ThePOGG Relaunches: Quality Design to Match
ThePOGG.com is proud to announce the relaunch of its website. Following on from ThePOGG.com’s recent accreditation as an ADR by the UKGC and the expansion of ThePOGG network to include POGGStrategies and POGGWebmasters comes the relaunch of the original site. With an increased emphasis on user experience, particularly for mobile users, the new site continues to offer a high quality complaints resolution service which has been expanded to address affiliate complaints through the introduction of POGGWebmasters.
The new site is far more intuitive for users and this together with the decrease in page loading times ensures optimum user experience. The site design itself is fresh, current and innovative; its goals to let players know about all the services offered and to highlight that ThePOGG is ultimately there for their protection. Now players will find it easier to locate our quality casino reviews, submit a casino complaint, or use our forums to discuss anything related to gambling.
“I’ve long felt that the design of ThePOGG.com failed to effectively convey the strength and quality of the content we were publishing and left us looking like one of the crowd rather than leaders within our field. The new design that John Wright has put together far more effectively showcases the unique approach to affiliate marketing we’ve taken and offers users a significantly improved experience. It’s been a long time in coming, but the design of the site now lives up to the high standards set by our content and services.” Duncan Garvie – Manager and ADR Official for ThePOGG.com
“I strongly feel that ThePOGG.com is one of the more important casino portals online. I know the quality of reviews, complaints, fairness reports and audits are some of the best around and I wanted to ensure the design relayed the quality of work put in. Although the content and value remains just as strong as it was before, the new design is a big step in the growth of ThePOGG. As much as the site aims to be a valuable resource for players, I find it to be equally valuable to affiliates.” John Wright – Gaffg.com
The design team made a conscious effort to avoid the use of banners and other calls to action that can detract from usability. This allows a clearer pathway for users to navigate their way through the site ensuring that their journey is intuitive and their experience positive.
Improved Speed and Mobile Functionality
The new site design features a significantly shorter load time and faster more responsive design for users of mobile devices. Site load speed has a direct impact on user experience and it was one of our big concerns to decrease load time when creating the new design. The previous design was not mobile friendly and with many casino portals reporting their mobile traffic being greater than their desktop traffic, it made sense to upgrade the website to meet user needs.
Unique Selling Points
ThePOGG has many features that are resources for players that cannot be found elsewhere
- Detailed & honest Casino Reviews
- ADR Accreditation by the UKGC
- Casino Complaints
- Deposit Guarantee Seal
- Player Terms & Conditions Monitoring
- Slots Reviews & RTP Data
- Audit Reports
- Fairness Reports & Game Testing
ThePOGG.com offers several innovative and completely unique resources to both player and industry users. The Terms and Conditions Monitoring Service is exclusive to the site offering customers protection from retroactively changed Terms and Conditions. The Fairness Reports section investigates credible player concerns relating to game fairness through extensive statistical analysis. The Deposit Guarantee Seal offers players a level of security that is unparalleled in the affiliate market – no other affiliate portal actively offers to refund a player’s deposit if a casino recommended by them is found to treat a player unfairly. The Auditing Service gives operators the opportunity to receive in-depth feedback relating to their operation in order to provide customers with the best possible experience at their casino. Players can also access published Audit Reports that allow a greater level of insight into the service an operator provides. The Casino Reviews listed on ThePOGG.com are the most rigorous and robust to be found in the industry. They give honest and accurate reflections of the services provided by online operators and most importantly for player peace of mind: placement and recommendation on ThePOGG.com can NEVER be bought.
ThePOGG Network has undergone significant expansion in the last 12 months with the introduction of POGGWebmasters.com and POGGStrategies.com. POGGWebmasters reviews the affiliate programs currently in operation and takes forward any complaints submitted against them for aggrieved affiliates. As part of the reviewing process Terms and Conditions are investigated thoroughly in order to allow an accurate assessment of their favorability for affiliates to be determined. POGGStrategies provides statistical analysis of casino games and details information pertaining to optimal strategies for players. It also offers hand analyzers and strategy trainers alongside fairness calculators.
Fiat & Crypto: King Billy players get the best of both worlds
See how the casino players can deposit in crypto and play in fiat.
Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.
But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto.
What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.
First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.
Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch.
Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”
Well said and well done your Majesty.
For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).
King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.
Rightlander wins “Best Tech for Affiliate Programmes” at IGB Affiliate Awards 2023
Following the launch of their innovative Smart Workbench, Rightlander, the advertising and affiliate compliance monitoring specialist, have won the award for ‘Best Technology for Affiliate Programmes’ at this year’s IGB awards ceremony in London. The annual award, dubbed the Oscars of the iGaming affiliate market, recognises the most successful businesses in the gambling industry.
Rightlander is a state-of-the-art advertising and affiliate compliance platform that allows advertisers and networks to identify potentially non-compliant content across different territories. It does this by scanning affiliate content from within the target market, looking for events or conditions defined by clients and regulators, and sending alerts when it finds content that meets those conditions.
According to the judges, who praised the submission’s clear evidence and figures showing customer adoption and cost savings, Rightlander’s offering is “a very strong piece of technology which leads the industry in protecting affiliates, operators and ultimately players and ultimately makes the industry better for being in it.”
Ian Sims, Founder of Rightlander said “We are extremely happy to have won the Best Tech for Affiliate Programmes and this is a milestone moment for Rightlander. We developer/marketing folks love to throw around words like “game changing” and “AI-driven” but when you win an award for “Best Tech for Affiliate Programmes” and it’s one of the judges calling it a “game changer”, that is quite an endorsement.”
Over the past 5 years, Rightlander has scanned tens of millions of webpages to help advertisers identify non-compliant advertising by their marketing partners to protect their brand and regulatory licenses.
Casino Guru wins IGB Affiliates Safer Gambling Initiative of the Year
Casino Guru has won the IGB Affiliates recognition in the Safer Gambling Initiative of the Year category.
Casino Guru has won the IGB Affiliates Awards distinction in the Safer Gambling Initiative of the Year category, an award granted to affiliate services with an unfaltering track record in their commitment to raising player protection standards and contributing to the industry’s ability to better understand gambling-related harm.
Casino Guru underwent a thorough review, which included a look into how the company sought to educate and protect players beyond statutory requirements and the active steps taken to introduce players to a safer gambling journey in every market they engage with.
The assessment distinguished Casino Guru for its comprehensive efforts in responsible gambling and gambling harm prevention as captured by the Gamtegrity, the unifying home of all responsible gambling and consumer protection projects and initiatives launched under the Casino Guru banner and name.
Spearheaded by Šimon Vincze, Casino Guru’s Sustainable & Safer Gambling Lead, Gamtegrity reunites some of the company’s most impactful projects and initiatives geared towards raising standards for the entire industry insofar as problem gambling, player behavior, and harm protection are concerned.
Vincze hailed the IGB Affiliates distinction as a deserved and important milestone in the company’s ongoing efforts to provide the industry with guidance on how to better protect consumers and provide players with assistance on their journey to picking the best and most responsible industry operators.
“QUOTE by Šimon”
I am thrilled from this recognition as it includes most of the projects that I work on. However, this achievement is a reflection of work throughout the departments of Casino Guru and I feel honored to translate it to the rest of the industry. Safer Gambling is undersized in affiliate space, and it is great that iGB motivates companies to compete in it.
Casino Guru’s Gamtegrity project reunites the company’s Global Self-Exclusion System (GSES), an ambitious cross-border initiative designed to create a comprehensive global mechanism that enables players to exclude themselves from regulated gambling markets and focus on recovery.
Casino Guru has similarly focused on creating tools that assist and help vulnerable players to address their problem as well as find help, extensive global information and easy access to treatment options.
The company has also leveraged its industry expertise to create the Casino Guru Academy, an ambitious undertaking which understands how important it is to educate industry professionals about best practices in customer support, casino bonuses, safer gambling, and other important areas.
Not least, Casino Guru’s ample effort and experience in maintaining responsible gambling standards that go beyond national legislation have led the company to set up the Casino Guru Awards which seeks to distinguish prominent operators that share the company’s core values in providing consumers with the safest gambling possible.
The Safer Gambling Initiative of the Year distinction is evidence of the strong and meaningful impact Casino Guru has had in bettering responsible gambling standards and seeking to actively assist players who may struggle with gambling-related problems or suffer gambling-related harm.
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