The affiliate company behind Bojoko.com sells Eurheilu.com to Esports Media Solutions for an undisclosed sum

Good Game Limited, the online casino affiliate organisation behind popular comparison site Bojoko.com, has sold its esports news asset Eurheilu.com for an undisclosed sum.

The site has been purchased by Esports Media Solutions and will allow Good Game to reinvest and fully focus on driving growth in Bojoko.

Eurheilu.com was launched in early 2016 and is updated daily with news, features, interviews, streams and guides about the thriving esports industry.

It has proved particularly popular among enthusiasts in Finland and other Nordic countries as esports continues to grow rapidly across the region.

Aleksi Halsas, co-founder of Esports Media Solutions, said: “Our Eurheilu.com acquisition supports our strategy in Finland well and we are extremely excited about the opportunities it presents us.”

The sale of Eurheilu.com comes a little over a year after Good Game sold its network of Finnish online casino comparison sites to XLMedia for a total consideration of €15 million.

Good Game now operators just one site, Bojoko.com, which is being positioned as the Trip Advisor of the online casino world.

Bojoko, which was launched in 2017, allows operators and suppliers to upload their own listings with players able to leave their own ratings and reviews.

It has proved a hugely popular concept with operators, suppliers and players alike, with more than 320 casinos and suppliers listed to date.

Joonas Karhu, chief business officer at Good Game Limited, said: “We have spent the past few years building Eurheilu.com into a popular and thriving esports information site and community.

“But as we continue to invest more time and resources into establishing Bojoko as the most popular online casino comparison site in the UK and beyond, the time was right to sell the brand.

“We are thrilled that Esports Media Solutions will be running the site moving forwards as their passion and expertise will take it to the next level.”

On June 21, Switzerland’s first and single event dedicated to gambling business and affiliate marketing – Zurich iGaming Affiliate Conference – will feature five panel discussions.

They will allow experts from various sectors to share their experience and discuss market trends.

Panel discussion: How to create and maintain an attractive online offer

• It will be focused on offer issues: what they should be in order to increase customer loyalty and retain clients. Participants include Chris Looney, Commercial Director at Red Tiger Gaming, who has been engaged in the gambling and microgaming industry since 2010.

Panel discussion: Successful affiliate marketing: how to attract online players

• Speakers will reveal how an online gambling project can catch the interest of potential customers so that they decide to join it. The discussion will involve Clas Dahlen, The Best Marketing Executive 2013 in Sweden and Chief Brand & Strategy Officer at Metal Casino, as well as gambling expert Levon Nikogosyan, CEO at PartnerMatrix.

Panel discussion: Belgium and Switzerland: comparing two markets

• Participants will explain how these two jurisdictions should establish mutually beneficial business. One of the speakers is Pieter Paepe, Attorney at Astrea, specializing not only in gaming, but also in sports, healthcare, IT, electronic communications, and broadcasting.

Panel discussion: Data protection issues

• Experts will tell guests what measures should be taken to protect private data of both players and companies. Participants include Iris Sidler, a lawyer with 12 years of experience in IP, IT, and communications.

Panel discussion: Responsible gambling as the future of gambling

• Experts will highlight why companies should necessarily comply with the responsible gambling concept in order to protect players from negative consequences of gambling. The discussion involves Steve Donoughue, Gambling Consultant at GamblingConsultant.co.uk Limited, who has been operating in the online and offline gambling sector for 25 years.

Exhibition Area and Networking

Besides panel discussions, participants of Zurich iGaming Affiliate Conference will be able to attend the exhibition area where companies will introduce their iGaming solutions.

By the way, all participants will be able to find business partners during networking. Note: each visitor is a potential client.

Venue and Organizer

Zurich iGaming Affiliate Conference will take place at Sheraton Zurich Hotel at the address: Pfingstweidstrasse 100, Zurich, Switzerland.

The event is organized by Smile-Expo, a company that has been holding high-tech business conferences for 13 years.

Hurry up to buy a ticket to Zurich iGaming Affiliate Conference at the reduced price, as it will go up on May 20!

Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities, and betting tips, will publish its interim financial report for the period January 1 – March 31, 2019,  on Wednesday, May 8, 2019, at 8.00 a.m. CET.

A telephone conference will be held at 10.00 a.m. CET on the same day by CEO Jesper Søgaard and CFO Flemming Pedersen. The presentation will simultaneously be webcasted, and both the telephone conference and the webcast offer an opportunity to ask questions.

Dial in details for participants:

Confirmation Code:         1798279

Denmark:                            +45 32 72 80 42

Sweden:                              +46 (0)8 50692180

United Kingdom:              +44 (0)8445718892

Webcast link

The webcast can also be accessed from www.bettercollective.com and the presentation will be available from 9.00 a.m. CET.