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Use of Social Media for Online Gambling Affiliates

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Hi guys, my name is George Miller from the GAV Team – The Gambling Affiliate VoiceMy tasks include the implementation of the daily content, conducting affiliate/affiliate manager interviews, and of course over viewing the latest SEO and Social Media techniques. Gamblingaffiliatevoice.com  has become a leading website which covers the affiliate industry with all of it’s aspects.

In this article I will describe the most important aspects of Social Media use to bring more traffic to your affiliate website and increase your online presence.

 

Online gaming/iGaming companies have been very slow in embracing the world of social media than one might have think. Having had a dominant presence in the online since Internet use became widespread in the late ’90s, and being real pioneers themselves, one might have expected that online casinos would have recognized and understood the importance of social media before many other industries. Online gaming/iGaming companies are only now catching up and using social media as an effective way to reach and to engage a new customer base.
Casinos (both the online and offline) as well all affiliates, need to evolve to survive. Social media became full-fledged media in 2016. It is no longer a low cost David marketing option against the pricier established media Goliath’s.
2017 will be all about how you as a marketer/affiliate need to approach social media in order to succeed and drive profitable sales. You can’t think about social media as a place to engage with prospects or distribute your content. People continue to spend time on social media, on average just under 3 hours per day.

With social media playing such an important role in our daily lives, we have compiled an article that is going to take a look at how you could use social media to obtain all manner of little extras from online gambling affiliate sites.
For any affiliate these days, social media is (or should be) an integral part of its success. These platforms allow affiliates to connect with their customers, building interest and also a community in an very organic way. For online casinos, engaging with gamers and creating relationships through social media is the best marketing approach they could ever have.

As you have by now become aware of the most forward looking casino sites are always looking at new and innovative ways to attract new players to their sites and also keep their current players loyal to their brands, and many of them have embraced social media as they way they can do just that.
With this in mind below you have an overview of some of the different ways affiliates are looking to build up their brand awareness using social media and also as a way for them to offer new and existing players all manner of little extras.

 

1, Twitter
twitterThe majority of online gambling affiliate sites are using Twitter as a way of informing not just their players but also

any potential new customers of the offers, promotions and any new games they have launched. You can also use your Twitter account as a way of always being kept fully up to date in regards to what is happening at one of more casino sites. Another thing you will notice as soon as you do start to use Twitter is that there are going to be a huge number of fellow affiliates you can then follow, and if you are a keen and avid online gambling affiliate all online casinos will have some form of presence on Twitter, and as such it can often pay dividends for you to follow as many casino sites that you have an account at. By doing so you are going to be kept fully up to date with all of the current promotional offers being given away by those casinos and will often find several Twitter user exclusive promotional offers being made available to you. In fact Twitter is a great way for all online gambling sites to also let you know about any new casino games that have just been or are shortly going to be launched, thus you really should include as many casino sites as you can to your list of Twitter users you follow.

Twitter about their own gambling content policy
“Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions as explained below.
Please Note: In certain cases listed below, advertisers are only permitted if they have prior authorization from Twitter. Authorization starts with being in touch with a Twitter account team. Instructions for contacting Twitter are included in each case.”

Products or services that are subject to this policy:
This policy applies, but is not limited, to:
– Online casinos and gambling, sports betting, and bingo
– Physical, brick-and-mortar casino establishments
– Online fantasy sports sites
– Bonus codes, vouchers and coupons redeemable for gambling content
-E-books/sites facilitating or leading to online gambling-related content, including affiliates and other sites driving traffic to gambling
– Gambling-related software such as gambling software and poker odds calculators
– Sites or services providing tips, odds, handicapping, sports picks, forecasts or poker odds calculators
-Scratch games
-Lotteries
-Games/apps played for money

What products or services are not subject to this policy?

This policy generally does not prohibit:

– Hotels with a casino where the focus is on the hotel
– Gambling accessories (such as poker chips or pachinko machines)
News and information about fantasy sports
For more information on this subject please visit: https://support.twitter.com/articles/20170426#

 

2, Facebook
facebookWith so many people now signed up to Facebook it’s no surprise that most if not all online casino/gambling sites will
also have their own Facebook page, and as such if you do enjoy reading messages and find out what any online casino/gambling site you play at has on offer then you will be making a wise decision adding those casinos to your list of friends on Facebook. By doing so you can follow their marketing/sale efforts!
If you’re looking to boost or perhaps create a new Facebook page for your affiliate site you will need a few things ready in advance, and keep in mind that the more you work on these points, the better your Facebook page’s first impressions will be.
Make sure that you follow the following steps in order to have a top notch gambling affiliate Facebook page:
– First of all write a detailed description of your website
– Write a headline or a short description of your website
– Get your profile image ready. This should be about 180-200px wide.
Get your cover image ready. This should be about 828 x 315 desktop/828x 65 mobile.
Get your first post ready: Tell the world all about your affiliate site, and why it is the best around. This will be linked to your first post and be the anchor post (the last thing a search spider will see on your Facebook page until the end of time) so it is very important to make this of the best quality. In order to be able to do the above, you will need a personal Facebook page first. If you already have a personal Facebook account make sure that you use it and skip down to where you will select the type of page you want to create.

If you’re finished with the creation of your Facebook page for your gambling affiliate site, you’re ready to get that first post up and consider hitting the advertise/boost button to start an audience. It is not cheap, but it still converts. You may share other webmasters/gambling affiliate’s posts on your Facebook page in order to network and also diversify your posts.
You should also join Facebook groups that focus on online gambling, affiliation, etc. or are in your niche. Make sure that you don’t just spam their wall with your offerings, though – read the rules and play by them. Often there will be a specific day when you can share your work/site, or specific threads in which you can do so. Be a team player and visit some of the other affiliate sites too – don’t just drop your link and run!
Try posting at different times and different content and monitor the reaction you get. Do more of what your audience likes! Enjoy gaining that much needed notoriety and visibility leading to a very successful online gambling affiliate project and more gambling affiliate money in your pocket.

Facebook about their own policies regarding gambling sites
“Adverts that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casinos, sport books, bingo or poker, are only allowed with prior written permission. Authorised gambling, games of skill or lottery adverts must target people over the age of 18 who are in jurisdictions for which permission has been granted.”
For more information please visit: https://www.facebook.com/page_guidelines.php

 

3, Instagram
Instagram is of course a way of posting pictures and images online and letting other users see what those pictures are all about, and ever eager to ensure they are always up to date with every type of social media site available you will find a number of online casinos/gambling sites have started to use Instagram.

Instagram is one of the fastest growing social media platform’s ever. It’s not only used for personal “meal sharing,”-LOL, but also to build brands and audiences centered around a specific idea or lifestyle. Online gaming brands are always on the lookout for new ways to bring new users to the table and somehow expand their brand above the standard circle of audiences that they can usually attract.
Instagram is a viable marketing tool that’s centered around lifestyle, as opposed to focusing on specific problems or solutions. As an gambling affiliate, you can use Instagram to present the lifestyle that your prospective audience is interested in, and through this you can attract them to the products that you’re promoting.
It’s not a direct marketing method, but it’s a brand new take on online promotion that can become even more powerful. For example, in the traditional model you’d say, “Hey, you want to do some online gambling? Here are the ways to do it.” In the new model you’d say, “Hey, are you interested in this lifestyle? Here’s how to get there through online gambling.
You could start posting pictures and images of your latest games, bonuses, promotions, and you should also try to stay up to date with as many casino/online gambling sites as you can, for by doing so you will always be the first to know just what new games are on offer at those sites. Another good trick is to upload winning screenshots, players always enjoy viewing lots of winnings screenshots for if nothing else it does prove to those players that you will always have the chance of winning big when playing your casino games online, and you can often get a true feel for just how generous a range of online casino games are when you view several different winnings screenshots on Instagram.

Successfully converting players via social media channels has proven to be more challenging for online gambling affiliates than anyone would have expected; and it’s not for lack of trying. Some affiliates have thrown incredible amounts of marketing resources at building a solid social presence, only to find sales leads coming in at a snail’s pace!

If you’d like to succeed in the Social and make sure you boost your social presence here are a few general tips that could help you :
Sell your benefits, and not your products: your players want to know how your products or partners can improve their lives. For gambling affiliates, this means pitching deals that offer rebates on losses, or poker schools, or anything that makes players feel like they’re getting the upper hand.
Social media users are real people: do you know the terms used to describe the people who subscribe to your social media channels. They’re called, friends and followers because they are actual people.
Don’t stretch yourself too much: target one or two channels where you know your customers are more present and active, that’s a great place to get your feet wet 🙂 .

It’s not about how many followers you have: the measure of success on social media is not how many followers you can accumulate, as most people would think. It’s all about how many conversions you’re making and how many shares your content is racking up.

 

This article appeared first on EEGReport Magazine.

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1xBet to share vision for betting’s future at iGB Live!/iGB Affiliate Amsterdam

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1xBet to share vision for betting's future at iGB Live!/iGB Affiliate Amsterdam

 

‘A glimpse into the future and a chance to see what the industry will be like tomorrow’ is how Alex Sommers, Director of Affiliate Marketing at 1xBet, described the opportunities that he believes will be available to visitors attending the forthcoming iGB Live!/iGB Affiliate Amsterdam which is taking place across 28 September – 1 October at the RAI, Amsterdam.

The leading online brand which is the Diamond Sponsor for the affiliate event series, believes the long gap between major in-person gaming events has made industry professionals hungry for knowledge and networking. He explained: “We are confident that brands will be looking to the future. There was a long pause between major exhibitions, and we’re all clearly gathering here for big plans. And given that such a variety of companies will be represented in one place, it seems that we will discuss all aspects of the betting industry in general. Starting from the work undertaken by brands during the conditions that were in place last year, and ending with the new challenges that will face us.”

Presenting a compelling and passionate case for in-person and the reasons why the industry will be out in force at the Amsterdam-based shows, he argued: “Of course technology allows you to arrange a call with partners on the other side of the world in just a couple of clicks, but we are convinced that live interaction is a much more enjoyable method of communication. We are all human beings who enjoy interacting, communicating and meeting at events such as exhibitions.

“Moreover, at large events, there is always a festive atmosphere and the whole scale of the industry is felt. These emotions cannot be conveyed in the same way via virtual meetings. We’ve made big plans and look forward to meeting old acquaintances.”

The focus is firmly on partnerships both existing and new. “Many meetings with current partners are planned plus we also expect to meet new faces – all the time discussing interesting proposals and ideas ‘ he stated.

“Exhibition days are challenging but incredibly interesting. Our staff get up early in the morning and return late at night. And in the meantime – dozens of meetings and negotiations are planned. Such events help to unite our team even more, we get to not only know our competitors better but also ourselves. Therefore, we look at iGB only in the most positive way. We look forward to our trip to Amsterdam and invite everyone to chat and discuss partnership opportunities with us. There are very specific areas in which we will act, but we like to keep our cards close to our chest – what we can divulge now though is that people will be pleasantly surprised as we share our vision of innovations that will be introduced in the field of betting!”

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Soft2bet – celebrating 5-years of success at iGB Live!/iGB Affiliate Amsterdam

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Soft2bet – celebrating 5-years of success at iGB Live!/iGB Affiliate Amsterdam

 

Soft2bet, the casino and sportsbook platform, will be in celebratory mood when the industry gathers at the forthcoming iGB Live!/iGB Affiliate Amsterdam (28 September – 1 October). Not only is the brand the show’s biggest exhibitor and sponsor, but it will also be marking its’ 5th anniversary – a landmark that’s seen it grow exponentially, expanding from just a couple of employees to its’ current headcount of 700 industry professionals. The company’s PR Director, Hazma Afifi, provides his thoughts on what to look out for in Amsterdam.

What are you looking to achieve from your presence at iGB Live!/iGB Affiliate Amsterdam – what are your key objectives?

HA: “Attending iGB Live!/iGB Affiliate Amsterdam will allow us to network, build professional contacts, and strengthen the connections we already have. Moreover, we are very excited about the event as we know it holds its niche in finding interesting subjects and attracting key industry thought leaders. In addition, we are looking to share the knowledge and the company’s achievements with other professionals to positively affect the iGaming industry. We have chosen to take the stage at iGB Live!/iGB Affiliate Amsterdam to connect with more qualified industry decision-makers and have an immediate interaction with the customers. Of course, that would enable us to establish and deepen those relationships, as well as allow us to interact with other peers and establish exciting new partnerships.”

What do you think the major industry talking points/trends will be at show?

HA: “Over time, the iGaming industry has revealed many revolutions and these reforms go on and have evolved to introduce some technological advances as well. I believe the key topics will revolve around cryptocurrencies in the iGaming world, regulatory regimes, changing consumer habits, virtual reality casino games, and I’m confident there will be many more talking points – which is an important part of why people attend live events.”

It’s the company’s 5th birthday this month: how will you be celebrating the landmark and what have been the highlights of the last five years?

HA: “In celebration of Soft2Bet’s 5th anniversary, we threw a marvellous party for all of our employees that included international and local artists. In addition, we have prepared team-building activities to help bond with each other and also have a great time. The past five years were beneficial for establishing a number of unique brands and delivering a more enjoyable experience for customers. Over the last five years Soft2Bet has expanded and developed from having just a couple of employees to over 700 industry professionals, which I regard as being our biggest single accomplishment.”

What’s unique about the services that you offer?

HA: “Soft2Bet’s multi-brand line-up comprises ten unique casinos and sportsbook projects, with new brands, games, and functionality integrated monthly. We offer thousands of casino games from both industry-leading casino providers as well as smaller developers. Soft2Bet builds its casino platforms utilizing the most advanced and most reliable technologies. Moreover, we invest all the necessary resources to produce everything in-house and deliver ready-to-use completely licensed brands that target customers across a range of regulated markets. When it comes to our brands, the design and layout are crucial because they affect how our audience perceives the project. We pay a lot of attention to functionality, loading speed, and sharp graphics. In addition, Soft2Bet makes sure to add gamification elements to the brands to further engage users by allowing them to play games within games.”

What impact has Covid-19 and the restrictions imposed on populations throughout the world had on your business? Has Covid led to more people playing online?

HA: “Lockdown has impacted the iGaming world in many jurisdictions and we have seen a climb in the growth of visitors to our casino and sportsbook websites. The pandemic has caused a fundamental change in the way the conventional gambling industry used to work. Of course, this has influenced the gambling behaviour of players, so Soft2Bet takes special care when onboarding brand-new clients and makes sure to take steps to permanently strengthen and promote a safe gambling environment.”

To run a successful online casino business how important is it to find the right partner?

HA: “Choosing the right partner is extremely important. It strengthens our record of knowledge, proficiency, and resources available to create more solid products and reach a vaster audience. When we put all of these together, accompanying the 360-degree evaluation, the business can skyrocket. The right business partnership means reinforcing the overall ideology of the entire company.”

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Affiliate Announcements

Rightlander partners with BetBull

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Rightlander partners with BetBull

 

Supplier to help tier one operator improve affiliate compliance

Rightlander.com, the ground-breaking compliance platform has signed a deal with BetBull to help them improve affiliate compliance and boost responsible gambling measures.

Nicole MittonHead of Customer Success at Rightlander.com, said: “It’s great to see operators like BetBull partnering with Rightlander to ensure adherence to advertising regulations. These efforts are not only noteworthy from a regulatory point of view, but are also a solid indicator that BetBull are invested in protecting the interests of their stakeholders, affiliates and players in regulated markets.”

Rightlander will offer its technology which encompasses a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, a PPC Monitor and a Proactive Affiliate Finder allowing BetBull to remain proactive and in control of their affiliate marketing.

Gabrielle Mallia, BetBull said: “We decided to opt for Rightlander because of its ability to give further visibility into our affiliate’s practices. The PPC Monitor is particularly key in allowing us to ensure adherence to policies specifically related to keywords and geos of promotion. Rightlander increases the efficiency in our compliance monitoring with its wide scope and allows us to quickly identify any breaches should they occur.”

The Automated Compliance Monitor helps detect non-compliant content across territories including the United Kingdom, Sweden, Denmark, Australia and the United States. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing BetBull to remain compliant according to their jurisdiction’s regulations.

The Proactive Affiliate Finder scans millions of web pages every month to identify new and prominent sites and the innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords.

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