Affiliate Announcements
Catena Media acquires Squawka.com and related assets from Squawka Ltd.
![Catena acquires Squawka](https://gamblingaffiliatevoice.com/wp-content/uploads/catenamedia-squawka.jpg)
Catena Media plc has acquired Squawka.com and related assets from Squawka Ltd. Squawka is a high-volume traffic global football news site with a Daily Fantasy Sports (DFS) section in beta version.
The main site currently attracts 4 million users per month, and has around 800k followers on social media. The purchase price amounts to a one-time upfront payment of US$1.2 million to be paid through cash consideration. The acquisition is expected to generate annual sales of approximately US$2.3 million with an estimated 60 percent margin.
Through the acquisition of the assets in Squawka, Catena Media is looking to strengthen its offering within the sports betting segment, particularly in the football vertical. Integration will commence immediately upon completion of the transaction and it includes a team of 4 employees that will relocate to Catena Media’s London office and be part of Catena Media’s Sports division. Squawka and its related sites currently only generate revenues through banner advertising.
“We see potential for Squawka as a high-volume traffic site with a global audience, to which we look forward to implementing an affiliation business model. The company has invested in automatic data feeds for their user-friendly graphical interfaces, which is something we aim to integrate into other Catena Media products. Squawka will sit alongside our existing brands, increasing our coverage in the football vertical while entering the upcoming sports year,” said Henrik Persson Ekdahl, Acting CEO, Catena Media.
About Squawka
UK-based Squawka was founded in 2012 and has built up a strong brand with high preference in its target group. Squawka has invested time and resources in the UX/code for presenting statistics and offers a user friendly interface. Revenue is currently generated solely through the sale of banner advertising on sites including squawka.com and the DFS site, matchboss.com. The existing team consists of 4 employees based in the UK.
About Catena Media
Catena Media plc is an online performance marketing company that has established a leading position through strong organic growth and acquisitions. The business was started in 2012 and the group has approximately 245 employees in the US, Australia, Japan, Serbia, UK, and Malta, where the Head Office is situated. In 2016, revenues reached approximately EUR 40 million. The company is listed on Nasdaq Stockholm Mid Cap.
Affiliate Announcements
4ThePlayer and Slots Launch: Lifting Off to Greater Affiliate Engagement!
![4ThePlayer and Slots Launch: Lifting Off to Greater Affiliate Engagement!](https://gamblingaffiliatevoice.com/wp-content/uploads/4ThePlayer-and-Slots.png)
4ThePlayer is thrilled to announce a new partnership with Slots Launch. This collaboration will allow us to reach more affiliates and, in turn, even more players.
Slots Launch is a trusted and responsible platform for affiliates, providing 4ThePlayer with an excellent space to showcase our demo games to a broader audience.
Affiliates working with Slots Launch will have full access to our demo games, with 34 titles already available and more exciting titles to be added soon.
Henry McLean, Co-founder and Commercial & Marketing Director at 4ThePlayer, shared his excitement: “We’re thrilled to partner with Slots Launch to boost our content and drive more engagement with affiliates. It’s the perfect platform to help our games take off!”
By collaborating with 4ThePlayer, Slots Launch continues to provide affiliates with access to the best demo games on the market. Our innovative games enhance their platform, offering a fresh and engaging experience for players globally.
Affiliate Announcements
Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’
![Stase Blitz: ‘For PIN-UP Partners, iGB L!VE is a trove of opportunities and sets the tone for the rest of the year’](https://gamblingaffiliatevoice.com/wp-content/uploads/Ya8Mtl9QccOLxbIwhMmeFCuTLjPmg1ig9AUHWpfa-1.jpg)
PIN-UP Partners will be attending iGB LIVE 2024 with a mission to be at the vanguard of the affiliate sector and a pledge to set new trends as the industry prepares to bid farewell to Amsterdam ahead of iGB L!VE’s relocation to London in July 2025.
PIN-UP Partners will be using its iGB L!VE presence to build new partnerships and find affiliates as CMO Stase Blitz confirmed: “For PIN-UP Partners, iGB L!VE is a trove of opportunities, as the event brings together the best and the brightest of the iGaming industry. Every year, iGB L!VE delivers for the business, and our team leaves the event with hundreds of new contacts that have the potential to really propel our business forward.”
Looking ahead to what she believes the industry will experience at the show she noted: “We can expect to be part of what will be the biggest edition of iGB L!VE there has ever been which would be the best possible way to say a big thanks to Amsterdam in advance of the move to London in 2025.
“Like everyone in our field we are always looking to identify new affiliates and iGB L!VE provides us with the perfect platform to do exactly that. For our part we will be using our presence on booth 11-D50 to launch amazing terms for our offers alongside some catwalk-worthy merch!”
She added: “One of our goals is to build a strong community: harnessing the power of people who are the greatest influence on any industry – but in particular ours! At iGB L!VE we are planning to host a grand event where we can gather our friends and partners for networking and so much more, so don’t forget to stop by our booth!
“The PIN-UP Partners team is delighted to be a part of the iGaming industry’s greatest event.”
Affiliate Announcements
3 New Websites Approved by QMRA
![Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant](https://gamblingaffiliatevoice.com/wp-content/uploads/QMRA-1.png)
QMRA was launched as a quality mark for iGaming affiliates at the beginning of February.
QMRA is the international follow up of KVA (https://kva.nl/), a successful Dutch iGaming Quality Mark (over 85 Dutch member websites, 10 connected operators among which bet365, LeoVegas, 711, tombola and more).
QMRA is available for the following markets:
Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland and Estonia
Various well known international affiliate companies joined QMRA already:
- Game Lounge, Gaming Innovation Group and Leadstar Media
Now, Applied Digital Media is part of our initiative as well: Casino.dk, OnlineCasino.be and OnlinePoker.se have been found compliant.
The above websites have been checked by our compliance team, following the applicable law (relevant for affiliates) in the respective jurisdictions. All websites received a report on how they comply with our QMRA codes:
https://qmra.eu/active-markets/belgium/, https://qmra.eu/active-markets/sweden/, https://qmra.eu/active-markets/denmark/
We expect to add more members in the coming weeks and invite anyone, active within one of the QMRA jurisdictions, to join us!