Affiliate Announcements
ThePOGG Launches Bonus Ratings & Reviews

ThePOGG.com is proud to launch their casino welcome bonus ratings and reviews which features detailed analysis and value simulations to help players decide if a bonus is right for them. We all know that when confronted with varying terms and conditions it is next to impossible to tell which of two bonuses is better. Our new system addresses this issue, making life easy for players everywhere.
Players look to casino review portals for advice and recommendations to help them make the right decision on where to play and to find the best bonuses. Most player portals advertise bonuses but ultimately provide recommendations based on their opinion, without any sound basis for stating that one bonus is “better” than another. Players care about value and don’t like being deceived and this analysis aims to bring to light the true value of a bonus.
ThePOGG simulated over 350 welcome bonuses (with almost 200 reports still to be published) to determine the value of each bonus for low rollers, mid rollers, high rollers and super high rollers. These figures are then provided so players can get an accurate assessment of how good a bonus is for them once all of the terms and conditions and their own playing style is taken into consideration.
This project was undertaken in partnership with BeatingBonuses using a tool developed several years ago for the
assessment of bonuses, but has been implemented in a way intended to replicate various categories of normal player. Each simulation repeats the bonus 10 million times then takes the average result to provide a value for each player type.
The new feature focus on delivering what the users wants immediately with a focus on making the information quickly accessible and understandable to the user, highlighting the important data points to ensures optimum user experience. The site has been redesigned with the goal of providing players with unique and highly useful information in a format that is quickly and easily understandable while letting the player know about all the additions services offered by ThePOGG. This is a unique system that provides users with information available nowhere else.
“Our new bonus reporting system is one of the most important and useful features we’ve ever put together. I’m extremely proud of the results and genuinely feel that once again ThePOGG is leading the market by offering a service that is both exceptionally useful to players and entirely absent anywhere else. I have absolutely no doubt that this will quickly become a ‘go to’ resource for many player” Duncan Garvie – Manager and ADR Official for ThePOGG.com
To see all of the welcome bonuses rated you can visit thepogg.com/welcome-bonuses/ which shows the complete list of casinos with their bonuses with their rating for every type of player: lower roller, mid roller, high roller and super high roller. You can adjust the type of player and currency setting to reorder the list to show the best bonuses for your playing style.
About ThePOGG
ThePOGG.com is not your average online casino portal as the site pride’s itself on having a critical eye when it comes to casino reviews and having the toughest standards for recommendations. ThePOGG is one of the fastest growing casino portals around and continues to add value and services to players to help them make the most informed decision on where to play.
Some of the standout features of ThePOGG includes their Casino Complaints and Dispute Mediation service where they are also accredited ADR by the United Kingdom Gambling Commission. The site also has terms and conditions monitoring service which offers customer protection from retroactively changed terms and conditions. They also offer a unique service to players which is their Deposit Guarantee Seal to refund a player’s deposit if a casino recommended by them is found to treat a player unfairly. The Casino Reviews listed on ThePOGG.com are the most rigorous and robust to be found in the industry. They give honest and accurate reflections of the services provided by online operators and most importantly for player peace of mind: placement and recommendation on ThePOGG.com can NEVER be influenced via improved revenue deals.
Affiliate Announcements
Soft2Bet launches a new affiliate management system ReferOn

A new, feature-filled affiliate management system powered by the platform provider
Soft2Bet, a top-notch online platform provider has recently announced that it has gone live with top of the art affiliate management system, ReferOn.
This boasts a broad array of affiliate marketing services that are key to the partners they assist. ReferOn’s system has the ability to manage large networks of companies in one comprehensive system. Flexible and adaptable in accordance with the individual needs of each affiliate.
ReferOn offers the most advanced features including an effective rewarding engine which offers rewards at the individual, more customised level, making its management much easier for admin users. It also keeps track of the payments and invoices for all accounts, in a quick and efficient manner. This is also true for the data and statistics that are accumulated.
The affiliate management system offers organised reporting on numerous levels allowing for full control over your data, in addition, you can customize what data you choose to share with your partners. Grouping variations can also be calculated according to brand, company, campaign and even geo levels through ReferOn. Reporting is also made extremely easy and allows for toggled groups and effective date breakdowns. ReferOn also makes use of multiple widgets, filters and statistics at every level which make the data accessible for the admin to explore and make informed decisions.
When using ReferOn, brands can be integrated into the system seamlessly and your support and account management are all under one roof. The system can connect the data points to your data provider. ReferOn dashboards are now clearer and easier to view and access, allowing for much more flexibility for users.
Accounts with multiple affiliate logins within other competitive software enable statistics to be grouped at a ‘master’ level. This makes payments and data management much simpler.
Vladyslav Bondarenaiko, Product Manager at Referon said: “ReferOn‘s highly-advanced features change the way we view affiliates and admin needs through. Seeing as this system is not only for internal usage, this creates an additional revenue stream for the business and allows a more streamlined process of integration and access.”
Affiliate Announcements
Betsson Group Affiliates named sponsor of iGaming Club London ’23

Affpapa, the ultimate iGaming directory connecting affiliates and operators, can today announce that Betsson Group Affiliates has been named a sponsor of its upcoming iGaming Club London ’23 event.
Betsson Group Affiliates, home to industry-leading brands such as Betsson, Betsafe, NordicBet is recognised for combining the finest practices of the dynamic online gaming sector with the foundation of a traditional business-led approach.
The iGaming operator is a “long-time partner” of AffPapa, having developed several connections with affiliates through the AffPapa directory.
The company has now secured the exclusive sponsorship ticket, which in addition to sponsoring the headline event during ICE, also grants the operator access to the AffPapa directory, the companies’ partnership is extended for yet another solid year.
Shakyra Jonsson, Senior Affiliate Operations Manager at Betsson Group Affiliates, stated: “Betsson Group Affiliates are excited to extend their partnership with AffPapa, one of the most exciting new directories within our industry.
“Our experience has been top and the team at AffPapa have been amazing and supportive. We look forward to another great year ahead in collaboration with AffPapa.”
Triston Smook, Head of Affiliates at BGA, added: “iGaming Club was a resounding success in Amsterdam, and we are excited to see what this organisation can deliver in London this year! Networking between top professionals is always at the highest level at this event and is an experience not to be missed.”
Yeva Avagyan, Head of Commercials at AffPapa, commented: “Betsson Group Affiliates has been a long-time AffPapa partner, and we couldn’t be happier to welcome them to iGaming Club London as one of the event’s official sponsors! We’re looking forward to taking this partnership with the BGA team to the next level.”
iGaming Club London is part of a global series of events powered by AffPapa, featuring the biggest figures in iGaming, with the sole objective of building business relationships among participants of the sector.
Exclusive dinner and drinks, with iGaming speed dating designed to help attendees get connected with potential partners quickly. Affiliates, operators, and B2B companies can use this chance to showcase products/services, build relationships and create business opportunities.
Affiliate Announcements
PartnerMatrix inks new affiliate channel deal with AdmiralBet

PartnerMatrix is proud to announce a new partnership with the established Serbian sports betting and casino platform, AdmiralBet.
Together with PartnerMatrix, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging relevant traffic.
AdmiralBet is famous for its rich and modern gaming platform, gaining popularity in the Serbian market with its cutting-edge online sports betting offers. The brand also covers casino verticals while keeping clients active with numerous interesting bonuses and tournaments.
Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market. With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.
“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.”
Milan Djurmez, Head of Online Gaming at AdmiralBet, adds: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.“
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