ALEA, operator of the world’s first 3-D virtual reality online casino, SlotsMillion, has significantly strengthened its presence in the U.K. market following its acquisition of the LadyLucks brand from IGT.
ALEA has taken charge of the brand and has already made major changes by migrating the site to the ALEA platform and increasing the total number of game providers from two to seven.
LadyLucks launched back in 2004 as the market’s first mobile-only casino, but now, under ALEA ownership, boasts 80 plus games from the likes of Microgaming, NetEnt and IGT, available across both desktop and mobile channels.
The ALEA takeover also means players will be able to access games on desktop for the first time, along with slots with free spin features. In addition, the LadyLucks game portfolio will be bolstered with more titles over the coming months.
To help oversee the transaction and to drive continued growth in its new U.K-facing brand, ALEA has hired Sarah Quinan as LadyLucks Casino Manager. Quinan worked closely with the brand for many years, developing the customer support and driving its VIP program until July 2017.
The news comes hot on the heels of ALEA being awarded a license by the U.K. Gambling Commission to launch its innovative 3-D virtual reality casino SlotsMillion to U.K. players for the very first time.
ALEA co-founder, Alexandre Tomic, stated: “This is a bold move from ALEA and forms part of our battle plans for the U.K. market. Now that we have a license from the Gambling Commission, we want to significantly grow our presence in the country.
“LadyLucks is already benefiting from the ALEA touch; we have quadrupled the number of game suppliers, rolled out games on desktop as well as mobile and given players access to free spins for the very first time.
“We see huge potential for the LadyLucks brand to become a power player in the U.K., and with the help of Sarah Quinan, our new LadyLucks Casino Manager, it will become a force to be reckoned with.”
ALEA was founded with the aim of creating a world-class online casino experience and to design and develop new technologies and innovations to drive player engagement and take online casinos to the next level.
Latam Affiliates Confirmed for June 30, 2022
The first edition of the Afiliados Latam – São Paulo event is confirmed for June 30th and will take place in São Paulo. The event will be the day after the BiS (Brazilian iGaming Summit), which will take place between the 28th and 29th of June, at the same location.
This year, both events will be held at Espaço JK, which is located on one of the most prestigious corners of São Paulo, at the intersection of Av. Juscelino Kubitscheck and Av. I would do Lima. In addition to a select venue, the event will also feature high quality content and renowned speakers in the iGaming industry.
Among some of the names that will be present, are confirmed, Pedro Lucas Trindade, Pedro Feitosa, Juliano Fontes, Fernando Verchai, Abelardo Dantas, Rodrigo Loco and other famous figures who will soon have their names released.
The event that covers the iGaming market, which in turn includes sports betting, casino games, bingo, poker and other modalities, should also cover topics about digital marketing in general, in addition to affiliate marketing. In addition to this publicity content, we will have issues regarding crypto, tokens and NFTs being covered on stage.
The complete agenda will be published on the official website of Afiliados Latam until the beginning of June. Until then, stay tuned to the event’s digital channels to follow the names of confirmed participants and the companies that will be there.
For the time being, the expectation is that there will be panels dedicated to the hottest issues of the moment, such as the possible situation of affiliates after a regulation of the sports betting market and the possible opening of the market in general after the bill that was passed in Congress earlier this year.
““The initiative will give voice to affiliates who bring years of experience in their luggage, to share during the event, so that the audience can take advantage of important tips to start or improve their operations” – commented Alessandro Valente, co-founder of Super Afiliados and creator of the event.
Since December, plans were being drawn up so that the event would take the form it needed to reach both the more experienced public and those who are not yet used to working in this sector.
Blexr Acquires Prime NZ Casino Review Site for Seven Figures
Lead generation company Blexr has bought the New Zealand-based website CasinoReviews.net.nz as part of its ongoing drive to expand its portfolio.
The site provides honest and thorough reviews of reputable online casinos which accept players from New Zealand, helping people make better online decisions.
Blexr, which has its headquarters in Malta, plans to make the website the most comprehensive casino resource for Kiwi players.
Blexr acquired https://www.casinoreviews.net.nz/ for a seven-figure sum, demonstrating its commitment to owning properties that will further enhance its offerings to its customer base.
Koen Bongers, Blexr’s Head of Marketing, said: “We believe this acquisition will blend very well into our existing product portfolio while increasing our presence in our target markets.
“New Zealand has a high interest in slot machines – called ‘pokies’ locally – and our bespoke free casino games technology allows us to create a highly localised offering in the market that will stand out from the competition.
“We have big plans for this website and are excited to see how it will grow in the coming months.”
AffPapa and Bspin.io join forces in a new partnership
AffPapa is excited to reveal its new partnership with Bspin.io, officially welcoming the iGaming operator to its ultimate directory.
Bspin.io, which launched in 2018, has since set up a dedicated community of returning players who enjoy a variety of benefits that we’ll go over in a bit.
The iGaming operator, which employs Bitcoin as its exclusive currency, allows its users to deposit, play, and withdraw Bitcoin with no extra conversion in their accounts – same with opening and exiting the games.
Bspin.io commented on the partnership:
“Bspin.io is very pleased to have started cooperation with AffPapa to continue delivering one of the purest forms of entertainment made transparent, safe, and with the players in mind. The joint effort will help to continue operating globally developing the proprietary casino platform on top of crypto adoption.”
Bspin.io is constantly upgrading its appearance and introducing new games. Over 600 titles are available on the website, ranging from jackpots to slots and table games. Daily rewards and one-time bonuses keep gamers intrigued and returning for more.
The operator covers popular GEOs, including Australia, Germany, Japan, Mexico, the United States, and Venezuela.
Yeva Avagyan, CCO at AffPapa, stated:
“I am very delighted to see Bspin.io go live with us – AffPapa. With their generous bonuses, one time offers, and 600+ thrilling games, Bspin has secured a loyal fanbase. I’m sure our crypto affiliates will be pleasantly surprised by our new operator being listed in the directory as well.”
When it comes to feedback and customer support, the operator states that every opinion and suggestion is evaluated. Their team of experts feel that this is the ideal strategy for having satisfied consumers.
With reliability, lightning-fast performance, and huge offers, Bspin.io is now open for direct messaging and exciting collaborations!
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