SBC Global and Best Odds Marketing have joined forces to launch Affiliate Insider, a joint venture designed to spearhead growth and development in the gambling affiliate sector.
SBC Global, a leading news and events company for the sports betting industry, will work with Best Odds Marketing and AffiliateFEST Founder Lee-Ann Johnstone, to operate a brand new affiliate news, training and events focused business.
Increased regulatory responsibilities and levels of compliance have been placed on affiliates and operators in the iGaming industry, which has seen a number of major operators implementing a ‘one strike and out’ policy for their marketing partners. This demonstrates a need for the affiliate sector to improve skills and business development in order to support acquisition growth.
Combined with a growing wave of consolidation, there has been a lot of change in a small period of time, meaning affiliate businesses have had to adapt very quickly.
Affiliate Insider provides detailed insight about this changing regulatory landscape, and further developments to the marketplace, particularly with affiliates now facing tighter regulation, stricter advertising controls and greater digital disruption.
The business will also cover in-depth training, business support, affiliate mentoring, news and marketing promotions for new and existing iGaming affiliates and those who making the move into the operator channel. It will also provide support for operators seeking access to the best affiliate marketing strategies and skills development for driving incremental revenue.
Johnstone said: “The affiliate market has matured significantly over the past decade and continues to grow at a rapid rate. There is a dire need for ongoing training and development services that help operators and affiliates growth hack their businesses and keep ahead of digital change.
“I’m delighted to be partnering with SBC Global to launch Affiliate Insider, which will focus on supporting affiliate marketing best practice, news and insights and skills development for operators, suppliers and affiliates, enabling closer collaboration within this ever-growing channel.”
SBC Global Founder Rasmus Sojmark added: “Lee-Ann is an award winning affiliate marketing expert and has a wealth of expertise building global affiliate programmes. Affiliate Insider is therefore a perfect complement to SBC’s existing business.
“By focusing on creating specialist industry forums, our mission is to focus on knowledge sharing, skills development and better collaboration in the affiliate space to enable businesses to implement innovation, increase revenue and stay ahead of digital transformation.”
The first of these specialist forums has been confirmed as a part of next year’s Betting on Footballconference agenda. The Affiliate Insider Bootcamp, held on Wednesday 21 March, will offer affiliate focused panel sessions, presentations and workshops, with content ranging from digital marketing hacks to latest innovative technologies to scale affiliate business growth.
Latam Affiliates Confirmed for June 30, 2022
The first edition of the Afiliados Latam – São Paulo event is confirmed for June 30th and will take place in São Paulo. The event will be the day after the BiS (Brazilian iGaming Summit), which will take place between the 28th and 29th of June, at the same location.
This year, both events will be held at Espaço JK, which is located on one of the most prestigious corners of São Paulo, at the intersection of Av. Juscelino Kubitscheck and Av. I would do Lima. In addition to a select venue, the event will also feature high quality content and renowned speakers in the iGaming industry.
Among some of the names that will be present, are confirmed, Pedro Lucas Trindade, Pedro Feitosa, Juliano Fontes, Fernando Verchai, Abelardo Dantas, Rodrigo Loco and other famous figures who will soon have their names released.
The event that covers the iGaming market, which in turn includes sports betting, casino games, bingo, poker and other modalities, should also cover topics about digital marketing in general, in addition to affiliate marketing. In addition to this publicity content, we will have issues regarding crypto, tokens and NFTs being covered on stage.
The complete agenda will be published on the official website of Afiliados Latam until the beginning of June. Until then, stay tuned to the event’s digital channels to follow the names of confirmed participants and the companies that will be there.
For the time being, the expectation is that there will be panels dedicated to the hottest issues of the moment, such as the possible situation of affiliates after a regulation of the sports betting market and the possible opening of the market in general after the bill that was passed in Congress earlier this year.
““The initiative will give voice to affiliates who bring years of experience in their luggage, to share during the event, so that the audience can take advantage of important tips to start or improve their operations” – commented Alessandro Valente, co-founder of Super Afiliados and creator of the event.
Since December, plans were being drawn up so that the event would take the form it needed to reach both the more experienced public and those who are not yet used to working in this sector.
Blexr Acquires Prime NZ Casino Review Site for Seven Figures
Lead generation company Blexr has bought the New Zealand-based website CasinoReviews.net.nz as part of its ongoing drive to expand its portfolio.
The site provides honest and thorough reviews of reputable online casinos which accept players from New Zealand, helping people make better online decisions.
Blexr, which has its headquarters in Malta, plans to make the website the most comprehensive casino resource for Kiwi players.
Blexr acquired https://www.casinoreviews.net.nz/ for a seven-figure sum, demonstrating its commitment to owning properties that will further enhance its offerings to its customer base.
Koen Bongers, Blexr’s Head of Marketing, said: “We believe this acquisition will blend very well into our existing product portfolio while increasing our presence in our target markets.
“New Zealand has a high interest in slot machines – called ‘pokies’ locally – and our bespoke free casino games technology allows us to create a highly localised offering in the market that will stand out from the competition.
“We have big plans for this website and are excited to see how it will grow in the coming months.”
AffPapa and Bspin.io join forces in a new partnership
AffPapa is excited to reveal its new partnership with Bspin.io, officially welcoming the iGaming operator to its ultimate directory.
Bspin.io, which launched in 2018, has since set up a dedicated community of returning players who enjoy a variety of benefits that we’ll go over in a bit.
The iGaming operator, which employs Bitcoin as its exclusive currency, allows its users to deposit, play, and withdraw Bitcoin with no extra conversion in their accounts – same with opening and exiting the games.
Bspin.io commented on the partnership:
“Bspin.io is very pleased to have started cooperation with AffPapa to continue delivering one of the purest forms of entertainment made transparent, safe, and with the players in mind. The joint effort will help to continue operating globally developing the proprietary casino platform on top of crypto adoption.”
Bspin.io is constantly upgrading its appearance and introducing new games. Over 600 titles are available on the website, ranging from jackpots to slots and table games. Daily rewards and one-time bonuses keep gamers intrigued and returning for more.
The operator covers popular GEOs, including Australia, Germany, Japan, Mexico, the United States, and Venezuela.
Yeva Avagyan, CCO at AffPapa, stated:
“I am very delighted to see Bspin.io go live with us – AffPapa. With their generous bonuses, one time offers, and 600+ thrilling games, Bspin has secured a loyal fanbase. I’m sure our crypto affiliates will be pleasantly surprised by our new operator being listed in the directory as well.”
When it comes to feedback and customer support, the operator states that every opinion and suggestion is evaluated. Their team of experts feel that this is the ideal strategy for having satisfied consumers.
With reliability, lightning-fast performance, and huge offers, Bspin.io is now open for direct messaging and exciting collaborations!
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