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Affiliate Interviews: Andreas Johannesson, founder of SweGaming Affiliates AB

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SweGaming

In our newest affiliate interviews series we caught up with Andreas Johannesson, co-founder of SweGaming Affiliates AB, and owner of BettingLounge.co.uk and MessiVsRonaldo.net. Andreas together with his partner recently decided to take on the UK market as well, after they’ve sold their Swedish sites to an affiliate industry giant!
So without any further delays, here is another affiliate success story featuring Andreas Johannesson!

  • Name: Andreas Johannesson
  • Age: 22
  • Hometown: Gothenburg
  • Living in: Gothenburg
  • Favorite Food: Pasta
  • Must Read Book: Steve Jobs biography
  • Profession/Job title: Founder

GAV: Hi Andreas, first of all, tell us and our readers a bit about yourself! How did your career start in the industry? What determined you to engage in this activity and start working at SweGaming Affiliates (Bettinglounge.co.uk and Messivsronaldo.net)?

Andreas: Me and my partner David started our business when we were still in high school back in Sweden at the age of 18. We just wanted to get hold of some extra cash so that we could travel and do things that we couldn’t do otherwise. We were also very interested in creating webpages and value to our visitors and therefore we launched our first website betexpert.se back in 2012.

Our company, Swegaming Affiliates AB, first solely focused on the Swedish gambling market but since we sold our Swedish websites to one of the giants of the affiliate industry back in June of 2016 we wanted a new challenge and decided to take on the UK market with sites like BettingLounge.co.uk and we also acquired the site Messivsronaldo.net.

GAV: Could you tell us a bit about SweGaming Affiliates and Bettinglounge.co.uk and Messivsronaldo.net?  What are the strong points of the website’s and what makes them stand out from the other niche websites? Regarding Messivsronaldo.net, we can certainly say it jumps out of the routine websites… the design is really appealing.

BettingLounge.co.uk index page

Andreas: Our long term goal with BettingLounge.co.uk is to create a complete betting guide with reviews, bonuses, odds comparisons and free bets updated with new content each and every day. In other words we want to create a website that will cover all of the betting world for UK bettors.

 

Messivsronaldo.net is another story, there is no other website that compares the past decade twMessiVsRonaldo.net index pageo best football players that we do. We have every single statistic you can think about when comparing these two and it drives traffic like crazy.

GAV: What were the bumps that you encountered and how did you overcome them?

Andreas: We have had many bumps in the past but as long as you figure out what you’re doing wrong then it’s just up to fixing it. I think many don’t really think about what they did wrong the last time but just keep on going with new projects instead of fixing what’s wrong and taking it from there.

GAV: We have browsed Messivsronaldo.net and found some high quality content and a high volume of statistics. Are you writing it by yourself or you have a team of people writing your editorials and doing the research?

Andreas: We have a small team near London in the UK that’s taking care of the statistics, Facebook page and content writing.

GAV: How about the Messivsronaldo.net Facebook page, do you manage it, it has quite a nice fan base with pretty good engagement level too?!

Andreas: We have worked a lot of gaining Facebook followers and to engage them and so far it seems like it’s working. A good day can bring us as much as 500 new followers – although both Messi and Ronaldo must have had good games the day before – it’s pretty clear what’s driving traffic to our site. It’s the same team that manages the Facebook page as manage the statistics and content of the site.

GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built and maintained?

Andreas: I think the most important is that both parties understand that the other party needs to make money from the relationship as well. I feel like there are many people in the industry, both affiliates and operators, that miss this and therefor many partnerships don’t stick in the long-term.

GAV: How do you see the future of the gambling industry? For instance, will it become a global phenomenon in the near future?

Andreas: When all regulations and laws are fixed there are several very big markets that will come available for the gambling industry. The biggest example is probably the US, when they get it all regulated that will become the world’s biggest market again overnight. The markets of Africa, South America and Asia is also up for grabs and when all these get the infrastructure that the west world has gambling will for sure be a big thing there as well.

GAV: Can you name one change that you want to see in the UK betting affiliate ecosystem?

Andreas: To be honest, as we haven’t been in the UK market for that long time I think it’s too early to say anything about this.

GAV: What would be your advise to the new affiliates who are looking to venture into this great industry?

Andreas: Even though it may seem like there is competition like no other affiliation niche with work you’ll get to the top as well. I guess it’s all about not giving up and putting in the hours.

GAV: How do you see the Central and Eastern European affiliate market, do you think that this region is somehow overlooked by brands that are not applying for licenses, etc. ?

Andreas: I think it’s somehow overlooked. But I guess a big part of that is the player value that, I guess, is a lot lower than a Swedish, Norwegian or UK player. But the volumes should make up for that and there are probably big opportunities in the Eastern Europe markets.

GAV: Since the Berlin Affiliate Conference is almost here, we would like to ask your opinion on these event, are you guys attending these conferences or are you going to be in Berlin? How about SiGMA?

Andreas: We always go to all the conferences – London, Berlin, Amsterdam and also Sigma – and think it’s a great way to get to know people from the industry, especially if you do not live in one of the big gambling places in Europe as Malta for example. Also a great way for new affiliates to get into the business and understand how things are done.

GAV: Who is your favorite celebrity and if you’d have to a pick a destination in Eastern Europe, where would you travel?

Andreas: As a swede the question is pretty easy… Zlatan of course! Prague!

GAV: Where you wouldn’t want to travel?

Andreas: Hmm.. Albania maybe?

GAV: What is your opinion about the GamblingAffiliateVoice.com?

Andreas: It’s a great place to get information about what’s happening in the industry. We usually use it to find information about new affiliate programs that want to work with us.

Affiliate Success

Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award

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Paysafe’s Income Access wins ‘Best Tech for Affiliates’ 2022 iGB Affiliate Award

 

Income Access platform recognized as the leading software solution for global iGaming affiliate marketers at industry awards in London 

 Paysafe, a leading specialized payments platform, today announced that Income Access, its marketing technology and services provider, won in the ‘Best Tech for Affiliates’ category at the 2022 iGB Affiliate Awards, held last night at the Troxy, in London, U.K.

Taking place during this week’s ICE London and iGB Affiliate London conferences, the iGB Affiliate Awards recognized the affiliate marketers, affiliate managers, operators and software providers like Income Access that have excelled in the global affiliate space over the last 12 months. Income Access’ ‘Best Tech for Affiliates’ iGB Affiliate award follows a series of major affiliate-focused upgrades to the company’s turnkey multi-channel tracking and reporting platform.

Among 30+ unique reports, the platform’s key reports were enhanced in 2021 through 2022 to optimize the user experience (UX) for affiliates while increasing transparency on data and performance metrics. Other tech enhancements included a move to the cloud to improve response times for affiliates and facilitate scalability for the future.

Affiliate payments were also streamlined through a platform integration with Paysafe’s Skrill digital wallet, with the addition of multiple new currencies.

Income Access continued to strengthen the Income Access Network, the iGaming industry’s longest-serving independent affiliate network. Over the last 12 months, multiple new brands serving a diverse range of iGaming verticals and markets integrated with the Network, and its affiliate membership expanded by 1,000+.

Geoff Smorong, Vice President of Operations at Paysafe’s Income Access, said: “Whether it’s our affiliate platform, the Income Access Network, or our affiliate management services, affiliates are at the heart of everything we do at Income Access. We’re therefore delighted to see our software development and technology honoured at the iGB Affiliate Awards.”

Zak Cutler, CEO of North America iGaming at Paysafe, commented: “Affiliates play an instrumental role in player acquisition for iGaming brands and have helped drive the growth of our wider industry. Given the affiliate channel’s importance, this award is a huge achievement for Income Access, reflecting the innovation, hard work and dedication of their entire team.”

 

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Affiliate Success

Crash course for becoming a master in Casino Affiliate Marketing

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Intro

Online casino culture is immensely popular. With the increasing popularity of online casinos, another profitable device is also getting popular, known as online casino affiliate websites. A casino affiliate works alongside an online casino in promoting their business in return for a commission. In some cases, they may have experience operating an online casino. They provide all the details regarding gambling activities and other relevant information about a gambling site. So, the players can be well aware before taking any action. In this article, we will be discussing the basics, tips, and tricks of becoming an affiliate (casino affiliate).

 

Affiliate programs

Casino affiliates act as a mediator between the casinos and players. The casino affiliates get a tracking link for tracking the players who play or register in the casino. The affiliate program ensures to pay a business partner for bringing the players to the casino. Joining an affiliate program is simple as it does not require any sign-up charges. You are only required to have a website, to promote the various brand of online casinos by setting up banners and other related advertisements. Once the visitors click on the ad, affiliates start earning money. There are some essential factors to consider before joining an affiliate program.

  • You must be sure that you are entering into a partnership with a reliable and reputed casino.
  • Ensure that the number of commissions is processed timely in a safe environment.

 

Features of a casino affiliate

Sometimes it becomes difficult to spot casino affiliates and casino websites. Here are a few features that are applicable for casino affiliates only:

  • Generally, casino affiliates have the same type of imagery and similar language to attract players.
  • Affiliate websites do not have game catalogs like casino websites rather they provide reviews of online casino games and certain free demo games.
  • Casino affiliates usually promote multiple casino brands with various logos, advertisements, and offers.
  • The main goal of casino affiliates is to get players and sign them up for one of their casino partners.

 

Payment arrangements for Casino Affiliates

In terms of payments, there are two models that are very popular for paying affiliates.

  • The first one is the revenue sharing model that ensures payment to a casino affiliate as a percentage of profit earned from the traffic generated by the affiliate in a month. In this case, the higher traffic is equal to the higher payment.
  • The other model is CPA or cost per acquisition model. Here, payment is based on the users’ The online casinos pay the affiliates based on — whether a player signs up for a casino account or signs up and makes the first deposit. But in both the models, the income is based on performance.

Some casino operators provide only one payment option, while others can offer more than two. Before joining an affiliate program, an affiliate should understand certain restrictions, terms, and conditions to keep away adverse effects.

 

How to Become a Casino Affiliate

Casino brands always want customers from all over the world, and that is why they use casino affiliates to improve their prospective reach. It can be advantageous for the casinos to start in a country where a particular casino brand is not well-known. Various live casino sites are attractive to brands that seek information on their operations. After signing up for the affiliate program and getting an affiliate link, you need to get down to work. The affiliate creates content in different forms, such as text links, banners, and more.

 

Conclusion

Casino affiliates employ a wide range of interactive online platforms. They provide offers for attracting and retaining customers. But it is very important to do a thorough background or profile check before joining an affiliate program to understand whether the casino is reliable or a fly-by-night operation. If everything checks out, it is a potentially lucrative business to be involved in.

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Affiliate Success

OMG Affiliates won the Rising Star at iGB Affiliate 2022

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OMG Affiliates won the Rising Star at iGB Affiliate 2022

 

OMG Affiliates, a program developed by Vita Media Group, has won the Rising Star Award at the iGB Affiliate 2022!

The award night took place last night (April 13th, 2022) at the Troxy theater in London.

This is the first award for OMG Affiliates where one of the industry’s finest award organizations, iGB Affiliate, has crowned the team for its performance and achievements. The OMG Affiliates was shortlisted in one more category, Best Affiliate Program.

This is also the first award for Vita Media Group as a company and is a solidifying proof of the quality of the different products and business verticals developed under Vita Media Group. As a total summary of the award night, iGB shortlisted Vita Media Group in the Best Casino Affiliate category as well.

After a year where Vita Media Group grew the OMG Affiliates vertical through strategic acquisitions of the rewarded Trada Casino and Greenplay, a casino formerly owned by Codere, the plan for the future holds optimistic plans.

Through this achievement, Vita Media Group continues to expand as a one-stop solution to growth in iGaming.

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