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Esports Entertainment Group Signs Affiliate Marketing Agreement with Global Speedrun Association

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Esports Entertainment Group Signs Affiliate Marketing Agreement with Global Speedrun Association

Esports Entertainment Group, Inc., a licensed online gambling company with a specific focus on esports wagering and 18+ gaming, is pleased to announce the signing of an Affiliate Marketing Agreement with Global Speedrun Association (“GSA”), which hosts and administrates races on a broad variety of speedrun games, most notably Super Mario 64 and Super Mario Odyssey, across their three Twitch channels.  As the first platform to offer wagering for speedrunning, this agreement is another milestone for vie.gg, the world’s first and most transparent esports betting exchange.

GLOBAL SPEEDRUNNING COMMUNITY GROWING RAPIDLY

GSA is a relatively new company dedicated to pushing speedrunning into the mainstream and helping speedrunners achieve the same success that esports athletes now enjoy.  Despite its relatively recent entrance into the speedrunning space, GSA has generated impressive traffic with 860,000 views from 3 Twitch.tv channels over the last 30 days.  More importantly, GSA is growing rapidly and this partnership with VIE.gg will only serve to help accelerate that growth.

The global speedrunning community is growing at a very fast pace, with single events raising over $2,000,000 for charity in 2018, and is expected to continue growing at a very rapid pace for years to come. As the premier P2P betting platform for speedrunning, VIE now gives fans the ability to be on their favourite players, which will serve to broaden the fan base and their attention times, as well as, help attract the top players in the world, including top esports players with an affinity for speedrunning.

Brian Cordry, Head of Esports at Esports Entertainment Group, stated, “Groups like GSA help raise the standard of production quality and push speedrunning forward. We love speedrunners and we love what GSA is doing. I expect speedrunning to grow exponentially and that is why it is so important for Esports Entertainment Group to partner with the likes of GSA for the long term. Together, we will help push speedrunning to the heights that esports is currently achieving.”

Steven Adams, Chief Executive Officer at Global Speedrun Association stated, “GSA is the premier organized speedrunning league and our goal is to increase the consistent quality of our broadcasts and competitions by working with VIE in 2018 and beyond.  The key differences this relationship will make are being able to fund larger prize pools for our leagues and tournaments to catalyze higher levels of competition, as well as, attracting and compensating key people that make our broadcasts so entertaining, such as great commentators, video editors and other GSA staff who will be able to increase the output and quality of their productions. Working together will help push speedrunning to new heights and help grow this budding sector of the video game industry, which will lead to betting growth on VIE. Looking forward to the future!”

 

VIE.GG:

vie.gg offers bet exchange style wagering on esports events in a licensed, regulated and secured platform to the global esports audience, excluding jurisdictions that prohibit online gambling. vie.gg features wagering on the following esports games:

  • Counter-Strike: Global Offensive (CSGO)
  • League of Legends
  • Dota 2
  • Call of Duty
  • Overwatch
  • PUBG
  • Hearthstone
  • StarCraft II

 

About Esports Entertainment Group:

Esports Entertainment Group, Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. Esports Entertainment offers bet exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at vie.gg.  In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multi-player mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company holds licenses to conduct online gambling and 18+ gaming on a global basis in Curacao, Kingdom of the Netherlands and the Kahnawake Gaming Commission in Canada. The Company maintains offices in Antigua, Curacao and Warsaw, Poland. Esports Entertainment common stock is listed on the OTCQB under the symbol GMBL.  For more information visit www.esportsentertainmentgroup.com

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Rightlander partners with Awin to accelerate growth into new markets

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Rightlander partners with Awin to accelerate growth into new markets

 

Affiliate and advertising compliance experts, Rightlander.com have announced an overall product enhancement to support their growth into new markets including affiliate Networks and Platforms, Digital Agencies, Forex, Telecommunications and Utilities.

The move follows Rightlander’s experience and success in the iGaming vertical, where a number of parallels can be drawn between customer challenges, marketing regulations and partner guidelines.  These include the need for honest marketing as well as customer acquisition channels that marketing partners derive traffic from, such as websites, social media, search engines and email.

The new portal has been developed with input from leading brands in their sector such as Awin to help clients effectively review and rectify marketing infractions detected by Rightlander.

Alex Parmar-Yee, UK Strategy Lead at Awin, said “ We chose to work with Rightlander to enhance our ability to carry out publisher audits based on the requirements of individual advertisers. It was important to have a partner who was able to accommodate the wide variety of needs from our clients relating to areas such as content accuracy, offer intelligence and exposure monitoring. The tools provided have allowed our client teams to carry out important housekeeping more efficiently, so that even more focus can be dedicated to strategy and account management.”

New solutions have also been introduced to help save clients time, reduce risk and grow their partnership programs with confidence. These include Screen, which allows clients to evaluate the online content of new affiliate applicants as part of their suitability checks, and Verify that helps clients to ensure that their promotions are live on authorised sites and linking to the correct landing pages.

This is in addition to Rightlander’s core solutions that help clients to Discover undisclosed content and continuously Monitor partners for accurate and compliant marketing worldwide.

Rightlander’s new modular portal allows clients to segment and prioritise results by business objective and marketing channel (websites, social media, PPC ads, video streaming, Telegram and email) and offers a comprehensive list of API integrations to deliver data to a client’s systems.

The solution offers targeted scanning by frequency (daily, weekly, monthly) and compliance issue (e.g. required T&Cs or prohibited text) per URL along with cutting edge technology to reduce false positives, minimise time spent checking infractions and streamline the remediation process.

Ian Sims, founder of Rightlander.com, said “Having the opportunity to fine-tune our product with such a high profile partner has been fantastic. The evolving nature of affiliate marketing and the emergence of influencers, coupled with an ever-increasing array of regulations and advertising marketing guidelines in different consumer verticals has heaped a huge compliance workload on marketing teams.

“Awin put Rightlander through a 6 month trial period before selecting us as their marketing compliance partner and we’re delighted that our monitoring software has saved them so much time and helped them to resolve so many more compliance issues.”

 

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SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING

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SCOTT THOMAS TEAMS UP WITH CASINO GURU TO RAISE AWARENESS OF PROBLEM GAMBLING

 

Scott Thomas TV personality, podcaster, the managing director of The Social PR, and co-founder of Food4Thoughts, has recently joined forces with Casino Guru to promote responsible gambling and raise awareness around safer gambling initiatives.

The successful British entrepreneur, social media influencer, and TV personality, Thomas opened up on his podcast, Mancs on the Mic, with brothers Adam and Ryan Thomas, about his personal struggles with gambling addiction at the age of 21, a period which he described as a really dark time. “I was gambling away student loans. I was borrowing money off friends, I would even wait outside the casino in the morning for it to reopen … I was constantly trying to chase whatever I lost,” confessed Thomas during a series of videos created for the campaign.

Overwhelmed with the amount of feedback he’s received after discussing the issue for the first time, Thomas and Casino Guru, the world’s largest online casino database and an established gambling authority, have collaborated on a problem gambling awareness campaign.

Casino Guru has been working towards better and safer gambling for years. Pushing online operators to become fairer and more responsible, solving thousands of complaints of players who feel deceived by an online casino, and providing honest reviews of over 4,400 online casinos are just some of the examples of that.

This mission is also reflected in many responsible gambling projects and initiatives they launched to date, including the Global Self-Exclusion Initiative and the Casino Guru Academy. However, Casino Guru has recognized that it’s getting increasingly harder to spread awareness of problem and responsible gambling and reach the desired target group: despite providing a plethora of high-quality content related to responsible gambling, the younger population simply doesn’t read it.

According to Statista, 39% of Britons aged 25 to 34 gambled in 2020. What’s more, around 25% of Britons in the same age category have reported to engage in some form of online gambling within the four weeks prior to being surveyed. In other words, one in four Britons in this age bracket are playing in online casinos. And since this is the generation that can most effectively be targeted through social media, Casino Guru‘s collaboration with Scott Thomas was a natural next step.

The campaign ran on Instagram, which gave it a big potential to reach large audiences, since Thomas’s Instagram account currently has close to 1 million followers. Both parties ultimately hope to help not only current and future people at risk of problem gambling, but also friends and family members of someone exhibiting problem gambling behaviour.

“I was in a mess at the time, and it massively affected me and my family,” Thomas confessed in one of the videos. “I’ve teamed up with Casino Guru to try and raise some awareness around this subject because clearly there’s a lot of people out there who are still struggling,” he added. “Even if it helped just one person, this Casino Guru awareness campaign has done its job. Because I wish I had a video like this when I was going through my struggles.”

Apart from Thomas’s personal story of gambling addiction, the series of videos tackles topics such as how to know if someone has a gambling problem, how to gamble responsibly, or how to approach someone who has a gambling problem.

As Daniela Kianicová, Public & External Relations Lead at Casino Guru, explains, “This awareness campaign is the first of its kind – it marks the first time that a company operating in the gambling industry uses the power of a mainstream influencer to communicate the risks of problem gambling to young adults – and we’re very proud to have the honours.”

With gambling becoming more and more accessible and widespread, it is vital that the risks of problem gambling as well as responsible gambling principles are communicated to as many players as possible. And because different generations consume content in different ways, finding new and creative alternatives to reach audiences of all ages is paramount to success of such campaigns.

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The 5th AskGamblers Awards Winners Are Here!

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The 5th AskGamblers Awards Winners Are Here!

 

After several months of anticipation, on a magical night on 16 June we finally revealed the names of winners in the 5th AskGamblers Awards.

Drum Roll, Please!

After more than three months of anticipation and wholehearted support from our players, we finally know the names of the winners of the 5th AskGamblers Awards! The race was tight throughout the process, but the names you helped us choose genuinely deserve to be the next laureates of one of iGaming’s most prestigious accolades.

Without further ado, here are the winners in the fifth edition of AskGamblers Awards:

  • Best Casino – SlotWolf Casino
  • Best New Casino – iWild Casino
  • Best New Slot – Bigger Bass Bonanza Slot
  • Best Software Provider – Relax Gaming
  • Players’ Choice Casino – Tsars Casino
  • Best Affiliate Partner – 888 Affiliates
  • Best Affiliate Manager – Elena Shokarovska – OMG Affiliates

We congratulate all our awarded partners and thank everyone who participated in this year’s AskGamblers Awards, including our players and partners.

The full list of winners in their respective categories can be found on the dedicated winners’ page.

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