Affiliate Announcements
SlotsRoom Relaunched
Slotsroom.com has relaunched and features a fresh design that’s focused around the user experience first. The website has been created by adventures.io which created the design and customized back-end. Every page was carefully crafted and designed in Sketch which included all page elements and mobile version. The end result is a slots portal has a unique way of listing the slots and casinos with minimal information to make it easier to navigate.
“Working on slotsroom.com was a fun but challenging project. As the designer, the biggest challenge was finding a balance between having an innovative and fresh design versus standard designs we are all used to whether in igaming or another industry. The biggest risk here is doing something new without knowing for sure if it’s going to be effective or not. There are some design elements that are experimental to test if it helps or hurts the conversion rate or keeping the users engaged on the site. The homepage is a landing page with slots cascading, without trying it we won’t know if players will like it or not without collecting data and feedback through analytics. That’s the risks and rewards of testing, you assume every experiment will be successful but it’s dangerous to not look at the feedback, you’ll want to know when something isn’t working. Overall the site has a long way to go to become a good slots website as there are thousands of slot games to write about with a constant stream of new games launching every week.“
Slots Search Filter
The design of the slots filter was all about trying to keep it simple for users while letting them find exactly what they want. The main set of filters focus on the type of slot such as classic, 5 reel video slots, progressive jackpots and 3D slots. The Software filter lets users find slots based on the casino software maker where some players actively seek popular games like NetEnt or new and trending games like QuickSpin and Thunderkick. Other filters include New, Popular and by alphabetical order or of course users can search the slot by name or keyword.
About SlotsRoom
SlotsRoom.com has existed as a slots affiliate website for well over 15 years and was recently launched with a basic design in 2016. With the new design and new back-end, the site aims to become one of the top slots websites for players where they can find any slot by software maker, slots category, themes and numerous features to let players find exactly what they want. The site is also compiling RTP values to help players find the slot that suits their need whether house edge or variance is more important to them. The site features embedded games to let players experience slots on the site without having to leave. To stay on top of the newest slots being launched, just visit the homepage to see them flowing on the screen.
The website focuses more on recommended casinos rather than trying to list every casino possible. The main objective of the site is to focus on slots first and having every online slot game catalogued to be the #1 source of slots information around.
About adventures.io
adventures.io was founded in 2017 by John Wright. The company was created to evolve from the consulting model to partnerships and working with companies and individuals with website design, customized back-ends and marketing. It is an extension of his affiliate coaching experience and the company helps accelerate startups in the industry by investing in them by providing resources and years of experience.
If you are an affiliate that needs a partner to help accelerate your website, reach out to see how they can help.
Affiliate Announcements
QMRA Launches Italian Quality Mark for Affiliates
QMRA is a Compliance Quality Mark for iGaming Affiliates, launched by XY Legal Solutions B.V. (XYLS). XYLS launched a Dutch Quality Mark, KVA (https://kva.nl/), in September 2021, now working with numerous operators (LeoVegas, ComeOn, 711, TonyBet, Hard Rock Casino) and 90+ members.
In February 2024, QMRA was launched. Affiliates from the following markets were able to apply for the Quality Mark: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, The UK, Ontario and Estonia. As of today, Italian affiliates will be able to join QMRA as well. Applicants will receive:
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- A Compliance Report, containing compliance feedback if needed, in certain cases usable for obtaining a Meta Ads License;
- A specific Online Certificate about the member website, explaining its compliance (https://qmra.eu/members/affiliates/);
- Possibility to consult the QMRA team on compliance related questions.
Several joined since launch, representing all available markets so far. Among joining companies were Leadstar, ADM Group, BetFans, Game Lounge and Gentoo. Game Lounge and Gentoo decided to make QMRA official company policy. Sitebee, a Gentoo launched Compliance Tool, announced an official partnership with QMRA on legal support last week.
Affiliate Announcements
Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate
As registration opens for iGB Affiliate, ‘Nuevos Horizontes’ (New Horizons) has been unveiled as the creative theme driving the international marketing campaign in support of the 2025 edition which will be the first to take place at Fira Gran Via, Barcelona alongside sister show ICE.
Explaining the thinking behind the creative Naomi Barton, iGB Events’ Global Portfolio Director said: “The iGaming industry is continually evolving, and our 2025 campaign invites affiliates to explore new horizons at our exciting new venue, Fira Gran Via in Barcelona.
“iGB Affiliate is the home of the igaming affiliate community, and it enables connection, growth and shared business success for our audience of affiliates, operators and tech vendors. This campaign will drive our community into uncharted territory, sparking a spirit of exploration that embraces emerging markets, innovative strategies, and untapped commercial opportunities. It equips affiliates with the tools and insights needed to adapt, innovate, and conquer new horizons.”
She added: “With our move to Barcelona we’re setting our sights on an incredibly bright future. The additional space at Fira Gran Via, Barcelona, which is among the largest exhibition venues in Europe, will enable iGB Affiliate to achieve its full potential and continue to connect the best affiliates with the best operators and tech vendors.
“The 2025 edition of the show is set to feature a record 250 exhibitors and sponsors, occupying 15,000 sqm of space. The enhanced facilities in Barcelona will empower the affiliate community to forge new igaming connections, build strategic and trusted partnerships, expand their networks, and explore uncharted territories.”
Affiliate Announcements
Gentoo Media extends partnership with Betsson Group for automated brand protection tool GiG Comply
Gentoo Media is pleased to announce that the partnership with Betsson Group Affiliates (BGA) for GiG Comply has been extended for another year. The agreement marks the fifth consecutive year that Betsson will continue to use Gentoo Media’s automated compliance and brand protection tool, GiG Comply.
The extended partnership between Betsson and GiG Comply, further strengthens the ongoing collaboration between the two companies, ensuring that Betsson continues to uphold the highest standards of regulatory compliance across its extensive brand portfolio. GiG Comply’s comprehensive monitoring tool gives Betsson Group Affiliates the necessary means to ensure that their marketing efforts remain compliant, and meet regulatory demands across various markets.
Rasmus Bank Nielsen, Head of GiG Comply said: “We are thrilled to continue our partnership with Betsson Group, one of the industry’s leading operators. The renewal of our agreement, for a fifth consecutive year, underscores the importance of regulatory compliance and the effectiveness of GiG Comply. We look forward to continuing to support Betsson in maintaining the highest standards of compliance in their marketing efforts”.
Shakyra Jonsson, Senior Affiliate Operations & Events Manager at Betsson Group Affiliates, added:
“We are pleased to extend our partnership with GiG Comply for a fifth consecutive year. As a company committed to maintaining the highest standards of regulatory compliance, it is crucial that we continue using tools like GiG Comply to ensure that our affiliate marketing efforts align with the diverse regulations across the markets we operate in. This partnership reaffirms our dedication to safeguarding our brand while remaining compliant in a rapidly evolving industry.”