrics directly via API calls. This improvement helps Affilka clients automate their reporting workflows and integrate affiliate data with external BI tools, reducing manual effort and ensuring timely access to key information.

New Sub-affiliate Revenue Share Model 

Responding to client feedback, Affilka’s team also features a new sub-affiliate reward type. This allows affiliates to earn a commission based on the Net Gaming Revenue (NGR) generated by players referred by their sub-affiliates, offering a more direct revenue-sharing approach. By aligning earnings with the actual revenue brought in by sub-affiliates, the update incentivises collaboration and gives experienced affiliates a stronger stake in mentoring their referred partners.

Gleb Bichan adds: “For us, it’s important that affiliates not only use the product but also feel it’s built with their real needs in mind. We regularly gather feedback and implement improvements that make daily workflows more transparent and efficient. Features like the Traffic Report, API access, and new reward types are direct responses to partner requests – and we’re not stopping there. We plan to introduce even more tools designed to simplify affiliate operations, so stay tuned for upcoming updates.”

Affilka by SOFTSWISS will be presented at iGB in London from 3 to 4 July 2025. Attendees of the event can learn more about new features directly from the Affilka team and see how these innovations support better affiliate programme management.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

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Checkd Dev Launches New Affiliate-Focused AdTech Product Powered by BRUNO Platform

 

Checkd Dev, part of the award-winning Checkd Group, has unveiled a cutting-edge addition to its suite of betting technology solutions, a new Ad Tech Carousel, which aims to provide media owners and affiliates with increased Click Through Rates. The solution is powered by its proprietary and purpose-built, industry-leading platform: BRUNO.
The new product merges several affiliate features from the Checkd BRUNO platform; combining Checkd Dev’s Automated Betting Solution with its proven Smart Acca technology, but with a clear focus on the affiliate landscape. Building on its recent B2B momentum with operators, Checkd Dev is now delivering significant innovation to the affiliate market.

 

An All-in-One, Contextually Powered Ad Unit
At its core, the new AdTech solution delivers contextually relevant, curated, betting opportunities, dynamically embedded within a single ad unit. This modular format offers:
  • Seamless integration of sign-up offers, bonuses, promotions, and ambassador-led bets
  • A streamlined back end powered by Checkd’s Automated Betting Solution CMS, enabling affiliates to easily configure and control the full content proposition
  • A tailored, user-centric experience that boosts engagement and monetisation potential which is based on many years of Checkd’s learnings within the ultra-competitive UK affiliate landscape

 

Live with talkSPORT.com — Proven Performance
The product was launched in collaboration with talkSPORT.com, part of the News UK group. Checkd Dev has drawn on extensive insight from its Betting Hub community and a longstanding partnership with the talkSPORT betting team to iterate and refine the offering.
The results show a significant uplift in click-through rate (CTR) for TalkSPORT BET, which Checkd believes can be improved further to become industry-leading. The trial to date has been football-focused, across a wide range of events including the Premier League, Championship, and major European and international football competitions.

 

Executive Endorsements
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We’ve once again taken a strategic look at market pain points and delivered a product that makes life easier and more profitable for media owners and affiliates working with major bookmakers.”
He continued: “We’ve already proven success in the UK, and working with other valued clients, we’re beginning to replicate results across multiple international markets. This product has strong global potential too.”
Gareth Williams, Betting & Gaming Director at talkSPORT BET, added: “Working with Checkd over the years has been incredibly rewarding. They understand the betting landscape intimately and are pretty relentless in their pursuit of solutions that help simplify and elevate partnerships between media owners and operators.”
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