Connect with us
No campaign with ID: 4 on the server! Please check if the domain is not blocked on the server.

Affiliate Compliance

Preparing For GDPR As An Affiliate

Published

on

Preparing For GDPR As An Affiliate

Data collection has become an essential part of the operations of most organisations, especially those operating online. While it is effective, it has also given rise to a number of concerns surrounding how that data can both be misused, and become the target of theft.

This GDPR is a new legislative agenda that aims to improve the safety of individuals’ data, as well as regulate how that data is collected, processed and used.

As of the 25th of May, businesses of all shapes and sizes, will need to ensure that they are fully compliant with this new legislation if they serve customers (have traffic) originating from the EU – and affiliates are no exception.

The purpose of affiliate sites is to drive traffic to merchants and operators in order to earn a commission. The more savvy of affiliates, will collect data in numerous ways in order to be able to remarket to their users, if not only to understand their users better, improve customer journey, and in turn, conversion rates.

The data collected on those users most likely falls under the realms of GDPR, and with some heavy penalties of up to €20,000,000, or 4% of annual turnover, it isn’t just another ‘inconvenience’ that should be ignored.

How to Ensure Compliance

Understand what Personal Information is

Personal information includes obvious data such as name, email address and phone number. Many affiliates won’t collect this kind of data, unless they at least have a newsletter subscription form on their website. However, it’s likely that all affiliates have some kind of website tracking/analytics software installed on their website.

Under GDPR’s definition of personal data, it includes “any information relating to an identified or identifiable natural person”.

It then continues to explain that “an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

Note the use of the terms “identification number”, “location data” and “online identifier”. Under GDPR, collection of IP addresses and the storing of cookies could be deemed to be deserving of consent from the individual prior to collection, if that data could be used to identify them. Note also, that it doesn’t necessarily mean personally identifying them – if cookies are being used to create a ‘profile’ on an individual, which is being processed on subsequent visits or across websites, then that is deemed as identifying them.

Obtain Consent

The key to the GDPR’s vision is the role of consent. Consent must be obtained from all individuals prior to collecting data on them that could be used to identify them “directly, or indirectly”, as well as an explanation as to the purpose for processing that data.

Consent must be “clear and distinguishable from other matters” and “provided in an intelligible and easily accessible form”. This means that it can no longer be hidden away in the midst of a website’s T&Cs, and in fact it must be entirely separate and written in clear and plain language.

The request for consent can be included in a Privacy Policy, however, a timestamp of when consent was given, as well as details of what the individual was consenting to (i.e. version of privacy policy), must be recorded for audit purposes. Therefore, an “opt-in” style checkbox or similar must be presented to users before any data collection can commence. Furthermore, pre-ticked boxes or “opt-out” options are no longer permitted, and as a minimum, a link to the full request for consent (privacy policy) must be presented.

All affiliates should review their privacy policies (or create one if they don’t already have one), and ensure it complies with GDPR.  The request for consent must explain what data is being collected, why it’s being collected, how it will be used, and how long it will be kept for.

If affiliates’ privacy policies and “opt-in” practices don’t satisfy the condition of GDPR, then reconfirmation or re-permission must be obtained.

Users should also have the ability to easily opt-out or close their account with immediate effect if they no longer wish to be subscribed or for their data to be used. It must be “as easy to withdraw consent as it is to give it”.

What does this mean for cookies, and website analytics software?

If the cookies set by your analytics software are collecting data that will be used across websites (i.e. for advertising), then you must obtain consent from users before using it. The standard Google Analytics code doesn’t have Advertising Features turned on, and so technically it doesn’t even fall under the ‘Cookie Law’.

Affiliates should limit the features and data they collect to an absolute minimum. E.g. if they don’t need or use demographic reports in Google Analytics, then they should disable Advertising Features. Relying on consent should be avoided at all times where possible.

Provide Access to Data

Individuals will have the right to request a copy of the data held on them under GDPR. Requests must be fulfilled within 1 month, and the data supplied free of charge, in an easily accessible, understandable, and electronic format. They also have the right to correct or amend any information they see as inaccurate.

Affiliates should therefore prepare for the eventuality that one of their users exercises such a request.

Right To Be Forgotten

Individuals will also have the power to request that any information held on them be deleted. This will most certainly include personally identifiable data held in affiliates’ databases and 3rd party tools, but will also include any data which is ‘linked’ to from affiliates’ systems. For example, Google Analytics has a feature allowing the linking of User IDs and tracking cookies. The purpose is to track users across devices, and count them as the same user, rather than 2 or more unique users. Google have announced a tool which allows deletion of any data linked to such User IDs.

Improve Security

Security should be a top priority anyway, even a before GDPR was on the horizon. Nevertheless, affiliates should review their website security and ask themselves what they are doing to prevent a breach, as well as the ways in which data could be stolen/abused in the event of a breach. Historically only passwords were encrypted, however there is now more of a case than ever to encrypt other data too.

Notify Breaches

If an affiliate is unfortunate enough to suffer a breach, they will need to make the appropriate Data Protection Authority (DPA) aware of it. All organisations have 72 hours to report the breach, and organisations acting as data processors will be required to notify their customers (data controllers).

Appoint a Data Protection Officer

A DPO will only be required if your organisation handles a large volume of data, or is involved in monitoring this data on a large scale. In most cases this doesn’t apply to affiliates, however, they will still need to act responsibly, review their internal record keeping, and ensure that consent and data collected is auditable.

Be Paranoid about Privacy

Under the GDPR, failure to implement adequate precautions when it comes to data protection and privacy will result in the most serious penalties they have to offer. And this doesn’t only relate to online privacy.

 

Affiliates should review the existing safeguards they have in place to prevent data getting into the wrong hands, both online and offline i.e. in their home office or work premises.  Staff should be restricted to accessing information that is absolutely critical to their role and thought should be given to what physical data would be at risk in the event of a physical break-in.

 

This article contains general information for affiliates to make their own informed decisions about the upcoming GDPR. You must not rely on the information in this article as an alternative to professional legal advice.  The article has been contributed by Pavlos Sideris of Cashbacker – the leading gambling cashback community.

Affiliate Compliance

AFFILIATE QUALITY MARK LAUNCHED FOR 6 REGULATED MARKETS

Published

on

AFFILIATE QUALITY MARK LAUNCHED FOR 6 REGULATED MARKETS

 

At XY Legal Solutions, founder of the Dutch ‘Keurmerk Verantwoorde Affiliates (KVA)’ (https://kva.nl/), we have decided to launch the Quality Mark Responsible Affiliates (QMRA, https://qmra.eu/) for 6 regulated markets:

Spain, Norway, The United Kingdom, Denmark, Germany and Sweden.

The procedure works as follows: the affiliate applies (per website) through our contact form, after which the QMRA Team will review the website. QMRA has Compliance Codes per market on which the reviews will be based. These QMRA Compliance Codes are a distillation of the law in the named markets, relevant for affiliates. The yearly fee for QMRA membership per website is set at 695,- Euro’s (VAT excluded), 595,- when a company offers three or more websites.

The decision to launch this new Quality Mark stems from the tremendous success of KVA. The Dutch situation has demonstrated the need for an affiliate quality mark. No country has a quality mark like KVA. We now aim to change that.

Compliance demands for iGaming are growing for all regulated markets. For affiliates, it is becoming more and more important to show they are able to keep up with compliance standards. A quality mark helps affiliates demonstrate to operators that they are trustworthy. Next to that, the QMRA compliance procedures will help the affiliate to understand relevant legislation.

Launching websites are: CasinoHawks.Com (Game Lounge) and BetterWorldCasinos.Com (Coherentes)

Continue Reading

Affiliate Announcements

bet365 Strengthens Responsible Gambling Stance with Renewed Rightlander Partnership

Published

on

bet365 Strengthens Responsible Gambling Stance with Renewed Rightlander Partnership

 

bet365 has announced the extension of their partnership contract with Rightlander, the foremost provider of innovative affiliate compliance solutions.

The agreement underscores bet365’s sustained dedication to promoting responsible gambling and ensuring the highest level of affiliate compliance. Since the partnership began, Rightlander’s cutting-edge compliance tools have been instrumental in assisting bet365 to maintain ethical advertising standards and abide by the strict regulatory landscape.

“We are excited to renew our contract with Rightlander,” said a spokesperson from bet365. “Their comprehensive compliance solution has become an integral part of our affiliate program. The extended partnership reinforces our commitment to responsible gambling and our dedication to providing a secure and fair environment for all our customers.”

The Rightlander platform offers a host of advanced features, and the technology is designed to facilitate compliance with evolving gambling regulations, a fundamental aspect of bet365’s operations.

Rightlander’s Head of Customer Success, Nicole Mitton, expressed her enthusiasm about the ongoing partnership, stating, “We’re delighted to extend our relationship with bet365. This renewed agreement is a testament to the effectiveness of our compliance solutions, and we look forward to continuing to help bet365 promote responsible gambling and adhere to regulatory requirements.”

The extended contract is expected to further strengthen the robust compliance infrastructure at bet365 and drive innovation in affiliate compliance within the online gambling industry. This strategic partnership will continue to provide an example for industry standards of affiliate compliance, further solidifying the companies’ shared commitment to promoting responsible gambling practices.

Continue Reading

Affiliate Compliance

SLOTS TEMPLE GETS LICENSED IN UK, FREE SLOTS SITE NOW OFFERING CASH PRIZES

Published

on

SLOTS TEMPLE GETS LICENSED IN UK, FREE SLOTS SITE NOW OFFERING CASH PRIZES

 

Slots Temple is first affiliate to win UKGC licensing, allowing it to offer real-money prizes for slots tournaments

Free online slots platform Slots Temple has become the first affiliate site to be awarded a UK Gambling Commission licence. That’s good news for slots fans. It means the company can now legally give out cash prizes for winners of its free-to-play tournaments.

Slots Temple offers free casino games and tournaments to players over the age of 18, where they can compete against others to get to the top of the leaderboard and win prizes.
The platform hosts more than 10,000 slots from some of the world’s best casino games studios, including Push Gaming, Relax Gaming ReelPlay and 4ThePlayer. The difference is, Slots Temple does not take any stake money. All its slots are completely free to play, no catch.

Instead, the company generates affiliate revenues when players sign up to real-money online casinos by clicking through banner advertising, although there is no obligation to do so.
Until now, Slots Temple has been unable to offer real-money prizes, just merchandise. But now, players can play their favourite slots while competing to win cash prizes of up to £5,000.
As well as cash prizes, Slots Temple will be launching a range of new tournament formats. These include Turbo Tournaments, which run for a short time only, and Risk Tournaments, where players are given a fixed balance and can adjust their bet size on each spin.

Currently, tournaments run daily, as well as weekly and monthly, so there’s plenty of opportunity to win those points and work your way up the leaderboard.

Fraser Linkleter, Director at Slots Temple said: “It’s always great to achieve an industry first, and we’re proud to be the first affiliate site to receive UKGC licensing. Licensees are held to high regulatory standards, and we believe this demonstrates our long-held commitment to social responsibility. But above all, the licence adds excitement and value for our users, who get to compete for cash while paying nothing up front. And what’s not to like about that?”

Continue Reading
Advertisement

Latest News

If you're a betting enthusiast in Latvia, you have two options: offline or online betting. Both have their pros and cons, and choosing the right one can make a big difference in your overall experience. If you're a betting enthusiast in Latvia, you have two options: offline or online betting. Both have their pros and cons, and choosing the right one can make a big difference in your overall experience.
News21 hours ago

Offline vs. Online Betting in Latvia: A Comparative Analysis

If you’re a betting enthusiast in Latvia, you have two options: offline or online betting. Both have their pros and...

The Rise of Female Bettors: What Does This Mean for Marketing Campaigns? The Rise of Female Bettors: What Does This Mean for Marketing Campaigns?
News1 day ago

The Rise of Female Bettors: What Does This Mean for Marketing Campaigns?

  With the growth of women’s sports leagues and more media coverage, women have become more invested in sports and...

Boomerang at SiGMA Eurasia and Affiliate World - Strategic Presence at Key Industry Events in Dubai Boomerang at SiGMA Eurasia and Affiliate World - Strategic Presence at Key Industry Events in Dubai
Conferences4 days ago

Boomerang at SiGMA Eurasia and Affiliate World – Strategic Presence at Key Industry Events in Dubai

  Boomerang visits SiGMA Eurasia and Affiliate World in Dubai in just one dynamic week. Remaining flexible and responsive, Boomerang...

ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider
Affiliate Success7 days ago

ReferOn Shortlisted with ‘Affiliate Program of the Year’ by Gambling Insider

  ReferOn, a state-of-the-art affiliate program management system, was recognized alongside MioMedia affiliate program by the reputable Gambling Insider publication...

News2 weeks ago

The last London edition of the ICE Exhibition: Sends employees are sharing insights from the event

ICE is the global conference, home to 600+ international brands that provide access to financial products, gaming tech solutions, and...

Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024 Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024
Affiliate Success3 weeks ago

Checkd Group and William Hill claim Marketing prize at iGB Affiliate Awards 2024

  Checkd Group and William Hill took home the top prize in the Marketing Campaign of the Year category at...

Richard Dennys Appointed as New CEO of Game Lounge Richard Dennys Appointed as New CEO of Game Lounge
News3 weeks ago

Richard Dennys Appointed as New CEO of Game Lounge

  Richard Dennys is Game Lounge’s new CEO, effective from February 2024. His seamless transition to the role will maintain...

ReferOn Reports Record Growth and Innovation in Affiliate Marketing Sector ReferOn Reports Record Growth and Innovation in Affiliate Marketing Sector
Affiliate Success4 weeks ago

ReferOn Reports Record Growth and Innovation in Affiliate Marketing Sector

  ReferOn, a state-of-the-art affiliate management platform, has wrapped its data insights for 2023. Its first 10 months of operation...

Casino Guru and AffPapa join forces to launch a new course on iGaming affiliate management Casino Guru and AffPapa join forces to launch a new course on iGaming affiliate management
Affiliate Announcements1 month ago

Casino Guru and AffPapa join forces to launch a new course on iGaming affiliate management

  Casino Guru, the leading information source and online casino database, has recently joined forces with AffPapa, the ultimate iGaming...

PartnerMatrix revolutionises affiliate marketing data analysis with DeepCI integration PartnerMatrix revolutionises affiliate marketing data analysis with DeepCI integration
Affiliate Success1 month ago

PartnerMatrix revolutionises affiliate marketing data analysis with DeepCI integration

  PartnerMatrix has integrated DeepCI’s game-changing analytical tools within its interface enabling customers to instantly optimise and boost campaigns, operations...

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - GAV is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania