Affiliate Success
Esports Entertainment Group Accelerating Affiliate Marketing Agreements With Additional 42 Esports Teams, Bringing Total To 176 Esports Teams

Esports Entertainment Group, Inc. (OTCQB:GMBL) (or the “Company”), a licensed online gambling company with a specific focus on esports wagering and 18+ gaming, is pleased to announce Affiliate Marketing Agreements with 42 additional esports teams as the Company continues to ramp up affiliate marketing activities in support of its recent launch of vie.gg, the world’s first and most transparent esports betting exchange.
SIGNIFICANT ACCELERATION IN ESPORTS TEAM ADOPTION OF P2P WAGERING MODEL
This announcement, along with the announcement of 36 additional esports teams earlier this week, signifies a significant acceleration in adoption of the company’s P2P esports wagering platform by global esports teams. Teams are overwhelmingly pointing to the P2P model as highly desirable for their fans due to the fact “at VIE.gg a fan always wins”, as opposed to pitting fans against the “bookie” in the traditional model where the odds are heavily stacked against fans.
The addition of these 42 esports teams brings the total number of esports team affiliates to 176 since the Company’s first announcement on April 5th, representing a major milestone for Esports Entertainment Group. The Company anticipates many more Affiliate Marketing Agreements with esports teams throughout 2018.
NEWEST ESPORT TEAM AFFILIATES FURTHER EXPAND GLOBAL REACH INTO SOUTH AMERICA
The addition of the 42 esports teams below represents further significant geographical penetration into the South American market. The geographical distribution of our most recent esports team affiliate partners is as follows:
- Brazil: 26
- Peru: 6
- Chile: 2
- Venezuela: 2
- Colombia: 1
- Bolivia: 1
- Mexico: 1
- Guatemala: 1
- Paraguay: 1
- Dominican Republic: 1
Grant Johnson, CEO of Esports Entertainment Group, stated, “The acceleration of our esports team affiliates is quantifiable and unequivocal validation that our VIE.gg P2P model is best suited for esports teams and their fans. I want to thank these new esports teams for their support and I look forward to working with them as VIE.gg affiliate partners.”
ABOUT VIE.GG
vie.gg offers bet exchange style wagering on esports events in a licensed, regulated and secured platform to the global esports audience, excluding jurisdictions that prohibit online gambling. vie.gg features wagering on the following esports games:
- Counter-Strike: Global Offensive (CSGO)
- League of Legends
- Dota 2
- Call of Duty
- Overwatch
- PUBG
- Hearthstone
- StarCraft II
About Esports Entertainment Group
Esports Entertainment Group, Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. Esports Entertainment offers bet exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at vie.gg. In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multi-player mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company holds licenses to conduct online gambling and 18+ gaming on a global basis in Curacao, Kingdom of the Netherlands and the Kahnawake Gaming Commission in Canada. The Company maintains offices in Antigua, Curacao and Warsaw, Poland. Esports Entertainment common stock is listed on the OTCQB under the symbol GMBL. For more information visit www.esportsentertainmentgroup.com
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FORWARD-LOOKING STATEMENTS
The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.
Affiliate Announcements
GreenSpin.bet partners with Affiverse for Affiliate Marketing Services

Globalconvert Limited, the new ownership company representing GreenSpin.bet, today announces its partnership with Affiverse, a multi award-winning affiliate management agency to support the relaunch of their GreenSpin Partners Affiliate program. This collaboration will support the brand to lead future affiliate partnerships and global brand growth. Affiverse experienced agency team will be responsible for the day to day administration and management of the GreenSpin Partners Affiliate program, offering affiliates personalized service and a unique opportunity to convert customers and earn increased revenue.
With the online gambling market thriving and expanding rapidly, this partnership recognizes the importance of robust and strategic affiliate marketing campaigns and partner management to drive customer acquisition across core markets including Australia, Canada, New Zealand, Germany and Austria. Ahead of attending the popular IGBLive Affiliate conference in Amsterdam next week, the program is also announcing an attractive Incentive to get started with a 50% Revenue Share promotion, for affiliates who are joining the program during the Summer Promotion term.
Affiverse, known for its expertise in delivering cutting-edge , data driven affiliate marketing services emerged as the preferred choice for GreenSpin.bet due to their exceptional track record in the gaming industry.
Frixos Constantinides, CEO of Globalconvert Ltd , expressed his excitement about the agency collaboration, stating, “We are thrilled to join forces with Affiverse as our outsourced affiliate marketing agency. Their extensive experience and deep understanding of the online gambling landscape make them an ideal partner for GreenSpin.bet. We are confident that their innovative approach and proven management tactics will significantly contribute to the success of our revitalized affiliate program.”
Affiverse founder Lee-Ann Johnstone, shared her enthusiasm, stating, ” We understand the unique challenges and opportunities in the online gaming industry, and we are dedicated to providing tailor-made solutions for our clients that drive measurable results. We look forward to collaborating closely to help our client achieve their marketing objectives and establish them as a leader in the industry.”
As part of this collaboration, Affiverse will employ its own comprehensive suite of affiliate marketing services to support and leverage existing and new affiliate partners to gain momentum in new markets and support the launch of the brand’s new sportsbook program.
The partnership between these two companies demonstrates the brand’s commitment to building long-term affiliate relationships. With Affiverse’s expertise and GreenSpin.bets’ intuitive and exciting gaming platform, this collaboration is set to elevate the online gambling experience for players worldwide.
Affiliate Program News
Cellxpert Launches Advanced Tagging Feature Empowering Affiliate Managers to Streamline Affiliate partner management

Cellxpert, a leading provider of affiliate tracking and program management solutions, is pleased to announce the release of its innovative tagging feature for system operators. This technical enhancement, known as the “Tag Manager”, was released into the Admin dashboard for affiliate managers today. The new custom tag management function will assist system administrators to efficiently tag and segment their affiliate partners for streamlined organization and improved productivity.
In response to the growing complexity of managing large affiliate programs, Cellxpert has developed this cutting-edge feature to simplify the process of handling and organizing tags associated with affiliates. With the new “Manage Tags” section, affiliate managers can now access a comprehensive overview of tags within the affiliate management interface, offering a seamless experience when searching for affiliate partners or grouping them together in segments based on specific customized tags.
By leveraging this advanced functionality, affiliate managers gain greater control and efficiency in partner management and reporting processes.
Key features and benefits of the “Manage Tags” section now include:
- Simplified Tag Management: The intuitive interface allows affiliate managers to easily create, modify, and hide tags as needed. This streamlines the process of organizing partners based on specific criteria or attributes.
- Customized Tag Creation: Cellxpert enables the creation of custom tags tailored to the unique needs of each affiliate program. Administrators can assign tags to partners based on their performance, industry, geographic location, traffic or campaign type or any other relevant reporting parameters.
- Efficient Partner Search: With tags prominently displayed in the affiliate management section, affiliate managers can quickly locate and filter partners based on specific tags. This feature eliminates the hassle of manually searching through an extensive partner list and enables faster decision-making.
- Enhanced Partner Segmentation: The ability to assign multiple tags to partners allows for more granular segmentation. Affiliate managers can create segments based on specific combinations of tags, facilitating targeted campaigns, personalized communications, and optimized reporting.
“Cellxpert is dedicated to providing industry-leading solutions that empower affiliate managers to optimize their partner management processes,” said Assaf Dor, CEO of Cellxpert. “With the introduction of the ‘Manage Tags’ section, we are excited to deliver a feature that simplifies affiliate program management and offers enhanced control and organization for our valued clients.“
The upgraded tagging feature is now available to all Cellxpert users as part of the platform’s latest update which rolled out today. Existing customers can access the “Manage Tags” section by logging into their Cellxpert account.
Affiliate Success
Fiat & Crypto: King Billy players get the best of both worlds

See how the casino players can deposit in crypto and play in fiat.
Since the dawn of e-gaming robust payment systems have been crucial for the success of any online casino, as they are a key factor in creating a positive and satisfying gaming experience. Moreover, the availability of different payment options allows players to choose the method that works best for them, whether it be classical fiat money or cryptocurrency.
But is it possible for an operator to give its players the best of both worlds, fiat and crypto at once? Yes, it is, with the King Billy feature “deposit in crypto, play in fiat”. The concept is simple. A casino player deposits in crypto (choosing among 4 cryptocurrencies King Billy supports). Then, the system automatically shows them their balance in the currency of their choice (among the 14 currencies King Billy supports, used by more than 3 billion people worldwide). When the players withdraw, their transaction takes place back in crypto.
What are the advantages of this system? Ruslan Legenzov, King Billy Casino Head of Affiliates (or “Lord of Affiliates” as the internal etiquette demands) has the answers: “Good things come in threes, and there are certainly 3 very good things about our “deposit in crypto, play in fiat” feature.
First of all, depositing in crypto means less hassle and paperwork for the player and elimination of the dreaded “transaction not coming through” issue. This has been a problem and actually a torment for many of our players in remote areas of the world. As a global casino, we are happy to act in ways that give peace of mind to our players.
Secondly, this system offers a greater player experience to the King Billy Citizens and Nobles, as they can now take advantage of our numerous promotions and offers in fiat. For example, players who deposit in crypto can now participate in our extremely popular fiat-only “Slot of the Month” offer, that’s been a staple of our casino since our launch.
Finally, with “deposit in crypto, play in fiat” our players, especially the not so cryptocurrency-savvy have a much clearer understanding of their wins or losses. I am sure that a player, let’s say from Vietnam, prefers to see, in real time, how much his slot win is worth in the Vietnamese Dong than running in parallel a crypto converter tool to do the math!”
Well said and well done your Majesty.
For those interested in the “deposit in crypto, play in fiat” feature, King Billy Casino accepts the following currencies: Euro (€), US Dollar ($), Canadian Dollar (C$), Australian Dollar (A$), New Zealand Dollar (NZ$), Norwegian Krone (kr), Indian Rupee (₹), South African Rand (R), Vietnamese dong (₫), Indonesian rupiah (Rp), Malaysian ringgit (RM), Thai baht (฿) and the Philippine peso (₱). King Billy also accepts the following cryptocurrencies: Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Tether (USDT).
King Billy Casino is a new-generation online casino, launched on St. Patrick’s Day in 2017. It is available in 4 languages (English, German, French and Finnish) and it has an impressive record in awards with 25 wins, shortlists and other distinctions, and an amazing variety of features and games. King Billy has prioritized the creation of a superb user experience, focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.
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