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Affiliate Success

ThePOGG Relaunches: Quality Design to Match

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image03ThePOGG.com is proud to announce the relaunch of its website. Following on from ThePOGG.com’s recent accreditation as an ADR by the UKGC and the expansion of ThePOGG network to include POGGStrategies and POGGWebmasters comes the relaunch of the original site.  With an increased emphasis on user experience, particularly for mobile users, the new site continues to offer a high quality complaints resolution service which has been expanded to address affiliate complaints through the introduction of POGGWebmasters.

The new site is far more intuitive for users and this together with the decrease in page loading times ensures optimum user experience.  The site design itself is fresh, current and innovative; its goals to let players know about all the services offered and to highlight that ThePOGG is ultimately there for their protection. Now players will find it easier to locate our quality casino reviews, submit a casino complaint, or use our forums to discuss anything related to gambling.

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“I’ve long felt that the design of ThePOGG.com failed to effectively convey the strength and quality of the content we were publishing and left us looking like one of the crowd rather than leaders within our field. The new design that John Wright has put together far more effectively showcases the unique approach to affiliate marketing we’ve taken and offers users a significantly improved experience. It’s been a long time in coming, but the design of the site now lives up to the high standards set by our content and services.” Duncan Garvie – Manager and ADR Official for ThePOGG.com

“I strongly feel that ThePOGG.com is one of the more important casino portals online. I know the quality of reviews, complaints, fairness reports and audits are some of the best around and I wanted to ensure the design relayed the quality of work put in. Although the content and value remains just as strong as it was before, the new design is a big step in the growth of ThePOGG. As much as the site aims to be a valuable resource for players, I find it to be equally valuable to affiliates.”  John Wright – Gaffg.com

New Design

The design team made a conscious effort to avoid the use of banners and other calls to action that can detract from usability. This allows a clearer pathway for users to navigate their way through the site ensuring that their journey is intuitive and their experience positive.

Improved Speed and Mobile Functionality

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The new site design features a significantly shorter load time and faster more responsive design for users of mobile devices.  Site load speed has a direct impact on user experience and it was one of our big concerns to decrease load time when creating the new design. The previous design was not mobile friendly and with many casino portals reporting their mobile traffic being greater than their desktop traffic, it made sense to upgrade the website to meet user needs.

Unique Selling Points

ThePOGG has many features that are resources for players that cannot be found elsewhere

  • Detailed & honest Casino Reviews
  • ADR Accreditation by the UKGC
  • Casino Complaints
  • Deposit Guarantee Seal
  • Player Terms & Conditions Monitoring
  • Slots Reviews & RTP Data
  • Audit Reports
  • Fairness Reports & Game Testing

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ThePOGG Network

ThePOGG.com offers several innovative and completely unique resources to both player and industry users.  The Terms and Conditions Monitoring Service is exclusive to the site offering customers protection from retroactively changed Terms and Conditions. The Fairness Reports section investigates credible player concerns relating to game fairness through extensive statistical analysis.  The Deposit Guarantee Seal offers players a level of security that is unparalleled in the affiliate market – no other affiliate portal actively offers to refund a player’s deposit if a casino recommended by them is found to treat a player unfairly.  The Auditing Service gives operators the opportunity to receive in-depth feedback relating to their operation in order to provide customers with the best possible experience at their casino.  Players can also access published Audit Reports that allow a greater level of insight into the service an operator provides.  The Casino Reviews listed on ThePOGG.com are the most rigorous and robust to be found in the industry.  They give honest and accurate reflections of the services provided by online operators and most importantly for player peace of mind: placement and recommendation on ThePOGG.com can NEVER be bought.

ThePOGG Network has undergone significant expansion in the last 12 months with the introduction of POGGWebmasters.com and POGGStrategies.com.  POGGWebmasters reviews the affiliate programs currently in operation and takes forward any complaints submitted against them for aggrieved affiliates. As part of the reviewing process Terms and Conditions are investigated thoroughly in order to allow an accurate assessment of their favorability for affiliates to be determined.  POGGStrategies provides statistical analysis of casino games and details information pertaining to optimal strategies for players. It also offers hand analyzers and strategy trainers alongside fairness calculators.

 

Affiliate Success

Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant

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Game Lounge Swedish Website (SveaCasino.Se) now QMRA Compliant

 

QMRA is a Quality Mark for iGaming affiliates, launched in February 2024. QMRA is available for the following jurisdictions: Belgium, Spain, Denmark, Germany, Norway, Sweden, USA Michigan, UK, Poland, Estonia, Ontario

QMRA is a follow up from successful Dutch Quality Mark KVA, which currently has most affiliates as members and works with several operators (like LeoVegas, TonyBet, HardRockCasino, 711 and Tombola).

QMRA now has various prominent members, like: Gaming Innovation Group (Gentoo), Applied Digital Media Group, Leadstar Media (for Germany) and Game Lounge as well.

Game Lounge joined QMRA with GuideCasino.Be before, and has now joined QMRA with various markets. For Sweden, the first website has been found compliant: SveaCasino.Se

Having the Quality Mark will instill trust in Swedish consumers, authorities and operators.

SveaCasino.Se is a well known Swedish website, with estimated traffic (SEMRUSH) of about 100.000 per month. SveaCasino.Se will be carrying the QMRA mark from now on. This means that the website has been checked against the QMRA Compliance Code:

  1. Channelling objectives
  • The affiliate shall not advertise or promote the offer of unlicensed operators.
  • The affiliate shall not make use of brand imagery, call-to-actions or make other references to the website and offer of unlicensed operators.
  1. Responsible advertising
  • The affiliate shall never aim their advertising activities at persons that have not reached the age of 18.
  • The affiliate shall add an 18+ characteristic to every webpage of their website and to any marketing activities on social media. The characteristic shall be clearly identifiable and visible to the consumer.
  • The affiliate shall be mindful of the design of their marketing activities, as to not directly or indirectly target or exploit minors.
  • The affiliate shall not make use of minors, directly or indirectly, in any marketing activity or imagery used in relation to marketing for games of chance.
  • The affiliate shall not aversely influence excluded persons in a way that may convince or encourage them to start gambling, discourage them from further self-exclusion or target them in any marketing activity targeted at advertising games of chance.
  1. Careful and balanced design
  • All marketing activities shall use no uncertain terms or mislead the consumer as to the nature, workings, prizes, risks and odds of the offer.
  • The affiliate shall not use any uncertain terms or mislead the consumer as to their affiliation, role or activities. The affiliate shall clearly disclose their role as a marketeer.
  • The affiliate shall not imply or state that the consumer may have a predominant influence on the outcome of a game of chance, or that the outcome may be influenced in any other way other than chance.
  • The affiliate shall clearly state the type of game of chance is offered.
  • The affiliate shall clearly state the license status of the operator.
  • The affiliate shall not claim that it is quick or easy to win often or a large amount of money in any game of chance.
  • The affiliate shall not encourage excessive or irresponsible gambling behavior.
  • The affiliate shall not claim that the offer is free, the best, the cheapest or on sale in any way.
  1. Contributing to responsible gaming
  • The affiliate shall share information regarding the risks associated with gambling for money.
  • The affiliate shall share information and the means to get help with a (developing) gambling addiction. This information shall be:
  • The national support helpline for gambling addiction;
  • Parties that offer further assistance for a gambling addiction;
  • Further information on gambling addiction;
  • The possibility of self-exclusion and the Swedish Gambling Authority.
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Affiliate Success

ReferOn Announces Second Seminar for Affiliates: ReferOn Insights

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ReferOn Announces Second Seminar for Affiliates: ReferOn Insights

 

Following the success of the first seminar for operators, ReferOn is delighted to announce its second seminar, “ReferOn Insights,” specifically designed for affiliates. This highly anticipated event will take place on Thursday, 11th July at 2 PM CET and promises to deliver invaluable knowledge and strategies for affiliates in the iGaming industry.

The seminar will be led by David Harris, B2B Affiliate Team Manager at ReferOn, who boasts over 8 years of experience in the iGaming market. He will be joined by Alexia Gauci, B2B Sales Manager at ReferOn, who will serve as the moderator for the session.

 

What to expect at the seminar:

  • Data Discovery and Reporting: Gain insights into effective data analysis and reporting techniques to optimize affiliate performance.
  • Tracking Methodology: Learn about advanced tracking methods and how to implement them for better accuracy and efficiency.
  • Management tips: get advice on security, optimizing payment processing, processes and technical support team resources.

Additionally, following the main seminar program, there will be a Q&A session – participants will have the opportunity to speak directly with David Harris and Alexia Gauci and have their individual questions answered.

Join this opportunity to elevate your affiliate strategies and network with industry leaders. Spaces for the seminar are limited, so sign up promptly to secure your spot. The seminar will take place just a few days before the ReferOn team travels to one of the main iGaming industry events of the year iGB Live! You can be the first to find out online what ReferOn is preparing to present at booth 10-F38 at RAI Amsterdam from July 17-18.

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Affiliate Success

Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

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Casino Guru wins Affiliate of the Year at AffPapa Awards for third consecutive time

 

Casino Guru, the premier platform for online casino reviews and industry insights, is thrilled to announce its victory in the “Affiliate of the Year” category at the prestigious AffPapa iGaming Awards 2024.
This marks the third consecutive year that Casino Guru has received this esteemed recognition, cementing its position as a leader in the affiliate industry.
The AffPapa Awards celebrate excellence in the iGaming sector, highlighting outstanding affiliates, operators, and B2B providers. Casino Guru’s consistent triumph in the “Affiliate of the Year” category is a testament to its commitment to transparency, innovation, and player safety. The platform, known for its comprehensive reviews and user-friendly interface, continues to set industry standards, ensuring fair play and informed choices for online gamblers worldwide
Over the past year, Casino Guru has achieved unprecedented growth and several notable milestones. The platform has maintained its status as the largest online casino database, with reviews of over 6,200 casinos. In a commitment to transparency and player protection, more than 450 online casinos have adjusted their terms and conditions based on Casino Guru’s recommendations. Additionally, the online gambling forum has surpassed 5,000 monthly posts, reflecting its strong community engagement.
“We are honored and delighted to receive this award for the third time,” said Ivona Kulichova, Casino & Affiliate Communication Lead. “This recognition reflects our unwavering dedication to providing high-quality, trustworthy information to our users and partners. We extend our gratitude to the AffPapa Awards committee and our incredible team for their hard work and passion.”
Casino Guru’s dedication to responsible gaming initiatives has been a cornerstone of its success. Partnerships with organizations like Mindway AI further this mission, emphasizing responsible gaming practices. The Casino Guru Awards recognize the industry’s top operators and professionals who align with Casino Guru’s mission to make online gambling safer.
Additionally, the Casino Guru Academy has introduced new courses on key industry topics, such as player verification, ESG in gambling, customer complaint handling, and affiliate management, highlighting its commitment to professional development and high standards. The Global Self-Exclusion Initiative, which includes the Self-Exclusion Standards project developed with international experts and City, University of London, exemplifies Casino Guru’s proactive approach to player safety.
The Complaint Resolution Center has also achieved remarkable success. Over the past year, 12,161 complaints were published and 3,428 resolved, saving players over $11 million. This represents a significant increase in both the number of complaints handled and the amount of money recovered for players, underscoring Casino Guru’s role in protecting consumer interests.
Amidst these achievements, Casino Guru remains steadfast in its mission to provide comprehensive and reliable information to the online gambling community. The company is committed to continuous innovation, responsible gambling practices, and fostering a trustworthy and engaging online environment for its visitors and the broader public.
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Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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