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Esports Entertainment Group Accelerating Affiliate Marketing Agreements With Additional 42 Esports Teams, Bringing Total To 176 Esports Teams

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Fwd: Esports Entertainment Group Accelerating Affiliate Marketing Agreements With Additional 42 Esports Teams, Bringing Total To 176 Esports Teams

Esports Entertainment Group, Inc. (OTCQB:GMBL) (or the “Company”), a licensed online gambling company with a specific focus on esports wagering and 18+ gaming, is pleased to announce Affiliate Marketing Agreements with 42 additional esports teams as the Company continues to ramp up affiliate marketing activities in support of its recent launch of vie.gg, the world’s first and most transparent esports betting exchange.

SIGNIFICANT ACCELERATION IN ESPORTS TEAM ADOPTION OF P2P WAGERING MODEL

This announcement, along with the announcement of 36 additional esports teams earlier this week, signifies a significant acceleration in adoption of the company’s P2P esports wagering platform by global esports teams. Teams are overwhelmingly pointing to the P2P model as highly desirable for their fans due to the fact “at VIE.gg a fan always wins”, as opposed to pitting fans against the “bookie” in the traditional model where the odds are heavily stacked against fans.

The addition of these 42 esports teams brings the total number of esports team affiliates to 176 since the Company’s first announcement on April 5th, representing a major milestone for Esports Entertainment Group.  The Company anticipates many more Affiliate Marketing Agreements with esports teams throughout 2018.

NEWEST ESPORT TEAM AFFILIATES FURTHER EXPAND GLOBAL REACH INTO SOUTH AMERICA

The addition of the 42 esports teams below represents further significant geographical penetration into the South American market.  The geographical distribution of our most recent esports team affiliate partners is as follows:

  • Brazil: 26
  • Peru: 6
  • Chile: 2
  • Venezuela: 2
  • Colombia: 1
  • Bolivia: 1
  • Mexico: 1
  • Guatemala: 1
  • Paraguay: 1
  • Dominican Republic: 1

Grant Johnson, CEO of Esports Entertainment Group, stated, “The acceleration of our esports team affiliates is quantifiable and unequivocal validation that our VIE.gg P2P model is best suited for esports teams and their fans.  I want to thank these new esports teams for their support and I look forward to working with them as VIE.gg affiliate partners.”

 

ABOUT VIE.GG

vie.gg offers bet exchange style wagering on esports events in a licensed, regulated and secured platform to the global esports audience, excluding jurisdictions that prohibit online gambling. vie.gg features wagering on the following esports games:

  • Counter-Strike: Global Offensive (CSGO)
  • League of Legends
  • Dota 2
  • Call of Duty
  • Overwatch
  • PUBG
  • Hearthstone
  • StarCraft II

 

About Esports Entertainment Group

Esports Entertainment Group, Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. Esports Entertainment offers bet exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at vie.gg.  In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multi-player mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company holds licenses to conduct online gambling and 18+ gaming on a global basis in Curacao, Kingdom of the Netherlands and the Kahnawake Gaming Commission in Canada. The Company maintains offices in Antigua, Curacao and Warsaw, Poland. Esports Entertainment common stock is listed on the OTCQB under the symbol GMBL.  For more information visit www.esportsentertainmentgroup.com
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FORWARD-LOOKING STATEMENTS
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Affiliate Success

AffiliateINSIDER delivers practical skills to complement ‘on the job’ training

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AffiliateINSIDER delivers practical skills to complement ‘on the job’ training

 

The launch of the bespoke Affiliate Manager Coaching Academy from AffiliateINSIDER means that affiliate managers in the iGaming sector now have an opportunity to access over two decades of affiliate marketing strategies, tactics and expertise.

Founded by Lee-Ann Johnstone, the CEO of news, training and events business AffiliateINSIDER , this new academy aids skills development for affiliate managers and graduates entering the digital marketplace.

Delivered in exclusive training venues to provide bespoke and tailored classes, it is built around proven strategies for helping affiliate programmes grow. Only up to a maximum of 10 delegates are permitted to enable significant 1 on 1 time within an intense learning schedule.

The advanced one-day program is tailored according to a pre-course questionnaire designed to customise content delivery to the delegates in the room. It is then backed up with a 90-day action plan from the tactics learnt on the day and includes a 30-minute personal Skype coaching call, while a detailed workbook and course notes are available to take away.

Johnstone commented: “ The affiliate coaching academy is an extension of the strategy and skills I’ve learnt working in this industry for almost two decades. It’s about helping promoting best practice and continued skills development coupled with a practical implementation of affiliate marketing techniques.”

She continued: “Our course content gives candidates the skills they need to grow their affiliate programme reach, negotiate the right commercials and build successful affiliate relationships.

“Affiliate marketing is an exciting constantly changing digital medium, but one that has predominantly been led by on the job training, which means skills are passed down and can become dated. It’s therefore vital that we create content and course structures that promote skills development and digital learnings for affiliate managers to remain at the top of their game!”

Rasmus Sojmark is the founder and CEO of SBC , a leading news and events company for the sports betting industry that joined forces with Johnstone in November of last year to launch the AffiliateINSIDER.

Sojmark added: “The Affiliate Coaching Academy is a natural extension of the AffiliateINSIDER ethos to promote skills development and knowledge sharing in the affiliate space. For this reason, launching this exclusive academy made sense on so many levels.

“Our clients and partners can now benefit from tailor made learning opportunities and access a level of skills development not offered anywhere else. Lee-Ann has a vast amount of experience working across a wide range of industries, which is what makes this opportunity so unique.

“We are very excited to offer this service to both individuals and companies who wish to grow their affiliate business and improve their affiliate partnerships .”

For more information about the course content and booking dates, please contact AffiliateINSIDER sales team: sales@affiliateinsider.com 

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Affiliate Announcements

Meet the first four speakers of Kyiv iGaming Affiliate Conference!

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Meet the first four speakers of Kyiv iGaming Affiliate Conference!

Speakers of Kyiv iGaming Affiliate Conference: discussion of gaming affiliate programs and traffic in Russian and foreign networks

On November 15, Kyiv will host iGaming Affiliate Conference. The industry representatives will discuss the latest gambling and affiliate marketing trends as well as take an opportunity to establish new business partnership within the networking area. Meet the speakers of the event that have already confirmed attendance. They are e-business professionals and world-class experts on affiliate marketing.

The event will gather representatives of iGaming business and affiliate marketing. The platform consists of a conference, an exhibition, and a networking area. It will take place at Vsi. Svoi D12 (12 Desatinna St.), a popular center of cultural and business life in the city’s old town section.

Conference: space for expert’s presentations addressing affiliate marketing and iGaming.

Exhibition: a venue for iGaming representatives from across the globe. The companies will present software and hardware products.

Networking: business representatives will enjoy the enjoyable atmosphere with a VIP zone available to special guests.

 

Conference speakers and their presentations

iGaming is a highly competitive niche, which has to be taken into account while developing marketing strategies. Vladimir Luchaninov, Head of Acquisitions at Firelink Media, will tell about the pitfalls of eSports affiliate programs and provide the criteria of affiliate program choosing. He will also touch upon the challenges of risk assessment as well as advise on how to reach the highest profit from an affiliate program.

Kostiantyn Novofastovsky, Head of ClickFrog, will also cover the peculiarities of gaming websites. In his presentation titled ‘Buying traffic in gambling. How to avoid bots’, the speaker will feature the popular resources and compare CPM banners with ClickUnder.

Dmitry Petrenko, Head of SEO at Edu-cash.com Ukraine, will dwell on promotion in foreign networks. The speaker took part in website promotion to top positions in the U.S., Canada, Germany, Austria, and the CIS. He will reveal the secrets of leadership on foreign competitive websites emphasizing on grey promotion and organic traffic.

Myroslav Liaskovez, Founder at LeadMarketing and an author of the online course ‘Facebook Without the Fluff’, will shed light on traffic arbitrage techniques in social networks. The attendees will have a chance to find out about the frequent mistakes made by beginning arbitrage managers and effective advertising strategies for Facebook.

 

New speakers are coming soon! Visit the website Kyiv iGaming Affiliate Conference to follow the announcements.

Register to keep up with the trends of gambling affiliate marketing.

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Affiliate Success

Affiliate Interviews: Toni Halonen, Co-founder & CEO of Good Game

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Affiliate Interviews: Toni Halonen, Co-founder & CEO of Good Game

Good Game is an iGaming lead generation company based in Malta. Good Game differentiates itself from its competitors by concentrating only on a handful of sites, focusing on user intent and creating recognisable brands from these few sites. Long-term value for the user and partners has been the key to their success in the Finnish casino affiliate market.

Name: Toni Halonen

Age: 34

Hometown: Ilomantsi, Finland

Living in: Malta

Favourite Food: Traditional Finnish home cooking, Japanese, Indian, Thai

Must-Read Book: The Lord of The Rings, The War of Art

Job Title: Co-founder & CEO

Hi Toni, tell us and our readers a little bit about Good Game. How did your career start in the industry?

I’ve always been fascinated by all sorts of games, be it sports, computer games, board games or gambling. I opened my first online casino account when I turned 18 and started dabbling with online poker around 2004.

After finishing my studies in 2008, I started thinking what I should do for a living and it was then that I came across poker affiliation. The idea of having my own site came to me in 2008, but it took one year of the “real working life” before I jumped into playing poker professionally and chasing my affiliate dream. 🙂

Luckily I wasn’t alone in this, because my childhood friend, Ville Sissonen, also played online poker and showed an interest in affiliation. Our half-serious, half-joke motto in the beginning was: “maximising the passive income”. 🙂 Passwords to our affiliate accounts were always something like “BuyM3rc3d3s2010” back in the day, haha. I still don’t have a Mercedes, but Ville bought his first this year. (The passwords have since been changed, so no point trying to log in. 😉 )

Good Game was established in Malta in 2011 by me and Ville. We came to Malta to play online poker professionally and build affiliate sites on the side. The affiliate business only really started to pay off after our Head of SEO, Jussi Kauppinen, joined the company in 2013. During that time, we also began concentrating only on casino affiliation.

We sold our then main domain in 2015 and went all-in with the money from the first sale straight into building our next project – this time in an actual office 🙂 and with a team of ten people. That project came to an end at the beginning of this year when our main casino site was bought. Now we’re concentrating solely on our UK project.

Explain your current UK project, Bojoko.com, in one sentence.

Airbnb for online casinos.

What makes it different from other casino affiliate sites based on player communities, casino reviews and social proof?

The biggest difference from our competitors is that Bojoko allows casinos and game suppliers to create their own reviews, and publish their own offers and game reviews. This way they can control their brand (tone of voice, design etc.) beyond their own website and ensure that affiliate marketing for their brand is done according to the UK Gambling Commission’s standards.

Casinos and game suppliers have understood this concept well. New casinos have been especially keen on listing themselves on Bojoko.

What’s the reason behind launching Bojoko? In other words, why does Bojoko exist?

There are a couple of reasons why we’ve built Bojoko. First of all, we wanted to minimise the role of an affiliate in everything the user sees and interacts with on the site. Secondly, we see a big gap in how iGaming is consumed compared to other industries operating online. Selecting, playing and transfering money to casinos could be a lot more fluid and safer than it is now.

Our purpose is to build tools for Bojoko users, which they can then use to create this more fluid, safer vision of iGaming. We want to positively transform the iGaming user experience. This way we can establish casino games as an acceptable mainstream pastime too.

How do you see the UK market?

It’s certainly more competitive than the Finnish casino affiliation market and there are many more established brands which are almost non-existent in Finland. It’s a good challenge to build a site for a large market.

Tell us one change that you want to see in the online gambling industry?

I’d like to see all forms of online gambling becoming as accepted in the mainstream as lotteries are. Offering more user-centric products and safer gambling will move the needle to the right direction. There are good initiatives underway in the UK in these two areas, although I’d like to see us, the gambling companies, driving this change and not relying or waiting for regulators to do it. There’s a much bigger pie waiting to be shared in the long run if iGaming becomes a widely accepted and respected industry.

Do you have any advice for newbies who are looking to venture into casino affiliation?

You should constantly ask yourself questions which reveal what kind of person you are. This helps you find the values and ideals you want to push forward in the industry you’re working in. It will also boost your motivation immensely and endow you with a more holistic approach to building your business.

What do you think will be the biggest trends in iGaming in 2018?

Regulation is one, for sure. It will bring new rules to online gambling once again, but it also brings predictability (such as in Sweden) and new markets (US sports betting) to the table. Predictability and new markets are great things for the entire online gambling industry.

What other new things can we expect from Good Game and Bojoko in the second half of 2018?

Bojoko has just rolled out a new tool which helps users tremendously in their casino selection. The tool is attached to our casino lists and lets users filter and sort online casinos easily with over 30 different data points so you can really get to the one casino that satisfies all your requirements. Just like hunting for the perfect vacation home on Airbnb.

In the coming months, we’ll be focusing on bringing more user features like this to Bojoko. They will help users mainly in two ways:

  • Selecting online casinos more quickly and easily
  • Interacting with other Bojoko users in our community

If you find this interesting, the best way to stay tuned to Bojoko and join in the fun is to sign up on the site.

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