Affiliate Announcements
Broadway Gaming Updates Compliance Terms for Affiliates
It is of the utmost importance that you read the following information. Failure to adhere to this information could lead to expulsion from the Broadway Gaming Affiliate Programme and commissions being withheld.
It is of the utmost importance that you read the following information. Failure to adhere to this information could lead to expulsion from the Broadway Gaming Affiliate Programme and commissions being withheld.
Due to current ASA & UKGC guidelines, we insist that everyone who wishes to promote any Broadway Gaming brand MUST do so in a fully compliant manner.
You will have already heard from one or more of the affiliate team on this issue. At this time we must take a stricter stance.
All banners/logos/copy or other creative mechanism involving the promotion of any Broadway Gaming brands must be approved by a member of our affiliate team before use.
All guidelines on how to be fully compliant can be found here
The current rules are as follows:
Where an offer is present on a banner the following rules apply:
For Casino brands:
1. Brand
2. Details on how to claim offer. (CTA)
3. For Casino of Dreams : 18+, 40x wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply. This appears in the image.
4. For Lucky 247: 18+, 50x casino wagering required before withdrawal (game weighting applies), max win conditions apply to bonuses, 2 day expiry for free spins, max bet 20% of bonus until wagering requirement completed, T&Cs apply. This appears in the image.
5. 18+ BeGambleAware logo (min width 100px) to appear on image.
6. No misleading information.
For Bingo Brands
Where an offer is present on a banner:
1. Brand
2. Details on how to claim offer. (CTA)
3. 18+, 5x bingo, 40x casino wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply. This appears in the image. Please use the template provided by design.
4. 18+ BeGambleAware logo (min width 100px) to appear on image.
5. No misleading information.
Where there is NO offer on the banner:
1. Brand
2. CTA
3. 18+ BeGambleAware logo (min width 100px) to appear throughout a video / on image.
4. No misleading information.
Where Brand logo is used but the offer is present in the body of text the following rules apply:
1. For Casino of Dreams: 18+, 40x wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply. See our Bonus Money Terms & Conditions. Must be clearly visible.
2. For Lucky 247: 18+, 50x casino wagering required before withdrawal (game weighting applies), max win conditions apply to bonuses, 2 day expiry for free spins, max bet 20% of bonus until wagering requirement completed, T&Cs apply. Must be clearly visible
3. For Bingo Brands: 18+, 5x bingo, 40x casino wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply.
4. 18+ BeGambleAware logo to appear on page.
5. No misleading information.
All of the above rules are subject to change (changes can be found at the website included above) as it is not only ours, but your responsibility to ensure that these rules are not broken.
If you need clarification on any of this, please contact your affiliate manager.
I must repeat that failure to promote any Broadway Gaming brand in a compliant manner will result in your EXPULSION from the affiliate programme and will see all COMMISSIONS WITHELD until the issue is resolved.
Thank you for your assistance in this matter,
Robert McCarthy
Head of Affiliates
4ThePlayer is thrilled to announce a new partnership with Slots Launch. This collaboration will allow us to reach more affiliates and, in turn, even more players.
Slots Launch is a trusted and responsible platform for affiliates, providing 4ThePlayer with an excellent space to showcase our demo games to a broader audience.
Affiliates working with Slots Launch will have full access to our demo games, with 34 titles already available and more exciting titles to be added soon.
Henry McLean, Co-founder and Commercial & Marketing Director at 4ThePlayer, shared his excitement: “We’re thrilled to partner with Slots Launch to boost our content and drive more engagement with affiliates. It’s the perfect platform to help our games take off!”
By collaborating with 4ThePlayer, Slots Launch continues to provide affiliates with access to the best demo games on the market. Our innovative games enhance their platform, offering a fresh and engaging experience for players globally.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”
QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.
QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).
QMRA is available for the following markets:
Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia
Various well known international affiliate companies joined QMRA already:
- Game Lounge, Gaming Innovation Group and Leadstar Media
Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.
The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:
https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/
We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!
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