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Use of Social Media for Online Gambling Affiliates

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Hi guys, my name is George Miller from the GAV Team – The Gambling Affiliate VoiceMy tasks include the implementation of the daily content, conducting affiliate/affiliate manager interviews, and of course over viewing the latest SEO and Social Media techniques. Gamblingaffiliatevoice.com  has become a leading website which covers the affiliate industry with all of it’s aspects.

In this article I will describe the most important aspects of Social Media use to bring more traffic to your affiliate website and increase your online presence.

 

Online gaming/iGaming companies have been very slow in embracing the world of social media than one might have think. Having had a dominant presence in the online since Internet use became widespread in the late ’90s, and being real pioneers themselves, one might have expected that online casinos would have recognized and understood the importance of social media before many other industries. Online gaming/iGaming companies are only now catching up and using social media as an effective way to reach and to engage a new customer base.
Casinos (both the online and offline) as well all affiliates, need to evolve to survive. Social media became full-fledged media in 2016. It is no longer a low cost David marketing option against the pricier established media Goliath’s.
2017 will be all about how you as a marketer/affiliate need to approach social media in order to succeed and drive profitable sales. You can’t think about social media as a place to engage with prospects or distribute your content. People continue to spend time on social media, on average just under 3 hours per day.

With social media playing such an important role in our daily lives, we have compiled an article that is going to take a look at how you could use social media to obtain all manner of little extras from online gambling affiliate sites.
For any affiliate these days, social media is (or should be) an integral part of its success. These platforms allow affiliates to connect with their customers, building interest and also a community in an very organic way. For online casinos, engaging with gamers and creating relationships through social media is the best marketing approach they could ever have.

As you have by now become aware of the most forward looking casino sites are always looking at new and innovative ways to attract new players to their sites and also keep their current players loyal to their brands, and many of them have embraced social media as they way they can do just that.
With this in mind below you have an overview of some of the different ways affiliates are looking to build up their brand awareness using social media and also as a way for them to offer new and existing players all manner of little extras.

 

1, Twitter
twitterThe majority of online gambling affiliate sites are using Twitter as a way of informing not just their players but also

any potential new customers of the offers, promotions and any new games they have launched. You can also use your Twitter account as a way of always being kept fully up to date in regards to what is happening at one of more casino sites. Another thing you will notice as soon as you do start to use Twitter is that there are going to be a huge number of fellow affiliates you can then follow, and if you are a keen and avid online gambling affiliate all online casinos will have some form of presence on Twitter, and as such it can often pay dividends for you to follow as many casino sites that you have an account at. By doing so you are going to be kept fully up to date with all of the current promotional offers being given away by those casinos and will often find several Twitter user exclusive promotional offers being made available to you. In fact Twitter is a great way for all online gambling sites to also let you know about any new casino games that have just been or are shortly going to be launched, thus you really should include as many casino sites as you can to your list of Twitter users you follow.

Twitter about their own gambling content policy
“Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions as explained below.
Please Note: In certain cases listed below, advertisers are only permitted if they have prior authorization from Twitter. Authorization starts with being in touch with a Twitter account team. Instructions for contacting Twitter are included in each case.”

Products or services that are subject to this policy:
This policy applies, but is not limited, to:
– Online casinos and gambling, sports betting, and bingo
– Physical, brick-and-mortar casino establishments
– Online fantasy sports sites
– Bonus codes, vouchers and coupons redeemable for gambling content
-E-books/sites facilitating or leading to online gambling-related content, including affiliates and other sites driving traffic to gambling
– Gambling-related software such as gambling software and poker odds calculators
– Sites or services providing tips, odds, handicapping, sports picks, forecasts or poker odds calculators
-Scratch games
-Lotteries
-Games/apps played for money

What products or services are not subject to this policy?

This policy generally does not prohibit:

– Hotels with a casino where the focus is on the hotel
– Gambling accessories (such as poker chips or pachinko machines)
News and information about fantasy sports
For more information on this subject please visit: https://support.twitter.com/articles/20170426#

 

2, Facebook
facebookWith so many people now signed up to Facebook it’s no surprise that most if not all online casino/gambling sites will
also have their own Facebook page, and as such if you do enjoy reading messages and find out what any online casino/gambling site you play at has on offer then you will be making a wise decision adding those casinos to your list of friends on Facebook. By doing so you can follow their marketing/sale efforts!
If you’re looking to boost or perhaps create a new Facebook page for your affiliate site you will need a few things ready in advance, and keep in mind that the more you work on these points, the better your Facebook page’s first impressions will be.
Make sure that you follow the following steps in order to have a top notch gambling affiliate Facebook page:
– First of all write a detailed description of your website
– Write a headline or a short description of your website
– Get your profile image ready. This should be about 180-200px wide.
Get your cover image ready. This should be about 828 x 315 desktop/828x 65 mobile.
Get your first post ready: Tell the world all about your affiliate site, and why it is the best around. This will be linked to your first post and be the anchor post (the last thing a search spider will see on your Facebook page until the end of time) so it is very important to make this of the best quality. In order to be able to do the above, you will need a personal Facebook page first. If you already have a personal Facebook account make sure that you use it and skip down to where you will select the type of page you want to create.

If you’re finished with the creation of your Facebook page for your gambling affiliate site, you’re ready to get that first post up and consider hitting the advertise/boost button to start an audience. It is not cheap, but it still converts. You may share other webmasters/gambling affiliate’s posts on your Facebook page in order to network and also diversify your posts.
You should also join Facebook groups that focus on online gambling, affiliation, etc. or are in your niche. Make sure that you don’t just spam their wall with your offerings, though – read the rules and play by them. Often there will be a specific day when you can share your work/site, or specific threads in which you can do so. Be a team player and visit some of the other affiliate sites too – don’t just drop your link and run!
Try posting at different times and different content and monitor the reaction you get. Do more of what your audience likes! Enjoy gaining that much needed notoriety and visibility leading to a very successful online gambling affiliate project and more gambling affiliate money in your pocket.

Facebook about their own policies regarding gambling sites
“Adverts that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casinos, sport books, bingo or poker, are only allowed with prior written permission. Authorised gambling, games of skill or lottery adverts must target people over the age of 18 who are in jurisdictions for which permission has been granted.”
For more information please visit: https://www.facebook.com/page_guidelines.php

 

3, Instagram
Instagram is of course a way of posting pictures and images online and letting other users see what those pictures are all about, and ever eager to ensure they are always up to date with every type of social media site available you will find a number of online casinos/gambling sites have started to use Instagram.

Instagram is one of the fastest growing social media platform’s ever. It’s not only used for personal “meal sharing,”-LOL, but also to build brands and audiences centered around a specific idea or lifestyle. Online gaming brands are always on the lookout for new ways to bring new users to the table and somehow expand their brand above the standard circle of audiences that they can usually attract.
Instagram is a viable marketing tool that’s centered around lifestyle, as opposed to focusing on specific problems or solutions. As an gambling affiliate, you can use Instagram to present the lifestyle that your prospective audience is interested in, and through this you can attract them to the products that you’re promoting.
It’s not a direct marketing method, but it’s a brand new take on online promotion that can become even more powerful. For example, in the traditional model you’d say, “Hey, you want to do some online gambling? Here are the ways to do it.” In the new model you’d say, “Hey, are you interested in this lifestyle? Here’s how to get there through online gambling.
You could start posting pictures and images of your latest games, bonuses, promotions, and you should also try to stay up to date with as many casino/online gambling sites as you can, for by doing so you will always be the first to know just what new games are on offer at those sites. Another good trick is to upload winning screenshots, players always enjoy viewing lots of winnings screenshots for if nothing else it does prove to those players that you will always have the chance of winning big when playing your casino games online, and you can often get a true feel for just how generous a range of online casino games are when you view several different winnings screenshots on Instagram.

Successfully converting players via social media channels has proven to be more challenging for online gambling affiliates than anyone would have expected; and it’s not for lack of trying. Some affiliates have thrown incredible amounts of marketing resources at building a solid social presence, only to find sales leads coming in at a snail’s pace!

If you’d like to succeed in the Social and make sure you boost your social presence here are a few general tips that could help you :
Sell your benefits, and not your products: your players want to know how your products or partners can improve their lives. For gambling affiliates, this means pitching deals that offer rebates on losses, or poker schools, or anything that makes players feel like they’re getting the upper hand.
Social media users are real people: do you know the terms used to describe the people who subscribe to your social media channels. They’re called, friends and followers because they are actual people.
Don’t stretch yourself too much: target one or two channels where you know your customers are more present and active, that’s a great place to get your feet wet 🙂 .

It’s not about how many followers you have: the measure of success on social media is not how many followers you can accumulate, as most people would think. It’s all about how many conversions you’re making and how many shares your content is racking up.

 

This article appeared first on EEGReport Magazine.

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Good Game Limited offloads esports news site

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Good Game Limited offloads esports news site

 

The affiliate company behind Bojoko.com sells Eurheilu.com to Esports Media Solutions for an undisclosed sum

 

Good Game Limited, the online casino affiliate organisation behind popular comparison site Bojoko.com, has sold its esports news asset Eurheilu.com for an undisclosed sum.

The site has been purchased by Esports Media Solutions and will allow Good Game to reinvest and fully focus on driving growth in Bojoko.

Eurheilu.com was launched in early 2016 and is updated daily with news, features, interviews, streams and guides about the thriving esports industry.

It has proved particularly popular among enthusiasts in Finland and other Nordic countries as esports continues to grow rapidly across the region.

Aleksi Halsas, co-founder of Esports Media Solutions, said: “Our Eurheilu.com acquisition supports our strategy in Finland well and we are extremely excited about the opportunities it presents us.”

The sale of Eurheilu.com comes a little over a year after Good Game sold its network of Finnish online casino comparison sites to XLMedia for a total consideration of €15 million.

Good Game now operators just one site, Bojoko.com, which is being positioned as the Trip Advisor of the online casino world.

Bojoko, which was launched in 2017, allows operators and suppliers to upload their own listings with players able to leave their own ratings and reviews.

It has proved a hugely popular concept with operators, suppliers and players alike, with more than 320 casinos and suppliers listed to date.

Joonas Karhu, chief business officer at Good Game Limited, said: “We have spent the past few years building Eurheilu.com into a popular and thriving esports information site and community.

“But as we continue to invest more time and resources into establishing Bojoko as the most popular online casino comparison site in the UK and beyond, the time was right to sell the brand.

“We are thrilled that Esports Media Solutions will be running the site moving forwards as their passion and expertise will take it to the next level.”

 

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5 Panel Discussions at Zurich iGaming Affiliate Conference: What Will Experts Talk About?

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5 Panel Discussions at Zurich iGaming Affiliate Conference: What Will Experts Talk About?

 

On June 21, Switzerland’s first and single event dedicated to gambling business and affiliate marketing – Zurich iGaming Affiliate Conference – will feature five panel discussions.

They will allow experts from various sectors to share their experience and discuss market trends.

ZIAC 2019 Promo Code

Panel discussion: How to create and maintain an attractive online offer

  • It will be focused on offer issues: what they should be in order to increase customer loyalty and retain clients. Participants include Chris Looney, Commercial Director at Red Tiger Gaming, who has been engaged in the gambling and microgaming industry since 2010.

Panel discussion: Successful affiliate marketing: how to attract online players

  • Speakers will reveal how an online gambling project can catch the interest of potential customers so that they decide to join it. The discussion will involve Clas Dahlen, The Best Marketing Executive 2013 in Sweden and Chief Brand & Strategy Officer at Metal Casino, as well as gambling expert Levon Nikogosyan, CEO at PartnerMatrix.

Panel discussion: Belgium and Switzerland: comparing two markets

  • Participants will explain how these two jurisdictions should establish mutually beneficial business. One of the speakers is Pieter Paepe, Attorney at Astrea, specializing not only in gaming, but also in sports, healthcare, IT, electronic communications, and broadcasting.

Panel discussion: Data protection issues

  • Experts will tell guests what measures should be taken to protect private data of both players and companies. Participants include Iris Sidler, a lawyer with 12 years of experience in IP, IT, and communications.

Panel discussion: Responsible gambling as the future of gambling

  • Experts will highlight why companies should necessarily comply with the responsible gambling concept in order to protect players from negative consequences of gambling. The discussion involves Steve Donoughue, Gambling Consultant at GamblingConsultant.co.uk Limited, who has been operating in the online and offline gambling sector for 25 years.

Exhibition Area and Networking

Besides panel discussions, participants of Zurich iGaming Affiliate Conference will be able to attend the exhibition area where companies will introduce their iGaming solutions.

By the way, all participants will be able to find business partners during networking. Note: each visitor is a potential client.

Venue and Organizer

Zurich iGaming Affiliate Conference will take place at Sheraton Zurich Hotel at the address: Pfingstweidstrasse 100, Zurich, Switzerland.

The event is organized by Smile-Expo, a company that has been holding high-tech business conferences for 13 years.

Hurry up to buy a ticket to Zurich iGaming Affiliate Conference at the reduced price, as it will go up on May 20!

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Invitation to presentation of Better Collective’s Q1 report 2019

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Invitation to presentation of Better Collective’s Q1 report 2019

Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, will publish its interim financial report for the period January 1 – March 31, 2019,  on Wednesday, May 8, 2019, at 8.00 a.m. CET.

A telephone conference will be held at 10.00 a.m. CET on the same day by CEO Jesper Søgaard and CFO Flemming Pedersen. The presentation will simultaneously be webcasted, and both the telephone conference and the webcast offer an opportunity to ask questions.

Dial in details for participants:

Confirmation Code:         1798279

Denmark:                            +45 32 72 80 42

Sweden:                              +46 (0)8 50692180

United Kingdom:              +44 (0)8445718892

Webcast link

The webcast can also be accessed from www.bettercollective.com and the presentation will be available from 9.00 a.m. CET.

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