Affiliate Announcements
SlotsRoom Relaunched

Slotsroom.com has relaunched and features a fresh design that’s focused around the user experience first. The website has been created by adventures.io which created the design and customized back-end. Every page was carefully crafted and designed in Sketch which included all page elements and mobile version. The end result is a slots portal has a unique way of listing the slots and casinos with minimal information to make it easier to navigate.
“Working on slotsroom.com was a fun but challenging project. As the designer, the biggest challenge was finding a balance between having an innovative and fresh design versus standard designs we are all used to whether in igaming or another industry. The biggest risk here is doing something new without knowing for sure if it’s going to be effective or not. There are some design elements that are experimental to test if it helps or hurts the conversion rate or keeping the users engaged on the site. The homepage is a landing page with slots cascading, without trying it we won’t know if players will like it or not without collecting data and feedback through analytics. That’s the risks and rewards of testing, you assume every experiment will be successful but it’s dangerous to not look at the feedback, you’ll want to know when something isn’t working. Overall the site has a long way to go to become a good slots website as there are thousands of slot games to write about with a constant stream of new games launching every week.“
Slots Search Filter
The design of the slots filter was all about trying to keep it simple for users while letting them find exactly what they want. The main set of filters focus on the type of slot such as classic, 5 reel video slots, progressive jackpots and 3D slots. The Software filter lets users find slots based on the casino software maker where some players actively seek popular games like NetEnt or new and trending games like QuickSpin and Thunderkick. Other filters include New, Popular and by alphabetical order or of course users can search the slot by name or keyword.
About SlotsRoom
SlotsRoom.com has existed as a slots affiliate website for well over 15 years and was recently launched with a basic design in 2016. With the new design and new back-end, the site aims to become one of the top slots websites for players where they can find any slot by software maker, slots category, themes and numerous features to let players find exactly what they want. The site is also compiling RTP values to help players find the slot that suits their need whether house edge or variance is more important to them. The site features embedded games to let players experience slots on the site without having to leave. To stay on top of the newest slots being launched, just visit the homepage to see them flowing on the screen.
The website focuses more on recommended casinos rather than trying to list every casino possible. The main objective of the site is to focus on slots first and having every online slot game catalogued to be the #1 source of slots information around.
About adventures.io
adventures.io was founded in 2017 by John Wright. The company was created to evolve from the consulting model to partnerships and working with companies and individuals with website design, customized back-ends and marketing. It is an extension of his affiliate coaching experience and the company helps accelerate startups in the industry by investing in them by providing resources and years of experience.
If you are an affiliate that needs a partner to help accelerate your website, reach out to see how they can help.
Affiliate Announcements
Betsson Group Affiliates named sponsor of iGaming Club London ’23

Affpapa, the ultimate iGaming directory connecting affiliates and operators, can today announce that Betsson Group Affiliates has been named a sponsor of its upcoming iGaming Club London ’23 event.
Betsson Group Affiliates, home to industry-leading brands such as Betsson, Betsafe, NordicBet is recognised for combining the finest practices of the dynamic online gaming sector with the foundation of a traditional business-led approach.
The iGaming operator is a “long-time partner” of AffPapa, having developed several connections with affiliates through the AffPapa directory.
The company has now secured the exclusive sponsorship ticket, which in addition to sponsoring the headline event during ICE, also grants the operator access to the AffPapa directory, the companies’ partnership is extended for yet another solid year.
Shakyra Jonsson, Senior Affiliate Operations Manager at Betsson Group Affiliates, stated: “Betsson Group Affiliates are excited to extend their partnership with AffPapa, one of the most exciting new directories within our industry.
“Our experience has been top and the team at AffPapa have been amazing and supportive. We look forward to another great year ahead in collaboration with AffPapa.”
Triston Smook, Head of Affiliates at BGA, added: “iGaming Club was a resounding success in Amsterdam, and we are excited to see what this organisation can deliver in London this year! Networking between top professionals is always at the highest level at this event and is an experience not to be missed.”
Yeva Avagyan, Head of Commercials at AffPapa, commented: “Betsson Group Affiliates has been a long-time AffPapa partner, and we couldn’t be happier to welcome them to iGaming Club London as one of the event’s official sponsors! We’re looking forward to taking this partnership with the BGA team to the next level.”
iGaming Club London is part of a global series of events powered by AffPapa, featuring the biggest figures in iGaming, with the sole objective of building business relationships among participants of the sector.
Exclusive dinner and drinks, with iGaming speed dating designed to help attendees get connected with potential partners quickly. Affiliates, operators, and B2B companies can use this chance to showcase products/services, build relationships and create business opportunities.
Affiliate Announcements
PartnerMatrix inks new affiliate channel deal with AdmiralBet

PartnerMatrix is proud to announce a new partnership with the established Serbian sports betting and casino platform, AdmiralBet.
Together with PartnerMatrix, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging relevant traffic.
AdmiralBet is famous for its rich and modern gaming platform, gaining popularity in the Serbian market with its cutting-edge online sports betting offers. The brand also covers casino verticals while keeping clients active with numerous interesting bonuses and tournaments.
Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market. With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.
“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.”
Milan Djurmez, Head of Online Gaming at AdmiralBet, adds: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.“
Affiliate Announcements
QUANTUM GAMING AND MYAFFILIATES HAVE ESTABLISHED A LANDMARK PARTNERSHIP

We are ecstatic to start cooperating with MyAffiliates, the top-of-the-line affiliate tracking software platform.
Founded in 2007 by a group of devotees, MyAffiliates quickly rose to prominence for its superior flexibility, impeccable support, complete transparency, and absolute reliability. As a dedicated online gambling affiliate tracking platform, MyAffiliates proudly stands on the throne when it comes to managing affiliate programs and streamlining sales activities.
Its super-efficient features – affiliate, customer, and media management, advanced reporting, and commission plans – empower operators to raise brand awareness, increase traffic and profits, expand their customer base, and keep all affiliate marketing activities at the highest possible level of quality. All features are incredibly flexible, customizable, and scalable, designed to meet all business needs and keep pace with casino growth.
All things considered, it’s no surprise that the MyAffiliates marketing solution is experiencing such crazy-big success, attracting, like a magnet, hundreds of casino providers and powering some of the largest online affiliate programs.
“The MyAffiliates team constantly goes the extra mile regarding product innovation. The platform isn’t just client-oriented but also solution-oriented, forming a powerful combination of business support and software functionalities that puts it in a superior position compared to other affiliate software providers. We are thrilled to have partnered up with such dedicated professionals.”, commented Oliver de Bono, Quantum Gaming CEO.
“MyAffiliates is very excited to be one of the very first partners of Quantum Gaming following their recent launch. We really look forward to providing them with our software in order to be part of their growth and success.” – added Clemence Dujardin, Managing Director.
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