Connect with us
No campaign with ID: 4 on the server! Please check if the domain is not blocked on the server.

Affiliate Success

Exclusive Interview with Lee-Ann Johnstone just ahead of this year’s AffiliateFEST

Published

on

Exclusive interview with Lee-Ann Johnstone ahead of the AffiliateFEST Bootcamp2018

We had the opportunity to catch up with Lee-Ann Johnstone who took time from her busy schedule to answer our questions on a wide range of topics related to affiliate marketing. Lee-Ann is the co-founder of Affiliate Insider and has been in the affiliate marketing industry for over two decades.

In the interview she talks about her career, the growth of Affiliate Insider and what is in store in the upcoming affiliate conference AffiliateFEST. She advises affiliate marketers to “invest in your skills development” and describes how to go about it.

While she admits that she has “no crystal ball that can predict the future”, she is quite confident that “commercial acumen and personal touch” will remain the secret of success in this industry even amidst the advent of artificial intelligence, machine learning, smart analytics and all that.

Over to Lee-Ann now.

 

GAV: Let’s start with a few words about yourself. Our audience love to hear top-class professionals saying a few words about themselves.

Lee-Ann: I like long walks on the beach and sunsets? … Just kidding, I’ve been in the iGaming space for almost two decades and seen a lot of affiliates build businesses which is incredibly difficult to do alone. Having spent a lot of time building affiliate programmes and relationships I saw the gap to break out of the corporate world and make a difference helping others to grow their businesses with mentoring support, which isn’t readily available in the affiliate sector. This is why I’ve built Affiliate Insider – a company that can help support best practice, strategic growth, and skills development for affiliates and operators alike. I’m passionate about this Chanel and about what we do and I think it shows in the quality of the services we deliver to our clients, sponsors and delegates alike.

 

GAV: How did you choose affiliate marketing as a career? Is it deliberate or is there an interesting story behind that. About 20 years ago, it might not have been a popular choice.

Lee-Ann: It wasn’t a conscious choice back then as it was still an industry evolving. I learned everything I know today – on the job (as digital marketing was being created still, I was learning it as we went along) I just really loved it! I moved into online from a traditional offline marketing background and had a in depth online media buying background before moving over to affiliate relationship management and I guess it was the people aspect I loved the most. Finding ways to meet the end goal and revenue objective innovatively is what spurred me on to specialise in this channel and here we are almost two decades later and I’m still learning so much each day.

 

GAV: It’s been under 6 months since affiliateinsider.com was launched. The website offers all-round coverage of the affiliate industry. Is the growth so far in anticipated lines?

Lee-Ann: As we are still a new brand to market our growth rate has been well above expectations and this is due to the fact that our content team know this industry inside out, we live, breathe and consume everything about the affiliate marketing sector in the iGaming space each day. We manage clients affiliate programme, we create content that supports affiliate growth and we teach others the skills our team has amassed over two decades of being in the iGaming sector. Through this FREE for all knowledge share Affiliate Insider has built a solid reputation in a very short time as a thought leader and developer of best practice, strategies that impact revenue growth and events that deliver a depth of content found nowhere else. The combination of mentoring, training, content lead events and insight is what makes this business invaluable to the industry both affiliate and operator facing. Suppliers need to engage with our site too as it is here that they will engage new business leads for the products and services they deliver in this market place. We have a steady and loyal repeat readership growing on the site and in our newsletters who spend time on the site, and take time to read the content we are delivering which is offered with no paywall restrictions.

 

GAV: What about AffiliateFEST? What is special in this year’s event on September 19th? Who will benefit from attending the event?

Lee-Ann: All our Affiliate Bootcamps are special – but AffiliateFEST really is about helping affiliates growth hack their marketing and digital activities on site to increase their revenue. Today we just announced the Keynote for September’s event who is trailblazing influencer marketing as a new digital medium : Ben Jeffries (CEO of Influencer along with YouTube sensation Caspar Lee). This is the kind of content we focus on bringing to affiliates and operators in order to share the latest tangible insights and marketing techniques. This really is the core of what this conferences offer. Digital Marketing Insights that help affiliates get ahead of digital disruption within the iGaming industry offering them a competitive advantage to implement strategies and tactics to really row their revenue.

Each Bootcamp we run is unique and has a very specific subject or vertical focus – for example we have the Affiliate Insider America Track coming in April 2019 at Betting On sports America, and an exclusive African Business Retreat for those affiliates who want to expand their business and localise into the African Market as well as have a but of a retreat in South Africa alongside to take time out from working in their business to work ON it.

 

GAV: You have been in this industry for two decades. What’s your advice to people who are starting out on the affiliate industry? What does it take to become successful in the industry?

Lee-Ann: It’s a lot of hard work. You learn every day and you need to keep your knowledge base fresh. I consume an incredible amount of media around the subject of affiliate marketing, I also write a lot about it too from my own experiences which helps to upskill others. It takes determination and grit to be a good affiliate manager, as the skills set required to be a real good one is vast. My advise to anyone coming in to the industry is to invest in your skills development by finding experts you can learn from. This generally means finding people who have hands on experience for a few years longer than you in doing the job successfully.

There is no accredited School of Affiliate Marketing for the iGaming space. Therefore we have created The Affiliate Insider Training academy which offers a range of training options for both corporates and individuals to gain access to expert lead affiliate marketing strategies and for affiliates – a source of iGaming business mentoring that can help them advance their skills and work with like minded individuals to knowledge share and grow revenue in the affiliate space. Everything we do is about offering a high end in depth service with tactical content that can be implemented in any iGaming business for success.

 

GAV: Final question now. Could you provide your take on the evolution of affiliate marketing industry over the years? We have been hearing a lot about machine learning and all that. Will there be a time when robots take over affiliate marketing scene?

Lee-Ann: I think we are in for a big evolution in terms of how the affiliate model sits within the digital marketing mix. As one of the largest and most cost effective drivers of traffic the channel continues to evolve year on year and grow. AI is a big part of the reason why this is happening as we get smarter analytics and more regulated the opportunity for innovation continues to expand in this channel as well. The entire ecosystem will need to overhaul the value chain and how relationships interact in the affiliate model. We could see a move to differential pricing from traditional CPA and Revenue Share or Hybrid models based on tracking omni channels more accurately. There is no crystal ball that can predict the future but I can say that relationships will always require a commercial acumen and personal touch to really succeed and this is what we excel at delivering at Affiliate Insider as well.

 

Thanks for your time Lee-Ann, we really appreciate it, and all the best for the AffiliateFEST!!!

Affiliate Success

ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider

Published

on

ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider

 

ReferOn, a state-of-the-art affiliate program management system, was recognized alongside MioMedia affiliate program by the reputable Gambling Insider publication on the Affiliate Program of the Year 2024 shortlist.

The MioMedia affiliate program has seen significant growth over the past year, with first deposits up 190%, deposits up 76% and marketing spend up 147%. This growth in performance is due to transparent conditions and the attractiveness of brands such as MyEmpire, Neon54 and Slotspalace, known for their attractive gamification and design.

David Harris, B2B Affiliate Team Manager at ReferOn, noted the achievement: “Our partnership with MioMedia has played a significant role in their success. Thanks to ReferOn’s comprehensive analytics, we have enabled flexible affiliate models, which is one of the keys to growth.”

Helen Reginia, Head of Affiliates at MioMedia, commented on the nomination: “Implementing ReferOn into our processes has been a game changer. The platform has given us the tools to provide competitive commissions to our affiliates, ensuring a stable partnership based on trust, commitment and support.”

MioMedia plans to continue its growth and is preparing to launch new projects, which you can learn about at iGB Affiliate London 2024 from 6 to 8 August on stand E40. In turn, the Referon team will talk about upcoming technical innovations there, at the stand Q10.

Continue Reading

Affiliate Success

Golden Boomerang Awards 2024: Annual Global Traffic Tournament

Published

on

Golden Boomerang Awards 2024: Annual Global Traffic Tournament

 

Boomerang Partners launches the prestigious Golden Boomerang Awards 2024 traffic tournament for affiliates worldwide. The competition will be held on a special landing where participants can demonstrate their expertise in driving high-value traffic while contending for grand prizes

The Golden Boomerang Awards is the first tournament organized by Boomerang Partners to reward affiliates who drive high-quality traffic to its online gambling platforms. Running from February 14th to May 14th, 2024 this exclusive tournament offers affiliates a prime opportunity to showcase their traffic generation skills, with the potential to secure booming rewards, including cash prizes, VIP benefits, stylish merchandise, and real gold trophies.

The tournament welcomes both existing and new partners of Boomerang. The new partners must submit an online application and receive a unique ID instantly. This ID ensures transparent evaluation of the traffic driven and sets the stage for a merit-based competition, as the Golden Boomerang Awards emphasizes a performance-based scoring system focusing on the quality and volume of first-time deposits (FTDs). Showing points tally rather than raw FTDs — there’s a leaderboard to track and reward affiliates’ efforts with prizes. The tournament also includes a bi-weekly rewards system with prizes like sleek new MacBooks, Semrush Business subscriptions, Go Pro UAVs, and other hot rewards for hitting key traffic milestones — all incentivizing participant results.

Additionally to these rewards, the most active participants will also be spotlighted across special categories:

  • ‘Best Sportsbook Traffic 2024’, Awarded to the affiliate that drove the highest quality and volume of sportsbook traffic,
  • ‘Best Casino Traffic 2024’, Awarded to the affiliate that drove the highest quality and volume of casino traffic,
  • ‘Best Quality Traffic 2024’, Awarded for delivering overall exceptional quality traffic to Boomerang Partners’ brands,
  • ‘Rising Star 2024’, Honors a newer affiliate who showed outstanding growth and performance — overall four additional categories recognizing more winners with golden statuettes,
  • and much more.

The prize distribution will culminate with the three top golden statuettes: all finishers in the Golden Boomerang Awards tournament will each receive a lustrous, heavyweight Gold Boomerang statue — an industry representation of joining the top tier of affiliate marketing talent, — along with a VIP access pass to the glamorous invite-only Boomerang Awards Grand Ceremony!

As Boomerang Partners CEO Vitalii Prokofev notes, “Making balanced and fair rules in our tournament, we aim to measure an affiliate’s ability to bring value to any partner program effectively. The Golden Boomerang Award thus objectively recognizes those with true best-in-class traffic generation skills — a mark of top-tier affiliate talent. Winners of the Boomerang Award are revered as high-performance leaders, setting a standard for the industry.”

But the best part is reserved for last: the Golden Boomerang Awards on June 1st, 2024 will host the top 30 finalists — highest-performing participants based on tournament results — inviting them for an unforgettable Grand Ceremony experience in Cyprus. Beyond the glamorous accommodations, these VIPs can expect incredible networking with the industry’s best, a brilliant awards ceremony, an A-list entertainment lineup, and an afterparty with unbeatable presents and surprises, as well as many other activities before and after the main event. The invite-only grand finale promises to be the highlight of the year, celebrating the annual Golden Boomerang Awards tournament in a spectacular style.

The Golden Boomerang Awards 2024 intends to bring together world-class affiliates in a competitive yet collaborative setting that rewards driving quality traffic on an annual basis. The tournament signup opens on February 14th and continues past the finale on May 14th, 2024. While later registration is possible, joining earlier allows more time to drive traffic and boosts chances of success. Interested partners can join the exciting journey, demonstrate their expertise, and claim their share of rich rewards at GoldenBoomerangAwards.com

Continue Reading

Affiliate Success

Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024

Published

on

Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024

 

Checkd Group and William Hill took home the top prize in the Marketing Campaign of the Year category at last night’s iGB Affiliate Awards 2024.

The team picked up the award for the ‘No Tippy Tappy Football with Sam Allardyce’ video series, which has been a major hit across its 50 episodes with its high-profile guests presenting insight, opinions and anecdotes.

Star guests on the show have included Graeme Souness, Duncan Ferguson, Robbie Fowler, Karl Robinson and Simon Jordan, with the judges impressed by the way that the content reached an audience of over 26 million during the judging period.

Will Tyrrell, Director of UK Media at Checkd Group, said: “‘No Tippy Tappy Football with Sam Allardyce’ has been a big hit for audiences and William Hill alike and the formula of insightful chat and opinion has worked very well. It’s fantastic to gain recognition for our efforts once again and we look forward to taking the show forward to even greater heights in the future. “

The iGB Affiliate Awards celebrates the best innovations, successes and contributions from across the industry.

Continue Reading
Advertisement

Latest News

ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider
Affiliate Success12 hours ago

ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider

  ReferOn, a state-of-the-art affiliate program management system, was recognized alongside MioMedia affiliate program by the reputable Gambling Insider publication...

News7 days ago

The last London edition of the ICE Exhibition: Sends employees are sharing insights from the event

ICE is the global conference, home to 600+ international brands that provide access to financial products, gaming tech solutions, and...

Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024 Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024
Affiliate Success2 weeks ago

Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024

  Checkd Group and William Hill took home the top prize in the Marketing Campaign of the Year category at...

Richard Dennys Appointed as New CEO of Game Lounge Richard Dennys Appointed as New CEO of Game Lounge
News2 weeks ago

Richard Dennys Appointed as New CEO of Game Lounge

  Richard Dennys is Game Lounge’s new CEO, effective from February 2024. His seamless transition to the role will maintain...

ReferOn Reports Record Growth and Innovation in Affiliate Marketing Sector ReferOn Reports Record Growth and Innovation in Affiliate Marketing Sector
Affiliate Success3 weeks ago

ReferOn Reports Record Growth and Innovation in Affiliate Marketing Sector

  ReferOn, a state-of-the-art affiliate management platform, has wrapped its data insights for 2023. Its first 10 months of operation...

Casino Guru and AffPapa join forces to launch a new course on iGaming affiliate management Casino Guru and AffPapa join forces to launch a new course on iGaming affiliate management
Affiliate Announcements4 weeks ago

Casino Guru and AffPapa join forces to launch a new course on iGaming affiliate management

  Casino Guru, the leading information source and online casino database, has recently joined forces with AffPapa, the ultimate iGaming...

PartnerMatrix revolutionises affiliate marketing data analysis with DeepCI integration PartnerMatrix revolutionises affiliate marketing data analysis with DeepCI integration
Affiliate Success4 weeks ago

PartnerMatrix revolutionises affiliate marketing data analysis with DeepCI integration

  PartnerMatrix has integrated DeepCI’s game-changing analytical tools within its interface enabling customers to instantly optimise and boost campaigns, operations...

News4 weeks ago

The Gold Standard in Affiliate Programs: How Partners 1xBet Dominates the iGaming Market

  Are you an affiliate marketer, webmaster, or blogger looking to monetize your audience and traffic in a most profitable...

AFFILIATE QUALITY MARK LAUNCHED FOR 6 REGULATED MARKETS AFFILIATE QUALITY MARK LAUNCHED FOR 6 REGULATED MARKETS
Affiliate Compliance4 weeks ago

AFFILIATE QUALITY MARK LAUNCHED FOR 6 REGULATED MARKETS

  At XY Legal Solutions, founder of the Dutch ‘Keurmerk Verantwoorde Affiliates (KVA)’ (https://kva.nl/), we have decided to launch the...

ReferOn Strengthens Team with New B2B Sales Manager ReferOn Strengthens Team with New B2B Sales Manager
News4 weeks ago

ReferOn Strengthens Team with New B2B Sales Manager

  The ReferOn team, a state-of-the-art affiliate platform specifically designed for the gaming affiliate industry, is pleased to announce the...

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania