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LCB Network grows by acquiring Keytocasino.com

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KeyToCasino - LCB

LCB’s latest business venture results in the purchase of KeyToCasino online gambling directory.

LCB, the leading casino affiliate and comprehensive gambling guide, is about to conclude the final stages of one more website acquisition.

KeyToCasino.com is the second casino directory to join the LCB network in 2017. LCB is always on the lookout for new growth opportunities, and this promising online database has just what they need to enhance their current offering. Its aim and scope closely match our goal to help create a safe and prosperous gaming community.

Why They Chose KeyToCasino.com?

It is a no-nonsense, accurate and extremely well-organized library of all gambling-related information. Smaller and more condensed, it will serve as a perfect tool for those who are in need of essential knowledge but lack the time and patience for a dedicated, thorough investigation. They intend to keep these qualities intact and hope to improve the directory in the future. To this purpose, all ten staff members of KeyToCasino.com will continue doing a great job managing its smooth operations.

Custom-Tailored Research Options

Search for online casino solutions with the help of advanced filters that can be adjusted according to your specific needs. All search parameters are connected into a well-structured and methodical system providing quick, condensed and accurate results. Information about casinos, bonuses and games are thoroughly investigated and updated accordingly.

Effective Reviews and Rating System

KeyToCasino.com boasts the most advanced tool available for casino rating and reviews. Every database entry is auto-generated and displays relevant information based on the previous player queries. This way, every key aspect is taken into account to help you pick the best casino: regulatory bodies, owner companies, reputation, software, terms of service, payout and withdrawal policy, software and supported platforms.

Save Your Queries

Users can create, sort and save their own search notes and favorites into My Casino, My Bonuses or My Games list. The option gives a quick access to the data of interest directly from your user account. Once this is done, you can use the Key Search to investigate any of the items in your favorite lists further.

Keep up with LCB as they take a step towards achieving bigger and better results.

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Affiliate Announcements

Matching Visions Opens Shop in Lithuania

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Matching Visions Opens Shop in Lithuania

 

It’s official, Matching Visions have opened their doors in Lithuania! With offices situated in Malta and Denmark, Matching Visions decided to broaden their horizons further by opening an office in Lithuania.

This began due to the company hiring quite a few Lithuanian employees and felt the need to grow at a speedy rate. First to join the Matching Visions team was Agnė Galvelytė in 2018. This opened the doors to the idea of hiring more people and opening an office.

Running the office in Lithuania, will be Matching Visions brand new hire, Alanas Ivšinas. This top affiliate manager joins Matching Visions from the successful Oddschecker Global Media. This is what he had to say:

“After few amazing years at Oddschecker Global Media (ex. iBus Media), it is time for me to take a new step and pursue other career opportunities in the gambling industry. Most in the gaming industry are very well aware about one of the best affiliate networks – Matching Visions, and knowing Dennis personally, made the decision that much easier to make the move.

Lithuania is an amazing country, known for its talented people who are looking for their next steps in the international market. There is no doubt that this market can help Matching Visions create some new ideas and find new opportunities.”

Currently, there are 4 great Lithuanian employees working for Matching Visions and we can only imagine this will strengthen them in many industries. What did, CEO, Dennis Dyhr-Hansen have to say?

“We are always on the look out for the best opportunities. Opening an office in Lithuania was definitely the next step for us as our team is growing quite quickly. We have secured a great spot and are pleased to announce the joining of Alanas Ivšinas to our team.

We have also hired some other great Lithuanian employees and can only see more success on the horizon!”
Matching Visions have officially opened their doors and are looking forward to conquering more in the future!

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Affiliate Announcements

Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling

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Better Collective becomes co-founders of new trade association, Responsible Affiliates in Gambling

 

World leading iGaming affiliate, Better Collective, co-founds new trade association, Responsible Affiliates in Gambling, that is established to promote the socially responsible marketing of gambling products and a safer gambling environment for consumers.

The three iGaming actors Better Collective, Oddschecker and Racing Post have launched the trade association, Responsible Affiliates in Gambling (RAIG), as they recognise the role affiliate marketing providers must play as part of wider industry initiatives in the UK to promote social responsibility and a safer gambling environment for consumers.

As a condition of membership of RAIG, each member will be subject to an annual social responsibility audit which will be conducted by Gambling Integrity. This audit is designed to ensure compliance with a range of existing statutory and non-statutory regulation as well as any additional measures which might be adopted over time. These will include:

  • The UK Code of non-broadcast Advertising and Direct and Promotional Marketing (the ‘CAP’ code)
  • The UK Code of Broadcast Advertising (‘BCAP’ code)
  • The Gambling Industry Code for Socially Responsible Advertising
  • Any relevant guidance issued by regulators such as the Advertising Standards Authority; Gambling Commission; and Information Commissioners’ Office on affiliate marketing requirements.

Jesper Søgaard, CEO of Better Collective, said: “For Better Collective, compliance and responsible gambling have always been core focus areas due to our commitment and vision to empower iGamers. I am therefore extremely proud that we become co-founders of RAIG which I believe can be a game-changer for compliance standards for affiliates and which will ensure a lift of the entire industry in terms of responsible behaviour for the benefit of the users”.

Clive Hawkswood has been appointed inaugural chairman of RAIG.

Read more about Responsible Affiliates in Gambling here: https://www.raig.org/

 

RAIG directors

Clive Hawkswood (Chairman): was most recently Chief Executive of the Remote Gambling Association (RGA) from August 2004 to January 2019. He was formerly head of the Betting & Racing Branch at the Department for Culture, Media & Sport (DCMS). Prior to that, he was at the Home Office, spending time in both the Gambling Section and the Horseracing Policy Team. He has been on the boards of GambleAware; GAMSTOP (The National Online Self Exclusion system); The Industry Group for Responsible Gambling; and the Gambling Anti-Money Laundering Group. He was also the author of the Industry Code for Socially Responsible Advertising and various industry good practice guidance publications ranging from complaints handling to GDPR implementation.

Karl Pugh: Head of Business Development at Better Collective

Guy Harding: Head of Commercial at Oddschecker

Cian Nugent: Digital Director at the Racing Post

 

About Better Collective
Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products, among other bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory.

About Responsible Affiliates in Gambling
Responsible Affiliates in Gambling (RAIG) is a trade association founded in 2019 by the three gambling affiliate players The Racing Post, Oddschecker and Better Collective. The purpose of the association is to foster wider initiatives in the UK affiliate marketing sector to promote social responsibility and create a safer gambling environment for consumers. As a condition of membership, each member will be subject to an annual social responsibility audit which will be conducted by an independent third party.

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Affiliate Announcements

Manchester Betting Affiliate Aims To Take The US By Storm With Launch Of GamingUSA.com

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Manchester Betting Affiliate Aims To Take The US By Storm With Launch Of GamingUSA.com

 

Following their success in the UK betting affiliate market, Manchester based firm Moneta Communications have taken their business stateside with the launch of their first American website, GamingUSA.com.

With casino, slots, horse racing and sports websites in the pipeline, GamingUSA.com is the first of what will be many sites that will be geared towards the American market.

The team embarking on a new project will be using their expertise in website and content creation to spearhead multiple sites that will appeal to the betting fraternity.

The sites users will be provided with all the latest information on online gaming and betting availability by state, allowing them to make well informed decisions.

GamingUSA.com is being backed by Fred Done, the renowned businessman and owner of industry giant Betfred.

Speaking on entering the US market, Fred said: “GamingUSA is one of our most exciting projects. The speed at which many states are looking to legalise betting shows that this is a lively new frontier for our industry. With many sports shows now openly incorporating betting lines, it is becoming evident that people are starting to embrace betting on sports and we intend to be at the heart of that.”

The determination to enter the American market was sped up by the Supreme Court’s decision to strike down the 1992 Federal Law that prohibited most states from implementing their own betting laws.

This ruling means that more people will be able to bet legally and already more than half the individual states have bills in their respective state legislatures to open up betting opportunities online.

GamingUSA Chief Operations Officer Natalie Merrison said of the launch of the website: “Myself along with Moneta’s experienced CEO Daniel Campbell and our talented team here at GamingUSA.com, are excited to enter the US betting affiliate market.

“Our collective experience and knowledge of the industry means that we are confident that this will be a very prosperous project for all involved. We are thrilled to be bringing a unique betting experience to an American audience.”

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