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Use of Social Media for Online Gambling Affiliates

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Hi guys, my name is George Miller from the GAV Team – The Gambling Affiliate VoiceMy tasks include the implementation of the daily content, conducting affiliate/affiliate manager interviews, and of course over viewing the latest SEO and Social Media techniques. Gamblingaffiliatevoice.com  has become a leading website which covers the affiliate industry with all of it’s aspects.

In this article I will describe the most important aspects of Social Media use to bring more traffic to your affiliate website and increase your online presence.

 

Online gaming/iGaming companies have been very slow in embracing the world of social media than one might have think. Having had a dominant presence in the online since Internet use became widespread in the late ’90s, and being real pioneers themselves, one might have expected that online casinos would have recognized and understood the importance of social media before many other industries. Online gaming/iGaming companies are only now catching up and using social media as an effective way to reach and to engage a new customer base.
Casinos (both the online and offline) as well all affiliates, need to evolve to survive. Social media became full-fledged media in 2016. It is no longer a low cost David marketing option against the pricier established media Goliath’s.
2017 will be all about how you as a marketer/affiliate need to approach social media in order to succeed and drive profitable sales. You can’t think about social media as a place to engage with prospects or distribute your content. People continue to spend time on social media, on average just under 3 hours per day.

With social media playing such an important role in our daily lives, we have compiled an article that is going to take a look at how you could use social media to obtain all manner of little extras from online gambling affiliate sites.
For any affiliate these days, social media is (or should be) an integral part of its success. These platforms allow affiliates to connect with their customers, building interest and also a community in an very organic way. For online casinos, engaging with gamers and creating relationships through social media is the best marketing approach they could ever have.

As you have by now become aware of the most forward looking casino sites are always looking at new and innovative ways to attract new players to their sites and also keep their current players loyal to their brands, and many of them have embraced social media as they way they can do just that.
With this in mind below you have an overview of some of the different ways affiliates are looking to build up their brand awareness using social media and also as a way for them to offer new and existing players all manner of little extras.

 

1, Twitter
twitterThe majority of online gambling affiliate sites are using Twitter as a way of informing not just their players but also

any potential new customers of the offers, promotions and any new games they have launched. You can also use your Twitter account as a way of always being kept fully up to date in regards to what is happening at one of more casino sites. Another thing you will notice as soon as you do start to use Twitter is that there are going to be a huge number of fellow affiliates you can then follow, and if you are a keen and avid online gambling affiliate all online casinos will have some form of presence on Twitter, and as such it can often pay dividends for you to follow as many casino sites that you have an account at. By doing so you are going to be kept fully up to date with all of the current promotional offers being given away by those casinos and will often find several Twitter user exclusive promotional offers being made available to you. In fact Twitter is a great way for all online gambling sites to also let you know about any new casino games that have just been or are shortly going to be launched, thus you really should include as many casino sites as you can to your list of Twitter users you follow.

Twitter about their own gambling content policy
“Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions as explained below.
Please Note: In certain cases listed below, advertisers are only permitted if they have prior authorization from Twitter. Authorization starts with being in touch with a Twitter account team. Instructions for contacting Twitter are included in each case.”

Products or services that are subject to this policy:
This policy applies, but is not limited, to:
– Online casinos and gambling, sports betting, and bingo
– Physical, brick-and-mortar casino establishments
– Online fantasy sports sites
– Bonus codes, vouchers and coupons redeemable for gambling content
-E-books/sites facilitating or leading to online gambling-related content, including affiliates and other sites driving traffic to gambling
– Gambling-related software such as gambling software and poker odds calculators
– Sites or services providing tips, odds, handicapping, sports picks, forecasts or poker odds calculators
-Scratch games
-Lotteries
-Games/apps played for money

What products or services are not subject to this policy?

This policy generally does not prohibit:

– Hotels with a casino where the focus is on the hotel
– Gambling accessories (such as poker chips or pachinko machines)
News and information about fantasy sports
For more information on this subject please visit: https://support.twitter.com/articles/20170426#

 

2, Facebook
facebookWith so many people now signed up to Facebook it’s no surprise that most if not all online casino/gambling sites will
also have their own Facebook page, and as such if you do enjoy reading messages and find out what any online casino/gambling site you play at has on offer then you will be making a wise decision adding those casinos to your list of friends on Facebook. By doing so you can follow their marketing/sale efforts!
If you’re looking to boost or perhaps create a new Facebook page for your affiliate site you will need a few things ready in advance, and keep in mind that the more you work on these points, the better your Facebook page’s first impressions will be.
Make sure that you follow the following steps in order to have a top notch gambling affiliate Facebook page:
– First of all write a detailed description of your website
– Write a headline or a short description of your website
– Get your profile image ready. This should be about 180-200px wide.
Get your cover image ready. This should be about 828 x 315 desktop/828x 65 mobile.
Get your first post ready: Tell the world all about your affiliate site, and why it is the best around. This will be linked to your first post and be the anchor post (the last thing a search spider will see on your Facebook page until the end of time) so it is very important to make this of the best quality. In order to be able to do the above, you will need a personal Facebook page first. If you already have a personal Facebook account make sure that you use it and skip down to where you will select the type of page you want to create.

If you’re finished with the creation of your Facebook page for your gambling affiliate site, you’re ready to get that first post up and consider hitting the advertise/boost button to start an audience. It is not cheap, but it still converts. You may share other webmasters/gambling affiliate’s posts on your Facebook page in order to network and also diversify your posts.
You should also join Facebook groups that focus on online gambling, affiliation, etc. or are in your niche. Make sure that you don’t just spam their wall with your offerings, though – read the rules and play by them. Often there will be a specific day when you can share your work/site, or specific threads in which you can do so. Be a team player and visit some of the other affiliate sites too – don’t just drop your link and run!
Try posting at different times and different content and monitor the reaction you get. Do more of what your audience likes! Enjoy gaining that much needed notoriety and visibility leading to a very successful online gambling affiliate project and more gambling affiliate money in your pocket.

Facebook about their own policies regarding gambling sites
“Adverts that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casinos, sport books, bingo or poker, are only allowed with prior written permission. Authorised gambling, games of skill or lottery adverts must target people over the age of 18 who are in jurisdictions for which permission has been granted.”
For more information please visit: https://www.facebook.com/page_guidelines.php

 

3, Instagram
Instagram is of course a way of posting pictures and images online and letting other users see what those pictures are all about, and ever eager to ensure they are always up to date with every type of social media site available you will find a number of online casinos/gambling sites have started to use Instagram.

Instagram is one of the fastest growing social media platform’s ever. It’s not only used for personal “meal sharing,”-LOL, but also to build brands and audiences centered around a specific idea or lifestyle. Online gaming brands are always on the lookout for new ways to bring new users to the table and somehow expand their brand above the standard circle of audiences that they can usually attract.
Instagram is a viable marketing tool that’s centered around lifestyle, as opposed to focusing on specific problems or solutions. As an gambling affiliate, you can use Instagram to present the lifestyle that your prospective audience is interested in, and through this you can attract them to the products that you’re promoting.
It’s not a direct marketing method, but it’s a brand new take on online promotion that can become even more powerful. For example, in the traditional model you’d say, “Hey, you want to do some online gambling? Here are the ways to do it.” In the new model you’d say, “Hey, are you interested in this lifestyle? Here’s how to get there through online gambling.
You could start posting pictures and images of your latest games, bonuses, promotions, and you should also try to stay up to date with as many casino/online gambling sites as you can, for by doing so you will always be the first to know just what new games are on offer at those sites. Another good trick is to upload winning screenshots, players always enjoy viewing lots of winnings screenshots for if nothing else it does prove to those players that you will always have the chance of winning big when playing your casino games online, and you can often get a true feel for just how generous a range of online casino games are when you view several different winnings screenshots on Instagram.

Successfully converting players via social media channels has proven to be more challenging for online gambling affiliates than anyone would have expected; and it’s not for lack of trying. Some affiliates have thrown incredible amounts of marketing resources at building a solid social presence, only to find sales leads coming in at a snail’s pace!

If you’d like to succeed in the Social and make sure you boost your social presence here are a few general tips that could help you :
Sell your benefits, and not your products: your players want to know how your products or partners can improve their lives. For gambling affiliates, this means pitching deals that offer rebates on losses, or poker schools, or anything that makes players feel like they’re getting the upper hand.
Social media users are real people: do you know the terms used to describe the people who subscribe to your social media channels. They’re called, friends and followers because they are actual people.
Don’t stretch yourself too much: target one or two channels where you know your customers are more present and active, that’s a great place to get your feet wet 🙂 .

It’s not about how many followers you have: the measure of success on social media is not how many followers you can accumulate, as most people would think. It’s all about how many conversions you’re making and how many shares your content is racking up.

 

This article appeared first on EEGReport Magazine.

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Who Will Attend Georgia iGaming Affiliate Conference? Honorable Participants of the Event (Infographic)

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Who Will Attend Georgia iGaming Affiliate Conference? Honorable Participants of the Event (Infographic)

 

On October 18, Tbilisi will host the first Georgia iGaming Affiliate Conference dedicated to gambling business in the offline and online segments. Meet the companies that will become the participants. At the event, you’ll have a chance to talk to their representatives, ask your questions and arrange further collaboration.

Find out whom to meet at the conference! Check out the infographics:

Georgia iGaming Affiliate Conference infographics.

 
Guests arriving at the conference from abroad will enjoy a special offer and save on accommodation at the best hotels in Georgia.

  • Radius Hotel Tbilisi provides a discount to foreign guest of the event – 20%;
  • Mercure Tbilisi Old Town – 20%;
  • Ibis Styles Tbilisi Center – 20%.

Each hotel offers the high level of service, comfortable housing conditions, and is located near the event venue.

Become a conference participant and get a chance to talk to the industry leaders.

Register here >>>

 

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There’s still time to nominate your favourites for AskGamblers Awards

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There’s still time to nominate your favourites for AskGamblers Awards

 

The nomination period of the AskGamblers Awards is in full swing, but there is still time for players all over the world to nominate their favourite online casinos, new online casinos and new online slots.

The AskGamblers Awards officially began on the 15th of August and, since then, players have been nominating their favourite online casinos, new online casinos and new online slots on AskGamblers. The only condition for a player to nominate their favourite contender for the finals is to be a registered user on AskGamblers.

What’s more, all the nominations acquired in the nomination period will count as votes in the voting phase.

Denis Ristić, Product Owner of AskGamblers, has recently shared his excitement: “We’re beyond thrilled to see which contenders will be in the finals. Right now it’s anyone’s guess, as players can nominate as many casinos and slots as they like, but only once. That’s what makes the journey so exciting!”

The AskGamblers Awards nomination period will be open until mid-October, when phase two will begin and players will be able to start voting for the AskGamblers Awards finalists.

 

About AskGamblers:
AskGamblers, officially the best casino affiliate website in 2018, provides the most trusted, unbiased online casino, slot, and bonus reviews. It also features real player opinions and ratings highly valuable in the iGaming community. Thanks to its unique Casino Complaint Service, over $27,8 million has been turned to players thus far. Remember: “Get the truth. Then play.”

About AskGamblers Awards:
AskGamblers Awards, is an annual event within the iGaming industry organized by AskGamblers.com. The competition includes the following categories: Best Casino, Best New Casino, Best Slot, Best Software Provider and Best Partner. What makes AskGamblers Awards stand out is the fact players’ unique opinion is taken into consideration when pronouncing winners.

For the second year in a row AffiliateINSIDER is the official media partner of the AskGamblers Awards.

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ThePOGG.com – ADR Service Passes $2.5 Million Returned to Players

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ThePOGG.com – ADR Service Passes $2.5 Million Returned to Players

 

ThePOGG.com is delighted to announce that their complaints service has reached another milestone – as of Friday the 6th of September 2019 – the service has returned over $2,500,000 to players!

Almost exactly 2 years ago to the day, after over 4 years of operation, we reported that we’d recovered $1,000,000 of player funds – so it is clear to see that year-on-year our service is growing significantly. We are experiencing a huge increase in the number of players making use of our service and this is reflected in the fact that our total funds returned to players has increased by over 150% in the last two years. On average we have returned $62,500 per month in the last 2 years – over double what was returned per month at our previous landmark – a figure of $28k per month. Similarly, in September 2017 we had logged 1033 closed complaints and 58 open complaints; in Sept 2019 (so far) we are logging almost 2500 closed complaints and 159 open complaints – so this figure too is growing!

Beyond simply the cumulative amount returned to players, we can also iterate that in the last two years we have returned on average $2054/day to the playing community (more than double the per day value at the $1,000,000 mark). For the duration of the lifetime of our service this means that on average, by taking the time to submit a complaint to ThePOGG.com, the average player finds themselves $1041 better off as a result of doing so.

Our Complaints Manager has a wealth of experience in this field and as such understands the minutiae of the issues players may find themselves experiencing. The quality of the service has been recognised by the Malta Gaming Authority, who currently approve ThePOGG.com as an Alternative Dispute Resolution (ADR) provider. Under this remit ThePOGG.com currently provides ADR provision to close to a hundred MGA licensed operators.

The regulatory based remit that ThePOGG’s complaint service fulfils makes it unique within the affiliate sector complaint management outlets, reflecting our service’s experience and professionalism.

It has been a privilege to assist so many players recovering funds to date and we sincerely hope that the money returned has made a significant difference to the lives of the player’s and their families. We take great pride in having helped so many people and look forward to helping many more in the years to come.

Finally we want to remind players of our free Responsible Gambling app BetBlocker. If you are struggling to control your gambling or feel that it may be time to take a break, BetBlocker put the control back in your hands by allowing you to restrict your device from accessing over 6.5k gambling websites.

If you are looking to submit a complaint against a gambling operator you can do so here – https://thepogg.com/submit-complaint/

 

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