In this affiliate success story you’ll get to know Luigi Piromalli, founder and owner of TopClassBet.com, a very interesting site filled with in-depth reviews of bookmakers, rankings based on the services offered, from financial betting to virtual sports and many other curiosities and also insights on sports betting.
GAV: First of all thank you for the opportunity Luigi! Could you share with us your profile so our readers can get a better idea of who you are?
Name: Luigi Piromalli
Hometown: Vibo Valentia, Italy
Living in: Vicenza, Italy
Favorite Food: Fish
Must Read Book: Paulo Coelho – The Alchemist
Profession/Job title: Founder and Owner at TopClassBet
GAV: Hi Luigi, tell us a bit about yourself, we would like to know who Luigi really is, the main person behind Topclassbet.com. What was the key idea of developing this great betting website?
Luigi: Hello, my name is Luigi Piromalli, I was born in Vibo Valentia, a small town in southern Italy on March 25, 1978. After graduating as Data Processor Operator, I received other certificates as expert in the use of the old MS- DOS. A few years later, considering that my passion for the web and for online gaming was growing more and more, i decided to use my experience and my knowledge creating TopClassBet. The basic idea was to offer the end user with all the useful information in choosing the right bookmaker. After more than four years I can be satisfied with the results achieved.
GAV: What were the bumps on your road when you got started and how did you overcome them?
Luigi: Undoubtedly working in the world of online betting is not easy, the biggest obstacle is represented by the multitude of great competitors and by market saturation. All difficulties can be overcome only by offering unbiased real data, putting passion and self denial. I have no problems adding that, contents theft and improper techniques of some competitors, are an obstacle for people like me who started without a big budget and without disturbing those who already worked in this field.
GAV: We have surfed your website and found some high quality content. Are you writing it by yourself or you have a team of people writing for you?
Luigi: I am lucky to work closely with competent people, the articles are mostly created by me and written by my staff. My staff is also involved in translations and online marketing. I can be satisfied and safe from any kind of problems.
GAV: How do you keep the content fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?
Luigi: Let me congratulate for this, it is a question which fully hits the real reason for success or failure. The web offers interesting insights in various fields, particularly, in the world of online betting you will encounter reliable and meticulous sites, but likewise, the risk of finding useless and devoid contents of any practical benefit is very high. The world of online affiliations that revolves around sports betting or betting in general, is full of vultures and unscrupulous people. Just to get that famous click many are ready to write any kind of falsehood or completely invent pumped data. As I said earlier the trick is the one to be honest and impartial while not hiding some sympathies towards particular companies.
GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?
Luigi: Yes, I receive lots of requests from affiliate managers, they do their job and I do mine, this means that I can not materially promote every applicant. I choose the bookmakers according to the parameters that I have set, they must be really useful to the bettor. As for my interests, I can safely say that I choose based on the solidity and reliability of the company, in general the commission model is similar for all bookmakers. The relationship created between affiliate and manager must be of mutual respect and maximum cooperation, once started it is important to continue working together to maximize the efforts.
GAV: How do you see the future of the online betting industry? For instance, will it become a truly global phenomenon in the near future?
Luigi: Good question, surely the world of online betting is still growing, especially in countries that were once considered poor and backward. Today the Internet has reached many places which were not even served by water and this has helped to increase the turnover of the companies that operate online,especially bookmakers. They are already a global phenomenon and data confirm this. These numbers are expected to increase significantly in the coming years.
GAV: Can you name one change that you want to see in the sports betting affiliate ecosystem?
Luigi: If I could express, this desire would be to have more perspicuity about players data of those who register with bookmakers thanks to my sites. I do not ask to access Personal Data of the individual customer but to be able to know how much he deposited and what he betted on . I ceased collaborations with many companies just for lack of transparency and because figures didn’t add up. Unfortunately, not everyone in this field is honest, in fact I can state that at least 30% of the bookmakers do not deserve any consideration from us affiliates.
GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?
Luigi: I would recommend them not to think about earnings only, but to concentrate on services for their users. I would also recommend to test and discover peculiarities of each company they want to promote, in other words, to choose the bookmaker to be promoted by putting themselves in the gambler shoes. The first step to success is to keep the user a faithful customer, and the only way to earn respect on the web is by showing honesty.
GAV: Who is your favorite celebrity?
Luigi: Keeping on the sport subject, my greatest idol is Zinedine Zidane.
GAV: If you would just open your YouTube search bar, what would you search for?
Luigi: I habitually use YouTube to listen to music, but on several occasions I used it to watch some very interesting tutorials.
GAV: Back to work. Do you attend any iGaming conferences? If so, which one is your favorite and what is your most fun experience?
Luigi: Fortunately I got to know personally some affiliate managers and receive the greetings of their companies, but I have not yet had the opportunity to attend any affiliates conference. In February, however, I should be able to attend the one that will be held in London. I hope I will have fun.
GAV: How do you rate the chances of Eastern Europe becoming potential gaming hotspot of the future? Where do you think the region must improve upon?
Luigi: Eastern Europe is a good market, but has yet to take off. I know very well that niche and I can tell you that I foresee a very strong growth in 2017. I believe that in general the development should focus on all the countries of Eastern Europe, but if I had to state two names i’d say Croatia and Czech Republic.
GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world?
Luigi: I’d like to visit Hungary and Bulgaria, i think next year i will visit one of those two. Worldwide, there are many lovely places but if i had to pick just one i would tell you Moscow.
GAV: Where you wouldn’t want to travel in Eastern Europe?
Luigi: Let’s say I have traveled extensively in Eastern Europe and I have no antipathy towards any country. But if I have to state a name, Romania does not excites me and I do not think I’ll never go. As you know, Italy is a very welcome country to Romanians and I got to know their traditions and their respectable history, but I also know that is not exactly great going to waste a vacation in Romania.
GAV: What is your opinion about GAV (gamblingaffiliatevoice.com)?
Luigi: I’ll answer with pleasure because I find GAV an innovative site and a good meeting point for people like me who work in this field. Have a say in this area is important, to be considered people before numbers is challenging and rewarding. So as well as being honored to have participated in your interview, I’m glad of your work. Thank you.
GAV: Thank you very much Luigi for your time, interest and kind words! We wish you all the best for the year to come!
ReferOn celebrates SiGMA presence with 5 Star Award!
SiGMA is time for celebration as ReferOn wins Rising Star of the Year award from 5 Star Media!
ReferOn, the state-of-the-art affiliate management platform for the iGaming industry, celebrated its first presence at SiGMA Malta Europe with numerous partners and client meetings and is delighted to announce that it won the Rising Star of the Year award from 5 Star Media for 2023!
Exhibiting at an iGaming conference and expo for the first time since launching in February, ReferOn welcomed clients and prospects at its stand and showcased the Rising Star of the Year award it won from 5 Star Media’s Starlet Awards.
David Harris, Tech Team Lead at ReferOn, commented: “SiGMA Malta Europe was a fantastic event for ReferOn. The event was not only valuable for the significant potential arising from the meetings held, but also because SiGMA fosters an environment where like-minded individuals can deeply understand the market and discuss all its aspects in an ideal setting. This can be in relation to the iGaming market’s weaknesses or areas for growth and it generates a continuous flow of ideas for improvement on all sides. ReferOn was no exception to this and this gave us plenty of food for thought to grow into 2024.”
ReferOn’s platform is focused on ease-of-use, speed and leveraging its state-of-the-art technology for the benefit of affiliates. By joining the platform, affiliates benefit from ReferOn’s brand new features such as Dynamic Reporting, user-friendly dashboards and Instant API Reports.
Boomerang Media is the Best PPC Affiliate at SiGMA Europe Awards 2023
Boomerang Media claimed “The Best PPC Affiliate” nominee at the recent SiGMA Europe Awards 2023, reinforcing its position as an industry leader
Boomerang Media, part of Boomerang Partners, won “The Best PPC Affiliate” at the SiGMA Europe Awards 2023, demonstrating its competitive strength among top industry players. The award ceremony was held on the opening day of the SiGMA Europe Malta event on November 14. Boomerang Media was honored after an open vote and jury decision, beating out fellow nominees Identi and RevenueLab.
“We are thrilled to have secured this prestigious SiGMA Europe award this year,” said Vitalii Prokofiev, CEO of Boomerang Partners. “It validates our team’s dedication and commitment to offering best-in-class experiences tailored for each market we operate in.”
Not just a contender for prestigious awards, Boomerang Partners has also appointed its leading brand – Boomerang Sportsbook, a sponsor of the ‘Best East Europe Affiliate 2023’ category. This underscores their commitment to emerging European markets. With a strong presence in these regions already, Boomerang offers affiliates extensive opportunities to expand globally, including into both Europe and Latin America.
“We applaud Boomerang Partners’s dedication to expanding across Europe and beyond,” Denis Dzyubenko, CIS Region Director at SIGMA Group. “Earned win for Boomerang Media in the “The Best PPC Affiliate” nominee and Boomerang Partners’s sponsorship of the “Best East Europe Affiliate” category demonstrates a strategic understanding of key growth regions and a commitment to supporting the entire ecosystem. Operators like Boomerang, who foster industry development while delivering innovative platforms, are vital to our sector’s success”.
SiGMA Europe is a premier global gaming event and forum for industry experts and affiliates. It convenes over 800 sponsors, 200 exhibitors, 200 speakers, and 25,000 delegates to discuss gaming trends, share ideas, and network. SiGMA has raised over €300,000 for charity since 2020 through its global events. For 2023, the SiGMA Foundation aims to launch significant initiatives, including an educational facility in Ethiopia for 1,000 students, two Camino de Santiago hikes with €70,000 targets each, summiting Mount Toubkal, and continuing the Kilimanjaro Challenge, which has raised €1 million since 2004 – all guided by principles of transparency and impactful philanthropy.
“It’s great to be recognized by the industry’s best. We are glad that our initiative to develop professional sports around the world did not go unnoticed,” stated Vitalii Prokofiev, CEO of Boomerang Partners. “We will continue to push the envelope and deliver the best products in our categories experience globally.” At the SiGMA Europe in Malta, Boomerang Partners is represented by the booth of its flagship brand Boomerang Bet.
SPOTLIGHT SPORTS GROUP NAMED AFFILIATE OF THE YEAR AT THE EGR OPERATOR AWARDS
Spotlight Sports Group Triumphs with the Affiliate of the Year Award, Solidifying Position as Industry Leaders
Spotlight Sports Group (SSG), a world-leading technology, content and media company specialising in sports betting, was named the winner of the EGR Operator Award’s headline category, Affiliate of the Year. This achievement underscores SSG’s successful development and growth of its four leading sports betting affiliates.
The winning submission included data on differentiation and quality of offering, quality and scale of traffic, audience growth innovation and strong partner relationships, including a particular focus on the promotion of safer gambling measures.
The Affiliate of the Year award is the first award that SSG has received recognising the success of its affiliate brands on a global scale. In the UK, SSG is led by the Racing Post, which is the unrivalled leader in horseracing news and tips, in addition to being the largest horseracing affiliate in the world.
In North America, SSG’s flagship brand is Pickswise, which has grown the largest audience of any affiliate launched in the market since the repeal of PASPA in 2018.
Spotlight Sports Group also owns and operates leading affiliates, myracing and Free Super Tips. Myracing is a trusted resource for every horseracing and greyhound race in the UK and Ireland. Free Super Tips specialises in providing football tips for matches and leagues around the world and has developed large audiences in the UK, Ireland and other regulated markets globally.
Combined, the four properties provide operators with a hard-to-match combination of platforms that boast extensive and loyal audiences in a variety of markets.
Discussing the award win, Spotlight Sports Group’s Chief Executive Officer, Mark Renshaw, said: “We are thrilled to have won this award from EGR. In addition to it being an especially prestigious award, it is something that our entire company can take pride in and look to as proof that our hard work is being recognised by our industry peers. The award win helps solidify SSG as one of the few super affiliates in the industry as all of our affiliate brands have taken major strides forward in the past year by growing their audiences and increasing engagement.
He continued: “We are also honoured that this is our second industry award win of the year from EGR, following being named winner of the Sports Data Supplier award at their B2B ceremony in June. We look forward to continuing to go above and beyond the odds for our audiences and unlocking audience value for our partners through all of our products and services.’’
The EGR Operator Awards winners were announced on Thursday, 26th October, at the Grosvenor House in London.
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