Connect with us

News

The Rise and Rise of Live Dealer Gaming

Published

on

The Rise and Rise of Live Dealer Gaming

 

Live Dealer games are a relatively youthful part of a relatively youthful industry. However, like iGaming itself, it hasn’t taken long for Live Dealer games to become a huge part of the gambling industry.

While the popularity has been there since the outset, recent technological advancements have given the opportunity for this game type to lift itself to a whole new level.

The History of Live Dealer Games

Since the inception of iGaming, the desire for players was to get that true to life casino experience from the comfort of their own homes.

It was, therefore, far from a surprise that the first Live Dealer games found an instant player base.

Live Blackjack and Live Roulette were the first two to appear, and while the games were limited, with one table, and a set time limit on playing time due to there usually only being one host, players loved them.

As is often the case with online casino games, it didn’t take long for evolution to take place, with the likes of Craps and Poker swiftly being added to the list.

As time went on, further developments took place, with more tables being added, more software developers creating their own Live Dealer offerings, and before long, Live Dealer games were available 24/7.

The Present of Live Dealer Games

In the eyes of many, Live Dealer games have peaked, and while there will undoubtedly be further evolutions, it’s hard to argue with that opinion.

The biggest change that has been made recently is the advancement of Live Dealer games from lifelike echoes of the real life casino experience, to games that use the online format to add extra dimensions to the gameplay.

Live Dealer games these days often offer intricacies and complexities that would not be possible in a brick and mortar casino.

As always, one of the biggest factors in the development of Live Dealer games being so swift, is competition, with several software developers battling it out for supremacy in this lucrative field.

NetEnt

NetEnt have historically been one of the first developers to step into a new section of the industry, but they were a little late to the party with Live Dealer games, launching their suite in late 2013.

Highlights of the NetEnt portfolio of Live Dealer options include multiple language options with dealers from around the world, and unlimited player Blackjack.

While there is less variation than from some other developers, NetEnt’s Live Dealer games often have a higher RTP than competitors.

Ezugi

Ezugi were a late entry too, but their focus on Live Dealer games has ensured a strong reputation has quickly developed.

Ezugi’s collection is headed up by a collection of innovative titles, they are one of very few developers to offer Live Keno, and have their own unique titles such as Wheel of Dice.

Playtech

Like NetEnt, Playtech is a developer that has made its name through other game types, primarily slots, before stepping foot in the Live Dealer world.

The fact that Live Dealers are not the sole, or indeed main focus for Playtech means they stand behind the big guns in this area of iGaming, but there is still a lot on offer here.

Games out of the Playtech studio in Latvia are available all across Europe and include all the classic games, as well as Unlimited Blackjack and a Dual Roulette game which allows for playing at two table at one time.

Evolution Gaming

While there are many pretenders to the throne, there can only be one King of Live Dealer games, and in the eyes of most, the crown rests firmly on the head of Evolution Gaming.

From Dual Play Roulette, which allows an unlimited number of online players to join a roulette game in a brick and mortar casino, to unique, branded titles such as Deal or No Deal Live and Monopoly Live Wheel, to the likes of Lightning Roulette and Lightning Dice, which bring unique gameplay aspects to Evolution’s games, it’s clear to see why this developer holds the top spot.

 

Evolution Gaming powered live dealer games are available at more than 100 online casinos and they hold a local license in almost all regulated casino markets. This includes the regulated USA states, Spain, Italy, Portugal, Belgium, Switzerland and many more.

The Future of Live Dealer Games

As stated above, many believe Live Dealer games to have peaked, but as the popularity of this form of gambling keeps increasing, and technological advancement allow for further additions and progressions, we can expect more changes to come.

What these changes will be is anyone’s guess, but we can safely assume there will be more unique Live Dealer games, as well as further exciting tweaks on classic titles in the near future.

The Benefit of Live Dealer Games

While there are obvious advantages to Live Dealer games in terms of the excitement offered by the unique game types, there is a larger advantage for many players, and that is peace of mind.

For many players, even knowing a Random Number Generator (RNG) is exactly what it described, there are still concerns about how random these generators actually are.

It should be stated that these RNGs undergo strict scrutiny from regulators to ensure they are random, but to many, nothing ensures security in the random nature of a game like seeing a right in front of you.

This is where the benefit of Live Dealer games comes in, offering the same surety that one would get in a land based casino, but without the need to dress up smart and actually leave one’s house in order to play them.

With this added sense of comfort, the constantly evolving game types, the excellent designs and themes that the games have, and the ability to play them from home, and time of day or night, it is pretty much a guarantee that the popularity of Live Dealer games will not only maintain, but continue to increase over time.

News

Leadstar Media Unveils New Brand Identity in BookmakerBonus.it Website Renewal

Published

on

Leadstar Media Unveils New Brand Identity in BookmakerBonus.it Website Renewal

 

Leadstar Media, a global leader in affiliate marketing for the online gaming industry, is excited to announce the relaunch of BookmakerBonus.it, the premier Italian platform for comparing sportsbook and casino enthusiasts.

The rebranding reflects the company’s commitment to providing updated insights and in-depth information to help both current and prospective users navigate the Italian online betting market, which is in the midst of significant regulatory changes.

A New Chapter for BookmakerBonus.it and Italian punters

Since its initial launch in 2018, BookmakerBonus.it has become a trusted resource for Italian bettors, providing unbiased reviews and expert betting guides.

The website’s relaunch marks a significant step forward for the brand, with a fresh design and a wealth of information that will help betting enthusiasts better navigate and understand the complicated landscape of online gambling in Italy.

The new user-friendly website features advanced navigation and comprehensive information about the Italian betting market, including an improved ranking system that allows users to more easily compare bookmakers and bonus offers according to different evaluation criteria.

Key improvements include:

• Advanced Ranking System: Enhanced comparison tools to evaluate bookmakers and bonus offers based on multiple criteria.

• User-Friendly Navigation: A modern, mobile-friendly design that ensures seamless navigation.

• Comprehensive information on bookmakers in Italy: Up-to-date news on the latest promotions and sportsbooks, and expert advice to help users maximize their betting experience.

“Welcome bonus promotions in Italy are considered to be some of the most complicated in the industry, which can be confusing for punters – especially if they are just starting out,” said Amra Hadzic, Website Manager of Bookmakerbonus.it. “We felt it was necessary to present that information in a clearer, more accessible way. Our goal with this relaunch is to help users make informed decisions without all the confusion.”

The relaunch of BookmakerBonus.it reinforces Leadstar Media’s position as a leading affiliate in the regulated Italian betting market. With a strong reputation for delivering high-quality content and unbiased recommendations, the company continues to expand its influence in key European markets.

“At Leadstar Media, we always strive to enhance the way users access betting information,” said Paolo Strano, Account Manager of Bookmakerbonus.it. “Italy is a crucial market for us, and with this relaunch, we are reaffirming our commitment to providing Italian bettors with the best tools to make informed decisions in the betting space.”

Continue Reading

News

QMRA Research – Warning on potential Affiliate Ban in Finland

Published

on

QMRA Research - Warning on potential Affiliate Ban in Finland

 

Lessons from the Netherlands Show the Risks of Eliminating Regulated SEO Affiliates

Finland is planning to ban affiliate marketing in its newly regulated online gambling market. The Finnish Government proposal HE 16/2025 VP sees affiliate marketing as problematic for the following reasons: risk of misuse by presenting incorrect information, blurring legal boundaries (difficulty distinguishing licensed and unlicensed operators), a lack of consumer protection (by not being neutral) and tax avoidance (as most affiliate operators are foreign registered).

New research from Quality Mark Responsible Affiliates (QMRA) warns that such a ban could have severe unintended consequences, including a rise in illegal gambling operators dominating search engine results.

Drawing on lessons from the Dutch market, where online gambling has been regulated since 2021, the report underscores the crucial role of SEO affiliates in directing consumers to legal, licensed operators and countering the influence of unregulated platforms.

The Netherlands has witnessed firsthand the challenges of illegal gambling platforms using SEO and Google Ads to attract vulnerable players. Research by Keurmerk Verantwoorde Affiliates (KVA) found that when legal affiliates are restricted, search results are quickly overrun by unlicensed operators. These sites often target minors and self-excluded gamblers, lack responsible gambling protections, and operate with minimal oversight.

Steven Vrolijk, QMRA Director: “The Dutch market has taught us a lot about how illegal operators adapt. We’ve also seen that proactive, responsible affiliates play a crucial role in pushing back against them. SEO affiliation is a form of advertising that only appears when a consumer is actively searching for gambling options. If Finland bans legal affiliates, its search results may soon be dominated by illegal results.”

The report highlights key risks associated with an affiliate marketing ban:

  • Increased visibility of illegal gambling sites – Without regulated affiliates, players will primarily encounter unlicensed operators.
  • Lack of consumer protections – Illegal sites do not enforce responsible gambling measures or age verification.
  • Higher risk of fraud and money laundering – Many unlicensed operators accept cryptocurrency and other anonymous payment methods.
  • Targeting of vulnerable players – Minors and problem gamblers are more likely to be exposed to unregulated gambling.

Instead of a full ban, QMRA recommends Finland implement a structured affiliate marketing framework.

Download the full report

The full report provides an in-depth analysis of the risks and offers data-driven recommendations.

Continue Reading

News

Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025

Published

on

Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025

 

Gurhan Kiziloz, the strategic force behind Nexus International, is accelerating his presence in the online gaming sector, leading the company’s rapid expansion. Under Nexus International, two brands—MegaPosta and Lanistar—sit at the core of its growth strategy.

While Lanistar continues to develop, it is MegaPosta that has already established itself as a major revenue driver. In 2024, MegaPosta generated $400 million, marking a significant milestone in Kiziloz’s aggressive scaling efforts.

With further expansion planned, projections indicate that revenue could climb to $1.54 billion in 2025. As he continues to push into new markets, Kiziloz’s ability to navigate regulatory challenges and capitalize on high-growth sectors will determine whether Nexus can meet its ambitious targets.

A major step in this expansion involves securing a Brazilian gaming license and granting Nexus International access to one of the largest regulated betting markets globally. Meeting Brazil’s strict financial and operational compliance standards was a key requirement—an effort that Kiziloz personally oversaw as part of his mission to establish the company in fully regulated spaces.

With this approval, Nexus International is now authorized to operate and expand within Brazil, a market that has intensified regulations to curb unlicensed operators.

Kiziloz’s Strategy for Growing Nexus International

Kiziloz has ventured into multiple industries, with his entry into online gaming reflecting a deliberate move to leverage emerging regulatory shifts. Before entering this sector, he developed Lanistar as a fintech company, but under his leadership, it has evolved into an online gaming enterprise. This shift aligns with his broader approach to reshaping and scaling business models in response to market trends.

His direct involvement has fueled Nexus International’s expansion across Latin America. Megaposta has already gained traction in several countries, and with the Brazilian gaming license, Kiziloz has positioned the company for further growth. He has played a key role in negotiating strategic partnerships, ensuring regulatory compliance, and setting a competitive direction against well-established gaming firms.

However, his strategy comes with obstacles. Brazil enforces strict regulations covering advertising, taxation, and consumer protection. Any compliance lapses could result in financial penalties or even the loss of the company’s operating license. Kiziloz now faces the challenge of ensuring Nexus International adheres to all legal requirements while navigating an increasingly competitive marketplace.

How Kiziloz Aims to Scale Nexus International

Under Kiziloz’s direction, Nexus International is targeting regions where legal online gaming  is expanding. Megaposta has already established a foothold in Latin America, and the new Brazilian license enables the company to operate openly, unlike unlicensed competitors facing regulatory constraints.

Lanistar’s transformation from fintech to gaming was a calculated move by Kiziloz, allowing Nexus International to strengthen its position in sports betting and online casinos. By managing two platforms under one umbrella, Kiziloz diversifies revenue streams and broadens market reach.

Brazil’s updated gaming regulations have created a competitive environment where only licensed operators can legally offer betting services. By securing Nexus International’s place in this regulated market, Kiziloz ensures the company can advertise, collaborate with local businesses, and scale its user base without the uncertainties associated with unlicensed operations. However, increased compliance costs and operational restrictions remain challenges.

Revenue Goals & Industry Challenges

Kiziloz aims to drive Nexus International’s revenue to $1.45 billion through market expansion and higher user engagement. His approach focuses on attracting new users and increasing participation in sports betting and casino games, two of the most lucrative segments in online gaming.

Yet, the industry presents multiple challenges. Regulatory frameworks remain fluid, with governments frequently revising tax policies, imposing new restrictions, or tightening compliance requirements. Any legal adjustments in Brazil could directly impact Nexus International’s profitability.

Additionally, Nexus International faces competition from established gaming brands with strong customer loyalty and extensive marketing resources. To stay competitive, the company must prioritize user retention, introduce exclusive offerings, and deploy strategic marketing campaigns—all while complying with strict regulations.

Cybersecurity is another pressing concern. Online gaming platforms are often targeted by fraud and cyberattacks. To safeguard user data and maintain trust, Kiziloz must ensure Nexus International heavily invests in security infrastructure. Any security breach could lead to financial losses and reputational harm.

Where Kiziloz is Taking Nexus International Next

Beyond Brazil, Kiziloz is exploring opportunities to expand Nexus International into additional regulated markets.

Securing new licenses is a complex, time-intensive endeavor requiring compliance with diverse tax regulations, advertising laws, and consumer protection policies. Kiziloz must oversee negotiations, obtain regulatory approvals, and implement tailored marketing strategies to facilitate smooth market entry.

While the Brazilian license has laid the groundwork for expansion, Nexus International’s long-term success hinges on Kiziloz’s ability to tackle industry challenges. Ensuring compliance, mitigating risks, and competing against major gaming operators will be critical in sustaining growth. His strategies in regulation, marketing, and technological investment will ultimately shape Nexus International’s trajectory in the coming years.

Continue Reading

Latest News

Leadstar Media Unveils New Brand Identity in BookmakerBonus.it Website Renewal Leadstar Media Unveils New Brand Identity in BookmakerBonus.it Website Renewal
News9 hours ago

Leadstar Media Unveils New Brand Identity in BookmakerBonus.it Website Renewal

  Leadstar Media, a global leader in affiliate marketing for the online gaming industry, is excited to announce the relaunch...

QMRA Research - Warning on potential Affiliate Ban in Finland QMRA Research - Warning on potential Affiliate Ban in Finland
News1 week ago

QMRA Research – Warning on potential Affiliate Ban in Finland

  Lessons from the Netherlands Show the Risks of Eliminating Regulated SEO Affiliates Finland is planning to ban affiliate marketing...

Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025 Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025
News1 week ago

Gurhan Kiziloz Secures Gaming License to Drive Nexus International’s $1.54 Billion Vision In 2025

  Gurhan Kiziloz, the strategic force behind Nexus International, is accelerating his presence in the online gaming sector, leading the...

Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment
News2 weeks ago

Raketech Chairman Ulrik Bengtsson to Step Down Following New CEO Appointment

  Raketech has been informed that Ulrik Bengtsson has accepted a role as full-time CEO of an international company. Ulrik...

Amusnet Joins Forces with Prominent Affiliate Chipy Amusnet Joins Forces with Prominent Affiliate Chipy
News3 weeks ago

Amusnet Joins Forces with Prominent Affiliate Chipy

  Amusnet announces its partnership with Chipy, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration...

ICE and iGB Affiliate Barcelona are in top 5% of business events in the world ICE and iGB Affiliate Barcelona are in top 5% of business events in the world
News3 weeks ago

ICE and iGB Affiliate Barcelona are in top 5% of business events in the world

  ICE and iGB Affiliate Barcelona have been recognised as global leaders by event industry experts Explori. The agency, which...

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS
Affiliate Announcements3 weeks ago

XSOLLA PARTNER NETWORK ENHANCES DEVELOPER AND CREATOR EXPERIENCE IN MARKETING WITH NEW FEATURES AND DATA INSIGHTS

  Xsolla, a leading global video game commerce company, introduces significant updates to the Xsolla Partner Network, an advanced affiliate...

Affiliate Announcements3 weeks ago

QMRA Recognition by Google & Meta in Denmark – A Milestone for Compliance

  QMRA has now been active for nearly a year, and we are proud to have welcomed many members who...

iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories
Awards4 weeks ago

iGB Affiliate Awards to recognise industry excellence and innovation across 20 categories

  Businesses of all sizes active in the igaming affiliate industry are being invited to enter the annual iGB Affiliate...

Slot Machine Secrets: Can You Influence the Outcome? Slot Machine Secrets: Can You Influence the Outcome?
News1 month ago

Slot Machine Secrets: Can You Influence the Outcome?

  Slot machines are one of the most popular casino attractions, drawing players in with their bright lights, engaging sounds,...

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania