Affiliate Announcements
Broadway Gaming Updates Compliance Terms for Affiliates
It is of the utmost importance that you read the following information. Failure to adhere to this information could lead to expulsion from the Broadway Gaming Affiliate Programme and commissions being withheld.
It is of the utmost importance that you read the following information. Failure to adhere to this information could lead to expulsion from the Broadway Gaming Affiliate Programme and commissions being withheld.
Due to current ASA & UKGC guidelines, we insist that everyone who wishes to promote any Broadway Gaming brand MUST do so in a fully compliant manner.
You will have already heard from one or more of the affiliate team on this issue. At this time we must take a stricter stance.
All banners/logos/copy or other creative mechanism involving the promotion of any Broadway Gaming brands must be approved by a member of our affiliate team before use.
All guidelines on how to be fully compliant can be found here
The current rules are as follows:
Where an offer is present on a banner the following rules apply:
For Casino brands:
1. Brand
2. Details on how to claim offer. (CTA)
3. For Casino of Dreams : 18+, 40x wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply. This appears in the image.
4. For Lucky 247: 18+, 50x casino wagering required before withdrawal (game weighting applies), max win conditions apply to bonuses, 2 day expiry for free spins, max bet 20% of bonus until wagering requirement completed, T&Cs apply. This appears in the image.
5. 18+ BeGambleAware logo (min width 100px) to appear on image.
6. No misleading information.
For Bingo Brands
Where an offer is present on a banner:
1. Brand
2. Details on how to claim offer. (CTA)
3. 18+, 5x bingo, 40x casino wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply. This appears in the image. Please use the template provided by design.
4. 18+ BeGambleAware logo (min width 100px) to appear on image.
5. No misleading information.
Where there is NO offer on the banner:
1. Brand
2. CTA
3. 18+ BeGambleAware logo (min width 100px) to appear throughout a video / on image.
4. No misleading information.
Where Brand logo is used but the offer is present in the body of text the following rules apply:
1. For Casino of Dreams: 18+, 40x wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply. See our Bonus Money Terms & Conditions. Must be clearly visible.
2. For Lucky 247: 18+, 50x casino wagering required before withdrawal (game weighting applies), max win conditions apply to bonuses, 2 day expiry for free spins, max bet 20% of bonus until wagering requirement completed, T&Cs apply. Must be clearly visible
3. For Bingo Brands: 18+, 5x bingo, 40x casino wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply.
4. 18+ BeGambleAware logo to appear on page.
5. No misleading information.
All of the above rules are subject to change (changes can be found at the website included above) as it is not only ours, but your responsibility to ensure that these rules are not broken.
If you need clarification on any of this, please contact your affiliate manager.
I must repeat that failure to promote any Broadway Gaming brand in a compliant manner will result in your EXPULSION from the affiliate programme and will see all COMMISSIONS WITHELD until the issue is resolved.
Thank you for your assistance in this matter,
Robert McCarthy
Head of Affiliates
Affiliate Announcements
QMRA Launches Italian Quality Mark for Affiliates
QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.
In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:
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- A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
- A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
- Possibility to consult the QMRA team on compliance related questions.
Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.
Affiliate Announcements
Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate
As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the international marketing campaign in support of the 2025 edition which will be the first to take place at Fira Gran Via, Barcelona alongside sister show ICE.
Explaining the thinking behind the creative Naomi Barton, iGB Events’ Global Portfolio Director said: “The iGaming industry is continually evolving, and our 2025 campaign invites affiliates to explore new horizons at our exciting new venue, Fira Gran Via in Barcelona.
“iGB Affiliate is the home of the igaming affiliate community, and it enables connection, growth and shared business success for our audience of affiliates, operators and tech vendors. This campaign will drive our community into uncharted territory, sparking a spirit of exploration that embraces emerging markets, innovative strategies, and untapped commercial opportunities. It equips affiliates with the tools and insights needed to adapt, innovate, and conquer new horizons.”
She added: “With our move to Barcelona we’re setting our sights on an incredibly bright future. The additional space at Fira Gran Via, Barcelona, which is among the largest exhibition venues in Europe, will enable iGB Affiliate to achieve its full potential and continue to connect the best affiliates with the best operators and tech vendors.
“The 2025 edition of the show is set to feature a record 250 exhibitors and sponsors, occupying 15,000 sqm of space. The enhanced facilities in Barcelona will empower the affiliate community to forge new igaming connections, build strategic and trusted partnerships, expand their networks, and explore uncharted territories.”
Affiliate Announcements
Gentoo Media extends partnership with Betsson Group for automated brand protection tool GiG Comply
Gentoo Media is pleased to announce that the partnership with Betsson Group Affiliates (BGA) for GiG Comply has been extended for another year. The agreement marks the fifth consecutive year that Betsson will continue to use Gentoo Media’s automated compliance and brand protection tool, GiG Comply.
The extended partnership between Betsson and GiG Comply, further strengthens the ongoing collaboration between the two companies, ensuring that Betsson continues to uphold the highest standards of regulatory compliance across its extensive brand portfolio. GiG Comply’s comprehensive monitoring tool gives Betsson Group Affiliates the necessary means to ensure that their marketing efforts remain compliant, and meet regulatory demands across various markets.
Rasmus Bank Nielsen, Head of GiG Comply said: “We are thrilled to continue our partnership with Betsson Group, one of the industry’s leading operators. The renewal of our agreement, for a fifth consecutive year, underscores the importance of regulatory compliance and the effectiveness of GiG Comply. We look forward to continuing to support Betsson in maintaining the highest standards of compliance in their marketing efforts”.
Shakyra Jonsson, Senior Affiliate Operations & Events Manager at Betsson Group Affiliates, added:
“We are pleased to extend our partnership with GiG Comply for a fifth consecutive year. As a company committed to maintaining the highest standards of regulatory compliance, it is crucial that we continue using tools like GiG Comply to ensure that our affiliate marketing efforts align with the diverse regulations across the markets we operate in. This partnership reaffirms our dedication to safeguarding our brand while remaining compliant in a rapidly evolving industry.”